WWE and Seagram Escape Spiked Just Tag Teamed on a Boozy Banger—and Philly’s First in Line to Crack It Open
Wrestling and beer. If there’s a better pairing for the City of Brotherly Love, we haven’t found it yet.
In a move that’s got South Philly popping and the Northeast buzzing, WWE has officially entered the beverage ring with its first-ever ready-to-drink alcoholic product, and they’re doing it with flavor-forward heavyweight Seagram’s Escapes Spiked. The two icons just dropped a multi-year partnership, and the new WWE-branded drinks are already hitting shelves all over Philly.
Whether you’re grabbing a cold one for a backyard wrestling watch party in Fishtown, tailgating before a WWE Live event at the Wells Fargo Center, or just stocking the fridge at your neighborhood deli, the new Seagram’s Escapes Spiked WWE Series is made to hit like a chair shot—and go down smoother than a Stone Cold stunner.
Philly’s Wrestling Legacy Meets Its New Favorite Drink
Let’s not forget—Philadelphia is wrestling royalty. This city gave us ECW. We’ve packed the Spectrum, sold out the Wells Fargo Center, and brought serious heat to WWE, AEW, and every indie fed that’s dared to step between the ropes. So it’s only fitting that Philly gets to be one of the first cities to crack open WWE’s newest creation.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO Group Holdings, WWE’s parent company. “Philly fans bring unmatched passion—and we wanted to bring this launch to cities that know how to show up.”
Show up? This is Philly. We throw snowballs at Santa. We boo our own draft picks. And we’ve been showing up loud for wrestling for decades.
The Flavor Card: A Main Event Lineup
Seagram’s Escapes Spiked WWE Series debuts with three bold, bodyslam-worthy flavors that were clearly designed with Philly’s taste buds in mind. This isn’t your average backyard seltzer. These are full-flavored malt beverages, and they’re coming in hot:
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Rumble Punch™ – A remix of the classic Jamaican Me Happy, this flavor brings strawberry, watermelon, lemon, and guava together in one tropical haymaker. It’s the kind of drink you’d sip while screaming “E-C-Dub!” in a backyard kiddie pool in Kensington.
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Pineapple Powerhouse™ – With juicy pineapple, cherry, and lime, this flavor feels like the afterparty to a surprise cash-in—sweet, citrusy, and absolutely electric. Perfect for rooftop parties in Northern Liberties or tailgates at the Linc.
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Slammin’ Blueberry™ – A tag-team blend of blueberry and lemon that hits crisp and clean, made for easy drinking during a hot August night watching SummerSlam.
Each flavor is 8% ABV, unapologetically bold, and available now in Philly-area retailers, from Center City liquor shops to corner delis in South Philly.
Superstars, Stores, and Citywide Showdowns
This isn’t just about cans on shelves. As part of the partnership, Seagram’s Spiked is now an Official Partner of WWE, meaning you’ll see the brand front and center during Premium Live Events like Money in the Bank® (June 7), SummerSlam®, and Survivor Series®.
Expect enhanced match sponsorships, custom digital content featuring your favorite WWE Superstars, and yes—in-person appearances from Superstars right here in Philly.
Imagine bumping into a former champ at your local Acme or grabbing a selfie with a WWE Superstar at your favorite beer distributor in the Northeast. It’s all on the table.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience—and Philly’s local fans who bring energy like nowhere else,” said Jaime Polisoto, brand director of Seagram’s Escapes. “Our sales team is thrilled to bring the excitement of WWE into Philadelphia’s stores and create unforgettable fan experiences.”
It’s Not Just a Drink. It’s a Pop.
Philly doesn’t do subtle. We do flavor. We do passion. And we do loyalty. That’s why this partnership works—it’s for fans who know every chant, who still talk about the time The Rock came through South Street, and who treat every PLE like it’s WrestleMania at the Vet.
So whether you’re cracking open a can after a shift in Brewerytown, posting up with friends in Fairmount, or pregaming in your Rhawnhurst backyard with your Bluetooth speaker on full blast, the WWE x Seagram’s Spiked Series is your new go-to.
It’s bold. It’s loud. It’s Philly.
And it just tagged in.
