Philly Loves Oregon Wines and its incredible new vintage with Winemaker Aaron Lieberman from Iris Vineyards
Sure, Oregon Wine is world-famous for its Pinot Noir. And rightly so, as the area produces incredible expressions of the varietal. But that’s not all they can do.
Award-winning winemaker Aaron Lieberman wants the world to taste and discover all of the incredible wines from the area including Iris Vineyards’s new Pinot Gris which has won acclaim several years in a row.
Today, Winemaker Aaron Lieberman from Iris Vineyards sits down over zoom to talk about his inspirations, his favorite wines, food pairings and what’s next for Oregon Wine.
The conversation has been edited for length and clarity. Find the whole conversation on our YouTube channel.
There’s so much to go over with you because you’re in a great area of Oregon.
Last year we had the privilege of covering the 2022 McMinnville Wine Classic, your Pinot Gris won Best in Show and Best White varietal.
According to press announcements it’s the first time ever for a Pinot Gris. What was it about that bottle and that year that brought you so much acclaim?
The vintage we won that on was the 2020, and I think our Pinot Gris is fairly consistent. So I actually personally felt that the 2021 vintage was better than the 2020. What I think is going on there is that in our growing area Southwest of Eugene we have our vineyard in what’s called the Lorane Valley. We’re a relatively high elevation vineyard compared to the rest of the Willamette Valley. We get a lot more hang time on our Pinot Gris, which allows more flavor development and preservation of acidity, as well as slower and lower accumulation of sugar.
So we ended up with a higher acid, lower alcohol wine that’s very expressive in terms of fruit flavors.
I wanna let our audience know a little bit about your background and what brought you to where you are today. Your education in soil and winemaking, but I hope you’ll touch on your Peace Corps time, and your work in Guatemala with soil education.
As I was finishing up my Bachelor’s Degree at Oregon State University, I became involved with a couple of different grad students, helping them with their research projects, basically. At the beginning of my junior year [I had already] switched my major from Pre-Vet to Crop and Soil Science.
So the projects I was working on with these grad students involved soil research. One of these grad students had been in the Peace Corps and talked about it frequently and also had a professor who had been in the Peace Corps. They both inspired me to look into it and do it.
I ended up going to Guatemala. The project I worked on was called Corn and Bean Seed Improvement and Post Harvest Management. We were trying to counteract the invasion of commercial corn seed into Guatemala and Latin America. It’s replacing the land raise varietals or the traditional varietals of corn. We were working with those traditional varietals to improve their performance in the field by selecting the plants that were growing well and were the most disease resistant.
The program started four years before I got to Guatemala, so I was the third volunteer and we were really showing some really good results.
Something I love about winemaking is such a mix of science and magic, or science and artistry. And it sounds like science is very strong with your background and the magic that you bring to the bottle.
Yes, I would agree with that.
So let’s switch back from Guatemala. You’ve got some great soil types. Let’s talk about how you use the soils in your region to bring such delicious flavor, characteristics and aromas.
In our vineyard, we do have some Jory soils, and I think most people who know about the Willamette Valley know that Jory is the preferred soil in the region particularly for Pinot Noir.
Our vineyard is dominated by Bellpine soil. Bellpine is kind of an analog of Jory, but it’s formed in sedimentary rock rather than basaltic rock or volcanic rock. So there’s some significant differences in the chemical makeup of the soil that contributes to the flavor difference in our Pinot Gris compared to some others.
The last time I visited, what I heard overwhelmingly from the winemakers is you have to be okay with inconsistency year after year.
I want my wines to represent the area that they’re from and the varietal from which they’re made and different weather during each growing season as part of that representation.
So based on the weather and the level of ripeness of the fruit and what we’re tasting in the grapes before we bring them in, we will make some adjustments to how we do the vinification to try to push it in one direction or another, to be at least somewhat consistent.
Let’s talk about the wines themselves.
Let’s start with the Pinot Gris. The comment I hear the most is white peach. That’s new. I usually hear pear, red apple peel, quite a bit of citrus.
Commonly I get stone fruit comments on our Chardonnay. Whether it’s our still Chardonnay or our Blanc de Blanc.
Then there’s the Brut Rose, the Pinot Noir 2021, the House Red Blend. A lot of people will remember 2020 and how that vintage went for us. I refer to that year as the worst year of my life.
Let’s talk a little bit about what made it such a bad year.
We had beautiful weather during bloom. I started to feel like it was going to be a really great vintage. We’re seeing a really modest crop load and smallish berries, which leads to more fruit forward. Right around Labor Day, the major fires started. Smoke came into the valley for about two weeks which was extremely disheartening.
In the Willamette Valley that was really our first experience with that level of damage to the fruit. So a lot of people were scrambling, worried, and ultimately didn’t produce Pinot Noir in 2020.
We made less than we had planned. We applied some techniques to mitigate the smoke effect.
Can we talk about what you did to mitigate?
Well, there are two things that helped the most. One, we sent some grapes to California to go through a process called flash. It’s a kind of thermovinification method where the must is heated to 80 degrees celsius and then pumped into a vacuum chamber that boils at a much lower temperature. The water and the skins of the grapes “flashes” to steam in the the vacuum chamber. That steam carries away a lot of bad things. Those things are responsible for the bulk of the smoke effect that you might find in a wine.
Then following vintage and some aging, we did some reverse osmosis to remove the smoke effect from the rest of our wine.
At the tail end of vintage, I had surgery for appendicitis. As I was about recovered from that, I got covid right at the end of 2020.
Fortunately ’21 and ’22 were very similar to 2020 and how the vintage started and ended up, we had some really beautiful fruit and beautiful wines. I’m really excited about ’22 based on what we have in barrel right now.
Some people approach wine from a food and wine pairing point of view. I’m not sure if you are a chef or a home cook, but do you have any suggestions for great food pairings for some of your bottles?
I think with our Pinot Gris, I really enjoy seafood.
It’s really good with salad. Brut Rose, I always say if you’re making a dinner and you’re not quite sure what wine to serve with your dinners sparkling wine is always a a crowd pleaser. It’ll go with dishes from salad to steak or pizza. The acidity of sparkling wines makes them really versatile in any kind of food. Fatty foods in particular pair well with more acidic wines, kind of a palette cleansing.
For our Pinot Noir, traditional pairings like salmon and chicken.
When you’re going through a year, from growth to harvest, what are the traits or elements that get you excited saying it’s gonna be a good year?
Last spring we had a couple of fairly severe frosts after bud break and it was an interesting year because of that. We ended up, to everyone’s surprise, with a vintage that was quite nice and yields that were not really affected by the frost. The vines bounced back with their secondary and tertiary buds set fruit, set a really good crop. We got a nice batch of wine out of it.
If we get into harvest in the rainy season, sometimes your hand is forced and the grapes start to get ripe, the skin softens an they become more susceptible to botrytis and other bad things that you don’t want.
But ’22 was nice. We weren’t really forced right up until the end. Around October 20, we had the first big rainstorm come in. 20% of our fruit still hanging. We brought most of it in before that big rain.
But I think we had really good ripeness even at that point.
You’ve been doing in-person and zoom wine tastings, do you have a favorite part of that wine tasting process?
My favorite part, without a doubt, is just when I see somebody tasting my wine and the look on their face shows me that they’re really enjoying it. That’s a big reason why I’m in this industry, what we do makes people happy.
Do you have a certain memory of including either your wine or someone else’s wine in a great celebration?
Several memories. My father and I had a wine business of our own from 2002 to 2015. [A few years in] we had a celebration at a steakhouse in Portland. I ordered a Puligny Montrachet off the menu. I still remember that wine quite vividly and how impressive it was. That changed my mind about chardonnay in some ways.
In Oregon, there’s a lot more chardonnay coming out of the Willamette Valley now is a good thing, but it’s still been an uphill battle for producers to get that chardonnay wine passed the gatekeepers, the distributors.
You go to a distributor and they’re like, “Everybody drinks California Chardonnay or white burgundy. They don’t know about Oregon Chardonnay. And when you say Willamette Valley, everybody thinks Pinot Noir, which is great. But we’ve kind of pigeonholed ourselves with that. There are a lot of other nice things that can come out of this valley like Pinot Gris and Chardonnay. So we have some work to do on the marketing and publicity to let people know.
Any lessons your winemaking team has learned this past vintage that you can share?
I think that happens every year. Let’s not assume that I know everything because I learn stuff every year as well.
One of the things that I really stress with people who are working for me during harvest, is the importance of fermentation temperature.
It’s with white wine, with aromatic whites in particular. You really have to keep the temperature under control. Yeast likes to get hot and ferment fast, so you have to keep those ferments cool, whatever the method is if you’re in stainless with jacketed tanks or if you’re in barrel and you’re taking the barrels outside at night or wetting them down to keep the temperature down. It’s super, super important.
With the white wines, you get a temperature or a fermentation that’s too hot and you end up with a wine that’s like generic white wine. It doesn’t have varietal character left in it, that’s something I stress a lot.
Then when you talk about red wines, the style of red wine that you’re making is so dependent on a lot of things, but temperature is a big thing. So if you do a cool ferment on a red wine, you’re going to have a red wine that’s fruit forward and aromatic, but it’s not going to be very extracted. It’s not gonna have a big tannic backbone to it. In that way it would be out of balance.
Like with our Willamette Valley Pinot Noir, we do a couple of different fermentation methods that end up having different peak fermentation temperatures and then we blend them together to get a wine that is crowd pleasing, easy balanced. So one of my big things is temperature.
Are there any topics in winemaking that you wish got more attention?
The fact that I don’t do this alone. If I didn’t have a team behind me doing the right thing and supporting production in the winery, starting with our vineyard and our vineyard manager, who is amazing, grows amazing fruit, all the way through to the marketing team selling the wine or promoting the wine and the sales team selling the wine. I think it’s really important for people to understand that it’s really a team effort. I’m the winemaker, I get the publicity, I get the recognition but there’s no way I could do it by myself.
I’m sure you talk to young winemakers all the time. Is there one huge piece of advice you would give a young winemaker from all your experience?
A big thing would be, and I’ve made this mistake when I was a young winemaker, if you’re about to do something to a wine and you think you know what you’re doing, but you’ve never done it before, make a phone call.
Ask another winemaker that maybe has had the experience and has done that. You’ve got a 5,000 gallon tank of wine and you’re gonna do some kind of adjustment that you’ve never done before. Get some information first.
Building network, building community, reaching out to those with either more experience or more diverse experience.
Yes. And in most wine regions, it is a community and people are happy to share their information to help the next guy out. Because ultimately, if we’re all making really good wine in the Willamette Valley, that enhances our reputation as a region. So I think it would be a big mistake for us not to share information.
Let’s talk about where people can find more information.
On Iris Vineyards website and social media. Our website is IrisVineyards.com and our handle on every social site is @IrisVineyards.
So thank you again for your time, and it was, it was great to have this conversation.
Thank you, Joe. I really appreciate your time.
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Southern sophistication in the City of Brotherly Love: Jack Daniel’s Country Cocktails RTD Hard Tea Pours Nationwide
Jack Daniel’s Country Cocktails Hard Tea Launches Nationwide
Jack Daniel’s Country Cocktails Hard Tea – a canned ready-to-drink that launched earlier this spring in 13 test markets – is rolling out nationwide this fall.
The RTD embodies Southern sophistication with a twist.
Jack Daniel’s Country Cocktails Hard Tea combines black tea, ripe, true-to-fruit flavor resulting in a balanced and sweet finish. With four classic flavors carefully selected, each can was crafted to please the palates of today’s modern drinker.
Country Cocktails can be found in select retail and convenience stores across the country in a 12oz. can (ABV 5%), 12-can variety pack containing four classic flavors: Original, Peach, Raspberry, and Blackberry; with the Original & Peach offered in 16oz. and 23.5oz. single serve cans that deliver consumers a refreshing and high-quality beverage experience for those who appreciate a good tea.
- Original: Known for its full-bodied refreshing take on a Southern classic. Combining the rich taste of black tea with a sweet, true-to-fruit finish, captures the essence of Southern sweet tea. It’s the perfect drink for relaxing on the porch and enjoying good conversation.
- Peach: A floral flavor that brings the juicy, sun-ripened sweetness to life. This option offers a crisp and refreshing experience, where the delicate honeyed taste comes to the forefront of the palate making it a delightful choice for any day of the year.
- Raspberry: Delivering a vibrant tartness, yet balanced with a subtle sweetness; this flavor presents a bold and smooth drink that’s as satiating as it is refreshing.
- Blackberry: Capturing the rich and juicy essence of blackberries, it offers a slightly tangy and flavorsome experience, making it a perfect choice for consumers who enjoy the bold taste of berries with a hint of Southern charm.
Coinciding with Country Cocktails Hard Tea launch is the RTD’s partnership with ACM and two-time CMT Music Award winner, Lauren Alaina, who has accomplished one of country music’s crowning achievements – becoming the youngest member of the Grand Ole Opry.
Lauren Alaina’s small town Georgia roots, love for comfort and authenticity make her the perfect ambassador for a beverage that prides itself on delivering a taste of the South in every sip. Both Alaina and Jack Daniel’s Country Cocktails symbolize Southern charm, together producing a match made partnership.
To celebrate the collaboration, Country Cocktails has partnered with Southern Living to offer fans across the country a chance to enter their sweepstakes and win a pair of tickets and flights to meet Lauren Alaina at her concert in Las Vegas at the Green Valley Ranch Backyard Amphitheater on October 25, 2024.
The sweepstakes will run from September 13 until October 11, 2024 and contestants can enter for a chance to win by visiting the link.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places.
Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select, and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About Jack Daniel’s Country Cocktails
Jack Daniel’s Country Cocktails are premium malt beverages from the Jack Daniel’s Family of Brands. Jack Daniel’s Country Cocktails was introduced in May 1992.
Jack Daniel’s Country Cocktails and their respective flavor names are registered trademarks. © 2024 Jack Daniel’s. Jack Daniel Beverage Co., Louisville, Ky. Flavored Malt Beverage.
For more information, please visit www.countrycocktails.com.
Philly Food: “The Bear” Star Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries
Pacific Foods, a brand known for its organic and high-quality ingredients, has launched its #TGISunday content series to help people overcome the widespread phenomenon known as the “Sunday Scaries.”
Developed in partnership with chef and television star Matty Matheson, the series is designed to transform Sunday anxiety into a time for culinary joy and inspiration.
A recent survey by Pacific Foods* revealed the deep impact of the Sunday Scaries, with the average American experiencing this pre-Monday apprehension 36 times a year. Typically, the unsettling feelings begin around 3:54 p.m. on Sundays, leading to an average of six hours and six minutes** spent in dread each week—totaling a staggering 219 hours annually.
The Bear Star Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries
Recognizing that cooking serves as a soothing activity for many with 31% of people finding joy in preparing meals on Sundays, Pacific Foods is addressing these anxieties by offering easy, comforting recipes through the #TGISunday content series on its website.
Matty Matheson and a group of wellness and food aficionados will share curated recipes designed to combat the Sunday Scaries and embrace the calming, restorative power of cooking to unwind and reclaim their Sundays.
Chef Matty Matheson brings his trademark enthusiasm to the kitchen, making his stance on Sundays clear by turning them into a day of culinary excitement. “Look, I know Sundays can be a drag for a lot of folks, so let’s flip that script. Let’s rock the kitchen with some serious cooking that’s all about fun and flavor without it being a chore or another worry. Cooking isn’t just about eating; it’s about chilling out and making something awesome that feeds your soul,” explains Matheson.
Matty’s unique recipe—the Spicy Shrimp Pasta Bake—will be a highlight of the series, which will also feature content from various figures known for their culinary expertise. All recipes and tips will be available through social where viewers of the #TGISunday series are encouraged to share their own meal-hacking tips using Pacific Foods products. Fans can also enter to win a custom illustrated soup mug, designed by Pacific and Matheson, to add to their Sunday rituals.
“Matty Matheson’s vibrant personality and the joy he brings to food make him a natural fit to join us in our mission to take back Sundays,” said Erika Jubinville, head of Pacific Foods marketing. “He inspires all of us to bring more fun and creativity to our cooking routine, and sparks excitement for new ways to use Pacific products.”
For more insights into the #TGISunday series, please visit pacificfoods.com/TGISunday.
About Pacific Foods
Pacific Foods was founded in 1987 in Tualatin, Ore. and was acquired by Campbell Soup Company in 2017. For more than 150 years, Campbell (NASDAQ:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2023 net sales of $9.4 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Michael Angelo’s, noosa, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com.
NBA legend Brings Flavor to Philly with Hennessy Limited Edition by LeBron James
Basketball legend Introduces Hennessy, the world’s leading cognac, and basketball legend LeBron James are proud to unveil ‘Hennessy Limited Edition by LeBron James’ – a V.S bottle collaboration available globally starting on September 30, 2024.
This first-time collaboration between Hennessy and LeBron James unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,”
lebron James
“I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”
Hennessy Limited Edition by LeBron James
Hennessy Limited Edition by LeBron James
The limited-edition bottle features fresh, vibrant and distinctive designs which nod to James’ impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.
Hennessy Limited Edition by LeBron James
“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, Senior Vice President, Hennessy U.S. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.”
Hennessy Limited Edition by LeBron James
To highlight the cognac’s versatility, James put a fresh twist on the Hennessy Margarita cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup. The addition of orange juice comes directly from James, inspired by a recent tasting experience in Cognac where he experienced the different possibilities of the spirit and discovered that Hennessy is enjoyed more than just neat, complementing a wide range of serves. This follows the release of Hennessy’s “Made for more” campaign, which shows how any drink or occasion can be made ‘more’ when you add Hennessy. Find the full recipe on hennessy.com.
The ‘Hennessy Limited Edition by LeBron James’ V.S will be available for purchase starting September 30, 2024.
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Philly is Falling in Love: Dating Expert Andrea McGinty makes it easy with 33000Dates.com
Philly is Falling in Love: Dating Expert Andrea McGinty makes it easy with 33000Dates.com
We’re with Andrea McGinty, dating expert from 33000Dates.com
Dating Expert Andrea McGinty makes it easy with 33000Dates.com
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
So often we talk about food and wine and it’s usually for dates, romantic nights out, date night, anniversaries, vacations.
Dating Expert Andrea McGinty makes it easy with 33000Dates.com
Today we’re going to get to the source of what those date’s are actually about. So with us is a dating expert, Andrea McGinty from 33000dates.com.
Joe Winger:
So just to start things off, what inspired you to become a dating coach?
Andrea McGinty:
You mean what inspired an accounting / finance major to become a dating coach?
I started this when I was in my 20s. So this is the 1990s.
There’s no Google yet. There’s no online dating. It’s going to happen in the late 90s, but it hasn’t happened yet. At that point I was living in Chicago and I was getting married and five weeks before the wedding, he called it off and it was like – boom!
What do you do? First I cried, of course…
Anyway my friends started fixing me up on dates, still in your 20s and you know how those dates go,
They know someone that’s single, so they think you should like them, blah, blah, blah…
After some of those dates I was really thinking about it and I thought, it’d be great if there was a place you could go, like an executive recruiter for your professional life.
The same thing for your personal life.
And of course, there was nothing like that at the time. Even in high school and in college I fixed up two of my suitemates. They’re still with their husbands that I fixed them up with.
I was already good at this and I thought I could start this.
Anyway, fast forward.
I started a company in Chicago called It’s Just Lunch. Where people meet for lunch. We do all the work.
Fast forward, 15 years later, it’s still the same.
[At my first dating company, It’s Just Lunch] we had 110 locations globally and then I sold. Timing was perfect because online dating was coming out of its infancy and it was a mess it at first, just the scammers, the crazies, the horrible stories,
I thought, “Oh, wow, there’s a need. People have no idea what to do online and how to date.”
Dating Expert Andrea McGinty makes it easy with 33000Dates.com
Joe Winger:
Is there one big lesson to learn how to be more successful with dating in today’s world?
Andrea McGinty:
I think there’s a couple, there’s probably two lessons to learn.
#1 is you need to understand how to navigate online dating because there’s over 1400 sites out there.
#2 you’ve got to be really careful that you don’t give up too quickly.
Most people give up in the first 2-3 weeks because they go online, see a bunch of people, they probably went on the wrong site by the way too, like not the right site for them at all. Then they see these people who like them and they’re like, “Oh my gosh, this is online dating, forget it, I’m done, gone.”
And it goes back to they didn’t do it right, they had no idea what they were doing.
Joe Winger:
Can you bring some clarity to that and help somebody understand what are the first few steps are and how to do them correctly?
Andrea McGinty:
Absolutely. With online dating you need…
#1 you need to be really careful that you’re choosing the right site.
When we’re talking about 1,400 sites out there, I tend to work with the top 25 sites. When I’m working with a client I start initially with a zoom call with a client and get to know them what they’re looking for.
I work primarily with the 40 – something 50- something, through the 60s age group. Second time around, second acts in life type of thing.
Back to the right site…
When I’m choosing a site for a client after the zoom call, I’m thinking about. “Okay, what sites do I think they belong at?” And it’s very different if you’re in Los Angeles versus Houston versus Washington versus New York City or Orlando, Florida.
[The sites are] so different, how the sites function and the type of people that are even on the site.
I’m strategic too. I use three different large companies for research. I use Gallup, Pew and Statista. I pay to get research on a monthly basis and it really tells me the percentage of men to women on a site.
Some sites that are 80% men. Some sites are 80% women
You might be having an awful time on a site because you’re a woman and you’re at a site that’s 80% women. You’re in the wrong place.
So I do the homework with the research. Geographically where you live, level of education, income. Is that site’s membership increasing, decreasing?
#2 Your pictures.
Oh my gosh. I’m like a crazy person with photos because you have to have really great photos. I don’t mean LinkedIn photos, I don’t mean glamour shots, and not selfies.
The candids are nice because it’ll show you and your friends. Out playing pickleball, out playing tennis, out having drinks with your girlfriends. The professional shots. Depending on where you live, you’re just gonna get some great shots up against a graffiti wall in Brooklyn or a nice shot by the beach that are just a little more.
You want a couple full body shots.
You want the photos to be current, within the last year. Just like you don’t want to be surprised when you show up on the date and there she is. She has a few more wrinkles and a few more pounds than what I saw online.
It’s like you’re not being truthful about the whole thing.
Online dating is a visual medium. You’ve got to be presenting yourself. My LA and Orange County market, Dallas market, they get that. But there’s other parts of the country. I’m like no, we are not putting that picture of you online. There is absolutely no way.
#3 Your profile
Once they look at your photos online, if they like what they’re seeing, they’re going to read about you. It can’t be the same old stuff. Like I like to walk on the beach and I look as good in a tux as I do…. it puts me to sleep.
So a short, sweet, interesting, quirky profile sells.
A lot of times it’s hard to write about yourself. That’s why it’s nice to have somebody like me, write about you.
[Summarizing] You’re on the right site. The right photos. Your profile. Now it’s looking through high potential dates for you….
#4 Looking for High Potential Dates
Putting in algorithms, putting in search filters. That’s something I teach people how to do because otherwise it’s like you’re looking for a needle in a haystack and you want it like a needle in a little Easter basket.
Once we throw those filters and algorithms on, it gets rid of 80% of the people. Now we’re down to some of these people that look like high potential people for you.
#5 Send messages
We found 10 “someone” ‘s and now we send messages.
We don’t send them a weak heart or any of that kind of junk because men get so irritated. Because half my clients are men, they get so irritated with this.
Why are these women sending likes and hearts and no message?
That’s my constant battle with women.
Hey, you’re in your 40s, you’re not 90 when women had to wait to be pursued. We’re not living in our grandparents era, right? We’re equals. We can reach out to the men too.
The men totally appreciate when a woman sends a well crafted, interesting, short three sentence message.
The messaging is super important because you don’t want the: “Hi, how are you?” – or this is horrible. “Hi, you’re so good looking.” “Hi, you’re so beautiful.”
It was like, copy paste, they threw that out to the world, they sent that to everybody.
So now you’ve sent a message, hopefully he / she messages back.
#6 Schedule a date
The next thing is let’s get that date scheduled. This can all be done with just a couple texts on both people’s part:
“Okay, yeah, I’m totally interested. How’s Friday, at 5:30p at Bistro 110. Let’s meet for a glass of wine?
Because chemistry only takes place in real life.
Joe Winger:
In reality, do most dates get set up that quickly? It seems like there’s more delays and game-playing?
Andrea McGinty:
From the time you first send a message to someone, if the date has not been scheduled within five days of that initial text. There’s a 90% chance the date will never occur.
I’ll say to my client, “We’re going to go right for it right now.”
Write a couple of cute lines that are just for that person and then be like:
“You know what? I don’t really need to text you anymore or talk to you anymore because I’m ready to meet you. I’m super interested. How’s Friday night…?”
Sometimes you’ll get back a reply, what’s the rush?
I think to myself, what isn’t the rush here?
What do you want to talk about? Can’t you just get dressed?
We both live in Beverly Hills for goodness sakes. How long would it take us to get together and meet, right? We’re both in New York City. C’mon. Let’s do this in person.
If you’re getting those people that are drawing out the process, you either just cut bait. Just block them, goodbye, gone.
Or you say, you know what, if you don’t reply, you’re going to end up on my waiting list.
And you do it with a little humor, add an “LOL”
That can work too, where people crack up and they’re like, yes, I would love to meet you Saturday. Let’s grab lunch.
Joe Winger:
In today’s world of different levels of politically correct, cancel culture, different levels of sensitivity, regardless of whether you’re in a very conservative culture, progressive culture, etc.
How do we deal with any level of uncomfort when it comes to online dating?
Andrea McGinty:
First of all, you’re not in the workplace dating right now. Cause that’s where a lot of that happens, right?
This is where I say “Women, you’ve got a big advantage right now because you can feel very comfortable and free reaching out to men and get over that whole thing”.
Women wait to be pursued. There was this book that came out in the 90s: “The Rules.”
Wait to be pursued by the man and then don’t respond to him for three days. What the heck is that about?
No. Reach out to men.
Now for men, you’re not going to send stupid messages like, “Oh, you’re so gorgeous and sexy and blah, blah, blah”
Nobody wants that message.
You would find that offensive too.
As far as men reaching out to women, just do it in good taste.
Women are there to meet men. Creepy doesn’t happen very much online anymore. We’re out of that 2000 – 2010 era where more of that stuff happened.
There’s so many more hoops. Both parties jump through [hoops] on top notch dating sites now and dating apps now that verify that you are who you say you are and verify some information about you.
Joe Winger:
Most of the people watching this, they’re into food. That means fine dining. They’re into wine and cocktails and collecting wine.
What kind of a goal can they look for if they come to 33000Dates.com?
When they approach and connect with you, what should they be thinking about and preparing so they know how to best represent themselves in that first conversation with you?
Andrea McGinty:
Just be real with me and, people that are foodies and wine collectors, there’s a lot of us out there. There’s a lot of people out there that will find that very attractive.
There’s a lot of people that like to try different wine bars, they like to go up to Napa. Maybe that’s your third or fourth or eighth date,
Be real with what your interests are and… talking about food.
This goes back to when I’m writing your profile, when people just say, “Oh, I like Italian food.” I’m like no. Give me something here.
“I like carbonara with peppers and from Trattoria is amazing.”
It doesn’t have to be written in a snobby or snooty way, but it’s just like fun. Like you’re describing what you like to eat or your favorite foods or it could be talking about, you like this vintage of wine.
Be very specific with me because that’s how I can help you the most and be really upfront no, no PC woke stuff with me because this is your personal life.
Joe Winger
What are some realistic goals for your online dating experience?
Andrea McGinty:
We’ve got to make sure that we’re not listening to all the noise out there. We’re not listening to our negative friends about dating and friends and family can be two really negative forces because you get one of one of two things.
If it’s family, maybe a lot of them are married and they’re like, Oh, you’re good looking. You’re so awesome. You don’t need to do online dating. That is like for losers.
That is so not the story anymore.
You’ve got friends that are like, “Oh, I just tried Bumble. It was horrible”. “I did hinge. It was horrible.”
A lot of dating is going in with a good attitude. I’m not talking about rainbows and unicorns; and everything’s perfect or anything like that.
We spend a lot of our 20s and 30s becoming successful and working on our careers.
By the time we’re 40s, even 50s we’re there career-wise. So now, it’s time to focus on our love life.
That could be two very different pictures: it could be a second act because you’re divorced.
Or it could be you’ve been single and just all your efforts have been going into career and friends and travel and all this other stuff, good stuff you’ve got going on.
But you wake up one day and you’re like:
“Hey, I’m 45 and I’m single. What’s up with this?”
Go into online dating, approaching it the way you did your career. Strategically. It’s no fun to think about your love life, like strategically, hire somebody, think about how you play golf.
You didn’t just go out on the golf course. You took a bunch of lessons.
Everybody’s playing pickleball now. But you didn’t just go out on the court, even if you played tennis before. You took a couple clinics, right?
That very quickly threw you into the intermediate range all of a sudden because you put some effort into it.
Same with dating.
But if you want to do it effectively and pretty effortlessly, just like you did with golf, hire the pro to do this stuff for you.
My typical male client tells me I take 80% of the workload off him because he doesn’t have to think about it anymore.
I’m coming up and presenting ideas to him, presenting women to him and just getting them through. All of the hoops and the messaging and all that stuff. Getting them to the good dates because they’re out there.
There’s some markets, like Los Angeles and New York, that can be big complainers about dating. I think because they’re trying to do it on their own.
When I get online and go on the good sites in those two markets, there are so many good people on there.
It’s just a matter of having somebody doing a good portion of the work and pushing you.
And oh, here’s the other thing, accountability.
When you’re working with me, you have accountability because you’re going to talk to me next week. And I’m going to say:
“Okay, Tell me what happened to you last week.”
“How’d that date go?”
“Did you call back that other one that we talked about?“
I did text her after the date you said you were going to, what happened?
So that little push along the way and keeping you on track too.
Because we’re in a culture where, we’re educated, we’re taking great trips, we’re dining out. We’ve got a nice group of friends that we love to hang out with.
It can be really easy to sweep this all, to the wayside. There’s no reason because there’s a loneliness epidemic in the U.S. and we all know if you’re with somebody, that you really enjoy hanging out with you’re going to live longer and you’re gonna live happier too.
Right.
Joe Winger:
You’re offering great dating tips. Thank you.
Let’s say you’re someone who’s done the work on your protile, messaged all those people, asked for a date, and they’ve all disappeared.
What’s that person doing wrong?
Andrea McGinty:
You kinda gotta take responsibility for it. You’re doing something wrong.
Here’s the deal. You don’t know what you’re doing wrong.
But that’s stuff I can fix.
That’s another thing. You have to stay away from those free sites or sites that have free people on it because there’s no skin in the game there. They’re just dilly-dallying around, playing around on there and not really serious.
Part of it is recognizing the statistics that you’re going into up-front that for every 5 texts you send, 1 person is going to respond back.
I give my clients homework on a weekly basis, two sessions. That’s all I ask of them.
During those two 30 hour sessions they have to send out 8 messages. So I know by the time I’ve talked to them, they’re going to at least have gotten back 3 responses.
If their photos are really good, they might have 8 responses back.
If they haven’t already booked the date, craft the email, craft the text, craft the message that’s going to get that date in person. And get us there. Get us there.
Joe Winger:
Andrea McGinty from 33000Dates.com dating expert.
Any requests from the audience watching and listening?
Andrea McGinty:
I would just say, take a look around my site, maybe take the dating quiz that I have on the site. It’s fun. And it’s really fast. It’s 10 questions, and it goes right to me. It doesn’t go to any of my people. And. I can rate you and what you’re doing and tell you whether or not I can help you too.
So if you do take that quiz, give me as much info as you can. I don’t mean personal info, but like where you live, your age, but that’s all going to be on there. But take that quiz because that’s a good way to contact me and see if we might be a good fit and maybe I can help you if you really want to meet somebody.
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Old Bay Vodka Wins Double Gold at prestigious 2022 San Francisco World Spirits Competition
Old Bay Vodka Wins Double Gold at prestigious 2022 San Francisco World Spirits Competition with Gold Medal Ratings from all Members of the Judging Panel Recognizes the Finest Spirits in the World.
GEORGE’S BEVERAGE COMPANY announces OLD BAY VODKA was awarded the Double Gold Medal in the 2022 San Francisco World Spirits Competition.
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The Double Gold Medal is awarded to entries that receive Gold Medal ratings from all 34 members of the judging panel who are well-established spirits industry experts.
“We launched OLD BAY VODKA last month after working for three years to create a great tasting spirit with the quintessential yet subtle flavors of OLD BAY,”
said Greg David
co-owner, GEORGE’S BEVERAGE COMPANY.
“The goal was to make a great tasting and balanced flavored vodka that is both drink and food recipe driven. Now, less than one month later, to receive the highest award in the most prestigious competition on an international level, is validation of the teams’ hard work and passion to bring a great spirit to life to share with the public. The perfect partnership between GEORGE’S BEVERAGE COMPANY™️, OLD BAY®, a brand of McCormick & Company, Inc., and McClintock Distilling – all MD based, paved the way to this success.”
The San Francisco World Spirits Competition Judging Process
OLD BAY® VODKA went through four days of highly controlled blind tastings by an experienced panel of judges that taste each spirit to decide if its medal worthy. The judges do not receive any information on the producers or price points to ensure each spirit is judged fairly, equally and without bias.
Related: The Nation’s #1 Selling hard seltzer launches White Claw Surf with New Flavors
The second round of judging, called the Medal Round allows for judging each entry on its own merit. While tasting, judges evaluate each product on an individual basis – not compared to other entries in the flight. During this stage, judges determine which entries are worthy of a Gold, Silver or Bronze medal. Entries that receive a gold medal from all the judges on the panel earn a Double Gold Medal.
Old Bay Vodka’s Story
Crafted at McClintock Distilling in Frederick, Md., OLD BAY® VODKA is all natural, made from corn and six times distilled for maximum purity and smoothness. The vodka perfectly highlights the quintessential flavor of the iconic OLD BAY® spice blend.
“The idea to collaborate to craft OLD BAY® VODKA made perfect sense from the start,” said Greg David, co-owner, GEORGE’S BEVERAGE COMPANY™️.
Related: Sodastream partners with 2019’s #1 World’s Best Bar to Launch At Home Kit
“We already had national distribution with top liquor distributors and a sustainable supply chain. The next step was identifying a local craft distillery that we could trust and that shared the same commitment to quality, craftmanship and sustainability, we found all this in McClintock Distilling.”
“OLD BAY® has been a fan-favorite for over 75 years in the Chesapeake Bay region and beyond,” said Jill Pratt, Chief Marketing Excellence Officer, McCormick. “Our fans are loyal and passionate when it comes to all things OLD BAY®. We’re thrilled to work with George’s to bring the one-of-a-kind flavor of OLD BAY® to fans in entirely new, exciting, and innovative ways.”
McClintock Distilling, named best craft vodka distillery in the country by USA Today, is a craft distillery located in Frederick, Md. The company mirrors the GEORGE’S BEVERAGE COMPANY™️ values as a locally sourced business with a focus on product quality, environmental impact, and community betterment. When approached about the opportunity to craft the first OLD BAY® VODKA, the McClintock team said, “absolutely” and built out a dedicated state of the art facility for production.
Bringing together expertise in flavor, spirits, and craft distilling – OLD BAY® VODKA combines the taste of the region with the smooth finish that’s easy to drink on or off the rocks or as a unique ingredient upgrade for classic cocktails and alcohol-infused recipes alike.
Related:
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OLD BAY® VODKA is seventy proof or 35% ABV. It is distributed by Breakthru Beverage MD and Breakthru Beverage DE.
For more information and recipes, visit OLDBAYVODKA.COM. Share your love of OLD BAY® by following the brand on Twitter, Facebook, and Instagram.
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Perfect Philly Summertime wine! Trivento launches #TheFirstWhiteMalbec with Winemaker Maxi Ortiz
Perfect Philly Summertime wine! Trivento launches #TheFirstWhiteMalbec with Winemaker Maxi Ortiz
There’s plenty of “other” product launches and then there’s Trivento’s Sunset Cruise launch for The First White Malbec. Clearly, Trivento is very excited.
NYC wine and food experts board the luxury yacht, from 1919, at Manhattan’s North Cove Premier Mega-Yacht Club & Marina.
A handful of NYC and East Coast wine and food experts board a luxury yacht, built in 1919, at Manhattan’s North Cove Premier Mega-Yacht Club & Marina. On-board, best-selling wine authors, top wine media, and NYC’s food and wine critics.
As we set sail, our wine glasses are filled with The First White Malbec in the world, produced by Argentina’s Trivento and Winemaker Maxi Ortiz.
It’s easy to be taken by the moment. You look up and see the majestic NYC coastline. Look around the yacht, even the most local New York cynics have their jaws agape. It’s just breath-taking to see.
Moments later, the crew aboard the Ventura Sailing Team are passing out delicious seafood and chicken-based appetizers to pair with Trivento’s White Malbec.
Ventura Sailing Team are passing out delicious seafood and chicken-based appetizers
We sail through the bay, passing the Brooklyn Bridge in the distance, coming up on Governor’s Island and of course, The Statue of Liberty.
Passing along the Brooklyn Bridge
Why Trivento’s White Malbec is a world-class Innovation
For over 150 years, Malbec has been grown widely throughout Argentina. Its deep purple color, rich aromas of plums and red berries. It’s perfect for smooth, supple red wines.
The fact that Winemaker Maxi Ortiz dares to take an incredible red wine and turn it into a white wine, shows world-class innovation, confidence and vinification prowess. But as we’ll learn further below, it wasn’t an easy process.
Ortiz later explains in detail, it took 4 years of trial and error. Getting closer and closer, but not perfect enough for him. What we taste today is a culmination of his efforts and lessons.
What does Trivento’s White Malbec taste like?
By now most of us on the yacht have had a second taste of the wine. It’s opening up and blossoming beautifully.
The color is surprisingly clear, crystalline.
The nose has aromas of white peach, grapefruit, subtle hint of red fruit.
It’s a very easy-drinking wine. Especially in the summer. The mouth has a refreshing acidity, light body. Notes of green apple. Pairs beautifully well with the seafood and light chicken dishes served here. I could also see it with a garden salad, caprese or sushi. Be daring and try it with BBQ as the acid will cut into the fatty meat.
Hearing from Trivento’s Team, Juan Jose Gil
Juan Jose Gil directs the Trivento brand in the United States.
He explains that Trivento was founded in 1996 by the group Concha y Toro. It was the first time they left Chile to make an investment outside of their origin when they chose Mendoza, Argentina.
They started with a very small vineyard of 154 hectares. Today these Malbec experts have 12 vineyards in four different valleys and over 1,764 hectares of vines. They offer Malbec at every price point and every value tier.
The company has three pillars: Innovation. Sustainability. Excellence.
From Juan Jose Gil’s explanation, all 3 pillars are thriving together as we sip their most innovative wine, from grapes farmed on their sustainable vineyards, enjoying its excellent quality.
Winemaker Maxi Ortiz playfully posing with the Statue of Liberty
Winemaker Maxi Ortiz Reveals His White Malbec Process
Ortiz has been working at Trivento since 2006, helping to build it into the fourth biggest winery in Mendoza.
2019 was their first vintage of Trivento White Malbec. But it’s come a long way from what the world is tasting today.
However, for him, it’s a very special wine for more that just the innovation it represents, but also a positive impact on society:
“Sales from this wine
go to a scholarship program that helps students
with low economic resources and high academic performance to finish schooling.”
How did he create the white Malbec?
He revealed parts of his 4-year process. He picked the grapes the last week of January, 40 days earlier than regular. Then they quickly pressed the grapes in order to separate the skin from the pulp. However it’s not “white” yet. Then it was more of a rose.
Then he revealed the biggest secret of the process. A winemaking method that is common with red wines, but not whites. Ortiz got creative, invented and daring – and it worked. And unfortunately, we’re not going to share it here today. As competition is already growing!
“We were the first winery [back in 2019] to make a white wine with a red grape, which is the Malbec.
And it’s fantastic because nowadays you can see at least 10 different wineries making White Malbec.
So this is the first White Malbec and
in a way Trivento creates a new category of wine in Argentina.”
The quality is clearly there, As Ortiz explains further:
“The grapes came from the same region, from the same vineyard,
from the same places that we use for our [traditional Malbec] Reserve.”
For those who follow NYC weather, it was supposed to be thunderstorms the day of the Sunset Cruise. Bravely and happily, the launch decided to move forward anyway!
The weather was dramatic and cloudy (but dry) all throughout the cruise. Then, as if anointed by a higher power, just as Ortiz finished speaking, the rain started.
A slow, steady rinse that grew stronger. By the time we returned to dock, it was a heavy downpour. But no one was complaining. Wet smiles all around.
If Trivento White Malbec has a way of brightening your day even amidst a heavy thunderstorm, imagine what it can do for your backyard barbecue?
Find more on the Trivento website
Follow Trivento on Facebook and Instagram.
