Mixology

Is This the Dominican Ozama Rum Philly Didn’t Know It Needed? Big Papi Thinks So.

Is This the Dominican Ozama Rum Philly Didn’t Know It Needed? Big Papi Thinks So.

In a region that prides itself on loyalty, grit, and a good pour, Hall-of-Fame baseball legend David Ortiz—yes, “Big Papi” himself—is making a bold new play far from Fenway Park. But this time, it’s not with a bat. It’s with a bottle.

Ortiz has just launched Ozama Rum, a 100% Dominican-made, ultra-premium spirit that’s already raising eyebrows (and glasses) from Swarthmore to Chesterbrook. And while Philadelphia is famously a whiskey-and-beer town at heart, this rum is built to challenge your expectations—and maybe even your liquor shelf.

David Ortiz Dominican Ozama Rum

“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz says. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”

From Santo Domingo to the Schuylkill: Ozama Rum Arrives

Named after the Ozama River in Ortiz’s hometown of Santo Domingo, Ozama Rum is a full-circle project for the former MLB star. Every drop is born, aged, and bottled in the Dominican Republic—from fresh-pressed sugarcane to oak barrel aging (for a minimum of one year), with no shortcuts or outsourcing. It proudly carries the Ron Dominicano denominación de origen, certifying it as a true product of the island.

This isn’t the kind of celebrity-branded spirit you buy once and forget. It’s built for drinkers who care about craftsmanship, story, and serious flavor.

Ozama launches with three distinct expressions, each one capturing a different note in the Dominican rum legacy:

  • Ozama Blanco: Bright and crisp with citrus and a whisper of white pepper. Ideal for daiquiris, mojitos, or sipping neat in your backyard in Penn Wynne.

  • Ozama Añejo: A rich, copper-toned rum with hints of chocolate, toffee, and warm spice. Smooth enough to replace your bourbon in an Old Fashioned.

  • Ozama Gran Añejo: Silky and deep with notes of dates, raisins, honey, and fine wood. The kind of pour that deserves your best glass and a quiet evening.

With prices between $25 and $40 for a 700ml bottle, Ozama is positioned as an accessible indulgence—whether you’re picking it up from a premium bottle shop in Center City or mixing cocktails at a family cookout in Chesterbrook.

Rum’s Renaissance—and Philly’s Perfect Timing

According to Global View Research, the global rum market hit $11.77 billion in 2022 and is projected to grow by over 5.6% annually through 2030. Craft rum, in particular, is rising as consumers turn to artisanal, culturally rooted spirits. That’s good news for Philly, where diverse culinary traditions meet a growing appetite for unique, quality liquor—especially from Black- and Latinx-owned brands.

Ozama Rum fits the moment. And Ortiz isn’t just a face on the label. He worked closely with Dominican distillers and Abbott Wolfe, CEO of Drink2Success, to ensure the product had integrity, vision, and real impact.

“From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” Wolfe said.

A Spirit That Gives Back

Beyond its refined flavor, Ozama carries a mission. Two percent of its profits will be directed to cleanup efforts around the Ozama River and to community-building projects in the Dominican Republic. It’s the kind of built-in social impact that resonates with Philly’s values-driven drinkers—especially younger generations.

Where to Try Ozama Rum in Philadelphia

Ozama is available now at drinkozama.com and is beginning to roll out in select stores and venues in the Northeast—including Pennsylvania. While you may not see it on every bar in Old City just yet, insiders say local mixologists are already experimenting with it behind the scenes.

Expect to see Ozama popping up at Latin-inspired restaurants in South Philly, rooftop lounges in Rittenhouse, and maybe even your next tailgate in FDR Park.

Final Thoughts: Philly’s Rum Moment Starts Here

Ozama Rum isn’t trying to be flashy. It’s not a gimmick. It’s a high-quality, hand-crafted, heritage-driven spirit with a story as deep as its flavor—and Big Papi’s passion is in every bottle.

“They say that perfection doesn’t exist,” Ortiz says. “But you can get close to it.”

In Philly, where we respect heart, hustle, and something with real roots? That might be close enough.


Would you like to add a sidebar with cocktail recipes or recommendations for where Ozama might pair best with Philly cuisine?

WWE and Seagram Escape Spiked Just Tag Teamed on a Boozy Banger—and Philly’s First in Line to Crack It Open

WWE and Seagram Escape Spiked Just Tag Teamed on a Boozy Banger—and Philly’s First in Line to Crack It Open

Wrestling and beer. If there’s a better pairing for the City of Brotherly Love, we haven’t found it yet.

In a move that’s got South Philly popping and the Northeast buzzing, WWE has officially entered the beverage ring with its first-ever ready-to-drink alcoholic product, and they’re doing it with flavor-forward heavyweight Seagram’s Escapes Spiked. The two icons just dropped a multi-year partnership, and the new WWE-branded drinks are already hitting shelves all over Philly.

Whether you’re grabbing a cold one for a backyard wrestling watch party in Fishtown, tailgating before a WWE Live event at the Wells Fargo Center, or just stocking the fridge at your neighborhood deli, the new Seagram’s Escapes Spiked WWE Series is made to hit like a chair shot—and go down smoother than a Stone Cold stunner.

Philly’s Wrestling Legacy Meets Its New Favorite Drink

Let’s not forget—Philadelphia is wrestling royalty. This city gave us ECW. We’ve packed the Spectrum, sold out the Wells Fargo Center, and brought serious heat to WWE, AEW, and every indie fed that’s dared to step between the ropes. So it’s only fitting that Philly gets to be one of the first cities to crack open WWE’s newest creation.

Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO Group Holdings, WWE’s parent company. “Philly fans bring unmatched passion—and we wanted to bring this launch to cities that know how to show up.”

Show up? This is Philly. We throw snowballs at Santa. We boo our own draft picks. And we’ve been showing up loud for wrestling for decades.

The Flavor Card: A Main Event Lineup

Seagram’s Escapes Spiked WWE Series debuts with three bold, bodyslam-worthy flavors that were clearly designed with Philly’s taste buds in mind. This isn’t your average backyard seltzer. These are full-flavored malt beverages, and they’re coming in hot:

  • Rumble Punch™ – A remix of the classic Jamaican Me Happy, this flavor brings strawberry, watermelon, lemon, and guava together in one tropical haymaker. It’s the kind of drink you’d sip while screaming “E-C-Dub!” in a backyard kiddie pool in Kensington.

  • Pineapple Powerhouse™ – With juicy pineapple, cherry, and lime, this flavor feels like the afterparty to a surprise cash-in—sweet, citrusy, and absolutely electric. Perfect for rooftop parties in Northern Liberties or tailgates at the Linc.

  • Slammin’ Blueberry™ – A tag-team blend of blueberry and lemon that hits crisp and clean, made for easy drinking during a hot August night watching SummerSlam.

Each flavor is 8% ABV, unapologetically bold, and available now in Philly-area retailers, from Center City liquor shops to corner delis in South Philly.

Superstars, Stores, and Citywide Showdowns

This isn’t just about cans on shelves. As part of the partnership, Seagram’s Spiked is now an Official Partner of WWE, meaning you’ll see the brand front and center during Premium Live Events like Money in the Bank® (June 7), SummerSlam®, and Survivor Series®.

Expect enhanced match sponsorships, custom digital content featuring your favorite WWE Superstars, and yes—in-person appearances from Superstars right here in Philly.

Imagine bumping into a former champ at your local Acme or grabbing a selfie with a WWE Superstar at your favorite beer distributor in the Northeast. It’s all on the table.

“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience—and Philly’s local fans who bring energy like nowhere else,” said Jaime Polisoto, brand director of Seagram’s Escapes. “Our sales team is thrilled to bring the excitement of WWE into Philadelphia’s stores and create unforgettable fan experiences.”

It’s Not Just a Drink. It’s a Pop.

Philly doesn’t do subtle. We do flavor. We do passion. And we do loyalty. That’s why this partnership works—it’s for fans who know every chant, who still talk about the time The Rock came through South Street, and who treat every PLE like it’s WrestleMania at the Vet.

So whether you’re cracking open a can after a shift in Brewerytown, posting up with friends in Fairmount, or pregaming in your Rhawnhurst backyard with your Bluetooth speaker on full blast, the WWE x Seagram’s Spiked Series is your new go-to.

It’s bold. It’s loud. It’s Philly.

And it just tagged in.

Philly Drinks New Collection from Angel’s Envy newest Cellar Collection Series May 31

Philly Drinks with New Collection with Angel’s Envy newest Cellar Collection Series May 31

ANGEL’S ENVY Releases Newest Cellar Collection Series, Vol. 5 Straight Rye Whiskey Finished in French Oak Extra Añejo Tequila Barrels

Philadelphia whiskey aficionados, get ready for an exciting new release from Angel’s Envy! The celebrated distillery is launching its newest addition to the highly anticipated Cellar Collection Series: Vol. 5 Straight Rye Whiskey Finished in French Oak Extra Añejo Tequila Barrels. For the very first time, this bold expression will be available nationwide beginning on May 31, 2025.

Crafted by Master Distiller Owen Martin, this limited-edition release takes Angel’s Envy’s commitment to innovation and pushes it to new heights. The whiskey undergoes an exceptional finishing process in French oak barrels that once held Extra Añejo Tequila, blending the rich flavors of aged tequila with the signature smoothness of rye whiskey. The result is a harmonious fusion of complexity and bold character that will surely appeal to seasoned whiskey connoisseurs and newcomers alike.

This is a special release that pushes the boundaries of whiskey making while staying true to the heritage and craftsmanship that Angel’s Envy is known for. Don’t miss out on this unique bottle—it’s sure to be a prized addition to any collection. Make sure to grab yours when it hits the shelves later this month!

Angels' Envy newest Cellar Collection Series

The Making of Angel’s Envy Vol. 5: A Masterful Blend of Rye and Tequila Influence

To craft the distinct profile of Vol. 5 Straight Rye Whiskey Finished in French Oak Extra Añejo Tequila Barrels, Angel’s Envy’s Master Distiller Owen Martin went to extraordinary lengths. The journey began with Straight Rye Whiskey aged for up to 7 years, which was then finished for up to 12 months in French Oak barrels previously used to age Extra Añejo Tequila. This finishing process imparts a unique depth and complexity to the whiskey, drawing out rich flavors from the tequila barrels while maintaining the integrity of the rye.

But Martin didn’t stop there. To ensure a truly balanced and sophisticated flavor profile, he blended the aged rye with a select portion of an older Straight Rye Whiskey that had been aged for over 11 years. This careful blending helped to lock together the whiskey’s diverse flavors, creating a final product that is both layered and harmonious.

In a nod to the tequila influence, Martin traveled to Hacienda PATRÓN in Jalisco, Mexico, the home of PATRÓN Tequila’s distillery, where he hand-selected the barrels. Immersing himself in the craft of tequila making, Martin sought out the perfect barrels to complement the aging process, ultimately elevating this release to a new level of excellence.

The result is a whiskey that brings together the best of both worlds: the bold character of rye and the smooth, nuanced influence of Extra Añejo Tequila, offering an unforgettable tasting experience.

“This launch is very special to me as the first Cellar Collection innovation for ANGEL’S ENVY that I oversaw from beginning to end…”

Owen Martin

Master Distiller

“…As a part of the vision, we collaborated with PATRÓN Tequila’s Master Distiller, David Rodriguez, to identify a parallel between the production processes. We are always striving to showcase the unique character of a finishing cask and how it can amplify our base whiskey’s dynamic flavor – this release embodies that particularly well,” said Owen Martin, Master Distiller.

Tasting Notes for Angel’s Envy Vol. 5: A Rich, Complex Experience

The newest addition to Angel’s Envy’s Cellar Collection, Vol. 5 Straight Rye Whiskey Finished in French Oak Extra Añejo Tequila Barrels, presents a striking golden caramel color that hints at the depth and complexity within. On the nose, this release is floral and fruit-forward, offering inviting aromas that are balanced by a toasty vanilla sweetness and a touch of subtle clove smokiness.

When you take your first sip, you’ll experience an intriguing mix of baking spices and cracked pepper, which are beautifully softened by the herbal agave notes that evoke the earthy richness of tobacco and brown sugar. These layers of flavor are further refined by the French oak finishing, which imparts a softness and balance to the whiskey, creating a smooth drinking experience.

The finish brings even more depth with hints of orange blossom honey and tropical fruits, rounding out this extraordinary blend. It’s a whiskey that not only showcases the craft of its makers but also provides a uniquely rich, multifaceted tasting experience that’s sure to leave a lasting impression.

Cellar Collection Series Vol. 5 Straight Rye Whiskey Finished in French Oak Extra Añejo Tequila Barrels is housed in a special-edition gift box, featuring a number of symbols, including the agave plant, reflecting the innovative union of flavors and ANGEL’S ENVY’s continued pursuit of excellence. It will be available at retailers nationwide and on ReserveBar (where eligible) for an SRP of $269.99 per 750ml bottle. Additionally, 500Main members can enter a lottery launching today, for a chance to purchase a bottle for in-person pick-up at the Distillery on May 31.

For more information and purchasing details, visit https://angelsenvy.com or on Instagram, @angelsenvy.

Philly goes for bold flavor! Knob Creek Single Barrel Select Cask Strength for the Fans

Philly goes for bold flavor! Knob Creek Single Barrel Select Cask Strength for the Fans

Knob Creek®, a standout in The Small Batch Bourbon Collection™ and a leader in American whiskey, is taking its iconic Single Barrel Select Program to the next level with the launch of Knob Creek® Single Barrel Select Cask Strength. This bold new offering gives retailers the unique opportunity to select exclusive barrels of uncut, unfiltered Knob Creek® Bourbon and Rye, delivering an exceptional, one-of-a-kind single barrel experience.

With Single Barrel Select Cask Strength, whiskey enthusiasts and collectors alike can savor a more robust, concentrated flavor profile, as the whiskey is bottled at cask strength—without any dilution or filtration. This allows for a truly authentic representation of Knob Creek’s craftsmanship, showcasing the deep, rich flavors that make this bourbon a favorite among connoisseurs.

Whether you’re seeking a rare bottle to add to your collection or looking to experience Knob Creek in its purest form, this new release provides an unparalleled taste of the distillery’s signature quality. Keep an eye out for this limited-edition offering at select retailers—it’s sure to become a prized possession for anyone who appreciates the art of fine whiskey.

Knob Creek Single Barrel Select Cask Strength

Knob Creek® Single Barrel Select Cask Strength: A Pure and Powerful Expression of Bourbon and Rye

Knob Creek® is raising the bar with its Single Barrel Select Cask Strength, offering a truly unfiltered, uncut experience. Bottled directly from the barrel with no added water, this new release delivers the signature bold, full-bodied flavor that Knob Creek fans know and love, now in its purest form.

With each bottle ranging from approximately 110–130 proof for Bourbon and 100–120 proof for Rye, Single Barrel Select Cask Strength brings an intensity and complexity that reflects the unique character of each barrel. Whether you prefer bourbon or rye, each release provides an individualized, full-flavored experience that stands as a tribute to Booker Noe, the visionary founder of Knob Creek®. His commitment to producing what bourbon was truly meant to be is embodied in every sip of this exceptional offering.

This release is a must-try for those seeking an authentic, bold whiskey experience, straight from the barrel, and a reminder of Knob Creek’s unwavering dedication to quality. If you’re a fan of high-proof, full-flavored spirits, this is a bottle you’ll want to track down.

“When my grandfather created Knob Creek,

he set out to make a whiskey that stood out—

bold, robust, and no shortcuts,” Eighth Generation Master Distiller,

Freddie Noe

“With our Single Barrel Select Program, we pay tribute to that legacy by offering fans the chance to experience Knob Creek® in its most authentic form—uncut and unfiltered, creating the most unadulterated single barrel selection in Knob Creek’s® history.”

Knob Creek Single Barrel Select Cask Strength Rye

Knob Creek® Single Barrel Select Cask Strength: A Truly Personalized Whiskey Experience

For whiskey lovers looking to dive deeper into the Knob Creek® experience, the brand is offering an exclusive opportunity to engage with the Single Barrel Select Cask Strength program. Participants will be able to visit the iconic James B. Beam Distilling Co. in Clermont, KY, for a once-in-a-lifetime behind-the-scenes tour. During this immersive experience, guests will hand-select their own barrel in the historic Warehouse K. The process includes “thieving” whiskey straight from multiple barrels and engaging in a comparative tasting to find the perfect one. The experience wraps up with a curated meal at The Kitchen Table, providing an unforgettable day of whiskey exploration.

For retailers and enthusiasts who can’t make the trip to Kentucky, Knob Creek® brings the experience to you. Remote selection sample kits will be available, allowing participants to experience the selection process from afar.

Knob Creek® Single Barrel Select Cask Strength will be available at participating retailers nationwide for a suggested retail price of $69.99 for a 750mL bottle.

For those eager to further personalize their whiskey journey, the James B. Beam Distilling Co. also offers the Private Barrel Club. This exclusive program invites consumers to visit the distillery, taste through a selection of barrels, and handpick their favorites for purchase, offering an even deeper connection to the craft of Knob Creek®.

This is the perfect chance to not only discover new expressions of Knob Creek® but also become a part of the distillery’s rich legacy. Whether you’re in Philly or anywhere else, this is an opportunity to elevate your whiskey collection with a truly custom touch.

For more details, please visit www.beamdistilling.com/private-barrel-club.

To learn more about Knob Creek® and its award-winning whiskey portfolio, visit www.KnobCreek.com or follow us on Instagram @KnobCreek.

Philly wants “Taste of a Kiss” from World’s #1 limoncello Pallini Celebrates 150 Years

“Taste of a Kiss” World’s #1 limoncello Pallini Celebrates 150 Years

Pallini Limoncello, the world’s #1 limoncello, is celebrating a major milestone with the launch of its exciting new global campaign, “Taste of a Kiss”. Coinciding with the brand’s 150th anniversary, this sensory-focused campaign invites consumers to rediscover the magic of Pallini Limoncello—a spirit crafted with passion, kissed by the Amalfi sun, and designed for both timeless enjoyment and modern mixology.

The campaign emphasizes the smooth, vibrant flavors of Pallini Limoncello, a product that has long been revered for its exceptional quality. With its refreshing, zesty taste and Mediterranean origins, Pallini Limoncello evokes the essence of Italy’s Amalfi Coast, making it a perfect choice for anyone seeking an authentic, flavorful experience.

Whether you’re savoring it on its own or incorporating it into a creative cocktail, Pallini Limoncello stands as a versatile spirit that seamlessly blends tradition with contemporary mixology. This anniversary marks not only the rich legacy of the brand but also its continued commitment to bringing people together over a glass of something truly special.

As Pallini celebrates 150 years of crafting the world’s finest limoncello, they invite you to join the journey and Taste the Kiss—an experience that’s as timeless as the spirit itself.

"Taste of a Kiss" World's #1 limoncello Pallini

Pallini Limoncello’s “Taste of a Kiss” Campaign: Celebrating 150 Years of Italian Craftsmanship

Pallini Limoncello, the world’s #1 limoncello, is launching an inspiring new global campaign titled “Taste of a Kiss” to celebrate its 150th anniversary. Running throughout 2025, the campaign’s creative centerpiece, “What Does a Kiss Taste Like?”, will be brought to life through engaging digital storytelling, influencer collaborations, and curated lifestyle content that showcases the passion and flavor of Italy.

This campaign invites consumers to experience the vibrant essence of Pallini Limoncello, crafted with care under the Amalfi sun. Through captivating content, the brand aims to connect with a new generation of limoncello lovers while honoring its rich Italian heritage.

Founded in 1875, Pallini is still proudly family-owned and now led by CEO Micaela Pallini, a fifth-generation member of the founding family. With over 15 years at the company, Micaela previously served as Director and Head of Production before becoming the first woman to lead Pallini. Holding a Doctoral Degree in Chemistry, she is proud to guide Pallini through this historic milestone, ensuring the brand continues to stay true to its roots while embracing the future.

Pallini Limoncello’s legacy of quality, passion, and craftsmanship remains at the heart of everything they do, and the “Taste of a Kiss” campaign serves as a perfect celebration of the brand’s timeless appeal, as well as a nod to the innovation that lies ahead.

“This campaign is a love letter to our Italian roots,”

Micaela Pallini

“It reflects everything Pallini stands for – joy, beauty, togetherness, and timeless taste. Sharing our 150th anniversary as the world’s leading limoncello is both humbling and exhilarating.” The campaign was developed by Luther DSGN, a rising Rome-based agency known for its creative expertise in lifestyle branding, visual storytelling, and experiential design.

Pallini Limoncello’s “Taste of a Kiss” Campaign Highlights the Pallini Spritz: A Seasonal Favorite in the U.S.

At the heart of Pallini Limoncello’s “Taste of a Kiss” campaign is the Pallini Spritz, which has quickly become one of the top three spritz-style cocktails served in the U.S. Known for its elegance, lightness, and refreshingly simple preparation, the Pallini Spritz is made with 3 parts Prosecco, 2 parts Pallini Limoncello, and 1 part water, served over ice in a large wine glass. This cocktail has captured the hearts of many and is now a seasonal favorite, served in bars, on rooftops, and during casual at-home occasions.

As part of their ongoing commitment to bringing the Pallini experience into more homes, Pallini is supporting this growing momentum with retail cross-merchandising initiatives, encouraging consumers to embrace the spritz ritual in their own kitchens. Whether you’re hosting friends or enjoying a quiet evening, the Pallini Spritz provides the perfect way to enjoy the fresh, zesty flavors of Pallini Limoncello, evoking the vibrant essence of the Amalfi Coast.

Pallini Limoncello’s focus on the Pallini Spritz as the centerpiece of its campaign highlights the brand’s commitment to both timeless tradition and contemporary enjoyment, making this cocktail a must-try this season.

Pallini Limoncello is distributed across the U.S. by Lucas Bols, the Dutch spirits company known for nurturing heritage cocktail brands. “Pallini is a rare brand that blends craftsmanship, legacy, and modern appeal,” said Brett Dunne, Managing Director, USA and Canada, The Lucas Bols Company. “We’re excited to help expand its reach across the U.S., bringing the spirit of the Amalfi Coast to American consumers and bartenders.”

Pallini Limoncello is available nationwide in fine wine and spirits retailers, as well as leading bars and restaurants across the U.S.

Philly Orders The White Lotus Season 3 with Patrick Schwarzenegger Sipping Ketel One Family Made Vodka and Tanqueray Gin

‘Sip into The White Lotus’ with Patrick Schwarzenegger for Season 3 with Ketel One Family Made Vodka and Tanqueray Gin

Ketel One Family Made Vodka, one of the bestselling and top trending vodkas (Drinks International, 2025), and Tanqueray Gin, the seven-time winner of the bartenders’ choice of gin (Drinks International, 2023), have long been at the forefront of cocktail culture, consistently shaping and elevating the craft with their unwavering dedication to quality and innovation.

The Cocktail Culture of The White Lotus: Sipping in Style

HBO’s The White Lotus isn’t just known for its biting satire and stunning backdrops—it’s also quietly shaped the world of cocktail culture. Set against the luxurious resorts of Hawaii and Sicily, the show’s characters are often seen clutching artfully crafted drinks, turning simple sips into statements about wealth, indulgence, and escapism. In Season 1, tropical classics like the Mai Tai and Pineapple Daiquiri make frequent appearances, aligning with the show’s Hawaiian setting and nodding to the tiki cocktail revival. These vibrant, rum-based drinks not only complement the scenery but also subtly underscore themes of paradise lost.

Season 2 shifts to Sicily, and with it comes a more European drinking aesthetic. Think Aperol Spritzes, Negronis, and chilled white wines, evoking la dolce vita while masking the tension simmering beneath the surface. The show’s cocktail choices aren’t just background props—they reflect character dynamics and mood. For example, Tanya’s over-the-top drink orders often mirror her chaotic, lavish lifestyle.

Since its debut, The White Lotus has inspired bartenders and fans alike to recreate its signature drinks, blending TV-inspired nostalgia with real-world cocktail trends. Whether it’s a Mai Tai or a Spritz, every glass tells a story.

In an exciting collaboration with Max and HBO, the two iconic brands invite fans of The White Lotus to experience the timeless elegance and charm that define both the series and their curated cocktail creations.

In anticipation of the series returning on February 16, on Max and HBO, Ketel One Vodka and Tanqueray Gin introduce, ‘Sip into The White Lotus,’ a dynamic, multifaceted collaboration which includes series-inspired cocktails, Thailand destination giveaway, immersive events and engaging content.

“Our partnership with Max and HBO’s hit series The White Lotus is a perfect blend of luxury and sophistication.  The show’s exploration of timeless hospitality aligns perfectly with the craftsmanship behind Ketel One Vodka and Tanqueray Gin, both of which are synonymous with the highest standards of quality,” said Julie Yufe, Senior Vice President of Vodka, Gin and Rum at DIAGEO North America. “The show is a cultural phenomenon, creating its own universe of intrigue and vibrancy. As consumers increasingly value experiences, we’ve been intentional about crafting fan-centric moments where our brands can create memorable occasions with every sip.”

Inspired by the show’s luxurious destinations, the partnership with Max and HBO kicks off with an original short film starring actor and entrepreneur Patrick Schwarzenegger, who whisks viewers away to a dreamy Thai escape. As Patrick mixes The White Lotus Vesper Martini—crafted with Ketel One Vodka and Tanqueray Gin to embody the captivating elegance fans expect from the show—he invites viewers to immerse themselves in the world of The White Lotus, exploring its story, characters, and the lavish setting of the highly anticipated new season.

“Being part of the cast of The White Lotus has been an incredible journey, and I’m excited to partner with Ketel One Vodka and Tanqueray gin to bring fans closer to the unforgettable moments of season three,” said Schwarzenegger. “Just like these iconic spirits, The White Lotus is all about storytelling and savoring every experience. I can’t wait to watch the new season unfold while toasting The White Lotus Vesper Martini with friends and family.”

To toast to season three of HBO’s The White Lotus, Ketel One Vodka and Tanqueray Gin have crafted exclusive cocktails inspired by the season’s stunning Thailand setting: The White Lotus Vesper Martini and The White Lotus Punch.

The White Lotus Vesper Martini is an elegant twist on the traditional cocktail, featuring Ketel One Vodka and Tanqueray London Dry Gin as its smooth, classic base. It delivers a refined, refreshing tasting sip with a sophisticated balance of dry and fruity notes. A French white wine aperitif adds crispness, while lychee liqueur imparts a delicate floral sweetness. The White Lotus Punch strikes a perfect balance between tart and tropical, making it the ideal cocktail for any getaway. With a vibrant blend of Ketel One Vodka and Tanqueray London Dry Gin, it showcases tropical flavors of pineapple, mango, and lime. The gin lends a hint of herbal complexity, while the tropical fruits provide sweet, juicy depth.

The unique creations tap into a feeling of luxury familiar to a White Lotus guest while reimagining how fans can enjoy cocktails with a modern twist. Featured in The White Lotus limited-edition cocktail kits, these perfect accessories for viewing parties include everything needed to craft season three-inspired drinks at home. Fans 21+ can purchase the kits at https://www.cocktailcourier.com/pages/the-white-lotus-cocktails.

The White Lotus Punch

¾ oz. Ketel One Vodka

½ oz. Tanqueray London Dry Gin

1 oz. lime juice

¾ oz. mango syrup

2 oz. pineapple juice

 

Combine all ingredients into a highball glass

filled with crushed ice and stir. Garnish with

a pineapple wedge and serve. 

The White Lotus Vesper Martini

¾ oz. Ketel One Vodka

½ oz. Tanqueray London Dry Gin

¼ oz. French white wine aperitif

1 bar spoon or teaspoon lychee liqueur

1 bar spoon or teaspoon butterfly pea tea

 

Combine all ingredients into a cocktail shaker filled

with ice. Shake and strain into a chilled martini glass

and garnish with a lychee. 

 

 

Southern sophistication in the City of Brotherly Love: Jack Daniel’s Country Cocktails RTD Hard Tea Pours Nationwide

Jack Daniel’s Country Cocktails Hard Tea Launches Nationwide

Jack Daniel’s Country Cocktails Hard Tea – a canned ready-to-drink that launched earlier this spring in 13 test markets – is rolling out nationwide this fall.

The RTD embodies Southern sophistication with a twist.

Jack Daniel’s Country Cocktails Hard Tea combines black tea, ripe, true-to-fruit flavor resulting in a balanced and sweet finish. With four classic flavors carefully selected, each can was crafted to please the palates of today’s modern drinker.

Country Cocktails can be found in select retail and convenience stores across the country in a 12oz. can (ABV 5%), 12-can variety pack containing four classic flavors: Original, Peach, Raspberry, and Blackberry; with the Original & Peach offered in 16oz. and 23.5oz. single serve cans that deliver consumers a refreshing and high-quality beverage experience for those who appreciate a good tea.

  • Original: Known for its full-bodied refreshing take on a Southern classic. Combining the rich taste of black tea with a sweet, true-to-fruit finish, captures the essence of Southern sweet tea. It’s the perfect drink for relaxing on the porch and enjoying good conversation.
  • Peach: A floral flavor that brings the juicy, sun-ripened sweetness to life. This option offers a crisp and refreshing experience, where the delicate honeyed taste comes to the forefront of the palate making it a delightful choice for any day of the year.
  • Raspberry: Delivering a vibrant tartness, yet balanced with a subtle sweetness; this flavor presents a bold and smooth drink that’s as satiating as it is refreshing.
  • Blackberry: Capturing the rich and juicy essence of blackberries, it offers a slightly tangy and flavorsome experience, making it a perfect choice for consumers who enjoy the bold taste of berries with a hint of Southern charm.

Coinciding with Country Cocktails Hard Tea launch is the RTD’s partnership with ACM and two-time CMT Music Award winner, Lauren Alaina, who has accomplished one of country music’s crowning achievements – becoming the youngest member of the Grand Ole Opry.

Lauren Alaina’s small town Georgia roots, love for comfort and authenticity make her the perfect ambassador for a beverage that prides itself on delivering a taste of the South in every sip. Both Alaina and Jack Daniel’s Country Cocktails symbolize Southern charm, together producing a match made partnership.

To celebrate the collaboration, Country Cocktails has partnered with Southern Living to offer fans across the country a chance to enter their sweepstakes and win a pair of tickets and flights to meet Lauren Alaina at her concert in Las Vegas at the Green Valley Ranch Backyard Amphitheater on October 25, 2024.

The sweepstakes will run from September 13 until October 11, 2024 and contestants can enter for a chance to win by visiting the link.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places.

Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select, and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

About Jack Daniel’s Country Cocktails
Jack Daniel’s Country Cocktails are premium malt beverages from the Jack Daniel’s Family of Brands. Jack Daniel’s Country Cocktails was introduced in May 1992.

Jack Daniel’s Country Cocktails and their respective flavor names are registered trademarks. © 2024 Jack Daniel’s. Jack Daniel Beverage Co., Louisville, Ky. Flavored Malt Beverage.

For more information, please visit www.countrycocktails.com.

NBA legend Brings Flavor to Philly with Hennessy Limited Edition by LeBron James

Basketball legend Introduces Hennessy, the world’s leading cognac, and basketball legend LeBron James are proud to unveil ‘Hennessy Limited Edition by LeBron James’ – a V.S bottle collaboration available globally starting on September 30, 2024.

This first-time collaboration between Hennessy and LeBron James unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.

“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,”

lebron James

“I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

The limited-edition bottle features fresh, vibrant and distinctive designs which nod to James’ impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, Senior Vice President, Hennessy U.S. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.”

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

To highlight the cognac’s versatility, James put a fresh twist on the Hennessy Margarita cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup. The addition of orange juice comes directly from James, inspired by a recent tasting experience in Cognac where he experienced the different possibilities of the spirit and discovered that Hennessy is enjoyed more than just neat, complementing a wide range of serves. This follows the release of Hennessy’s “Made for more” campaign, which shows how any drink or occasion can be made ‘more’ when you add Hennessy. Find the full recipe on hennessy.com.

The ‘Hennessy Limited Edition by LeBron James’ V.S will be available for purchase starting September 30, 2024.

Philly is Ready to Pour Maker’s Mark Cellar Aged 2024 — Preview Tasting Review

Inspiring Flavor behind Maker’s Mark Cellar Aged 2024 — Preview Tasting Review

In celebration of the debut for Maker’s Mark Cellar Aged 2024, I joined a group of whisky and spirit reviewers at Maker’s Mark headquarters in Loretto, Kentucky for a day of tours, lunch and of course a private tasting.

Our Cellar Aged 2024 tasting was led by Innovation Manager Beth Buckner and Senior Director & Head of Innovation Blake Layfield.

Blake Layfield and Senior Manager of Innovation and Blending Beth Buckner

Senior Director & Head of Innovation Blake Layfield and Senior Manager of Innovation and Blending Beth Buckner

The limestone shelf that surrounds Star Hill Farm, homeplace to the Maker’s Mark Distillery, is key to crafting the unique taste of its bourbon

Today’s tasting takes place in a built-in cave within the limestone shelf itself, at a chilly 50 degrees.  It’s a memorable experience for a memorable bottle. As we walk into the limestone cellar, there’s dozens of barrels stationed on the floor, which is part of the Private Selections Program we’ll hear about below

Maker's Mark Cellar Aged 2024 Debuts its most mature bourbon

Maker’s Mark Cellar Aged 2024 Debuts its most mature bourbon

Maker’s Mark Cellar Aged 2024

Maker’s Mark Cellar Aged 2024 blends 15% Maker’s Mark 12-year-old and 85% Maker’s Mark 13-year-old, at 59.7% ABV or 119.3 Proof. 

The aroma carries notes of caramelized sugar and toasted almond. The palate unveils a delicate interplay of buttery shortbread, a surprising bite of coconut, and spices. A lingering finish highlighting dried dark fruit and oak undertones.

Maker's Mark Cellar Aged 2024

Maker’s Mark Cellar Aged 2024 alongside 2023

Side by side: 2023 vs 2024

The 2024 bottle (the 2nd inaugural Cellar Aged effort) takes a noticeable turn from it’s 2023 first path.

The 2023 is a blend of 87% 12-year-old and 13% 11-year-old barrels.  Proof at 115.7

In comparing, you’ll notice strong differences.  2023’s bottle offers lighter greeting.  Aromas of caramel syrup, cinnamon sugar, subtle red fruit.  Cornbread, apricot, brown sugar.

Whereas 2024 is a more matured taste profile.  The aroma carries notes of caramelized sugar and toasted almond. The palate unveils a delicate interplay of buttery shortbread, subtle coconut, and spices. A lingering finish highlighting dried dark fruit and oak undertones.

Private Selections Program

A Maker’s Mark priority is to maintain their taste profile.  Famously, aged between 6 – 8 years old, but every barrel ages a little bit differently. 

When loyal customers asked for a single barrel, they had to politely decline, but wanted to find a way to excite and involve their audience base.  

So they created the Private Selections Program, which is how enthusiasts visit and pick their taste, a vision of what they want their Makers Mark to taste like and then the company uses custom staves in a barrel, which were seen stored on the floor around us.

Maker’s Mark Cellar Aged 2024 will be available for a suggested retail price of USD $174.99 in the United States

The limited-release Maker’s Mark Cellar Aged 2024 will be available for purchase at the Maker’s Mark Distillery by booking the Cellar Aged Experience at https://www.makersmark.com//distillery/visit-us.

For more information about Maker’s Mark, please visit www.MakersMark.com.

ABOUT MAKER’S MARK
Maker’s Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world.  Maker’s Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker’s Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders’ vision, Maker’s Mark continues to shape the brand’s future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker’s Mark 46, Maker’s Mark Cask Strength, and Maker’s Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker’s Mark Private Selection: the brand’s custom barrel program.

Is Philly Ready to Pour Somm-Approved Canned Wine – We Tasted with Kristin Olszewski from Nomadica Wines

Sommelier Businesswoman Kristin Olszewski brings Michelin quality to Canned Wines with Nomadica Wines

Nomadica offers sparkling, rose, white, red and orange options — both canned and bag in a box.

Nomadica Wines ‘s Owner Kristin Olszewski

Nomadica Wines are sourced from vineyards with responsible farming practices and winemakers who engage in low intervention wine making.

Wine-lovers can be 100% confident you’re drinking serious sommelier-approved wine.

Nomadica Wines ‘s Owner Kristin Olszewski; Source: instagram.com/nomadica

Today’s conversation with Sommelier / Businesswoman Kristin Olszewski from Nomadica Wines has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Joe Winger: We’re here today with Kristin Olszewski from Nomadica Wines. 

What’s the most important message you want to share today with our audience?

Kristin Olszewski: 

I think the biggest message that I want to get across is that everyone should be drinking more wine. That’s my mission in life to just bring consumers back to the wine category.

Source: instagram.com/nomadica

Joe Winger: 

Outstanding. And how how are you trying to get that done?

Kristin Olszewski: 

I’ll give a little context on my own history and how I came here.

My undergrad degree is in sustainable agriculture and I ended up dropping out of Harvard Medical School to become a sommelier – typical journey. 

I just really fell in love with wine. I worked in restaurants to pay for school and wine was always the thing that captivated my interest.

Source: instagram.com/nomadica

I feel like it’s the intersection of history, agriculture and gastronomy. And then also there’s something so fun and communal and – you’re getting a little tipsy. It’s everything. 

But I spent a decade-plus in Michelin restaurants all over the country, everywhere from three Michelin stars, Saison in San Francisco, Husk in Nashville, Osteria Mozza here in LA.

When Nancy Silverton was on a Netflix show called Chef’s Table, I started noticing a different customer coming into the restaurant. Usually as a sommelier, you’re talking to a very specific demographic of people. I would say 45 plus male white wine collector. That’s my demo. And when Nancy was on Chef’s Table, young people started coming into the restaurants, a lot of women, and I noticed they didn’t want to drink wine.

They would drink tequila, beer, cocktails, like anything but wine. 

That always felt like such a missed opportunity because wine, it’s the most ancient beverage. Our people have drank wine for millennia. It’s also in an age where we care about what’s natural, what’s minimally processed, what’s better for you.

Great wine is literally just grapes, yeast, water, and time, so I started digging into why aren’t you drinking wine? And I found out a few things. 

One, people felt like wine wasn’t a good value. If you weren’t going to spend a lot of money on wine, you couldn’t get a great wine, which is untrue.

The other one is people feel like they needed a PhD or some level of education or knowledge in order to access wine, which, again, is not true. 

I want to be people’s guide, hold their hand and walk them into the world of wine. So I started Nomadica to do that on a larger level.

Source: instagram.com/nomadica

Joe Winger: 

That’s beautiful.

You mentioned two things. We’re going to go into both. Your background in Michelin restaurants. I’ve heard heavenly amazing stories. I’ve heard horror stories. 

Can you share an experience and what you learned from?

Kristin Olszewski:

Everyone always asks me if I watch The Bear or not. And I’m like, no, I can’t.

Some positive stories, Michelin restaurants have changed a lot from when I started working in them. I think work has changed a lot for the positive. I remember one of my first serious jobs in a scary restaurant. You have your hair pulled back because you don’t want it to get in the food.

I had one small piece of hair hanging down above my face and the chef takes a match from the stove, lights a piece of my hair and says don’t ever have a hair hanging down in your face again.

Some of the wonderful stories are having the opportunity, especially at Mozza, you taste each bottle you open there. 

Source: instagram.com/nomadica

When I was at Mozza, it was a $5 million dollar all-Italian cellar with 90 pages of the best Barolo, Brunello, Etna Rosso’s, just things that like collector’s dream about tasting.

And I feel so lucky to have tasted things like Conterno Monfortino, which is the type of wine that you want to smell for three hours before you drink it. 

When you have a wine like that, it makes you realize why collectors obsessively chase bottles, there’s something so romantic and intangible, and having a wine like that, you realize you’ll never have A wine that tastes the same at any moment in time ever again.

It’s just such a lucky experience.

Source: instagram.com/nomadica

Joe Winger: 

I’m curious about how that experience inspired you to open Nomadica.

Kristin Olszewski: 

My entry point into wine was always through farming. I majored in sustainable agriculture.

I was an avid farmer.  I ran our community garden in college and was focused on permaculture. I lived in India and farmed for a while there. 

Source: instagram.com/nomadica

And I always say great wine is made by great farmers, great wines made in the vineyard, not the cellar.

So when I was looking at starting Nomadica, that sustainability ethos, it was always my starting point, but I was really shocked when I found out how bad glass bottles are for the environment.

30% of glass is recycled in the US. The rest just goes into a landfill. It’s highly energy intensive to make, to ship, because it’s so heavy. 

The fact is, most wine does not need to be in a glass bottle. 

Yes, that Barolo I mentioned absolutely needs to be in a glass bottle. That needs to be aged for years before it even comes into its own.

But for a $20 – 30 bottle of wine that you’re going to pop open and drink it on a weeknight or on a not special weekend does not need to be in glass. 

So that’s how we started. 

Cans at 70 % reduction in carbon footprint. Our newly launched bag and box wine is almost a 90% reduction in carbon footprint.

Source: instagram.com/nomadica

Joe Winger: 

I sampled your sparkling white, your white, your red and your rose, they were dangerously drinkable.

Can we talk about where the fruit is sourced from?

Kristin Olszewski: 

Absolutely. 

The name Nomadica is really a fun double entendre because you can take it wherever you want to go.   Of course, cans and boxes can be found in places that bottles can’t.

We source our fruit from all over. 

We’re truly a nomadic winery. 

Our head winemaker  spent time at some of the best wineries in California, like Eric Kent Cellars, which makes award winning Chardonnay and Pinot Noir, and also Kosta Brown.

Before that he spent 10 years doing vineyard management in California. So through Corey, we’ve really got a handle on some of the best fruit. A lot of our wine comes from Mendocino. A lot of our grapes come from Mendocino or Lodi. I’m such a Sonoma girly.  Our winery is located in Sonoma, and so I always find myself drawn back to that region.

Source: instagram.com/nomadica

Joe Winger: 

Are there any vineyards you’d recommend us touring when we come to Northern California?

Kristin Olszewski: 

I think the Sonoma Coast is the best wine region in California. They’ve fought very hard to become designated as their own AVA, which is very important in terms of quality.

The oceanic influence, what we call a diurnal shift, the extreme temperature change between night and day, like Hirsch and Littorai. 

I think if anyone ever wants to see proof in the pudding of what great farming can do, you need to go see Littorai. 

Ted Lemon was one of the first Americans to ever be a winemaker in Burgundy and he brought all of his practices back, was one of the first people to practice biodynamic agriculture in California and really brought that style of farming onto a larger scale. 

When you go visit his vineyards, it’s like teeming with life. You look next door at a conventionally farmed plot, which is just like dead and sad looking. And then you taste the wines and you’re just knocked on your butt because they’re so good.

Source: instagram.com/nomadica

Joe Winger: 

Nomadica Wines has several varieties.  White, Sparkling white, Rose, Red, Orange.

Can you walk us through the taste profiles of any of your favorites – what’s the aromas, what are the profiles? 

Kristin Olszewski: 

Something really cool about our wines is everything’s practicing organic. No pesticides, no synthetic fertilizers, all of our wines are fermented dry. Naturally zero grams of sugar per serving. They have nice fruit notes, but none of the wines are sweet.

Crushable bright flavor. 

Across the gamut, our entire portfolio has a brightness and a freshness to it. All of our wines are like slightly aromatic because I love an aromatic variety, but part of the thought that we put behind the brand is that I wanted to take that sommelier curation and put it in the restaurant, on the retail shelf so that when you’re serving Nomadica at your home, at parties and the beach, 99% percent of people will love it.

I’m doing the work on the back end on blending, sourcing, creating these flavor profiles that’s really taking that wine experience, that decade plus of developing my own palette and giving it back to the consumer. 

Source: instagram.com/nomadica

Joe Winger: 

Are there any favorite wine and food pairings for you with your wines?

Kristin Olszewski: 

I love an aperitif. Our sparkling rosé is definitely my favorite wine in our gamut. In a can you always have the perfect pour because sometimes you don’t want to open up an entire bottle of wine.

When we do that in my house, it usually gets drank. It doesn’t go back in the fridge.

Sometimes you just want a glass of sparkling. And I love that. 

I love that with a charcuterie board and cheese. I also love Rose with green salads. 

I think one of the best things about living where we live [Los Angeles] is we have the best produce on the planet.

I still run some wine programs in Los Angeles and I’m actually opening up a restaurant in Silver Lake next year, an Italian restaurant. Orange Wine is like the hottest trend. 

I was doing the wine list at a restaurant in Hollywood called Gigi’s and I noticed I was selling more orange wine by the glass than all other colors combined, which was just mind blowing to me.

Source: instagram.com/nomadica

We made what I think is the best orange wine coming out of California. 

There’s a lot of talk about natural wine, orange wine. They’re not all created equal. My winemaker and I tasted through my favorite Italian skin contact wines and decided on a really concrete flavor profile source.

My mother in law in Orange County is drinking her orange wine with her friends. So I really feel like I’ve achieved something. That with sushi is a mind blowing pairing. 

Then our red. We found Teroldego growing in Northern California, which is a grape that’s indigenous to Northern Italy from the Alto Adige.

It’s really Alpine, like dark fruit, like a Zinfandel, but really refreshing and bright acidity and a little bit more tannin than a Zin [Zinfandel] has.

There’s a perception that we had to overcome about can and boxed wine. People think that it’s low quality.

Whenever I pour our red for somebody, the response is always, “Wow, oh my god, that’s so good.”

No matter your level of wine knowledge, you can see what I’m trying to do when you taste our red wines.

Source: instagram.com/nomadica

Joe Winger: 

What’s next for you and Nomadica?

Kristin Olszewski: 

Right now we’re in hardcore expansion mode. We were the first people to do fine wine and can, and I grew really slowly at my own pace.

I wanted to build the brand. 

A lot of people just run to retail shelves and they want to be in every grocery store on the planet. I didn’t want that. I wanted to be, at the Four Seasons, at the Ritz Carlton, at music venues. 

I wanted to be in places where people don’t typically expect to see wine in cans and boxes.

We are one of the highest velocity items at Whole Foods in our category.

We just launched all of our box wines at Total Wine in California, Texas, Florida, Colorado, and New York and got some really big plans for next year. 

So keep your eyes peeled. People are about to see me everywhere.

That’s my goal.

Source: instagram.com/nomadica

Joe Winger:

Having a canned wine at some of these nicer hotels is a challenge.

What lesson did you learn by accomplishing that rather large challenge?

Kristin Olszewski: 

That’s the best thing about how we’re positioned. Not only am I a sommelier, my VP of sales is a sommelier. My winemaker has an incredible reputation. Every person on my team comes from the wine industry and we have the best product.

When we’re sitting down and tasting with these buyers, these people that are in our industry. They recognize it. I always say taste out of a wine glass. Everything tastes better out of a wine glass. The second that they taste it, these are people who taste wine all the time and they taste a lot of bad wine.

So that has been amazing. 

We’ve always had the industry behind us. It’s a huge differentiator for us. So I think it was slow build. Everything takes a lot more time than you think it will, which is I think the biggest lesson that I’ve taken away from this business over the last seven years.

But you got to build your brand first.

Joe Winger: 

You seem like a deep-souled individual. Whether it’s wine or otherwise, is there an overall message that you want to share to inspire the audience?

Kristin Olszewski: 

We are in a time where sustainability is more important than it ever has been. You can’t base your entire brand about it, but I think it’s an absolutely necessary component to any consumer product that’s coming out today. 

One of my missions in life is to have that conversation about sustainability and have it with other brands because it needs to be convenient.

Otherwise, consumers will not buy it, care or participate or choose a sustainable option. That’s my big thing.

Joe Winger: 

What are the best ways to follow your journey and to learn more about you?

Kristin Olszewski: 

You can buy Nomadica online and our new rosé yuzu spritz, which is delicious at ExploreNomadica.com. And then our socials are at Nomadica on Instagram.

And if you want to follow me. I’m at Kristin__O.

 

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