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Perfect Philly Summertime wine! Trivento launches #TheFirstWhiteMalbec with Winemaker Maxi Ortiz

Perfect Philly Summertime wine! Trivento launches #TheFirstWhiteMalbec with Winemaker Maxi Ortiz

There’s plenty of “other” product launches and then there’s Trivento’s Sunset Cruise launch for The First White Malbec.  Clearly, Trivento is very excited.

NYC wine and food experts board the luxury yacht, from 1919, at Manhattan’s North Cove Premier Mega-Yacht Club & Marina.

 

A handful of NYC and East Coast wine and food experts board a luxury yacht, built in 1919, at Manhattan’s North Cove Premier Mega-Yacht Club & Marina.  On-board, best-selling wine authors, top wine media, and NYC’s food and wine critics.

 

 

As we set sail, our wine glasses are filled with The First White Malbec in the world, produced by Argentina’s Trivento and Winemaker Maxi Ortiz.

 

 

It’s easy to be taken by the moment.  You look up and see the majestic NYC coastline.  Look around the yacht, even the most local New York cynics have their jaws agape.  It’s just breath-taking to see.

 

 

Moments later, the crew aboard the Ventura Sailing Team are passing out delicious seafood and chicken-based appetizers to pair with Trivento’s White Malbec.

 

Ventura Sailing Team at NYC for Trivento what malbec launch

Ventura Sailing Team are passing out delicious seafood and chicken-based appetizers

 

We sail through the bay, passing the Brooklyn Bridge in the distance, coming up on Governor’s Island and of course, The Statue of Liberty.

 

Passing along the Brooklyn Bridge

Why Trivento’s White Malbec is a world-class Innovation

 

For over 150 years, Malbec has been grown widely throughout Argentina. Its deep purple color, rich aromas of plums and red berries.  It’s perfect for smooth, supple red wines.

The fact that Winemaker Maxi Ortiz dares to take an incredible red wine and turn it into a white wine, shows world-class innovation, confidence and vinification prowess.  But as we’ll learn further below, it wasn’t an easy process.

Ortiz later explains in detail, it took 4 years of trial and error.  Getting closer and closer, but not perfect enough for him.  What we taste today is a culmination of his efforts and lessons.

 

What does Trivento’s White Malbec taste like?

 

By now most of us on the yacht have had a second taste of the wine.  It’s opening up and blossoming beautifully.

The color is surprisingly clear, crystalline.

The nose has aromas of white peach, grapefruit, subtle hint of red fruit.

It’s a very easy-drinking wine.  Especially in the summer.  The mouth has a refreshing acidity, light body. Notes of green apple.  Pairs beautifully well with the seafood and light chicken dishes served here.  I could also see it with a garden salad, caprese or sushi.  Be daring and try it with BBQ as the acid will cut into the fatty meat.

Hearing from Trivento’s Team, Juan Jose Gil

 

Juan Jose Gil directs the Trivento brand in the United States. 

He explains that Trivento was founded in 1996 by the group Concha y Toro.  It was the first time they left Chile to make an investment outside of their origin when they chose Mendoza, Argentina.

They started with a very small vineyard of 154 hectares. Today these Malbec experts have 12 vineyards in four different valleys and over 1,764 hectares of vines.   They offer Malbec at every price point and every value tier.

The company has three pillars: Innovation. Sustainability.  Excellence.

From Juan Jose Gil’s explanation, all 3 pillars are thriving together as we sip their most innovative wine, from grapes farmed on their sustainable vineyards, enjoying its excellent quality.

Trivento Winemaker Maxi Ortiz playfully posing with the Statue of Liberty

Winemaker Maxi Ortiz playfully posing with the Statue of Liberty

Winemaker Maxi Ortiz Reveals His White Malbec Process

 

Ortiz has been working at Trivento since 2006, helping to build it into the fourth biggest winery in Mendoza.

2019 was their first vintage of Trivento White Malbec.  But it’s come a long way from what the world is tasting today.

However, for him, it’s a very special wine for more that just the innovation it represents, but also a positive impact on society:

“Sales from this wine

go to a scholarship program that helps students

with low economic resources and high academic performance to finish schooling.”

 

How did he create the white Malbec?  

He revealed parts of his 4-year process.  He picked the grapes the last week of January, 40 days earlier than regular.  Then they quickly pressed the grapes in order to separate the skin from the pulp.  However it’s not “white” yet.  Then it was more of a rose.

Then he revealed the biggest secret of the process.  A winemaking method that is common with red wines, but not whites.  Ortiz got creative, invented and daring – and it worked.  And unfortunately, we’re not going to share it here today.  As competition is already growing!

“We were the first winery [back in 2019] to make a white wine with a red grape, which is the Malbec.

And it’s fantastic because nowadays you can see at least 10 different wineries making White Malbec.

So this is the first White Malbec and

in a way Trivento creates a new category of wine in Argentina.”

The quality is clearly there,  As Ortiz explains further:

“The grapes came from the same region, from the same vineyard,

from the same places that we use for our [traditional Malbec] Reserve.” 

For those who follow NYC weather, it was supposed to be thunderstorms the day of the Sunset Cruise.  Bravely and happily, the launch decided to move forward anyway!

The weather was dramatic and cloudy (but dry) all throughout the cruise.  Then, as if anointed by a higher power, just as Ortiz finished speaking, the rain started.

A slow, steady rinse that grew stronger.  By the time we returned to dock, it was a heavy downpour.  But no one was complaining.  Wet smiles all around.

If Trivento White Malbec has a way of brightening your day even amidst a heavy thunderstorm, imagine what it can do for your backyard barbecue?

Find more on the Trivento website

Follow Trivento on Facebook and Instagram.

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Southern sophistication in the City of Brotherly Love: Jack Daniel’s Country Cocktails RTD Hard Tea Pours Nationwide

Jack Daniel’s Country Cocktails Hard Tea Launches Nationwide

Jack Daniel’s Country Cocktails Hard Tea – a canned ready-to-drink that launched earlier this spring in 13 test markets – is rolling out nationwide this fall.

The RTD embodies Southern sophistication with a twist.

Jack Daniel’s Country Cocktails Hard Tea combines black tea, ripe, true-to-fruit flavor resulting in a balanced and sweet finish. With four classic flavors carefully selected, each can was crafted to please the palates of today’s modern drinker.

Country Cocktails can be found in select retail and convenience stores across the country in a 12oz. can (ABV 5%), 12-can variety pack containing four classic flavors: Original, Peach, Raspberry, and Blackberry; with the Original & Peach offered in 16oz. and 23.5oz. single serve cans that deliver consumers a refreshing and high-quality beverage experience for those who appreciate a good tea.

  • Original: Known for its full-bodied refreshing take on a Southern classic. Combining the rich taste of black tea with a sweet, true-to-fruit finish, captures the essence of Southern sweet tea. It’s the perfect drink for relaxing on the porch and enjoying good conversation.
  • Peach: A floral flavor that brings the juicy, sun-ripened sweetness to life. This option offers a crisp and refreshing experience, where the delicate honeyed taste comes to the forefront of the palate making it a delightful choice for any day of the year.
  • Raspberry: Delivering a vibrant tartness, yet balanced with a subtle sweetness; this flavor presents a bold and smooth drink that’s as satiating as it is refreshing.
  • Blackberry: Capturing the rich and juicy essence of blackberries, it offers a slightly tangy and flavorsome experience, making it a perfect choice for consumers who enjoy the bold taste of berries with a hint of Southern charm.

Coinciding with Country Cocktails Hard Tea launch is the RTD’s partnership with ACM and two-time CMT Music Award winner, Lauren Alaina, who has accomplished one of country music’s crowning achievements – becoming the youngest member of the Grand Ole Opry.

Lauren Alaina’s small town Georgia roots, love for comfort and authenticity make her the perfect ambassador for a beverage that prides itself on delivering a taste of the South in every sip. Both Alaina and Jack Daniel’s Country Cocktails symbolize Southern charm, together producing a match made partnership.

To celebrate the collaboration, Country Cocktails has partnered with Southern Living to offer fans across the country a chance to enter their sweepstakes and win a pair of tickets and flights to meet Lauren Alaina at her concert in Las Vegas at the Green Valley Ranch Backyard Amphitheater on October 25, 2024.

The sweepstakes will run from September 13 until October 11, 2024 and contestants can enter for a chance to win by visiting the link.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places.

Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select, and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

About Jack Daniel’s Country Cocktails
Jack Daniel’s Country Cocktails are premium malt beverages from the Jack Daniel’s Family of Brands. Jack Daniel’s Country Cocktails was introduced in May 1992.

Jack Daniel’s Country Cocktails and their respective flavor names are registered trademarks. © 2024 Jack Daniel’s. Jack Daniel Beverage Co., Louisville, Ky. Flavored Malt Beverage.

For more information, please visit www.countrycocktails.com.

Philly Food: “The Bear” Star Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries

Pacific Foods, a brand known for its organic and high-quality ingredients, has launched its #TGISunday content series to help people overcome the widespread phenomenon known as the “Sunday Scaries.”

Developed in partnership with chef and television star Matty Matheson, the series is designed to transform Sunday anxiety into a time for culinary joy and inspiration.

A recent survey by Pacific Foods* revealed the deep impact of the Sunday Scaries, with the average American experiencing this pre-Monday apprehension 36 times a year. Typically, the unsettling feelings begin around 3:54 p.m. on Sundays, leading to an average of six hours and six minutes** spent in dread each week—totaling a staggering 219 hours annually.

The Bear Star Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries

The Bear Star Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries

Recognizing that cooking serves as a soothing activity for many with 31% of people finding joy in preparing meals on Sundays, Pacific Foods is addressing these anxieties by offering easy, comforting recipes through the #TGISunday content series on its website.

Matty Matheson and a group of wellness and food aficionados will share curated recipes designed to combat the Sunday Scaries and embrace the calming, restorative power of cooking to unwind and reclaim their Sundays.

Chef Matty Matheson brings his trademark enthusiasm to the kitchen, making his stance on Sundays clear by turning them into a day of culinary excitement. “Look, I know Sundays can be a drag for a lot of folks, so let’s flip that script. Let’s rock the kitchen with some serious cooking that’s all about fun and flavor without it being a chore or another worry. Cooking isn’t just about eating; it’s about chilling out and making something awesome that feeds your soul,” explains Matheson.

Matty’s unique recipe—the Spicy Shrimp Pasta Bake—will be a highlight of the series, which will also feature content from various figures known for their culinary expertise. All recipes and tips will be available through social where viewers of the #TGISunday series are encouraged to share their own meal-hacking tips using Pacific Foods products. Fans can also enter to win a custom illustrated soup mug, designed by Pacific and Matheson, to add to their Sunday rituals.

Matty Matheson’s vibrant personality and the joy he brings to food make him a natural fit to join us in our mission to take back Sundays,” said Erika Jubinville, head of Pacific Foods marketing. “He inspires all of us to bring more fun and creativity to our cooking routine, and sparks excitement for new ways to use Pacific products.”

For more insights into the #TGISunday series, please visit pacificfoods.com/TGISunday.

About Pacific Foods
Pacific Foods was founded in 1987 in Tualatin, Ore. and was acquired by Campbell Soup Company in 2017. For more than 150 years, Campbell (NASDAQ:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2023 net sales of $9.4 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, MilanoMichael Angelo’s, noosa, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com.

NBA legend Brings Flavor to Philly with Hennessy Limited Edition by LeBron James

Basketball legend Introduces Hennessy, the world’s leading cognac, and basketball legend LeBron James are proud to unveil ‘Hennessy Limited Edition by LeBron James’ – a V.S bottle collaboration available globally starting on September 30, 2024.

This first-time collaboration between Hennessy and LeBron James unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.

“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,”

lebron James

“I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

The limited-edition bottle features fresh, vibrant and distinctive designs which nod to James’ impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, Senior Vice President, Hennessy U.S. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.”

Hennessy Limited Edition by LeBron James

Hennessy Limited Edition by LeBron James

To highlight the cognac’s versatility, James put a fresh twist on the Hennessy Margarita cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup. The addition of orange juice comes directly from James, inspired by a recent tasting experience in Cognac where he experienced the different possibilities of the spirit and discovered that Hennessy is enjoyed more than just neat, complementing a wide range of serves. This follows the release of Hennessy’s “Made for more” campaign, which shows how any drink or occasion can be made ‘more’ when you add Hennessy. Find the full recipe on hennessy.com.

The ‘Hennessy Limited Edition by LeBron James’ V.S will be available for purchase starting September 30, 2024.

About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

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