October is here! Time for Philly’s Top Halloween Events in 2022
The City of Brotherly Love hosts some of the US’s biggest parties, festivals and parades.
There’s plenty of ways to celebrate the spooky season this year Liberty Bell Land, from family friendly fun to adult-level screams and scares.
We’re listing them all out for you, and updating them as we discover more.
Halloween Nights at Eastern State Penitentiary
Fairmount’s historic prison gets divided into five separate haunted house experiences: Delirium (in 3D), Machine Shop, The Crypt, Big Top Terror and Nightmares. There’s also a vampire-themed Bloodline Lounge for Halloween cocktails, live dance performances by the Skeleton Crew in the Gargoyle Gardens, a beer garden, tours and more.
$34; September 23rd-November 12th, Eastern State Penitentiary, 2027 Fairmount Avenue.
For more information on Eastern State Penitentiary Halloween Nights
The Nightmare Before Tinsel
This Halloween pop-up bar is located in an abandoned jewelry store. Imagine skeletons, a giant smoke-breathing dragon, creepy baby dolls and more. Of course, the drink menu does not disappoint either. The Blood Bag (filled with cranberry juice), skull-shaped specialty shots (take the skull home with you), and more served up in Halloween spirits.
Open now through October 31st, 116 South 12th Street.
For more information on Tinsel Philly
Fright Factory
Venture into the basement of this 120+ year old factory split into three different frightening themes to explore, complete with scare-actors, special effects, and elaborate set design.
$30-$45; select dates through October 31st, 2200 South Swanson Street.
For more information on Fright Factory.
Bates Motel
This haunted motel is worth the drive out to Delco. The Philly favorite known for production design has a 25-minute haunted hayride through Arasapha Farm. Plus, a haunted corn maze called Revenge of the Scarecrows!
$40-$125; September 23rd-October 31st, 1835 Middletown Road, Glen Mills.
For more information on Delco’s Bates Motel
Founding Footsteps ‘Bad Things’ Philly Tour
Taking place on a haunted BYOB trolley with live music and performances, Founding Footsteps is a locally inspired true crime tour of Philly! The tour runs Thursdays through Saturdays all October long (and the first weekend of November), and your $48 ticket also includes one cocktail from PJ Clarke’s, where the tour begins. Tickets available online.
$48; weekends through November 4th, begins and ends at Curtis Building, 6th and Walnut streets.
For more information Founding Footsteps ‘Bad Things’ Philly Tour
Uptown Upside Down
The Uptown Beer Garden is getting spooky this year with a Stranger Things-themed experience! Step inside a circa-1983 Hawkins, Indiana, with plenty of photo ops based on the show (Demodogs! Demogorgons! Vecna!), plus themed cocktails in take-home souvenir glassware.
September 30th-October 31st, Uptown Beer Garden, 1500 John F. Kennedy Boulevard.
For more information on Uptown Upside Down
Trick or Treat (adult version) at Chaddsford Winery
Join a Chaddsford Wine Guide on a walking tour to visit five Halloween-themed pairing stations.
You’ll get a keepsake Halloween wine glass, plus plenty of wine and snacks, in a one-of-a-kind trick-or-treat experiences that’s 21-and-up only. After the 45-minute spooky walk, return back for more wine (or beer) by the glass, plus food from the Common Good Food Truck.
$35; Saturdays and Sundays in October, Chaddsford Winery, 632 Baltimore Pike, Chadds Ford.
For more information on Chaddsford Wine Trick or Treat
Laurel Hill Cemetery Tours
Take a scary October spooky tour through this historic graveyard, including their classic Halloween flashlight tours.
See their whole calendar of events and choose a perfectly macabre tour here.
For more information Laurel Hill Cemetery Tours
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Southern sophistication in the City of Brotherly Love: Jack Daniel’s Country Cocktails RTD Hard Tea Pours Nationwide
Jack Daniel’s Country Cocktails Hard Tea Launches Nationwide
Jack Daniel’s Country Cocktails Hard Tea – a canned ready-to-drink that launched earlier this spring in 13 test markets – is rolling out nationwide this fall.
The RTD embodies Southern sophistication with a twist.
Jack Daniel’s Country Cocktails Hard Tea combines black tea, ripe, true-to-fruit flavor resulting in a balanced and sweet finish. With four classic flavors carefully selected, each can was crafted to please the palates of today’s modern drinker.
Country Cocktails can be found in select retail and convenience stores across the country in a 12oz. can (ABV 5%), 12-can variety pack containing four classic flavors: Original, Peach, Raspberry, and Blackberry; with the Original & Peach offered in 16oz. and 23.5oz. single serve cans that deliver consumers a refreshing and high-quality beverage experience for those who appreciate a good tea.
- Original: Known for its full-bodied refreshing take on a Southern classic. Combining the rich taste of black tea with a sweet, true-to-fruit finish, captures the essence of Southern sweet tea. It’s the perfect drink for relaxing on the porch and enjoying good conversation.
- Peach: A floral flavor that brings the juicy, sun-ripened sweetness to life. This option offers a crisp and refreshing experience, where the delicate honeyed taste comes to the forefront of the palate making it a delightful choice for any day of the year.
- Raspberry: Delivering a vibrant tartness, yet balanced with a subtle sweetness; this flavor presents a bold and smooth drink that’s as satiating as it is refreshing.
- Blackberry: Capturing the rich and juicy essence of blackberries, it offers a slightly tangy and flavorsome experience, making it a perfect choice for consumers who enjoy the bold taste of berries with a hint of Southern charm.
Coinciding with Country Cocktails Hard Tea launch is the RTD’s partnership with ACM and two-time CMT Music Award winner, Lauren Alaina, who has accomplished one of country music’s crowning achievements – becoming the youngest member of the Grand Ole Opry.
Lauren Alaina’s small town Georgia roots, love for comfort and authenticity make her the perfect ambassador for a beverage that prides itself on delivering a taste of the South in every sip. Both Alaina and Jack Daniel’s Country Cocktails symbolize Southern charm, together producing a match made partnership.
To celebrate the collaboration, Country Cocktails has partnered with Southern Living to offer fans across the country a chance to enter their sweepstakes and win a pair of tickets and flights to meet Lauren Alaina at her concert in Las Vegas at the Green Valley Ranch Backyard Amphitheater on October 25, 2024.
The sweepstakes will run from September 13 until October 11, 2024 and contestants can enter for a chance to win by visiting the link.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places.
Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select, and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About Jack Daniel’s Country Cocktails
Jack Daniel’s Country Cocktails are premium malt beverages from the Jack Daniel’s Family of Brands. Jack Daniel’s Country Cocktails was introduced in May 1992.
Jack Daniel’s Country Cocktails and their respective flavor names are registered trademarks. © 2024 Jack Daniel’s. Jack Daniel Beverage Co., Louisville, Ky. Flavored Malt Beverage.
For more information, please visit www.countrycocktails.com.
Philly Food: “The Bear” Star Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries
Pacific Foods, a brand known for its organic and high-quality ingredients, has launched its #TGISunday content series to help people overcome the widespread phenomenon known as the “Sunday Scaries.”
Developed in partnership with chef and television star Matty Matheson, the series is designed to transform Sunday anxiety into a time for culinary joy and inspiration.
A recent survey by Pacific Foods* revealed the deep impact of the Sunday Scaries, with the average American experiencing this pre-Monday apprehension 36 times a year. Typically, the unsettling feelings begin around 3:54 p.m. on Sundays, leading to an average of six hours and six minutes** spent in dread each week—totaling a staggering 219 hours annually.
Recognizing that cooking serves as a soothing activity for many with 31% of people finding joy in preparing meals on Sundays, Pacific Foods is addressing these anxieties by offering easy, comforting recipes through the #TGISunday content series on its website.
Matty Matheson and a group of wellness and food aficionados will share curated recipes designed to combat the Sunday Scaries and embrace the calming, restorative power of cooking to unwind and reclaim their Sundays.
Chef Matty Matheson brings his trademark enthusiasm to the kitchen, making his stance on Sundays clear by turning them into a day of culinary excitement. “Look, I know Sundays can be a drag for a lot of folks, so let’s flip that script. Let’s rock the kitchen with some serious cooking that’s all about fun and flavor without it being a chore or another worry. Cooking isn’t just about eating; it’s about chilling out and making something awesome that feeds your soul,” explains Matheson.
Matty’s unique recipe—the Spicy Shrimp Pasta Bake—will be a highlight of the series, which will also feature content from various figures known for their culinary expertise. All recipes and tips will be available through social where viewers of the #TGISunday series are encouraged to share their own meal-hacking tips using Pacific Foods products. Fans can also enter to win a custom illustrated soup mug, designed by Pacific and Matheson, to add to their Sunday rituals.
“Matty Matheson’s vibrant personality and the joy he brings to food make him a natural fit to join us in our mission to take back Sundays,” said Erika Jubinville, head of Pacific Foods marketing. “He inspires all of us to bring more fun and creativity to our cooking routine, and sparks excitement for new ways to use Pacific products.”
For more insights into the #TGISunday series, please visit pacificfoods.com/TGISunday.
About Pacific Foods
Pacific Foods was founded in 1987 in Tualatin, Ore. and was acquired by Campbell Soup Company in 2017. For more than 150 years, Campbell (NASDAQ:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2023 net sales of $9.4 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Michael Angelo’s, noosa, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com.
NBA legend Brings Flavor to Philly with Hennessy Limited Edition by LeBron James
Basketball legend Introduces Hennessy, the world’s leading cognac, and basketball legend LeBron James are proud to unveil ‘Hennessy Limited Edition by LeBron James’ – a V.S bottle collaboration available globally starting on September 30, 2024.
This first-time collaboration between Hennessy and LeBron James unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,”
lebron James
“I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”
Hennessy Limited Edition by LeBron James
The limited-edition bottle features fresh, vibrant and distinctive designs which nod to James’ impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.
“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, Senior Vice President, Hennessy U.S. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.”
To highlight the cognac’s versatility, James put a fresh twist on the Hennessy Margarita cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup. The addition of orange juice comes directly from James, inspired by a recent tasting experience in Cognac where he experienced the different possibilities of the spirit and discovered that Hennessy is enjoyed more than just neat, complementing a wide range of serves. This follows the release of Hennessy’s “Made for more” campaign, which shows how any drink or occasion can be made ‘more’ when you add Hennessy. Find the full recipe on hennessy.com.
The ‘Hennessy Limited Edition by LeBron James’ V.S will be available for purchase starting September 30, 2024.
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MESSAGE IN A BOTTLE at Philly’s Miller Theater May 14-19
MESSAGE IN A BOTTLE at Philly’s Miller Theater May 14-19
The peaceful village of Bebko is alive with joyous celebrations. Suddenly, under attack, everything changes forever. Three siblings, Leto, Mati and Tana, must embark on perilous journeys in order to survive.
Message In A Bottle is a spectacular new dance-theatre show from five-time Olivier Award nominee, Kate Prince, inspired by and set to the iconic hits of 17-time Grammy Award-winning artist Sting, including “Every Breath You Take”, “Roxanne”, “Walking On The Moon” and more. With a mix of exhilarating dance styles, high-energy footwork and breath-taking athleticism, Message In A Bottle tells a unifying and uplifting story of humanity and hope.
Message In A Bottle is the latest masterpiece from the ground-breaking creator behind West End hits “Some Like it Hip Hop”, “Into the Hoods”, “Everybody’s Talking About Jamie” (choreography), and “SYLVIA” (Old Vic), and features the astonishing talents of dance storytelling powerhouse, ZooNation: The Kate Prince Company.
A Sadler’s Wells & Universal Music UK production co-produced with Birmingham Hippodrome and The Lowry, Salford. Research and development supported by The MOVEment.
Message In A Bottle contains some scenes of an adult nature.
More information: there are some scenes in Message In A Bottle which contain moments of adult content. These are all told through dance and are appropriate to the storyline and setting of the show. There is a short moment representing sexual violence against a female character in Act 1. After the interval, at the beginning of the second half there is some depictions of drug use.For tix and info about Message In A Bottle, click here
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Philly Fans: Better Flavor, Healthier Ingredients, – KLYR Rum Poured throughout Pennsylvania, Exclusive interview with Adam Lehrhaupt
Local Spirit KLYR Rum gets poured throughout Pennsylvania with better flavor, healthier Ingredients.
Adam Lehrhaupt, Amish Patel, and Neil Kahrim started a Pennsylvania-based spirits company with the simple goal of creating a better-tasting American rum.
As they started adjusting their recipe for flavor, they soon found health benefits and great cocktail and food pairings. The result? A purer, cleaner rum, with a flavor they claim creates its own genre.
One thing’s for sure, Pennsylvania cocktail lovers are ordering more and more.
The following is a conversation (via zoom) with Adam Lehrhaupt. The conversation has been edited for length and clarity. Find the full, un-edited talk at our Youtube channel.
Let’s start by saying you’re in a car right now and can you tell us why you’re in a car right now?
Adam: Yeah, so I’m in a car right now because today’s a big day for any sports people, but especially in the Philadelphia area.
We’ve got a 1 o’clock Phillies game. And as a rum company, we like to go down to those games when we can and just hang out at the ballpark and buy rum for people. Introduce them [to our KLYR Rum brand]. Either something they’ve never had before or if they are already a fan, getting them another one. So I’m heading down to the ballpark today to catch a ballgame and hang out with some Phillies fans. And then tonight, we’ve got the draft, so the ballgame will roll over into some fun at Xfinity Live. So we’ve got our products in Xfinity Live now.
So we’ll pop over there and roll into a little bit of draft night. See who everybody’s favorite football teams draft.
I love your guerrilla marketing style. You’re out there meeting the people.
Adam: [Points to his shirt] This is my Phillies KLYR shirt. It’s our KLYR K, but it’s in the Phillies pin stripes. I don’t know if you can see it’s got the Philly pin stripes on it.
Tell us about the KLYR brand itself and what you’re trying to accomplish.
Adam: Basically the idea for creating KLYR rum and I’ll start back at the beginning. One of my two main business partners, his name’s Amish Patel. He is a dentist. He grew up as a dentist. His dad is a dentist. His brother’s a dentist. Thirteen cousins are dentists. There’s nine more in dental school. He has another group of cousins who all work in dental laboratories.
So they make dentures and things like that. So he comes from a dental family in Pennsylvania. I think they’re around 93 offices now in Pennsylvania, New Jersey, the mid-Atlantic region.
He came to me over Covid and said he was done being a dentist and he wanted to do something different. And he had a friend who had been in the spirits industry, somebody he went to high school with, who created Whistle Pig and he said, I wanna create spirits.
And I said, first of all I’m in for anything spirits related, I’m a big fan and I went back and did a little bit of research to see what the market needed. So everything that we do is market driven, so we do research and figure out not what we think it needs.
What the market did have was a big kind of opening a gap in the Silver Rum area for something that was just very well made, but had flexibility. So a really good clean tasting silver rum didn’t really exist. So we set about trying to create it and that’s where KLYR Rum came from.
Now tell me a little bit about your background and the team itself. How the three of you got together.
Adam: So my current day job, when I’m not helping run this run business, is I write children’s books. So I’m a children’s book author.
Before that I was a senior art director for a company called Siemens Healthcare. Before that I was a roadie, but currently I’m a children’s book author and in my spare time I play hockey. That’s my little outlet for my extra energy. It’s my cardio when I’m working out.
And that’s where I met Amish. We all played against each other for years. And then finally a couple years ago, we ended up getting him onto my hockey team and we became pretty good friends. And when he presented this idea, I came back to him with rum as an idea.
He said, I have this guy I went to high school with. His name is Neil Kareem who’s from Trinidad. Let me get him on the phone. So we’re at lunch and he calls Neil and gets Neil on the phone and he goes, Neil, what do you think about, rum?
And Neil goes yeah, I like rum. Rum’s great. He goes, what about making rum? And Neil’s okay let’s figure it out. So really Neil and I were the ones who kinda went away for about five or six months and figured out how the whole distilling process worked, figured out how to build a distillery, put together all the numbers, and then Neil went out to try to find us a master distiller.
And he found somebody that we both really liked. And she agreed to meet us and we did this meeting and we just clicked right away. As it turned out, she was working for her family’s distillery, so we couldn’t hire her away at that time. But we did start working with her – her name’s Lexi Close and Lexi took my ideas and the flavor profiles I was talking about and the way that I described it to her, because it didn’t exist.
So I described it through other spirits. I wanted something with the clean taste of vodka or tequila, right? So I needed to keep that body that you get, but with the sugar of rum. You needed to have the mouthfeel of rum. What I wanted to lose was that harshness. There’s a harshness to rum that most people hide behind sugar.
It used to happen a lot with tequila as well. Luckily, Lexi’s a big tequila person, so she saw the change in tequila [from years ago, it’s much better now].
But she understood when I was talking about harsh tequila and she went about trying to [fix it]. She and I worked together. My work was just tasting it and making suggestions. She worked really hard.
She managed to create this whole new category of product that we are calling American Rum. To differentiate it from Caribbean style rum. We wanted to really delineate that this was something unique and different and it wasn’t like something you’d had before.
So let’s talk a little bit about flavors and the cans themselves, the process of making them?
Adam: Let’s start with how we got there first. Because when I started thinking of what drinks I would make with this great rum I was thinking summertime. A little sugar-free lemonade.
Then I came up with this idea for a drink at the ballpark. I called it “Clear sky”, so it had a little blue curacao in the lemonade, it was like a light blue kind of color.
We had that all last summer (2022) at Citizens Bank Park. Then we’re also up at the Iron Pigs Coca-Cola park where the Iron Pigs play in Bethlehem.
It was really light for a lemonade. It didn’t have a lot of sugar in it. I wanted to create that as one of our first cans. Then we were gonna do the traditional Orange Crush. Orange Crush is the big flavor down at the Jersey Shore towards the middle of last summer.
I expect it to be even bigger this year with all the peach crushes and everything that is happening. There’s a whole crush bar live now that’s how popular these are.
So we go in and we’ve got our flavor guy, Mike. He was concocting the mixes for us, and I wanted to keep them below 99 calories. That was very important to me, to go after the seltzer market, ready to drink’s or the White Claws. They’re basically made with cheap alcohol, hidden behind bubbles.
So we sat down and we started trying these lemonades, [testing for the] right amount of flavor. I tried the low flavor lemonade and I went, hold on, can you do this, but 20% less flavor?
I’m thinking we can get it to taste like water and it will be KLYR water. With the partnership with the Phillies, we’ve got Clearwater in Clearwater, right? Because that’s where they hold spring training.
He really took a lot of the flavoring out and basically something that tastes like ice cold water with a twist of lemon in it. So that was how we came up with that first flavor.
Then we had to create Crush. We did; and I thought it was good, but it was 99 calories. It had a lot of flavor to it, like an orange crush. As we’re going through and I’m drinking them, I’m [always] throwing in another shot of KLYR.
So when we decided to expand the water line to four flavors: the original OG water that has light, lemon flavor.
We have a tangerine water, which is really subtle, but it’s got sweeter, tangerine flavor to it. Still less than 99 calories.
Passion fruit which has got a little bit of that sour pop that passion fruit has.
Then the last one I really wanted to do a spa water, so we did cucumber mint. Which is my new go-to. I drink it all the time.
I knew that we wanted the flavors to be unique and different.
I didn’t want it to be sweet. When you get more full flavored, it ends up being more than 99 calories.
So the crush line became 6.5% [alcohol]. Because as I said, I kept adding an extra shot of KLYR to it. We could lower the sugar that we put in to give the flavor body so that we would get that kind of Crush body when you’re drinking it.
So they’re 6.5 %, they’re only 190 calories. We’ve got Orange Crush, Pineapple Smash Berry Lemonade Blast and Fruit Punch, which is like a tropical fruit punch. This is the juice bag of my youth. So I created those for people who like a little more pop, a little more flavor, and for anybody who goes into a bar and orders that double or triple IPA.
Is that why you didn’t want it sweet, for the calories?
Adam: No, I didn’t want it sweet because I don’t wanna hide the rum. I want you to be able to taste the rum. The flavorings might be great, but the rum is what we’re showcasing. So whatever we made, I wanted you to be able to still get those hints of the rum and enjoy that flavor as you’re drinking it.
For foodies, food pairing wise, what have been some great food combinations?
Adam: Let me go through the flavors of the crush line, because it splits, I think about them as like red wine and white wine.
So the water line is like a white wine. So you can have the waters with pizza, pasta, fish.
The Orange Crush and even the Pineapple Smash with Indian food or Mexican food where you have that spice but a little of that sweetness cuts through it and you have the body of the rum on the finish. Those things come out really well together.
[Now Adam has parked and is walking through their KLYR Rum office]
How much of your office is Pennsylvania based? Where’s your distiller?
Adam: Our distillery is in Lewisberry, so that’s in Pennsylvania out by Harrisburg.
Our headquarters is in Westchester. I am here in Bluebell. Keith is based in Quakertown.
Where can we find you? Where can we buy, where can we shop? Where can we follow?
Adam: In Pennsylvania we’re available through the PLCB (Pennsylvania Liquor Control Board).
We’re in 30 different stores right now, but we’re in the distribution centers, so anybody who doesn’t have it in their PLCB store order it to have it delivered to them.
If you are in the greater Philadelphia, Eastern PA area, as far as Bethlehem and out towards Harrisburg we do home delivery.
We have a whole thing on our website everywhere that you can find it. So you can put in your zip code and it’ll tell you where you can get it near you.
In Eastern and Central Pennsylvania use the code: Adam2023 at checkout and get up to 35% off you order.
Tell us which social media channels you’re on and how to find you on there?
Adam: It’s KLYRRum on Instagram, Facebook, Twitter and find us at KLYRRum.com
We support local first. So we’re a Pennsylvania company. That includes South Jersey.
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Philly Loves Oregon Wines – Flavor Revealed by Winemaker Aaron Lieberman from Iris Vineyards
Philly Loves Oregon Wines and its incredible new vintage with Winemaker Aaron Lieberman from Iris Vineyards
Sure, Oregon Wine is world-famous for its Pinot Noir. And rightly so, as the area produces incredible expressions of the varietal. But that’s not all they can do.
Award-winning winemaker Aaron Lieberman wants the world to taste and discover all of the incredible wines from the area including Iris Vineyards’s new Pinot Gris which has won acclaim several years in a row.
Today, Winemaker Aaron Lieberman from Iris Vineyards sits down over zoom to talk about his inspirations, his favorite wines, food pairings and what’s next for Oregon Wine.
The conversation has been edited for length and clarity. Find the whole conversation on our YouTube channel.
There’s so much to go over with you because you’re in a great area of Oregon.
Last year we had the privilege of covering the 2022 McMinnville Wine Classic, your Pinot Gris won Best in Show and Best White varietal.
According to press announcements it’s the first time ever for a Pinot Gris. What was it about that bottle and that year that brought you so much acclaim?
The vintage we won that on was the 2020, and I think our Pinot Gris is fairly consistent. So I actually personally felt that the 2021 vintage was better than the 2020. What I think is going on there is that in our growing area Southwest of Eugene we have our vineyard in what’s called the Lorane Valley. We’re a relatively high elevation vineyard compared to the rest of the Willamette Valley. We get a lot more hang time on our Pinot Gris, which allows more flavor development and preservation of acidity, as well as slower and lower accumulation of sugar.
So we ended up with a higher acid, lower alcohol wine that’s very expressive in terms of fruit flavors.
I wanna let our audience know a little bit about your background and what brought you to where you are today. Your education in soil and winemaking, but I hope you’ll touch on your Peace Corps time, and your work in Guatemala with soil education.
As I was finishing up my Bachelor’s Degree at Oregon State University, I became involved with a couple of different grad students, helping them with their research projects, basically. At the beginning of my junior year [I had already] switched my major from Pre-Vet to Crop and Soil Science.
So the projects I was working on with these grad students involved soil research. One of these grad students had been in the Peace Corps and talked about it frequently and also had a professor who had been in the Peace Corps. They both inspired me to look into it and do it.
I ended up going to Guatemala. The project I worked on was called Corn and Bean Seed Improvement and Post Harvest Management. We were trying to counteract the invasion of commercial corn seed into Guatemala and Latin America. It’s replacing the land raise varietals or the traditional varietals of corn. We were working with those traditional varietals to improve their performance in the field by selecting the plants that were growing well and were the most disease resistant.
The program started four years before I got to Guatemala, so I was the third volunteer and we were really showing some really good results.
Something I love about winemaking is such a mix of science and magic, or science and artistry. And it sounds like science is very strong with your background and the magic that you bring to the bottle.
Yes, I would agree with that.
So let’s switch back from Guatemala. You’ve got some great soil types. Let’s talk about how you use the soils in your region to bring such delicious flavor, characteristics and aromas.
In our vineyard, we do have some Jory soils, and I think most people who know about the Willamette Valley know that Jory is the preferred soil in the region particularly for Pinot Noir.
Our vineyard is dominated by Bellpine soil. Bellpine is kind of an analog of Jory, but it’s formed in sedimentary rock rather than basaltic rock or volcanic rock. So there’s some significant differences in the chemical makeup of the soil that contributes to the flavor difference in our Pinot Gris compared to some others.
The last time I visited, what I heard overwhelmingly from the winemakers is you have to be okay with inconsistency year after year.
I want my wines to represent the area that they’re from and the varietal from which they’re made and different weather during each growing season as part of that representation.
So based on the weather and the level of ripeness of the fruit and what we’re tasting in the grapes before we bring them in, we will make some adjustments to how we do the vinification to try to push it in one direction or another, to be at least somewhat consistent.
Let’s talk about the wines themselves.
Let’s start with the Pinot Gris. The comment I hear the most is white peach. That’s new. I usually hear pear, red apple peel, quite a bit of citrus.
Commonly I get stone fruit comments on our Chardonnay. Whether it’s our still Chardonnay or our Blanc de Blanc.
Then there’s the Brut Rose, the Pinot Noir 2021, the House Red Blend. A lot of people will remember 2020 and how that vintage went for us. I refer to that year as the worst year of my life.
Let’s talk a little bit about what made it such a bad year.
We had beautiful weather during bloom. I started to feel like it was going to be a really great vintage. We’re seeing a really modest crop load and smallish berries, which leads to more fruit forward. Right around Labor Day, the major fires started. Smoke came into the valley for about two weeks which was extremely disheartening.
In the Willamette Valley that was really our first experience with that level of damage to the fruit. So a lot of people were scrambling, worried, and ultimately didn’t produce Pinot Noir in 2020.
We made less than we had planned. We applied some techniques to mitigate the smoke effect.
Can we talk about what you did to mitigate?
Well, there are two things that helped the most. One, we sent some grapes to California to go through a process called flash. It’s a kind of thermovinification method where the must is heated to 80 degrees celsius and then pumped into a vacuum chamber that boils at a much lower temperature. The water and the skins of the grapes “flashes” to steam in the the vacuum chamber. That steam carries away a lot of bad things. Those things are responsible for the bulk of the smoke effect that you might find in a wine.
Then following vintage and some aging, we did some reverse osmosis to remove the smoke effect from the rest of our wine.
At the tail end of vintage, I had surgery for appendicitis. As I was about recovered from that, I got covid right at the end of 2020.
Fortunately ’21 and ’22 were very similar to 2020 and how the vintage started and ended up, we had some really beautiful fruit and beautiful wines. I’m really excited about ’22 based on what we have in barrel right now.
Some people approach wine from a food and wine pairing point of view. I’m not sure if you are a chef or a home cook, but do you have any suggestions for great food pairings for some of your bottles?
I think with our Pinot Gris, I really enjoy seafood.
It’s really good with salad. Brut Rose, I always say if you’re making a dinner and you’re not quite sure what wine to serve with your dinners sparkling wine is always a a crowd pleaser. It’ll go with dishes from salad to steak or pizza. The acidity of sparkling wines makes them really versatile in any kind of food. Fatty foods in particular pair well with more acidic wines, kind of a palette cleansing.
For our Pinot Noir, traditional pairings like salmon and chicken.
When you’re going through a year, from growth to harvest, what are the traits or elements that get you excited saying it’s gonna be a good year?
Last spring we had a couple of fairly severe frosts after bud break and it was an interesting year because of that. We ended up, to everyone’s surprise, with a vintage that was quite nice and yields that were not really affected by the frost. The vines bounced back with their secondary and tertiary buds set fruit, set a really good crop. We got a nice batch of wine out of it.
If we get into harvest in the rainy season, sometimes your hand is forced and the grapes start to get ripe, the skin softens an they become more susceptible to botrytis and other bad things that you don’t want.
But ’22 was nice. We weren’t really forced right up until the end. Around October 20, we had the first big rainstorm come in. 20% of our fruit still hanging. We brought most of it in before that big rain.
But I think we had really good ripeness even at that point.
You’ve been doing in-person and zoom wine tastings, do you have a favorite part of that wine tasting process?
My favorite part, without a doubt, is just when I see somebody tasting my wine and the look on their face shows me that they’re really enjoying it. That’s a big reason why I’m in this industry, what we do makes people happy.
Do you have a certain memory of including either your wine or someone else’s wine in a great celebration?
Several memories. My father and I had a wine business of our own from 2002 to 2015. [A few years in] we had a celebration at a steakhouse in Portland. I ordered a Puligny Montrachet off the menu. I still remember that wine quite vividly and how impressive it was. That changed my mind about chardonnay in some ways.
In Oregon, there’s a lot more chardonnay coming out of the Willamette Valley now is a good thing, but it’s still been an uphill battle for producers to get that chardonnay wine passed the gatekeepers, the distributors.
You go to a distributor and they’re like, “Everybody drinks California Chardonnay or white burgundy. They don’t know about Oregon Chardonnay. And when you say Willamette Valley, everybody thinks Pinot Noir, which is great. But we’ve kind of pigeonholed ourselves with that. There are a lot of other nice things that can come out of this valley like Pinot Gris and Chardonnay. So we have some work to do on the marketing and publicity to let people know.
Any lessons your winemaking team has learned this past vintage that you can share?
I think that happens every year. Let’s not assume that I know everything because I learn stuff every year as well.
One of the things that I really stress with people who are working for me during harvest, is the importance of fermentation temperature.
It’s with white wine, with aromatic whites in particular. You really have to keep the temperature under control. Yeast likes to get hot and ferment fast, so you have to keep those ferments cool, whatever the method is if you’re in stainless with jacketed tanks or if you’re in barrel and you’re taking the barrels outside at night or wetting them down to keep the temperature down. It’s super, super important.
With the white wines, you get a temperature or a fermentation that’s too hot and you end up with a wine that’s like generic white wine. It doesn’t have varietal character left in it, that’s something I stress a lot.
Then when you talk about red wines, the style of red wine that you’re making is so dependent on a lot of things, but temperature is a big thing. So if you do a cool ferment on a red wine, you’re going to have a red wine that’s fruit forward and aromatic, but it’s not going to be very extracted. It’s not gonna have a big tannic backbone to it. In that way it would be out of balance.
Like with our Willamette Valley Pinot Noir, we do a couple of different fermentation methods that end up having different peak fermentation temperatures and then we blend them together to get a wine that is crowd pleasing, easy balanced. So one of my big things is temperature.
Are there any topics in winemaking that you wish got more attention?
The fact that I don’t do this alone. If I didn’t have a team behind me doing the right thing and supporting production in the winery, starting with our vineyard and our vineyard manager, who is amazing, grows amazing fruit, all the way through to the marketing team selling the wine or promoting the wine and the sales team selling the wine. I think it’s really important for people to understand that it’s really a team effort. I’m the winemaker, I get the publicity, I get the recognition but there’s no way I could do it by myself.
I’m sure you talk to young winemakers all the time. Is there one huge piece of advice you would give a young winemaker from all your experience?
A big thing would be, and I’ve made this mistake when I was a young winemaker, if you’re about to do something to a wine and you think you know what you’re doing, but you’ve never done it before, make a phone call.
Ask another winemaker that maybe has had the experience and has done that. You’ve got a 5,000 gallon tank of wine and you’re gonna do some kind of adjustment that you’ve never done before. Get some information first.
Building network, building community, reaching out to those with either more experience or more diverse experience.
Yes. And in most wine regions, it is a community and people are happy to share their information to help the next guy out. Because ultimately, if we’re all making really good wine in the Willamette Valley, that enhances our reputation as a region. So I think it would be a big mistake for us not to share information.
Let’s talk about where people can find more information.
On Iris Vineyards website and social media. Our website is IrisVineyards.com and our handle on every social site is @IrisVineyards.
So thank you again for your time, and it was, it was great to have this conversation.
Thank you, Joe. I really appreciate your time.
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