Author

About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

Discover Award-winning Olive Oil: Heraclea’s Flavor, health and heritage, revealed by Berk Bahceci

Heraclea Olive Oil delivers flavor, health and heritage, reveals Berk Bahceci

We are here with Berk Bahceci from Heraclea Olive Oil.

Berk joined me for a conversation (via zoom).  Below has been edited for length and clarity.  Find the full conversation on our YouTube Channel.

I’m excited because I’ve tasted your olive oils and they’re subtle, they’re flavorful, and there’s a great story behind them. And today I wanna touch on all of that and a little bit more.

 

Tell me a bit about your background and how you got into olive oil

 

Berk:  Sure. I moved to the United States approximately 10 years ago for college. Actually. That’s how my story here started. I studied economics at UCLA and then I went to law school at UC Berkeley.

But the day I started law school, I realized something was off. I started questioning whether I was the material to be an attorney. Three years passed by.  I took the bar exam and started working. In my first year I realized, I don’t want to be a lawyer anymore.

I started looking for an exit plan. So I reflected back on myself, my life, my childhood. What is one thing that would  make me wanna wake up every day with excitement?

I realized olive oil is out there. My family owned some olive groves before, but we were never doing this with a business mindset. It was just produced and consumed within family and friends. I came up with the idea to tell my family, why don’t we turn this into a business, create a brand around it, and sell it here exclusively in the United States.

The market itself is very dominated by a couple big players from certain countries. 

I did more research and realized that Turkey is the fifth largest importer of olive oil into the United States, but you are not seeing any Turkish brands on shelves.

What’s the reason for that? It’s probably because producers in Turkey don’t have the means to come here, establish a distribution center like channels, and move product. Selling in bulk is the easiest and most convenient way for those people.

But I wanted to bring a new way for the Turkish olive oil in the United States with Heraclea that’s how we found it.

 

 

We’re definitely gonna get into Turkey in a second.  A lot of the people watching this are wine lovers.  Region is very important.  So tell us about the region that you’re farming

 

Berk: Region has an impact on olive oil as well. That’s the reason why the European Union has a scheme called Protected Designation of Origin. I’m sure wine lovers and cheese lovers will know, when I say PDO, the red and yellow emblem that you see on certain products sold in specialty food stores.

 

PDO is basically a stamp given by the European Union, to distinct products. What do I mean by that? So the variety of olive that we work with is called Memecik. There are over 2000 olive varieties  in the world. 

 

Do me a favor, say that variety again and spell it for us.

 

Berk: It’s called Memecik. It is very unknown, very rare because it is specific to the region that we produce. 

And that’s why the European Union has given a couple years ago to this region and this olive variety, A P D O certification. For example, in California most growers are bequia, right? If they were to plant Memecik, which they can, in California, they won’t be able to have this PDO certification.

So PDO only comes if Memecik is grown in Milas. That’s a very special thing for us and we are very proud to be working with a very rare variety. So when you buy olive oil, it is for certain that you won’t taste it with any other brand because it’s distinct to Milas.

Just the same way that champagne only comes from the Champagne of France.

Berk: That’s exactly what I was going to say. 

 

When did you realize the magic and the power of the Memecik varietal?

 

Berk: This PDO certification is so new that we did not found this business upon that, that certification. It was just an added value with the PDO, but we always knew that our olive oil was distinct in its quality.

It has actually recently been approved by International judges in New York International Olive Oil competition, Japan Olive Oil Competition, Istanbul Olive Oil Competition. We got gold and silver medals from all of these. And this is the first year that we are actively participating in these competitions.

It’s a really good moment for us because usually these things don’t happen in the first or second year. [Usually] you’re a producer for multiple years or maybe generations.  So we’re really proud about that.

 

Congratulations. And just to give someone listening or watching an idea, the scale of these competitions.

Can you estimate how many different olive oils are in that competition?

 

Berk: I would say in the thousands, 2000.  Maybe a hundred companies are winning these awards. You’re in the select field of the top 5-10% in the entire world.

The panel is composed of people from all around the world, from all producing regions, Italy, Tunisia, Greece, Turkey, Chile, Argentina.  Experts. So it’s a good indication that the product is at a certain level of quality.

 

So let’s talk about the behind the scenes and the process of making this award-winning olive oil.

 

Berk: We have around a hundred acres of land with over 10,000 trees that we take care of with a team of seven full-time on the field every day. We don’t use any fertilizers, we don’t use any pesticides. We don’t use any chemicals.  One reason is our grows are literally on the on mountains. They’re not plantations. 

Many olive oil brands have what people call “olive farms” where the companies do intensive and super, super high density farming, which means that where maybe 10 trees would go. They plant a hundred trees. So it’s very compact, producing very high yield olives, but lacking taste because they’re fed with irrigation all the time.

So the olives get really big when they’re given water every day, whereas our olives don’t have irrigation because it’s on the mountains. Our olives, in comparison, are relatively smaller, which keeps the aroma very vibrant. That’s actually the secret behind it.

A lot of people who taste our early harvest olive oil say that it’s a little bit bitter, especially right after the harvest.  That comes from the antioxidants that are loaded in it. Because our olives are very small. The density of antioxidants is higher, so that’s why the bitterness comes in. 

We just prune the trees, cutting the excessive branches because we’re working in a very scarce,  nutrient environment. Like I said, no fertilizers, so you have to keep the trees very optimal by cutting the unnecessary trees and branches so that whatever there is in the soil goes to the fruit.

That’s why our team of seven constantly does these kind of things. These kind of physical touches, no like chemical alteration or anything. Around October we start  walking  around the grow to determine the day of the harvest. That is the most exciting time of the year

Due to not using fertilizers, we really have to optimize the day of the harvest to maximize our production. So when we determine that day, which is mid-October, usually we start harvesting.

We hire local men and women who are living in nearby villages. We go in with a team of 20 to 30.

We keep it for 90 days until January. We don’t want to go into January. Because fruit flies, conditions and a lot of other things impact the quality. 

So we try to finish everything from mid-October until January. We work with a local mill to process our olives. We take two batches every day, one in the afternoon and one at night because we don’t wanna wait in between.

If you start harvest at 8:00 AM and harvest until 4:00 PM the olives that you have harvested at 8:00 AM will have waited nine hours before going into the processing machine. We don’t wanna do that because as the olive waits, fermentation starts and the quality decreases.

So we do two deliveries every day to the local mills, one in the afternoon, and one later in the day. This way we ensure that our olives go right into production within two to four hours of harvest.  Believe me, we’re working really hard to maintain that.

Then we store our olive oil in stainless steel tanks in temperature and humidity controlled rooms with nitrogen gas used as a buffer between the olive oil and the rim. 

Think of a five ton tank.  You fill it out, but there’s always some portion of the tank that is left empty and there’s oxygen in that empty part. When olive oil touches with oxygen in the stainless steel tank as it is stored, oxidation starts, which leads to rancidity, which decreases the quality of the olive oil. So we take that oxygen out by pumping in another gas – of course, food grade safety, no worries there. 

That’s the level of attention and care we give to our olive oil. 

 

Let’s switch to the the tasty part. Let’s talk about the flavor of your two bottles.  Flavor profiles, aroma, anything you’d like.

 

Berk: So we have two products right now. We’re bringing in a third one soon.

Olive oil is the white bottle which is made from olives that we harvest starting from October until mid-November.

And the moment that we switch from early to mature harvest is when the olives start turning into this purplish color. As months pass the green olives start to ripen and then change in color. When we see that change into purple, that’s the moment we say, okay, early harvest is done.

Now we’re doing mature harvest and then everything else that we harvest mid-November, till January, is considered mature harvest. That’s the distinction between the two. 

The mature harvest is the black bottle. And when it comes to flavor profile, there’s one disclaimer that I wanna make, uh, in general about, uh, these, uh, like.

Flavor profiles.  I think to really understand and feel and get this smell. In any olive oil, you have to have a sensory memory, have that experience in your mind, I still remember it.

Here’s an example from my sensory memory:

We had a walnut tree right across the street by our house, and there was a fine paper-like cover, outside of the walnut. Right before they mature, we would take from the tree and taste it and it’s bitter. So that [bitter] taste is in my sensory memory right now.

Same as tomato stems. Like if you touch a tomato plant with your hands and play around and then smell your hands, you’re going to get a very unique tomato stem smell, and that’s like embedded in your mind now. So from now on, every time you taste an olive oil, if there is that distinct smell or taste in it, that’s how you recognize it.

So in our olive oil, early harvest, for example, I get the notes of freshly cut grass, tomato stems, walnuts, banana.

What I was told in this olive oil school that I went to in Spain is, get your hands out there. Touch everything, smell everything. Taste everything. That’s how you develop your sensory memory.

And that’s how you become, as people say, familiar. But you know, like you don’t have to have a certificate to be one. You know, you just go out there and taste stuff and try to. Memorize and remember those smells and tastes.

I was talking to somebody earlier this week about food pairings and he had a similar answer, which was be curious.

Exactly. Taste things, touch things, smell things, and be curious. 

 

I know your website has a cookbook, let’s talk about some of your favorite food pairings with your olive oil

 

Berk: I love  drizzling our early harvest on cheese plates. That’s my favorite thing. Early harvest is more for finishing dishes because it has a bitter aroma to it.

If you cook with it, you may have a bitter taste in the food. Actually, I know people who cook with our early harvest. I know people who drizzle with our mature harvest, so it’s not set in stone.

It really depends on what you like, but generally, early harvest is better for drizzling over salads. Hummus, cheese.  Sometimes  I dip my bread in it. 

That’s a tradition we have in Turkey sometimes, find a piece of bread and dip that into your olive oil, and that’s a good breakfast. 

Mature harvest is for everything else. Cooking, baking, marinating. A lot of people are saying that they use it for marinating.

 

Anything else you want us to discover about olive oil?

 

Berk: Our goals are twofold.  One is, olive oil is a very healthy product for human consumption, There is research showing that the positive effects on health of olive oil, daily consumption of olive oil. We believe that a product that is so healthy for humans should do no harm to the environment.

It’s production should not cause any more trouble to our Mother Nature. That’s why we’re not using fertilizers. That’s why we’re not using pesticides. We think there’s a solution in nature to resolve any problem that these things claim to be curing. That’s number one, producing as environmentally friendly as possible.

Number two is to introduce to the world the intricacies of Turkish cuisine. It is beyond  just kebab. It is just one meal in thousands of distinct and unique recipes. And the way that we treat these recipes are not just a list of ingredients.

To us, these are stories from past generations and that Turkish cookbook has 550 very distinct recipes. Each recipe is associated with a specific region or maybe sometimes even a village. 

 

It almost sounds Farm To Table.

 

Berk: Exactly. That’s the goal. We’re small batch and we have really certain values and principles.

 

Are there any specific health benefits that you wanna cover?

 

Berk: There are a lot.  There are a lot of research.  I’m not a scientist. I’m not a doctor. But consuming olive oil daily helps with chronic diseases. Cardiovascular diseases. Type 2 diabetes, and many more.

We have lab reports showing the amount of antioxidants in our olive oil, which is around 500 milligrams per liter, which is a high amount. Consuming antioxidants is healthy. Olive oil has anti-inflammatory effects as well. 

When you consider all of these things and if you consume fats, why don’t you switch to a healthy alternative where research shows that its consumption helps you.

That’s why as a layman I recommend consuming olive oil on a daily basis. 

 

Berk, you’ve given us a lot of good information. You’ve given us a lot of tasty ideas.

Let’s talk about how to buy and how to, how to where we can buy your olive oil.

 

Berk: We’re available online at heraclea.co. There is no “m” at the end. 

We will very soon be available on Amazon.

If you are in New York, we will soon be available in NoHo. Manhattan. Then if you are in Seattle, very soon we will be available in a grocery chains in Seattle.

Hopefully by end of this year we will be in over a hundred physical locations 

 

Philly Has Plenty to Celebrate, Give Champagne Jeeper a Taste

Philly Has Plenty to Celebrate, Give Champagne Jeeper a Taste

It’s easy to fall in love with champagne.  Life celebrations.  Work success.  Life’s best memories (hello weddings, anniversaries, babies, birthdays).  If you’re ready to try a new champagne, this is for you.

 

 

Today we had the amazing opportunity to talk (via zoom) with Jeeper Champagne’s Camille Cox.  This conversation has been edited for length and clarity.  For the full conversation, visit our YouTube channel.

Can you share a favorite memory where you celebrated with champagne?

 

Oh, there’s, God, there’s so many. I can’t even begin to tell you. But the one thing I can say is that you always should carry champagne because in victory you deserve champagne and in defeat you need it. That was Napoleon Bonaparte, if I’m not mistaken? 

I think my most memorable toast with champagne are personal victories  And, of course, business victories as you can imagine. I’ve been selling champagne for a very long time, and I can name a couple that come to mind. One of them a few years back was getting business at the Delta Airlines lounges. Putting another maison there.   At the time, the house that I was working for at the time that was a big victory in itself. And just little victories in life each and every day. Every day is a celebration. 

It’s all relative in how you look at it and how you live your life, but I think every day calls for champagne, to be completely honest with you.

 

I love that,  ‘Everyday calls for champagne’. Jeeper has an interesting story behind it based on the end of World War II.

Can you give us just a very brief history lesson of Jeeper that brings us up to present day?

 

So, as you know, many champagne houses have great stories, and that’s the great thing about Champagne. Every Maison has their story and the fact that you get to go back and find out how it became is super fascinating to me.

When I had the chance to join Jeeper, I went back to look at the story.  A family started  making champagne in the 1800s.  It had its heyday and then it floundered. It changed hands for quite some time. Then a gentleman by the name of Armand Goutorbe, who was working his family vineyards, had to be called to war and ended up in a house in an undisclosed location because everybody was fighting against the resistance at that time.

He happened to be holed up in a place with some American soldiers and they were being bombed and consequently they were all trying to help save each other’s lives. History tells us that Armand was a gentleman who took it upon himself to risk his own life, to pull some American GIs away from the building that was going to be bombed, possibly losing their lives.

In doing so, he impeded his leg and went back to looking over his vineyards in Champagne. The hills aren’t high, but they’re steep. His leg impeded his day-to-day operations. The US army got ahold of the story and some of the soldiers that he saved wanted to pay tribute to him and in all humbleness to thank him for saving their lives. So the US military gave him a Willie’s Jeep, and he rode around in the villages and he became known as “Mr. Jeeper Man”. Two years later, he said, I think I’m just gonna name my vineyards Jeeper. So there it was born Jeeper in 1949 because of a wonderful gift that the US Army bequeathed to him.

We still have the Jeep today on property.

 

 

 

Can we talk about the terroir of the region?

 

We are located in Faverolles et Coëmy, a commune near Reims in the north-west of the Champagne region.  In the Montagne de Reims, the Côte des Blancs and the Marne Valley.

We are mostly a chardonnay house and we use Chardonnay as our primary grape.

We make eight different wines under the Jeeper label. We  have two great certifications for being biodynamic and organic.  Our flagship for the winery is our Blanc de Blanc. Our bottles are color coded in terms of the labels so that they stand out significantly to consumers.

That area has cool nights. A little bit of frost, but beautiful, pristine, crisp grapes from those regions, from the sub regions in Champagne. We own about 80 hectares. We don’t buy any grapes. We use our own grapes. We have the capacity to make 3.5 million bottles, but we hope to make more with some partnerships that we’ve kind of acquired.

Having Michel Reybier as a new partner with Nicholas, the current owner of and partner, who makes the wines too. Nicholas Dubois makes us stand apart from that we’re not right in the middle of Reims. We’re out there, believe it or not.

So when you come to Reims, you’re not gonna see us. You’re gonna have to get on the train or take a little cab and make it to Jeeper. 

I love talking about process.  Our audience is a mix of very basic drinkers up to connoisseurs.

So can you share a little bit of the process and how, how, what, what makes your champagne so unique?

 

What makes us a little bit more unique is a lot of champagne houses only use steel vats. We’re still kind of old school. We do use some Burgundy barrels.  We have one of the biggest barrel rooms behind Krug and Bollinger. We have about 1200 barrels that we use. So for instance, our Grande Assemblage, which happens to be our brut non vintage, we age 20% of the chardonnay that we use in that blend for two years in used burgundy oak barrels and then we do the aging of the lees. We lay it down for about four years. So that’s two years for the 20% Chardonnay laying down for two years. Then the four years makes it a total of six years. So you get a totally different taste. There’s a little bit of maturity there with the oak barrels. 

It’s something completely different. I’ve worked for houses that were stainless steel, so this is something new for me as well too. The aging process, there is some lactic, it just depends on which cuvee we’re speaking about.

Withholding our wines a little bit longer. We’re not big production, we’re not a grower champagne house by any means. We’re just over the hump as a boutique champagne house. We’re just getting started here in the United States. Our biggest production and where we sell the most champagne is in France.

But opening up the United States, it’s tough to build a champagne brand in the US, believe it or not. It’s super tough.

You have to find a way to differentiate yourself, what makes you stand out. I think that’s Jeeper having the name and the story and the total difference of not having stainless steel aging, and that we’re malolactic and that we do use oak barrels in some of our cuvee’s.

 

One of the reasons I wanted to talk to you is a few weeks ago when I had the chance to actually taste through the bottles, they did have such a unique taste.

 

So let’s talk about the actual bottles.

 

I’ve mentioned the Grande Assemblage, which is our brut non-vintage. It’s a green label, and I just told you a little bit about that. But the one that is our flagship is our Blanc De Blanc.

I think our bottles are beautiful. We have a patent on the bottle.  People notice how easy it was to take off the foil.

So there’s still a little label underneath the foil that says Jeeper, which is kind of neat for us and it speaks volumes because it doesn’t leave you a mess or end up getting paper cuts from the foil cuts. 

The Blanc de Blanc is big, full-bodied, rich.  Also super elegant. It’s clean. It’s crisp, even though it has a big mouthful. 

Our champagnes are the categories in the last 7 to 10 years that have really ended up getting some traction. I think people are walking away from the norm. They’re walking away from big commercial houses because they wanna see what else is out there. 

Their curious is curiosity’s sake and I think it’s really helped the champagne business. I think the champagne business has always been cyclical, but in the last 7 to 10 years, it’s really gotten a hold and people are really embracing champagne to great success 

Because there’s so many beautiful wines out there, so many different styles and so many cool things that you can learn. I think the more the people, because of the terroir, I always say that champagne is a reflection of the mood of the terroir.

Champagne, the terroir from where we are, its chalky soil limestone. It lends itself to so many different characteristics in the wine. We’re not a big vintage champagne house. 2008 was probably one of the best vintages of the century.  It was gone in a flash. With our 2008, we age it for 12 years on the lees. It’s 88% Chardonnay and 12% Pinot Noir. So there’s that wonderful characteristic and it has a little maturity on it, a little oxidation. 

I’m a vintage champagne girl and a no dousage champagne girl so this one fits the bill for me, but it may not be for everyone’s taste profile. 

I can always tell at the beginning when I’m doing a tasting with the two lead wines that you start off with in Champagne, what someone is gonna like in the rest of the range.  It never fails me. It’s always about 95% full proof. 

It’s so subjective. The 2008 for me is interesting. We’re getting ready to release a new release of Blanc de Blanc coming in May, which I’m super excited about. It’ll be no dousage.

We also now have a partnership, as I mentioned, one of our owners, Michel Repier. There’s a gentleman by the name of Tony Parker, who’s a former four-time NBA champion. A hall of famer. I was just with him a couple weeks ago. Super, super person. He told us his story about where he came from and how much he loves gastronomy.  He’s French.  A lot of people don’t realize that.  He’s from Lyon, and I’m sure the Parisians would beg to differ, but Lyon is supposedly now the gastronomy capital of Paris. So we have him as an ambassador; a gentleman who really loves wine and is very enamored with it, wants to roll his sleeves up.

He’s helped us with our Rose project that we have in Provence, but helping me with Jeeper as well. It’s a great collaboration. It’s been great for me, for the brand, for helping us build the brand here in the US because we’re building our distribution network.

Which is not an easy thing to do, as I can tell you having done it for many years. So we’re looking for new partners that want to build a brand with us who we want to be on the ground floor with.  I feel like the people that bring you to the party are the people you need to stick to.

It’s easy to be a fair weather friend, but I am all about loyalty and building a brand with someone. And making it happen. The wine business is exploding, so there’s a lot of opportunities out there. It’s just finding our niche and letting people know the story and taste the wines.

 

I don’t know that champagne gets enough love when it comes to food. Let’s talk about food pairings.

 

A previous maison I worked for didn’t want us to suggest pairing champagne with chocolate or strawberries.  I think that fallacy of Pretty Woman when she’s having her “floor picnic” as she called it in the movie.  She’s drinking champagne and having strawberries – they are very acidic. But I think it’s really what you want to do.

Do I think it’s the best pairing? Absolutely not. 

I’ve gone through this with many chefs in the past where I’ve asked them not to use chocolate or strawberries, and [while they weren’t happy with that] luckily they did talk to me at the very end of it, but they weren’t very happy. But there’s so many great things out there that you can pair champagne with and the new thing is, Champagne and chicken fried chicken.

As a southerner, I’m a fried chicken lover. It’s an incredible pairing. 

I also think sea salt potato chips with a non-dosage champagne are absolutely fabulous. But let’s look at the classics. What about ratatouille from France? You know, something that you don’t really ever think about. It’s always the ones that are there that you can think about.

Gratin potatoes are an amazing pairing if you’re a big potato lover as I am.  It’s just great. So I think the sky’s the limit depending on what it is you’re drinking. Of course, no dosage champagnes aren’t gonna be great with everything. I also love Dim Sum and champagne, to be completely honest with you.

So all the pairings that are non-traditional, if you will, kind of thinking outside the box. Really making it an opportunity to see: where you can take it? Are you gonna push the limit? I’m all about pushing the limits on a lot of things.  Nobody should be chastised for that on any level.

So if somebody likes what they like, they like what they like. I think the traditional [concept] many years ago: Are you having chicken for dinner? You can only have white [wine]. I love the fact that that’s out the door now.

People learn more and more about wine every day. They’re so enamored with it.  I think the pandemic gave us all an opportunity to stop, take a minute, take a breath, slow down, maybe enjoy things or get into things that we didn’t have the time to do. I think gastronomy is one of them.

People now love to make food at home. People love to drink wine at home. We saw that with the pandemic. There’s a lot of opportunity, everywhere you look. I like the classics.  I’m a foodie.

But I love food and I think drinking it the way you want to drink it and the way you want to enjoy is paramount. Paramount. I don’t think there should be any rules put around that on any level. 

As everyone’s hearing the Jeeper story and getting to know your bottles, what can our audience do for Jeeper Champagne?

 

Helping Jeeper is to buy some [bottles] where we’re distributed. Give something new a chance. Wherever you buy wine, take an opportunity to just treat yourself to something completely different because you never know what’s gonna happen.

It could end up being your favorite wine and you just don’t realize it. Expand your opportunity and your horizons, and that’s what life is all about. 

Think outside the box. Live a little, okay. You, you bought a bottle, but there’s some great champagnes out there that are really economical. We know we’ve taken a little bit of a price increase, but treat yourself, you’ll be glad that you did. I think it, it expands your horizons and makes you see so many other things you didn’t see

 

Where can we find Jeeper Champagne on social media to follow?

 

Jeeper is on most major social media channels.  Please give us a follow and visit our website at: https://www.champagne-jeeper.com/

https://www.facebook.com/ChampagneJeeper/

https://www.instagram.com/champagnejeeper/

https://twitter.com/ChampagneJeeper

Camille, thank you so much for your time. I loved hearing the stories.

 

Thank you so much!

Philly Loves Oregon Wines – Flavor Revealed by Winemaker Aaron Lieberman from Iris Vineyards

Philly Loves Oregon Wines and its incredible new vintage with Winemaker Aaron Lieberman from Iris Vineyards

Sure, Oregon Wine is world-famous for its Pinot Noir.  And rightly so, as the area produces incredible expressions of the varietal.  But that’s not all they can do. 

Award-winning winemaker Aaron Lieberman wants the world to taste and discover all of the incredible wines from the area including Iris Vineyards’s new Pinot Gris which has won acclaim several years in a row.

Oregon Wine

 

Today, Winemaker Aaron Lieberman from Iris Vineyards sits down over zoom to talk about his inspirations, his favorite wines, food pairings and what’s next for Oregon Wine.

 

The conversation has been edited for length and clarity.  Find the whole conversation on our YouTube channel.

 

There’s so much to go over with you because you’re in a great area of Oregon.

Last year we had the privilege of covering the 2022 McMinnville Wine Classic, your Pinot Gris won Best in Show and Best White varietal.

 

According to press announcements it’s the first time ever for a Pinot Gris. What was it about that bottle and that year that brought you so much acclaim?

 

The vintage we won that on was the 2020, and I think our Pinot Gris is fairly consistent. So I actually personally felt that the 2021 vintage was better than the 2020. What I think is going on there is that in our growing area Southwest of Eugene we have our vineyard in what’s called the Lorane Valley. We’re a relatively high elevation vineyard compared to the rest of the Willamette Valley. We get a lot more hang time on our Pinot Gris, which allows more flavor development and preservation of acidity, as well as slower and lower accumulation of sugar.

So we ended up with a higher acid, lower alcohol wine that’s very expressive in terms of fruit flavors.

 

I wanna let our audience know a little bit about your background and what brought you to where you are today. Your education in soil and winemaking, but I hope you’ll touch on your Peace Corps time, and your work in Guatemala with soil education.

 

As I was finishing up my Bachelor’s Degree at Oregon State University, I became involved with a couple of different grad students, helping them with their research projects, basically. At the beginning of my junior year [I had already] switched my major from Pre-Vet to Crop and Soil Science.

So the projects I was working on with these grad students involved soil research. One of these grad students had been in the Peace Corps and talked about it frequently and also had a professor who had been in the Peace Corps. They both inspired me to look into it and do it.

I ended up going to Guatemala. The project I worked on was called Corn and Bean Seed Improvement and Post Harvest Management. We were trying to counteract the invasion of commercial corn seed into Guatemala and Latin America. It’s replacing the land raise varietals or the traditional varietals of corn. We were working with those traditional varietals to improve their performance in the field by selecting the plants that were growing well and were the most disease resistant.

The program started four years before I got to Guatemala, so I was the third volunteer and we were really showing some really good results.

 

Something I love about winemaking is such a mix of science and magic, or science and artistry. And it sounds like science is very strong with your background and the magic that you bring to the bottle.

 

Yes, I would agree with that.

 

 

So let’s switch back from Guatemala. You’ve got some great soil types. Let’s talk about how you use the soils in your region to bring such delicious flavor, characteristics and aromas.

 

In our vineyard, we do have some Jory soils, and I think most people who know about the Willamette Valley know that Jory is the preferred soil in the region particularly for Pinot Noir.

Our vineyard is dominated by Bellpine soil. Bellpine is kind of an analog of Jory, but it’s formed in sedimentary rock rather than basaltic rock or volcanic rock. So there’s some significant differences in the chemical makeup of the soil that contributes to the flavor difference in our Pinot Gris compared to some others.

 

The last time I visited, what I heard overwhelmingly from the winemakers is you have to be okay with inconsistency year after year.

 

I want my wines to represent the area that they’re from and the varietal from which they’re made and different weather during each growing season as part of that representation.

So based on the weather and the level of ripeness of the fruit and what we’re tasting in the grapes before we bring them in, we will make some adjustments to how we do the vinification to try to push it in one direction or another, to be at least somewhat consistent.

 

 

Let’s talk about the wines themselves. 

 

Let’s start with the Pinot Gris. The comment I hear the most is white peach. That’s new. I usually hear pear, red apple peel, quite a bit of citrus.

iris vineyards

 

Commonly I get stone fruit comments on our Chardonnay. Whether it’s our still Chardonnay or our Blanc de Blanc.

 

Then there’s the Brut Rose, the Pinot Noir 2021, the House Red Blend. A lot of people will remember 2020 and how that vintage went for us. I refer to that year as the worst year of my life.

 

Let’s talk a little bit about what made it such a bad year.

 

We had beautiful weather during bloom. I started to feel like it was going to be a really great vintage. We’re seeing a really modest crop load and smallish berries, which leads to more fruit forward. Right around Labor Day, the major fires started. Smoke came into the valley for about two weeks which was extremely disheartening.

 

In the Willamette Valley that was really our first experience with that level of damage to the fruit. So a lot of people were scrambling, worried, and ultimately didn’t produce Pinot Noir in 2020.

We made less than we had planned. We applied some techniques to mitigate the smoke effect.

 

Can we talk about what you did to mitigate?

 

Well, there are two things that helped the most. One, we sent some grapes to California to go through a process called flash.  It’s a kind of thermovinification method where the must is heated to 80 degrees celsius and then pumped into a vacuum chamber that boils at a much lower temperature. The water and the skins of the grapes “flashes” to steam in the the vacuum chamber. That steam carries away a lot of bad things. Those things are responsible for the bulk of the smoke effect that you might find in a wine.

 

Then following vintage and some aging, we did some reverse osmosis to remove the smoke effect from the rest of our wine.

 

At the tail end of vintage, I had surgery for appendicitis. As I was about recovered from that, I got covid right at the end of 2020.

 

Fortunately ’21 and ’22 were very similar to 2020 and how the vintage started and ended up, we had some really beautiful fruit and beautiful wines. I’m really excited about ’22 based on what we have in barrel right now.

 

Some people approach wine from a food and wine pairing point of view. I’m not sure if you are a chef or a home cook, but do you have any suggestions for great food pairings for some of your bottles?

I think with our Pinot Gris, I really enjoy seafood.

It’s really good with salad. Brut Rose, I always say if you’re making a dinner and you’re not quite sure what wine to serve with your dinners sparkling wine is always a a crowd pleaser. It’ll go with dishes from salad to steak or pizza. The acidity of sparkling wines makes them really versatile in any kind of food. Fatty foods in particular pair well with more acidic wines, kind of a palette cleansing.

For our Pinot Noir, traditional pairings like salmon and chicken.

 

When you’re going through a year, from growth to harvest, what are the traits or elements that get you excited saying it’s gonna be a good year?

 

Last spring we had a couple of fairly severe frosts after bud break and it was an interesting year because of that. We ended up, to everyone’s surprise, with a vintage that was quite nice and yields that were not really affected by the frost. The vines bounced back with their secondary and tertiary buds set fruit, set a really good crop. We got a nice batch of wine out of it.

If we get into harvest in the rainy season, sometimes your hand is forced and the grapes start to get ripe, the skin softens an they become more susceptible to botrytis and other bad things that you don’t want.

 

But ’22 was nice. We weren’t really forced right up until the end. Around October 20, we had the first big rainstorm come in. 20% of our fruit still hanging. We brought most of it in before that big rain.

But I think we had really good ripeness even at that point.

You’ve been doing in-person and zoom wine tastings, do you have a favorite part of that wine tasting process?

 

My favorite part, without a doubt, is just when I see somebody tasting my wine and the look on their face shows me that they’re really enjoying it. That’s a big reason why I’m in this industry, what we do makes people happy.

 

Do you have a certain memory of including either your wine or someone else’s wine in a great celebration?

 

Several memories. My father and I had a wine business of our own from 2002 to 2015. [A few years in] we had a celebration at a steakhouse in Portland. I ordered a Puligny Montrachet off the menu. I still remember that wine quite vividly and how impressive it was. That changed my mind about chardonnay in some ways.

 

In Oregon, there’s a lot more chardonnay coming out of the Willamette Valley now is a good thing, but it’s still been an uphill battle for producers to get that chardonnay wine passed the gatekeepers, the distributors.

You go to a distributor and they’re like, “Everybody drinks California Chardonnay or white burgundy. They don’t know about Oregon Chardonnay. And when you say Willamette Valley, everybody thinks Pinot Noir, which is great. But we’ve kind of pigeonholed ourselves with that. There are a lot of other nice things that can come out of this valley like Pinot Gris and Chardonnay. So we have some work to do on the marketing and publicity to let people know.

 

Any lessons your winemaking team has learned this past vintage that you can share?

 

 I think that happens every year. Let’s not assume that I know everything because I learn stuff every year as well.

One of the things that I really stress with people who are working for me during harvest, is the importance of fermentation temperature.

 

It’s with white wine, with aromatic whites in particular. You really have to keep the temperature under control. Yeast likes to get hot and ferment fast, so you have to keep those ferments cool, whatever the method is if you’re in stainless with jacketed tanks or if you’re in barrel and you’re taking the barrels outside at night or wetting them down to keep the temperature down. It’s super, super important.

 

With the white wines, you get a temperature or a fermentation that’s too hot and you end up with a wine that’s like generic white wine. It doesn’t have varietal character left in it, that’s something I stress a lot.

 

Then when you talk about red wines, the style of red wine that you’re making is so dependent on a lot of things, but temperature is a big thing. So if you do a cool ferment on a red wine, you’re going to have a red wine that’s fruit forward and aromatic, but it’s not going to be very extracted. It’s not gonna have a big tannic backbone to it. In that way it would be out of balance.

 

Like with our Willamette Valley Pinot Noir, we do a couple of different fermentation methods that end up having different peak fermentation temperatures and then we blend them together to get a wine that is crowd pleasing, easy balanced. So one of my big things is temperature.

 

Are there any topics in winemaking that you wish got more attention? 

 

The fact that I don’t do this alone. If I didn’t have a team behind me doing the right thing and supporting production in the winery, starting with our vineyard and our vineyard manager, who is amazing, grows amazing fruit, all the way through to the marketing team selling the wine or promoting the wine and the sales team selling the wine. I think it’s really important for people to understand that it’s really a team effort. I’m the winemaker, I get the publicity, I get the recognition but there’s no way I could do it by myself.

 

I’m sure you talk to young winemakers all the time. Is there one huge piece of advice you would give a young winemaker from all your experience?

 

A big thing would be, and I’ve made this mistake when I was a young winemaker, if you’re about to do something to a wine and you think you know what you’re doing, but you’ve never done it before, make a phone call.

 

Ask another winemaker that maybe has had the experience and has done that. You’ve got a 5,000 gallon tank of wine and you’re gonna do some kind of adjustment that you’ve never done before. Get some information first.

Building network, building community, reaching out to those with either more experience or more diverse experience.

 

Yes. And in most wine regions, it is a community and people are happy to share their information to help the next guy out. Because ultimately, if we’re all making really good wine in the Willamette Valley, that enhances our reputation as a region. So I think it would be a big mistake for us not to share information.

 

Let’s talk about where people can find more information. 

 

On Iris Vineyards website and social media. Our website is IrisVineyards.com and our handle on every social site is @IrisVineyards.

So thank you again for your time, and it was, it was great to have this conversation. 

Thank you, Joe. I really appreciate your time.

Philly is Looking for Great White Wines, Wine Experts Mike DeSimone and Jeff Jenssen’s new book White Wine Book, available on Amazon now.

Looking for Great White Wines, Wine ‘experts Mike DeSimone and Jeff Jenssen’s new book White Wine Book, available on Amazon now.

Summertime is hot weather, light meals and adventures outside.  All of which pair incredibly well with white wines.

That’s why Mike DeSimone and Jeff Jenssen decided to write a book featuring 1000s of white wine grapes that wine lovers should try.  Some are very common, some are very obscure. But they’re all worth a taste – seriously.

Mike DeSimone, Jeff Jenssen's new book White Wine Book

Mike DeSimone, Jeff Jenssen’s new book White Wine Book

 

Today Mike DeSimone and Jeff Jenssen sat down (over zoom) for a conversation about wine, travel, food and more!

Note: the below interview has been edited for length and clarity.  The full interview is available on YouTube, with clips in this article.

We’re talking about your new book “White Wine” today, available now on Amazon and we have a lot of questions. But first, welcome to the conversation and thank you both for being here.

Thank you. Thank you. We’re thrilled to be here.

For anyone who’s new to wine, these two are absolute wine GOATs. They’re the experts. They’ve written some great books in the past, and their new book is absolutely amazing. Over the past week I’ve had the chance to show it to a lot of people in my life and what I’ve loved about it is everybody from the wine geek all the way down to people who are barely wine drinkers, have all found really interesting reasons to love the book.

In the book you mention the word “invitation” several times. You include casual tasting instructions, the food pairing index, the white wine checklist. You do such a good job of making the wine approachable.

 

 

How important was it when you were building this book, the idea of making it approachable?

 

Wine always is very mysterious to people. And it doesn’t have to be. We really believe it. It’s kind of like our mantra. Open up a bottle of wine, sit around a table together, and there’s some conviviality and communal, you know, and, and communality in that bottle. So when you sit down in a circle and you’re having a glass of wine together, all of a sudden, we’re not so different.

So one of the things that we really wanted to speak to is to make wine approachable. One of things I really appreciate what you just said, is that people from all levels, from wine geeks to wine novices, we specifically set out to write this book with enough information that the geek will be really happy and enough information to intrigue the novice to wanna learn more.

We’ve always said this is the kind of book that you would buy for your Dad who happens to like wine, or you would buy it for yourself or buy it for a girlfriend or a buddy that wants to learn more about wine.

But I will tell you that we’ve been honored; our last book, Red Wine (amazon.com), was actually suggested reading list for people who were studying to become Masters of Wine. So we wrote this book with that idea in mind because we’d like this book to be a reference for Master of Wine students.

 

 

I think a lot of people may not realize just how much wine you might taste in an average year.

When we are tasting wine, whether it’s for a book like this and we’re trying to decide what gets include, or when we’re writing our articles, it’s very easy for us to open up 30 bottles in a day.

But there’s also traveling, going to wine regions, and walking into a winery and visiting four wineries a day where people can pour you anywhere between 3 or 4, up to 20 glasses.

One of the things that we have to make a distinction is how much wine do we taste and how much wine do we drink.

Because when we taste wine, we may open 30 bottles, but you just have a sip, you swirl it around your mouth, you get your impression, and then you spit it out. So you can actually taste 30 or 40 wines in one sitting. The alcohol that you actually absorb in your mouth is probably equal to one glass of wine.

We really have to maintain our wits about us when we’re writing books and tasting notes. And then out of those 30 wines, we’ll choose one or two to put in the fridge and drink with dinner.

So the difference between drinking the wine and tasting the wine is a big difference. Our neighbors absolutely love us because we have these bottles with [2 inches] out of it and put the cork back in and give it to them. So they’re very, very happy. But I think one of the things that we had to do for this book is taste.

There’s about 2,000 recommended wines. I’m gonna say we we tasted close to 5,000 [wines]. Not everything made the cut.

 

 

That’s incredible. So speaking of those 5,000, how do we prevent palette fatigue?

 

One thing for both of us is we both drink sparkling water.

Also, we eat very simple things just to clear the palette, wipe some of the tannins from it. We’ll eat sliced baguette or plain water crackers. That kind of thing. Also, try to break it up. Don’t drink the same style of wine over and over, because you’ll stop noticing the subtleties between them.

It’s training too. I can’t run a marathon tomorrow because I haven’t trained for a marathon, but I can taste 30 wines or 40 wines tomorrow because I’ve trained my palette to discern the differences. So it’s kind of like an athlete, it has to do with training to prevent fatigue.

 

 

So staying on the idea of tasting for a second, how do we talk to a winemaker? Any tips for a less-experienced wine drinker?

 

One of the first, and an easy question to ask, is how much did you make of this wine? Because that actually gives you an indication of how special the wine is, right? If somebody says, ‘Oh, we make a million bottles of this every year.’ Maybe it’s not so special.

If they say, ‘Oh, we only made 2,000 bottles of this and it comes from one special vineyard, that sometimes opens up the question of how special it is.

Another question is, if it’s a blend, if it doesn’t say on the bottle that it’s Chardonnay or Pinot Grigio, and you just know that it’s a white wine, you can ask what grapes are in this.

But people who visit wineries should ask questions. Take that as an opportunity to learn. Read the book White Wine, get some knowledge, and then you go to a winery, go out to California, go to New York State, go wherever you go, and visit a winery and talk to the winemaker and talk to the people who are responsible for making the wine. They’re very generous with their time. They want you to be informed and they want you to enjoy their wine. So do your homework and then learn some more in person, and then go back and read our book again, because you’ll learn a little bit more.

 

Your White Wine book is a mammoth undertaking. There’s a lot of information in there. How did you create all of this?

 

I think actually we were lucky in that we’d already written Red Wine. We worked with our publisher. We actually walked in, knowing that some of our prior books were a little bit text heavy, and said, ‘Hey, we want to do some graphics. For the flavor profile, there might be a picture of a peach and a rose and a lemon. For the food pairing, you’ll see a little plate of pasta and a pig and a steak.’

We worked with the same editor again. We had the structure already so that was a blessing.

When our editor came to us and said we want to publish this book, we were so excited. But then we looked at each other and said, we don’t have a lot of time to write this book. Let’s let, how, how are we gonna do this? You know? So we divided and conquered.

If you love wine, you’re gonna love this book, whether you’re a novice or above.

 

 

My old boss used to tease me because back then I enjoyed white more than red. Why doesn’t white get the respect that red does?

 

You know, you’re very right. We had to fight for this book.

I’m an equal opportunity white wine and red wine drinker and rose, because there are wines for different occasions. Sometimes when you’re having a big heavy steak, you want a red wine, but a lot of times we’re trying to eat lighter, more vegetables, lighter cuisine. It’s summertime now.  Lighter white wines really go with those foods.

 

There’s so many grapes in this book. Is there one lesser-known grape that you want the world to know about because it’s an amazing discovery?

 

We have a holiday coming up this weekend. By the time this is posted, it will just have passed. This coming Sunday is International Pošip Day, and Pošip is a wine from coastal Croatia. It grows in Dalmatia and on some of the islands. It’s this wonderful, delightful, fresh, crisp, citrusy white grape from Croatia that we don’t see a lot of in the US. It’s in more major urban markets. It’d really worthy of attention.

Were there any unexpected surprises as you created this book?

 

When we did Red Wine, we did single varieties and regional blend styles, like Rioja which can have three or four different grapes in a bottle and Bordeaux can be up to six different grapes. That actually includes sparkling wine we covered in Red wine.

We covered only nine regional blend styles and 41 single varieties in White Wine. I just did account. I believe we have 14 regional right grape styles. So things like White Bordeaux, White Rioja fall under a style that’s not necessarily one grape.

Is there a message that you haven’t been asked that you would love to share with a wine loving audience?

 

You can always learn something. Keep learning, keep asking questions.

Sometimes there are some really interesting questions that people come up with.

We are wine experts, we’re authors of six wine books now. We write for different publications. We’re mast head at two different magazines, so we really kind of know what we’re talking about, but we don’t know everything.

So, being able to understand that and admit that, wine is a continuous, ongoing journey and learning about wine is what makes it very exciting. So I’m really happy to have been on the journey so far and I hope have a lot more years on this journey to learn more about wines I’ve never tried.

So thank you so much for your time. Tell us where to find you, where to follow you, your social media websites.

 

We are on Facebook and on Instagram as World Wine Guys. We have a website, www.WorldWineGuys.com for a lot of our articles and videos we’ve done over the last 13 -14 years.

Go to www amazon.com and put in three words, white wine book, it’ll pop up.

And then as you scroll down under, ‘Usually bought together.’ It’s our white wine book and our Red Wine book.

We have some friends that have written some great books, Wine Folly, Jancis Robinson.

We’re not the beginning and the end of wine knowledge. There are so many of our colleagues that we respect deeply. So there’s a lot to learn from everybody.

All I can say is that’s what we’d like for people to learn more, enjoy wine, open a bottle of wine with your family and friends and you know, we kind of drop all of our guards, we drop all of our pretenses and the world will be a lot better place.

Italy’s Incredible Trentodoc Sparkling Wines, Giacomo Malfer reveals their tasty secret

Italy’s Trentodoc has a history of producing incredible sparkling wine, Giacomo Malfer reveals their tasty secret.

We had the chance to sit down with Revi Trentodoc’s Giacomo Malfer to talk about the Italian Trentino region, their multi-generational family business, favorite foods, and of course their legendary sparking wines.

 

Listen to the podcast here:

 

 

Giacomo, Can you share some of your favorite memories that include a wonderful sparkling wine celebration?

 

I’m very happy to talk about Revi and my family and my world. One of the best memories that I remember with sparkling wine Trentodoc was my 30th party. I invited a lot of friends. The bottles, one by one [were poured and put] on the floor [lined up] around the house. But, the most important thing was the joy, the happiness, to enjoy that party.

 

 

In history, Trentodoc sparkling wine is the best product for celebrations. So celebrating my birthday or other important things in life is one of the best things that we produce of that kind of product can make because We work our life to produce something people enjoy the best highlights of the life. So what’s better? And one of my best memories is my 30th birthday party.

 

 

You mentioned celebrating with your family. Tell me what it’s like growing up in a winemaking family.

 

Paolo, my father, for me is a common star because when I was young, I never wanted to go on with the winery. It’s funny to know because today it’s my life. Sometimes [I feel like] it is my girlfriend. Francesca is my real girlfriend. So it’s matches perfectly now with my life and with my private life.

Courtesy of http://www.revispumanti.com/

 

Someone said that if you love your work, you’ll never work a day in your life. I think that idea is very important. As I said earlier, there is something very beautiful about making something that people used to celebrate.

I remember when my father Paolo would talk about wine and producing wine, his eyes would shine. That shine was one of the first things that was useful for me to start and work in the wine industry. I remember that Paolo said to us to do what we wanna do, not follow the winery. Because it was his passion, not his first job. He said, ‘this is my passion. I want to work with Revi as a passion.’ In fact for 30 years that was not his job. He started when he was 13 years old.

He was in a classroom with only females.  He found a book with an article on Dom Perignon. He came home and asked my grandfather [for] some white wines because we were an agriculture family. And he said, I wanna make champagne now. And my grandfather laughed, because my Dad was just a young boy. But you know what? He said, okay, you can try a very small batch.

My grandmother made bread each week, so Paulo asked my grandmother for some yeast, and put it inside with the sugar.

And on Christmas of 1963, my family enjoyed the holiday with methodic champagne noir. Because in Italy at that time we could name the methodic champagne, the classic method with the second fermentation in the bottle. And so after that, he studied at school, and then he started with Revi in 1982. And for 30 years it was his hobby.

I believe it was one of the most important things, to grow up with passion, in my father, in my brother Stefano and in me, because he’s never forced us to follow that.

We both studied economics. But I remember many memories about when my grandmother would take the broth to the people who helped my father in the winery. I have some memories that is between the brain and the heart. I believe that premise was the first seed to grow the passion. After that, my brother Stefano, the producer and manager; we followed because we were tasting all the time with my family together. We are looking for a very clean, very fresh identity wine of our region.

The best thing that I believe our father gave us is a way to read the wine world. This is the identity. We always want to find in Revi our territory. He was one of the first to produce the zero dosage. We have been producing zero dosage or pas dose, you know, that is the same since 1983. The first harvest of the first vintage of pas dose Revi was 1981. It was very, very uncommon for that period, even just five years ago it was uncommon. But 40 years ago.

I believe inside that particular label is the philosophy of our winery, and we want go on with that. So the second generation, me and my brother Stefano, for sure, we wanna follow that.

 

There’s a lot less magic in economics than there is in sparkling wine. Was there a moment when you realized, ‘I need more magic?’

 

Yes, I remember. When I was 13 or 14 years old, and I was helping my father in the vineyard, I didn’t like it because it was very warm and some activities were very slow. My friends would go to the swimming pool, and I was with my father. So I said, I want my office, with my shirt and air conditioning and not be here.

But at the end, I really love the people and finding magic. Because it all starts from a piece of wood and arrives at the end in a bubble, in the most beautiful moment that you put that wine in a glass and enjoy with your friends and your family.

There was not a very clear moment when I changed my mind and said no economics, but wine making for sure.

I made the commercial part of the winery. So economics is important and now it’s the economics of a winery. I found a very good way to have a little bit economics and stay in the best [wine] world.

I always tell my friends and my girlfriend, we are working for something that others work for the Saturday night or the Friday night. That is super beautiful, because celebrating is the best thing. To enjoy life is to celebrate the big things and the small things. The small things could be simpler, pizza with friends.

 

I think the theme that I’m learning is the magic of celebration. Let’s seque to the magic of your region.

 

Yes, for sure. The [Dolomite] mountains area is one of the important things. And thanks to the mountain region, we can have the freshness, the aromas that come up from the difference in temperature between day and night.

At the same time, we have a region that goes from 200 meters in altitude over to 700 meters. More than 70% is over 1,000 meters in altitude. So it’s a very mountain region. And the valley also is a mountain valley, because the fresh air comes down from the mountains and goes through our vineyards. That’s increases the performance and the structure we find in our glass of trentodoc.

Wine Enthusiast awarded us as one of the best wine areas for Trentodoc because we can have the maturity of the grapes, and at the same time we defend the freshness. So we have a balance between the complexity, the perfumes, the aromas thanks to the mature grapes. We don’t forget and lose the freshness, the acidity freshness, very important to enjoy, because at the end, one bottle, one glass, you have to drink to enjoy it.
Another thing that is important here is the soil, limestone, there are different soils. And that gives us some different shades about Trentodoc. This is one of the most important things not only here in Trentodoc, but in the wine world.

Drinking is a way to take a trip in your life. It’s very nice to drink the same wine, the same grapes in the same area, but at the same time, find something different. Not only because its comes from different wine growers, but because the soil, the terroir.

For example, Albano, the small village where I come from, where Revi was born.
Re Vino [translates to] “king wine”, because it was one of the best areas in Albano, my village, to produce grapes for wine. Albano was named from Veronelli, one of the best and most important, wine journalists in Italy.

Why? Because many private people in the area made their own classic method, sparkling wine. It was an agricultural village, but they didn’t make only still wine. They made sparkling wine. So that is the terroir. That is the the know-how, the idea of one place, not only the type of soil or the wind.

 

Here in Trentino, in our vineyard we have some of the best soil, Cavaliere Nero.
Cavaliere Nero is 100% Pinot Noir, it’s clay and red marble. Now red marble was the motherstone. And we have clay. It is a very important Pinot Noir. It is a very important red pinot noir dressed by the bubbles.

 

Sticking with the region for a moment, tell us about what’s it like living in that area today?

 

It’s a mountain region so we have ski slopes we can enjoy in the winter season. But the mountains are really magic during the summer. On my summer holidays, I want to go to the sea. We have one of the best lakes in Italy, Llago di Garda.

 

 

A few weeks ago there was the Gambero Rosso event, where I tasted your sparklers for the first time. Let’s talk about the bottles.

 

You tasted the classic one, Revi Brut Trentodoc, the Revi Reserve 2012.
Revi Brut Trentodoc has 40 months on lees. Both are Chardonnay and Pinot Noir.
The Chardonnay grown here in Trentodoc gives very good aromas, good acidity, good freshness. Pinot Noir in more in altitude, gives us the body.

Courtesy of http://www.revispumanti.com/

 

In the Pinot Noir of the brut, it’s only for the body. Not for the structure.

With aging, the wine comes out with notes of Pinot Noir. In fact, in the Reserva 2012 or other Revi, when it stays many months on the yeast, you find the perfumes of the Pinot Noir, we have the classic line: Revi Brut, Revi Rose, Revi Dosaggio Fero. They are all made with a cuvee of Chardonnay and Pinot Noir. 20% white and more in the rose, because we have 70%, helps us to give a lot of structure and body.

Chardonnay is a major part of it and that is very important for the Brut as for the Reserva, because it gives us the freshness in the Reserva.

People always ask me which is my favorite, the Brut or the Reserva?

It really depends. It depends on the time of day and my mood. In the summer when it is warm, I like really a glass of fresh Brut classic, because it’s simple. I want to chill out a little.

Then on the same day at dinner we drink a glass or a bottle of Reserva tasting and pairing with some foods.

With the Brut, the tasting notes are apples. One of the classic notes. Toasted nuts. All very light and delicate.

If you ask me what to expect if you taste a glass of Revi Brut, you have to expect some fresh apples, some flowers, a little toast, and freshness and joy on the palate.
For the food pairing, some salami or fromage, very simple aperitivo that you can have in your house.

One of the best pairings that I really love is with pappardelle or a pasta with white ragu and parmesano, because it’s delicate and a little bit salty. Parmesano’s taste is not so aggressive, it’s also delicate. And with the Brut I love a lot.

I love pappardelle, I love pasta for sure. I’m Italian, you know, so… I’m a pasta lover.
Thinking about Reserva, you can really go all over the world with the taste. You can also pair with fusion cuisine, you can have some more taste.

In our Reserva, we have the structure, the body, the complexity at the same time, the very freshness. So you can enjoy that glass with some fatty foods, because it’ll clean up your mouth and have structure. Carpaccio, branzino, fresh fish.

Is there a unique or surprising food that you wouldn’t traditionally think pairs well with your wines and yet it did?

I love surprising myself with pairing foods. As you were talking, I was thinking of risotto with porcini, with gouda.

During the [pandemic] lockdown I stayed with my family and during our Sunday meals, we had a violet rosemary [herb sprig] inside a glass was amazing.

I believe, one of the best important things, if you are in a winery, in a restaurant, you have to taste and try. Be curious.

Something we really aim for with our audience is helping someone who’s curious and eager, helping them understand what they’re trying so they can have more appreciation for the taste and the flavor.

 

 

 

Can you walk us through the process of the classic method?

 

The first part, it’s common, like still wine. You grow the grapes. It’s very important to have high quality raw materials at the start. Then you have harvest after one year. Then you press, you have the first fermentation, that is the vinification.

The very important different thing about sparkling wine and a classic method, for example, in 100% Chardonnay is when you want to have a chardonnay for a base of sparkling wine, you have to have more acidity. So your harvest is a couple of weeks [earlier]. It depends on the velocity of the maturation.

But we can say between one and two weeks before, because you have to preserve the freshness, the acidity.

Then after harvest, you have a different vinification. It depends if you want to, to make a rose or a white wine. In that case, you have a maceration on the skin of the grapes of Pinot Noir. If you want a Blanc de Noir, a white wine from Pinot Noir, you have to separate the skin of the grapes, from the juice.

After the first fermentation we make the cuvee. We sit with my family and taste, and discuss which kind of chardonnay goes inside with some percentage of Pinot Noir.
For example, we talked about the Revi Brut and 80% of Chardonnay, and 20% Pinot Noir. So [a blend of] Chardonnay 1-2, and 7 with 20% of Pinot Noir or a [blend of a] couple of Pinot Noirs, it depends on the vintage of the year.

After that, we put inside the Liqueur de tirage, so yeast and sugar, like [if you] make bread. You put all inside a bottle and you cork. So, the yeast starts eating the sugar and give us the bubbles.

That activity let’s the yeast work.

One important thing for Trentodoc it it’s made with only grapes of the Trento area: Chardonnay, Pinot Noir, Pinot Meunier and Pinot Blanc.

First of all, we use Chardonnay and Pinot Noir. In Revi we use only Chardonnay and Pinot Noir.

To be Trentodoc, it has to stay on the lees, for a minimum 15 months. To be Vintage Trentodoc, it has to stay for two years, 24 months. We have two years on the grapes of just one harvest.

For example, the 2018, to be Reserva Trentodoc has to stay minimum three years on lees, so 36 months with just one harvest.

After that, we have the bubbles inside the bottle, also the yeast. So we have to make the. [Years ago] we made it all by hand, today is automatic. It’s useful to clean up the wine from the yeast to have at the end of this activity a brilliant sparkling wine. Then we have the disgorgement. The isgorgement is made with glass, so we freeze that part of the yeast.
And with the pressure between six and seven bar with the disgorge. So we open the bottle, the pressure pulls out that cork freeze of yeast, and we have a very brilliant, sparkling wine.

If we don’t add [anything] because, sparkling wine is special wine, because we can add sugar, and with the sugar, we can define the type of Trentodoc sparkling wines who had, for example, de Natura, de Dossagio Ferro, after we have the extra Brut Brut, and go on with more sugar wine.

We can add something to create a very secret recipe of each winery. At the end, a couple of month minimum to recalibrate the sparkling wine, with this liquor disposition. We have the magic done. From some grapes to a glass full of emotional, nice moments and full of bubbles.

Outstanding. The magic and the science involved,.

Our payoff is when magic and technique meet, because that is sparkling wine.

 

As we wrap up, where can we find Revi, browse and shop?

 

I wanna ask your audience to be our ambassador. You have to go and ask [restaurants and shops] about Revi. When you find Revi, you have to try Revi.

When you don’t find Revi, you have to ask for it.

You can find us on Instagram and on our website Revi.com.

Philly: How are bees involved in making plant-based Honey?

Are bees involved? How do they actually make plant-based honey?

Traditionally bees have a massive role in producing honey.  So, removing their support seems unrealistic, or does it?  And sure, scientists can try to explain it.  But can someone explain it in simple terms, in a way that a curious foodie could understand it?

Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko.

 

From a science point of view, how are you creating plant-based honey products?

 

The process has to start with philosophy. When people think about science, engineering and process, what comes to their mind is what’s the science? What’s the engineering behind that? What’s the process of making something?

 

But I would argue that every process, every science starts with a philosophy in the first place. So for us, our philosophy was there’s honey made by the bees in the market, the real ones, that product quality-wise is amazing, but has negative baggage in terms of how it’s made. Next to that, there’s fake honey. There’s basically adulterated honey that’s made by people taking fraudulent activities and blending a little bit of real honey and a lot of rice syrup.

That’s done outside of the US by people trying not to get caught. The third group are vegan honey alternatives, made out of tapioca, dates, maple, pure sugar. These products are just not honey. Trying to impersonate honey, but it’s not honey. It’s a legit product. It’s in the market. People can buy it.

What was missing is the fourth group, which is the category that we pioneered.

Honey, the product that has the composition of real honey but that doesn’t have any rice syrups, nothing that doesn’t belong to honey. But, it’s not made by the bees and therefore by default is vegan and plant-based. So that was the category that we started, and we didn’t start it only for vegans. Obviously vegans are our early adopters. They love what we’re doing. I’m vegan myself. But I want this to be an inclusive company and brand, and therefore we launched this for everybody. For everybody who likes delicious and nutritious foods. By choosing this you’re basically voting for those little creatures to survive on this planet.

You asked me about the process.

You wanna make honey only from something that in nature that touches bees and honey, it’s very strict. Our team studied a lot of different honeys, the different anatomy of the bees, the science behind honey production. Bees land on a flower, they suck up nectar. And there’s a couple of things in a bee’s anatomy. We came up with this proprietary process where we interact with the plants, we take different parts of the plants.

 

What’s really exciting and cool is we can take the whole plant, break it into different ingredients, and take parts of the plant that maybe bees don’t have access to, like its roots. So we take different ingredients from different plants. We have more than 30 different plants in our product that we launched and we created this process that is basically mixing all those ingredients in a food facility in a regular culinary approach, and basically create a product that looks, tastes, and behaves like honey.

Is your honey currently available at Eleven Madison Home?

 

This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

Philly Foodies want to know, what food and drinks does Plant-based Honey Pair Well With?

Philly Foodies want to know, what does Plant-based Honey Pair Well With?

You keep reading about plant-based honey. The environmental story, the nutrition.  But how does it taste?  What can you pair it with?  Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko.

 

You said you are a foodie. What are some incredible food pairings that you recommend with this honey?

 

When I like to talk about food, I always like to join food and beverage.

What does Plant-based Honey Pair Well With?

What does Plant-based Honey Pair Well With?

 

I’ll start with beverages first. I think this honey is perfect for mocktails and cocktails. It gives just enough of sweetness that someone is looking for in their alcoholic cocktail or non-alcoholic cocktail.

 

Will Plant-based Honey pair well With baklava

Will Plant-based Honey pair well With baklava

 

In terms of food, I would split it into savory and sweet. Sweet applications are my favorite, I just have a sweet tooth. My favorite dessert is Baklava because it comes from the part of the world where I come from. My wife, who’s a home chef, [used our honey to make] baklava and it was amazing.

 

We did an amazing collaboration with an upscale Italian plant-based restaurant in San Francisco Baia. They created this amazing, vegan panna cotta with our honey on top. It was culinary mastery developed by Chef Joshua Yap, who started working with Chef Matthew Kenny, who is also a well-known, plant-based chef.

 

Will plant-based honey pair well with a burger

Will plant-based honey pair well with a burger

In terms of savory applications, that opens a whole new world of opportunities. How we interact with stuff like pizza and honey, burgers and honey. Obviously honey and vinaigrette and olive oil, used as a dressing for salads, honey mustard, just name it.

 

What’s next for Mellody? What are the next steps out there for you?

 

Getting into as many restaurants as possible in this country. People are inquiring about the standalone product [separate from the speciality box] get it very soon at Eleven Madison Home.

Working on getting this product to as many people as possible, and just to invite everybody to participate in this mission of creating the sustainable future of honey.

I’m just excited about every tiny step in this journey until melody becomes the word for honey.

 

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Is the honey currently available at Eleven Madison Home?

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

Philly Foodies curious about Plant-Based Honey Taste? Mellody’s Darko Mandich reveals the Surprise

Philly Foodies curious about Plant-Based Honey Taste? Mellody’s Darko Mandich reveals the Surprise

Philadelphia knows food.  Adventurous foodies, curious eaters.  Plenty of people have heard about plant-based honey, but what does it actually taste like?

People might worry there’s a “laboratory” flavor?  Has it lost its texture? Vibrancy? Is there a “diet” feel to it?

Exclusive Interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko for nearly an hour.

 

Let’s talk about the honey. What’s the taste profile?

 

There are three aspects of products that people care about. Number one by far is taste. Number two is price, and number three is nutrition.

In terms of the taste, what we’re really after is the best tasting honeys that are made by bees. 

The taste has to match rare honeys that you would find in parts of Europe; France, Italy. Very high quality Acacia honey, specifically.

If we talk about New Zealand, Australia, that’s Manuka honey; and we’re matching that.

So no compromise there.

Moving to the price, I grew up in poverty and I really want to make sure that everybody has access to this product at some point. But it’ll take us some time. So right now it’s premium quality, but it’s also premium price.

In terms of nutrition, we wanna do better than honey coming from bees. How? First and foremost, honey made by the bees contains a certain bacteria that’s called Clostridium. With our product, without the bees [there’s no Clostridium] bacteria.

I’m really proud to say that our product is allergen free; and that for people with allergies to honey and pollen, this is gonna be neutral.

Finally in terms of super ingredients or superfoods, our honey has more than what’s usually found in some of the honey types made by the bees.

The sugar profile is the same, the calorie content is the same, but the twist is there’s a little bit more of certain powerful active compounds that come from the plants.

 

That’s absolutely incredible. It’s enhanced honey. Is there a better word?

 

I like to call it a plant-based honey. And that category of plant-based honey is already elevated to the level of being enhanced compared to bee-made honey.

 

I’m really happy that Melody is starting this category. We are the world’s first plant-based honey.

There’s exactly one same sentence that we get to hear across 5,000 people that were involved in tasting this before it hit the market.

That sentence is: It’s honey.

People taste it, they’re amazed with it, and they say, “Oh my God, it’s honey.”

There are certain plant-based products that have their heart in best place in terms of mission and impact, but are just not delivering on [flavor] expectations. We just want to make sure that people across different categories of nutrition say that this is honey and that they love it.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Is the honey currently available at Eleven Madison Home?

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

Philly Chocolate fans, Do You Understand ‘Bean to Bar’ ? Honeymoon Chocolates Cam Loyet explains it

Chocolate fans, Do You Understand ‘Bean to Bar’ ? Honeymoon Chocolates Cam Loyet explains it

Honeymoon Chocolates was founded in a dorm room back in 2016 making bean-to-bar craft chocolate sweetened solely with raw honey.

Years later, bean to bar is only getting more popular.  But what does it actually mean? Do you know where to go?  What to look for or ask for?

 

So we asked Cam Loyet from Honeymoon Chocolates

What does “Bean to Bar” Craft chocolate mean?  Is it as simple as a one sentence answer?  Or Is it more complicated?

 

It’s far more complicated.  In itself, it’s a little bit selfish in my opinion.  There’s a lot of benefit employing those who work in origin to also manufacture the chocolate. That’s something that we’d be interested in down the road. We just can’t afford it so right now we take all the effort, all the energy and time to do it here in St. Louis. 

 

It’s a really fun process. But you do end up taking a lot of the credit where the credit isn’t necessarily due. A lot of the credits due for the fine cocoa farmers at origin.

 

Can you walk me through the basic concept?

 

So in our industry it’s wherever you receive the dry, unfermented cocoa beans. and you roast them.  What you’re doing is crafting this flavor and you’re manufacturing a product that otherwise wouldn’t wouldn’t necessarily exist. 

 

If you have the ability to roast [in-house] and you start [you’re own manufacturing process] ]there, you’re ‘bean to bar’.

 

It just gives a little bit more local sense to chocolate. Whenever you open up a bar, and you don’t know where it’s manufactured and how it’s manufactured, you lose a bit of that local sense. It becomes more of a global or nationwide feel.

 

l got it.  So the beans come from somewhere else, they arrive under your roof and the manufacturing process happens under your roof. So beans come in and a bar comes out, but it all happens under the same roof.

 

Yes.  And it’s traceable.  That’s also very important.

 

So when I’m at a Whole Foods, or any high-end retail groceries, there are many craft chocolate bars.  What am I looking for to know the difference?

 

I love the idea of when a consumer looks at a list of 9 bars, they instantly go ‘is it a dark, milk or or white.  If it’s dark, what percentage do I like?’

 

It starts with, what percentage do they like? And then from there you go into this dialogue with the consumer when they try your product. 

But it really does start with what the consumer likes. You can’t necessarily force an 85% bar onto a consumer that enjoys white chocolate. 

But you look at the ingredients on them. There are some good makers that use Lecithin just because it makes the product easier to work with, but it does make it less of a clean label product. So you look at the clean label from nutrition. 

You are gonna look and see if it’s single origin to check to see where the cocoa comes from. Just because it does highlight the farmers’ work a little bit more. There’s some big makers that combine origins because they have more of a fruity flavor versus a more chocolate-forward cocoa bean. So then they combine them. But I do find that it kind of does take away from the efforts that do happen earlier on in the supply chain.

 

Thank you, Cam.  

Visits Honeymoon Chocolates at: https://hmchocolates.com 

On Instagram, at: www.instagram.com/honeymoonchocolates

On Facebook, at: https://www.facebook.com/honeymoonchocolates

 

 

Philly wants BIG Flavor and Jordan delivers! Yum!  Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive ExpoWest 2023

Yum!  Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive Interview for ExpoWest 2023

 

Say yes if you love coffee.  Say yes again if you love cocktails.  Say yes a third time if you love ‘em, but wanna be healthier and save some money.  

 

If you said yes to *any* of the above, you’re going to want to listen, because we just had twenty minutes with the woman who makes all those things happen for you.

 

This week at ExpoWest 2023 Jordan’s Skinny Mixes has a lot to share!

Jordan’s Skinny Mixes Margaritas

Jordan’s Skinny Mixes Margaritas

 

Their Naturally Sweetened line of margarita mixes is made with real lime juice and sweetened with agave and contains 75 % less sugar and calories than other leading brands. The four margarita mixes flavors are Classic, Peach, Spicy, and Strawberry Key Lime, and they do not contain any artificial sweeteners, flavors, or colors. 

Jordan’s Skinny Mixes natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha

Jordan’s Skinny Mixes natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha

 

Their natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha, for your coffee, tea, protein shakes, baking, or just about anything. 

 

Jordan’s Skinny Mixes was founded in 2009 by female entrepreneur Jordan Engelhardt. The beverage brand was created with the simple desire to enjoy a margarita that wasn’t loaded with sugar and empty calories. Now with over 100 products, this female-led team is on a mission to craft beverages that cut the sugar and keep the fun from coffee ‘til cocktails. 

 

Skinny Mixes can now be found in over 13,000 specialty retail locations across the United States, Canada, Australia, and Europe, including Target stores, Skinnymixes.com, and Amazon.

 

 

Jordan Engelhardt is an impressive person, so when I had the chance to meet up and have a conversation, it was an easy yes.

 

 

Just to give us some background, what were you up to before launching back in 2009?

 

Back in 2009 I was a recent college graduate working in real estate as an appraiser. I launched this product [Jordan’s Skinny Mixes] right when the recession was basically at its peak. It had just started and the market crashed pretty heavily in Florida where I was living at the time.

 

So I found myself without work, and this idea that I felt pretty strongly about. 

 

What are some of the biggest changes you’ve navigated in the industry over those 10 years?

 

Oh, there’s been a lot.  The world has evolved much more to natural products, which is why we’re here at Expo West as we just have launched our new natural line so this is pretty big for us. 

 

Also,  the customization of flavors over the years have just gotten more and more prevalent. 

 

Millennials, and the population in general, really like the variety of flavors, and being able to customize everything. And then Covid really drove at-home consumption of coffee. So I think all of those trends over the last 10 years have really helped drive this company’s growth.

 

 

When Covid forced everyone to stay home, did that become a “lucky opportunity” for the business and boost at-home coffee drinking?

 

It was certainly fortunate in some ways, but in many other ways  [not as much].  We were selling to many grocery accounts. We’re selling to a lot of specialty stores which had no choice but to close their doors. So we lost quite a bit of distribution during that time, but were able to make up for it online [with website e-commerce].  So [with market] penetration and trying to drive consumer growth, in that capacity, yes, it was fortunate.   But it was also a little bit scary [for us], like many other businesses at the same time.

 

What is the biggest misconception in general about skinny mixes?

 

People don’t necessarily understand the versatility of our syrup and how you can not only use it for coffee, but you can use it for baking and protein shakes, and just anything. 

Flavored syrups are great for iced teas.  You can simply just add a dash to water and transform your water.  

 

Once we got the samples this week, the amount of random things we’ve tried [the skinny mixes] with just to see how it’d go.

 

I love it!  It’s part of the fun and part of the great relationship we have with our consumers.  They

have so much fun experimenting and making these recipes, and then including us on that.

 

So [experimenting with the syrups on different foods]  just became a benefit over the years. It’s certainly something we think about now.

 

We have this really amazing closed Facebook group that has really active members. It’s called “Skinny mixes. Share your recipe”.  You can see the amount of creativity that our users come up with and then they share their recipes.

 

One person put it with sweet potatoes, they used it on egg sandwiches. Interesting wild things that you would never think about.

 

 

Can you share a little bit about the inspiration behind the line and how you develop the flavors?

 

Yes, of course. We have a great relationship with our consumers, and they asked for it.   When they ask, we listen.  We do a lot of innovation. We launch a lot of flavors.

 

So that’s where it came from and it’s really done. We’ve gotten into Target with this line.  We take a lot of pride in listening to what our customers want, and this is what they wanted

 

What’s the development process like for these flavors?

 

We have several partnerships with different food labs and beverage labs.   We start by verbally explaining to them what we’re looking for. We have a big panel at our company and we just do a lot of tasting. It often takes quite a bit of time because we take a lot of pride in making sure it tastes exactly what we were visualizing. 

 

We can come up with anything from “Mermaid” to “Unicorn”.   The different food labs across the country are amazing and they make it happen. 

 

It’s a slow, methodical approach.  Then we have a larger tasting panel and we keep going until we find just the right mix.

 

That’s incredible.  What’s the timeline from concept to finished product? 

 

It varies widely.  It could take a couple of months or it could take over a year. Probably on average, about 4 to 6 months.

 

Do you ever try to create flavors and they don’t end up working out?

 

Oh, it happens all the time, especially in the beginning.  We’re innovating constantly.  Trends change fairly quickly.   We’ve been fortunate with a robust website where we can test things quite easily and pivot. 

 

Are there any teases as to what flavors might be next? 

 

Well at the show we’re launching our naturally sweetened flavors. French vanilla, caramel, peppermint, mocha and pumpkin spice. Maybe some new seasonal offerings after that. We’re constantly innovating, constantly looking at new categories. 

 

Switching over to coffee, what inspired you to launch coffee syrups?

 

12 years ago the company started with cocktail mixes.  With the popularity of Starbucks and people going through the drive through and having what they thought was guilt-free drinks but was not necessarily guilt free. 

 

They didn’t realize how many calories they are consuming with their Frappuccino or their latte.

 

It immediately seemed like another way to really help people not have such a sugar laden beverage every single day.

 

That’s why the coffee syrup was developed.  Since cocktail mixes are so seasonal, coffee syrup is something that consumers consume daily. So it was a natural extension for the product line with the coffee syrup

 

You have some new coffee flavors launching as well 

 

Listening to the trends and looking at the popularity of the most popular flavors just through our [tasting] panel. and you know, just having a great team that’s out and about, and looking at menus, and using some common sense, if you will, and reading up on trends, it’s then a 3 prong process.

 

You’re getting a lot of positive attention at ExpoWest. What in your opinion, makes for a successful trade show?

 

Taking the step to take the risk to be there and have your branding there; and be open to meeting consumers and buyers in the trade. We try to make it fun. So we serve cocktails, and we’re going to be serving espresso Martinis today. Yesterday we served Margaritas, and we had a speakeasy happy hour.  It helps people really understand the brand, and come by and see us.  I think that’s most important, really put your brand out there and your brand’s personality and just have fun with it.

 

 

Can you talk a little bit about the mission behind Jordan’s Skinny Mixes?

 

Our mission summarized is crafting beverages that cut the sugar and keep the fun for a healthier, more flavorful lifestyle and to make everyday moments simply sweeter.

 

What is your biggest call to action for the audience? 

 

I’d love the consumers to experiment at home. I’d love for them to make their latte at home.  Make that morning coffee at home. So many people will say it’s going to be a better experience.

 

Try our products.  You’re going to save calories. You’re going to save time. You’re going to save money.

 

Shop Jordan’s Skinny Mixes products online and view recipes at https://www.skinnymixes.com/ 

 

Check out Jordan’s Skinny Mixes latest and greatest recipes by following on Instagram – @skinnymixes, Facebook- @skinnymixes, TikTok – TikTok , and Pinterest – @skinnymixes 

 

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