Philadelphia Eagles are playing the 2023 Super Bowl: Where to Watch, What to Eat & More
Fans across the city can celebrate the Birds with cheer cards, pop-ups stores and pep rallies.
Eagles Pop Ups & Pep Rallies in Philadelphia
Miller Lite Toast to the Eagles! on the Battleship New Jersey:
Hop aboard the Battleship New Jersey at noon on Saturday, February 11, 2023 to toast the Eagles’ winning ways with a free Miller Lite for all attendees 21-plus.
The free toast is followed by a celebratory firing of the ships’ five-inch guns.
Note: While the Miller Lite Toast event is free, tickets are required for tours of the ship (Battleship New Jersey, 100 Clinton Street, Camden, NJ).
It’s a Philly Thing Pep Rally
It’s a Philly Thing Pep Rally at Fashion District Philadelphia: Stop by the Fashion District Philadelphia on Saturday, February 11, 2023 for a pre-Super Bowl pep rally from 1 to 4 p.m.
Stop by for games and giveaways, a DJ with lively tunes and an Eagles Fashion Show.
Let’s see those game day outfits.
The Fashion District is teaming up with Philly Fashion Week to hand out up to $500 in prizes for the most creative Eagles outfits. Enter at “The Cube” entrance at 9th and Market streets for the football festivities (Fashion District Philadelphia, enter at 9th & Market streets).
New Birdfeed 2023 Mural on South Street
New Birdfeed 2023 Mural on South Street: During the Eagles’ last run to the Super Bowl in 2018, Philly artist Meg Saligman sent the internet into a frenzy with her mural in Bella Vista.
Snap a selfie with Eagles players on the Rocky Steps
Snap a selfie with Eagles players on the iconic staircase leading to the Philadelphia Museum of Art.
The Museum has installed giant cutouts of four Eagles stars along both sides of the steps.
Star quarterback Jalen Hurts, strip-sack king Brandon Graham, “Big Play Slay” Darius Slay Jr. or the Slim Reaper DeVonta Smith.
The Bird Dog from Dietz & Watson
The Bird Dog from Dietz & Watson: Hear us out: cheese-covered hot dogs served on green buns.
They’re free and served out of a giant, roving Birds-mobile.
South Philly’s Cacia’s Bakery and Dietz & Watson are teaming up to sling limited edition Bird Dogs at spots throughout the city ahead of Sunday’s showdown.
The hot dogs — served up on Kelly green rolls from Cacia’s — are topped with long hots, provolone (or spicy cheddar) cheese and crunchy fried onions.
Is This the Dominican Ozama Rum Philly Didn’t Know It Needed? Big Papi Thinks So.
In a region that prides itself on loyalty, grit, and a good pour, Hall-of-Fame baseball legend David Ortiz—yes, “Big Papi” himself—is making a bold new play far from Fenway Park. But this time, it’s not with a bat. It’s with a bottle.
Ortiz has just launched Ozama Rum, a 100% Dominican-made, ultra-premium spirit that’s already raising eyebrows (and glasses) from Swarthmore to Chesterbrook. And while Philadelphia is famously a whiskey-and-beer town at heart, this rum is built to challenge your expectations—and maybe even your liquor shelf.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz says. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
From Santo Domingo to the Schuylkill: Ozama Rum Arrives
Named after the Ozama River in Ortiz’s hometown of Santo Domingo, Ozama Rum is a full-circle project for the former MLB star. Every drop is born, aged, and bottled in the Dominican Republic—from fresh-pressed sugarcane to oak barrel aging (for a minimum of one year), with no shortcuts or outsourcing. It proudly carries the Ron Dominicano denominación de origen, certifying it as a true product of the island.
This isn’t the kind of celebrity-branded spirit you buy once and forget. It’s built for drinkers who care about craftsmanship, story, and serious flavor.
Ozama launches with three distinct expressions, each one capturing a different note in the Dominican rum legacy:
Ozama Blanco: Bright and crisp with citrus and a whisper of white pepper. Ideal for daiquiris, mojitos, or sipping neat in your backyard in Penn Wynne.
Ozama Añejo: A rich, copper-toned rum with hints of chocolate, toffee, and warm spice. Smooth enough to replace your bourbon in an Old Fashioned.
Ozama Gran Añejo: Silky and deep with notes of dates, raisins, honey, and fine wood. The kind of pour that deserves your best glass and a quiet evening.
With prices between $25 and $40 for a 700ml bottle, Ozama is positioned as an accessible indulgence—whether you’re picking it up from a premium bottle shop in Center City or mixing cocktails at a family cookout in Chesterbrook.
Rum’s Renaissance—and Philly’s Perfect Timing
According to Global View Research, the global rum market hit $11.77 billion in 2022 and is projected to grow by over 5.6% annually through 2030. Craft rum, in particular, is rising as consumers turn to artisanal, culturally rooted spirits. That’s good news for Philly, where diverse culinary traditions meet a growing appetite for unique, quality liquor—especially from Black- and Latinx-owned brands.
Ozama Rum fits the moment. And Ortiz isn’t just a face on the label. He worked closely with Dominican distillers and Abbott Wolfe, CEO of Drink2Success, to ensure the product had integrity, vision, and real impact.
“From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” Wolfe said.
A Spirit That Gives Back
Beyond its refined flavor, Ozama carries a mission. Two percent of its profits will be directed to cleanup efforts around the Ozama River and to community-building projects in the Dominican Republic. It’s the kind of built-in social impact that resonates with Philly’s values-driven drinkers—especially younger generations.
Where to Try Ozama Rum in Philadelphia
Ozama is available now at drinkozama.com and is beginning to roll out in select stores and venues in the Northeast—including Pennsylvania. While you may not see it on every bar in Old City just yet, insiders say local mixologists are already experimenting with it behind the scenes.
Expect to see Ozama popping up at Latin-inspired restaurants in South Philly, rooftop lounges in Rittenhouse, and maybe even your next tailgate in FDR Park.
Final Thoughts: Philly’s Rum Moment Starts Here
Ozama Rum isn’t trying to be flashy. It’s not a gimmick. It’s a high-quality, hand-crafted, heritage-driven spirit with a story as deep as its flavor—and Big Papi’s passion is in every bottle.
“They say that perfection doesn’t exist,” Ortiz says. “But you can get close to it.”
In Philly, where we respect heart, hustle, and something with real roots? That might be close enough.
Would you like to add a sidebar with cocktail recipes or recommendations for where Ozama might pair best with Philly cuisine?
WWE and Seagram Escape Spiked Just Tag Teamed on a Boozy Banger—and Philly’s First in Line to Crack It Open
Wrestling and beer. If there’s a better pairing for the City of Brotherly Love, we haven’t found it yet.
In a move that’s got South Philly popping and the Northeast buzzing, WWE has officially entered the beverage ring with its first-ever ready-to-drink alcoholic product, and they’re doing it with flavor-forward heavyweight Seagram’s Escapes Spiked. The two icons just dropped a multi-year partnership, and the new WWE-branded drinks are already hitting shelves all over Philly.
Whether you’re grabbing a cold one for a backyard wrestling watch party in Fishtown, tailgating before a WWE Live event at the Wells Fargo Center, or just stocking the fridge at your neighborhood deli, the new Seagram’s Escapes Spiked WWE Series is made to hit like a chair shot—and go down smoother than a Stone Cold stunner.
Philly’s Wrestling Legacy Meets Its New Favorite Drink
Let’s not forget—Philadelphia is wrestling royalty. This city gave us ECW. We’ve packed the Spectrum, sold out the Wells Fargo Center, and brought serious heat to WWE, AEW, and every indie fed that’s dared to step between the ropes. So it’s only fitting that Philly gets to be one of the first cities to crack open WWE’s newest creation.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO Group Holdings, WWE’s parent company. “Philly fans bring unmatched passion—and we wanted to bring this launch to cities that know how to show up.”
Show up? This is Philly. We throw snowballs at Santa. We boo our own draft picks. And we’ve been showing up loud for wrestling for decades.
The Flavor Card: A Main Event Lineup
Seagram’s Escapes Spiked WWE Series debuts with three bold, bodyslam-worthy flavors that were clearly designed with Philly’s taste buds in mind. This isn’t your average backyard seltzer. These are full-flavored malt beverages, and they’re coming in hot:
Rumble Punch™ – A remix of the classic Jamaican Me Happy, this flavor brings strawberry, watermelon, lemon, and guava together in one tropical haymaker. It’s the kind of drink you’d sip while screaming “E-C-Dub!” in a backyard kiddie pool in Kensington.
Pineapple Powerhouse™ – With juicy pineapple, cherry, and lime, this flavor feels like the afterparty to a surprise cash-in—sweet, citrusy, and absolutely electric. Perfect for rooftop parties in Northern Liberties or tailgates at the Linc.
Slammin’ Blueberry™ – A tag-team blend of blueberry and lemon that hits crisp and clean, made for easy drinking during a hot August night watching SummerSlam.
Each flavor is 8% ABV, unapologetically bold, and available now in Philly-area retailers, from Center City liquor shops to corner delis in South Philly.
Superstars, Stores, and Citywide Showdowns
This isn’t just about cans on shelves. As part of the partnership, Seagram’s Spiked is now an Official Partner of WWE, meaning you’ll see the brand front and center during Premium Live Events like Money in the Bank® (June 7), SummerSlam®, and Survivor Series®.
Expect enhanced match sponsorships, custom digital content featuring your favorite WWE Superstars, and yes—in-person appearances from Superstars right here in Philly.
Imagine bumping into a former champ at your local Acme or grabbing a selfie with a WWE Superstar at your favorite beer distributor in the Northeast. It’s all on the table.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience—and Philly’s local fans who bring energy like nowhere else,” said Jaime Polisoto, brand director of Seagram’s Escapes. “Our sales team is thrilled to bring the excitement of WWE into Philadelphia’s stores and create unforgettable fan experiences.”
It’s Not Just a Drink. It’s a Pop.
Philly doesn’t do subtle. We do flavor. We do passion. And we do loyalty. That’s why this partnership works—it’s for fans who know every chant, who still talk about the time The Rock came through South Street, and who treat every PLE like it’s WrestleMania at the Vet.
So whether you’re cracking open a can after a shift in Brewerytown, posting up with friends in Fairmount, or pregaming in your Rhawnhurst backyard with your Bluetooth speaker on full blast, the WWE x Seagram’s Spiked Series is your new go-to.
Taraji P. Henson’s Seven Daughters Moscato Sets Sail with Princess Cruises — and Philly’s Invited to the Party
Taraji P. Henson is serving up more than fierce roles and red-carpet moments—now she’s pouring the perfect glass of Moscato, and she wants Philly to come sip it at sea.
That’s right, the award-winning actress, entrepreneur, and all-around queen just teamed up with Princess Cruises to bring her Seven Daughters Moscato to their Love Lines Premium Liquors Collection. And while she may be Hollywood royalty, Taraji’s wine is all heart—sweet, vibrant, and a whole lot of fun. Sound familiar, Philly?
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
Let’s be real—after dodging potholes on Broad Street, waiting too long for your Wawa order, and sitting through another frustrating season of Philly sports (we still love you, Birds), you deserve a drink. And not just any drink—a crisp, lightly sweet Moscato with notes of tropical fruit and honeysuckle, made to help you unwind like you actually took a vacation day.
Princess Cruises knows a good thing when they taste it. “Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, VP of Food and Beverage. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”
Translation? This wine’s got the same attitude as a Philly native in line at Reading Terminal: real, bold, and a little bit sweet when it counts.
And don’t worry, Taraji isn’t rolling solo in this celebrity liquor squad. Her Seven Daughters joins a star-studded bar cart featuring Jason Momoa (yes, Aquaman) and Blaine Halvorson’s Meili Vodka, Camila and Matthew McConaughey’s Pantalones Organic Tequila, Blake Lively’s Betty Booze and Buzz, Liev Schreiber’s Sláinte Irish Whiskey, Jason Aldean’s Melarosa wines, Romero Britto’s Love Prosecco, and Kylie Minogue’s No Alcohol Sparkling Rosé.
Still, let’s keep it 100—none of them bring the same heat as Taraji. She’s got grit, glamour, and a wine that says, “let’s dance on the deck and then eat something greasy at midnight.”
And Philly folks? You don’t have to fly across the country to get in on the action. Princess Cruises offers sailings from nearby ports like Brooklyn and Baltimore, so you can trade I-95 traffic for ocean views real quick. Book a weekend cruise and suddenly, you’re sipping Seven Daughters while someone else does the cooking. Imagine that.
So whether you’re a Center City cocktail snob, a Fishtown foodie, or just someone who appreciates a damn good glass of wine, Taraji’s got you. This isn’t just a celebrity brand slapped on a bottle. It’s a whole vibe. A celebration. And a reminder that every Philly girl (and guy) deserves to be treated like royalty—preferably with a Moscato in hand, looking out over the ocean.
Catch you on the ship. And don’t forget to raise a glass to Taraji when you do.
For more on the Love Lines Premium Liquors Collection, head to www.princess.com.
Heraclea Olive Oil delivers flavor, health and heritage, reveals Berk Bahceci
We are here with Berk Bahceci from Heraclea Olive Oil.
Berk joined me for a conversation (via zoom). Below has been edited for length and clarity. Find the full conversation on our YouTube Channel.
I’m excited because I’ve tasted your olive oils and they’re subtle, they’re flavorful, and there’s a great story behind them. And today I wanna touch on all of that and a little bit more.
Tell me a bit about your background and how you got into olive oil
Berk: Sure. I moved to the United States approximately 10 years ago for college. Actually. That’s how my story here started. I studied economics at UCLA and then I went to law school at UC Berkeley.
But the day I started law school, I realized something was off. I started questioning whether I was the material to be an attorney. Three years passed by. I took the bar exam and started working. In my first year I realized, I don’t want to be a lawyer anymore.
I started looking for an exit plan. So I reflected back on myself, my life, my childhood. What is one thing that would make me wanna wake up every day with excitement?
I realized olive oil is out there. My family owned some olive groves before, but we were never doing this with a business mindset. It was just produced and consumed within family and friends. I came up with the idea to tell my family, why don’t we turn this into a business, create a brand around it, and sell it here exclusively in the United States.
The market itself is very dominated by a couple big players from certain countries.
I did more research and realized that Turkey is the fifth largest importer of olive oil into the United States, but you are not seeing any Turkish brands on shelves.
What’s the reason for that? It’s probably because producers in Turkey don’t have the means to come here, establish a distribution center like channels, and move product. Selling in bulk is the easiest and most convenient way for those people.
But I wanted to bring a new way for the Turkish olive oil in the United States with Heraclea that’s how we found it.
We’re definitely gonna get into Turkey in a second. A lot of the people watching this are wine lovers. Region is very important. So tell us about the region that you’re farming
Berk: Region has an impact on olive oil as well. That’s the reason why the European Union has a scheme called Protected Designation of Origin. I’m sure wine lovers and cheese lovers will know, when I say PDO, the red and yellow emblem that you see on certain products sold in specialty food stores.
PDO is basically a stamp given by the European Union, to distinct products. What do I mean by that? So the variety of olive that we work with is called Memecik. There are over 2000 olive varieties in the world.
Do me a favor, say that variety again and spell it for us.
Berk: It’s called Memecik. It is very unknown, very rare because it is specific to the region that we produce.
And that’s why the European Union has given a couple years ago to this region and this olive variety, A P D O certification. For example, in California most growers are bequia, right? If they were to plant Memecik, which they can, in California, they won’t be able to have this PDO certification.
So PDO only comes if Memecik is grown in Milas. That’s a very special thing for us and we are very proud to be working with a very rare variety. So when you buy olive oil, it is for certain that you won’t taste it with any other brand because it’s distinct to Milas.
Just the same way that champagne only comes from the Champagne of France.
Berk: That’s exactly what I was going to say.
When did you realize the magic and the power of the Memecik varietal?
Berk: This PDO certification is so new that we did not found this business upon that, that certification. It was just an added value with the PDO, but we always knew that our olive oil was distinct in its quality.
It has actually recently been approved by International judges in New York International Olive Oil competition, Japan Olive Oil Competition, Istanbul Olive Oil Competition. We got gold and silver medals from all of these. And this is the first year that we are actively participating in these competitions.
It’s a really good moment for us because usually these things don’t happen in the first or second year. [Usually] you’re a producer for multiple years or maybe generations. So we’re really proud about that.
Congratulations. And just to give someone listening or watching an idea, the scale of these competitions.
Can you estimate how many different olive oils are in that competition?
Berk: I would say in the thousands, 2000. Maybe a hundred companies are winning these awards. You’re in the select field of the top 5-10% in the entire world.
The panel is composed of people from all around the world, from all producing regions, Italy, Tunisia, Greece, Turkey, Chile, Argentina. Experts. So it’s a good indication that the product is at a certain level of quality.
So let’s talk about the behind the scenes and the process of making this award-winning olive oil.
Berk: We have around a hundred acres of land with over 10,000 trees that we take care of with a team of seven full-time on the field every day. We don’t use any fertilizers, we don’t use any pesticides. We don’t use any chemicals. One reason is our grows are literally on the on mountains. They’re not plantations.
Many olive oil brands have what people call “olive farms” where the companies do intensive and super, super high density farming, which means that where maybe 10 trees would go. They plant a hundred trees. So it’s very compact, producing very high yield olives, but lacking taste because they’re fed with irrigation all the time.
So the olives get really big when they’re given water every day, whereas our olives don’t have irrigation because it’s on the mountains. Our olives, in comparison, are relatively smaller, which keeps the aroma very vibrant. That’s actually the secret behind it.
A lot of people who taste our early harvest olive oil say that it’s a little bit bitter, especially right after the harvest. That comes from the antioxidants that are loaded in it. Because our olives are very small. The density of antioxidants is higher, so that’s why the bitterness comes in.
We just prune the trees, cutting the excessive branches because we’re working in a very scarce, nutrient environment. Like I said, no fertilizers, so you have to keep the trees very optimal by cutting the unnecessary trees and branches so that whatever there is in the soil goes to the fruit.
That’s why our team of seven constantly does these kind of things. These kind of physical touches, no like chemical alteration or anything. Around October we start walking around the grow to determine the day of the harvest. That is the most exciting time of the year
Due to not using fertilizers, we really have to optimize the day of the harvest to maximize our production. So when we determine that day, which is mid-October, usually we start harvesting.
We hire local men and women who are living in nearby villages. We go in with a team of 20 to 30.
We keep it for 90 days until January. We don’t want to go into January. Because fruit flies, conditions and a lot of other things impact the quality.
So we try to finish everything from mid-October until January. We work with a local mill to process our olives. We take two batches every day, one in the afternoon and one at night because we don’t wanna wait in between.
If you start harvest at 8:00 AM and harvest until 4:00 PM the olives that you have harvested at 8:00 AM will have waited nine hours before going into the processing machine. We don’t wanna do that because as the olive waits, fermentation starts and the quality decreases.
So we do two deliveries every day to the local mills, one in the afternoon, and one later in the day. This way we ensure that our olives go right into production within two to four hours of harvest. Believe me, we’re working really hard to maintain that.
Then we store our olive oil in stainless steel tanks in temperature and humidity controlled rooms with nitrogen gas used as a buffer between the olive oil and the rim.
Think of a five ton tank. You fill it out, but there’s always some portion of the tank that is left empty and there’s oxygen in that empty part. When olive oil touches with oxygen in the stainless steel tank as it is stored, oxidation starts, which leads to rancidity, which decreases the quality of the olive oil. So we take that oxygen out by pumping in another gas – of course, food grade safety, no worries there.
That’s the level of attention and care we give to our olive oil.
Let’s switch to the the tasty part. Let’s talk about the flavor of your two bottles. Flavor profiles, aroma, anything you’d like.
Berk: So we have two products right now. We’re bringing in a third one soon.
Olive oil is the white bottle which is made from olives that we harvest starting from October until mid-November.
And the moment that we switch from early to mature harvest is when the olives start turning into this purplish color. As months pass the green olives start to ripen and then change in color. When we see that change into purple, that’s the moment we say, okay, early harvest is done.
Now we’re doing mature harvest and then everything else that we harvest mid-November, till January, is considered mature harvest. That’s the distinction between the two.
The mature harvest is the black bottle. And when it comes to flavor profile, there’s one disclaimer that I wanna make, uh, in general about, uh, these, uh, like.
Flavor profiles. I think to really understand and feel and get this smell. In any olive oil, you have to have a sensory memory, have that experience in your mind, I still remember it.
Here’s an example from my sensory memory:
We had a walnut tree right across the street by our house, and there was a fine paper-like cover, outside of the walnut. Right before they mature, we would take from the tree and taste it and it’s bitter. So that [bitter] taste is in my sensory memory right now.
Same as tomato stems. Like if you touch a tomato plant with your hands and play around and then smell your hands, you’re going to get a very unique tomato stem smell, and that’s like embedded in your mind now. So from now on, every time you taste an olive oil, if there is that distinct smell or taste in it, that’s how you recognize it.
So in our olive oil, early harvest, for example, I get the notes of freshly cut grass, tomato stems, walnuts, banana.
What I was told in this olive oil school that I went to in Spain is, get your hands out there. Touch everything, smell everything. Taste everything. That’s how you develop your sensory memory.
And that’s how you become, as people say, familiar. But you know, like you don’t have to have a certificate to be one. You know, you just go out there and taste stuff and try to. Memorize and remember those smells and tastes.
I was talking to somebody earlier this week about food pairings and he had a similar answer, which was be curious.
Exactly. Taste things, touch things, smell things, and be curious.
I know your website has a cookbook, let’s talk about some of your favorite food pairings with your olive oil
Berk: I love drizzling our early harvest on cheese plates. That’s my favorite thing. Early harvest is more for finishing dishes because it has a bitter aroma to it.
If you cook with it, you may have a bitter taste in the food. Actually, I know people who cook with our early harvest. I know people who drizzle with our mature harvest, so it’s not set in stone.
It really depends on what you like, but generally, early harvest is better for drizzling over salads. Hummus, cheese. Sometimes I dip my bread in it.
That’s a tradition we have in Turkey sometimes, find a piece of bread and dip that into your olive oil, and that’s a good breakfast.
Mature harvest is for everything else. Cooking, baking, marinating. A lot of people are saying that they use it for marinating.
Anything else you want us to discover about olive oil?
Berk: Our goals are twofold. One is, olive oil is a very healthy product for human consumption, There is research showing that the positive effects on health of olive oil, daily consumption of olive oil. We believe that a product that is so healthy for humans should do no harm to the environment.
It’s production should not cause any more trouble to our Mother Nature. That’s why we’re not using fertilizers. That’s why we’re not using pesticides. We think there’s a solution in nature to resolve any problem that these things claim to be curing. That’s number one, producing as environmentally friendly as possible.
Number two is to introduce to the world the intricacies of Turkish cuisine. It is beyond just kebab. It is just one meal in thousands of distinct and unique recipes. And the way that we treat these recipes are not just a list of ingredients.
To us, these are stories from past generations and that Turkish cookbook has 550 very distinct recipes. Each recipe is associated with a specific region or maybe sometimes even a village.
It almost sounds Farm To Table.
Berk: Exactly. That’s the goal. We’re small batch and we have really certain values and principles.
Are there any specific health benefits that you wanna cover?
Berk: There are a lot. There are a lot of research. I’m not a scientist. I’m not a doctor. But consuming olive oil daily helps with chronic diseases. Cardiovascular diseases. Type 2 diabetes, and many more.
We have lab reports showing the amount of antioxidants in our olive oil, which is around 500 milligrams per liter, which is a high amount. Consuming antioxidants is healthy. Olive oil has anti-inflammatory effects as well.
When you consider all of these things and if you consume fats, why don’t you switch to a healthy alternative where research shows that its consumption helps you.
That’s why as a layman I recommend consuming olive oil on a daily basis.
Berk, you’ve given us a lot of good information. You’ve given us a lot of tasty ideas.
Let’s talk about how to buy and how to, how to where we can buy your olive oil.
Berk: We’re available online at heraclea.co. There is no “m” at the end.
We will very soon be available on Amazon.
If you are in New York, we will soon be available in NoHo. Manhattan. Then if you are in Seattle, very soon we will be available in a grocery chains in Seattle.
Hopefully by end of this year we will be in over a hundred physical locations
Below, Alexander and Monica Howell visited for a conversation about family, flavor, health benefits and the magic of honey.
This conversation has been edited for length and clarity. Find the full, unedited conversation on the FlavRReport YouTube channel.
My understanding going back to the beginning is, this whole company was a COVID baby, meaning the idea of it launched during the pandemic. Is that accurate?
Alexander Howell: So I’ll give you a bit of a backstory. We had, like you said, started around the boom of COVID. During that time with all the sickness going around, one of the things we decided to do was to figure out how we can stay healthier and keep the entire family more healthy during that entire time.
One of the things we decided to do was to cut out a lot of white and processed sugars because it’s the cause of a lot of health issues, cancers, things of that nature. After that we [realized] we can’t just not have any type of sweetener at all. We’re not that strong.
We went across a couple of different sweeteners. We tried agave, we tried monk fruit. We tried all those, [but] they didn’t hit the spot for us.
Then we were at a farmer’s market [and] tried some raw honey. Once we had tried that, it’s like the entire world just opened up for us because.
We started researching it more and found out there were tons of health benefits tied into raw honey itself.
Once we started consuming it ourselves, we felt the changes. A lot more energy naturally, our skin started looking a lot better, our hair started looking better. Then we decided instead of keeping this a family secret, we can share it with the world.
Monica Howell: So I’ve got a slightly different angle on it. Everything Alex said is definitely true. Pre COVID, I had always been an entrepreneur at heart, always dabbling in something, always doing a little side things. They say you have to have multiple streams of income.
So I was always looking for the next best option. Prior to COVID, I was creating body butters and detox masks and sugar scrubs; and just looking for things that were positive for your skin in a natural manner. Honey was one of the ingredients that was always on my shelf.
[Honey] is one of those ingredients. It’s a wonderful connector. I had really only ever thought of honey as this thing that was on aisle number eight of the grocery store always next to the maple syrup. A condiment to get with your fried chicken.
But once I started having success with personal skin care, the products that were most sought after, that had the best outcomes for my skin all had honey in them.
During COVID, we just really started to come together more, having more conversations. Bringing together the things that we were doing individually as a group and kind of figuring out
We started minimizing ingredients. Looking at that 20 line ingredient list on the back of everything and saying what can [remove]?
Something you both touched on was the zero to one aspect. Talk a little bit about the process from idea to reality.
Monica Howell: So for me, it was checking boxes. Throwing something on the wall and seeing what sticks, that old spaghetti adage.
There’s so many layers, so many things that I wasn’t aware of honey as a whole.
Figuring out how we could integrate this into our lives, and then how we then convert that and transition that into something that was revenue generating, seeing there was a niche.
We started with friends and family. Letting people that would trust us, try things out.
A lot of the response was ‘I don’t like honey’ or ‘I already have sugar. I don’t need to do this.’
But we said, it’s open your mind, let’s look into something a little different. Let’s consider it in a different way and move forward from there.
One thing that I think stands out for us is the fact that everything that we do, all the honey options that we have available are all beneficial in some way, shape or form. You get the benefit of those things that are being infused into the honey. So everything is purposeful.
Everything added is to expand the benefits of the honey into something beyond.
Each honey is different, with different infusions. We call them varietals. Essentially a varietal is a honey that the beekeeper and the farmer have integrated hives into that particular crop. The honey has a flavor and nuance. Then we have our infusions.
Local honey is where I go. That’s all I want. Our local [honey] in Maryland is not the same local that’s in Texas. What’s local to California is not what’s local to Utah. What’s local to Utah is not local to Maine. But when you look at it, all those honeys have a slight variance and nuance in flavor because of what’s being pollinated.
Our plants aren’t the same here as in Hawaii. So when you say I enjoy wildflower, the enjoyment of your wildflower might taste completely different than what I’m used to because of the plants that are growing. It doesn’t necessarily all taste the same.
When you started with this idea, were you aware of the different varietals, the regions and how that affected honey?
Alexander Howell: We definitely didn’t know how intricate and how deep this kind of rabbit hole of honey goes. It’s a very nice and very informative learning experience for two reasons. One, just so we are aware of the benefits and can tell our family, but also so we can now have those kinds of conversations with our customers.
Monica Howell: Even something as a variance from season to season. Literally your spring honey can be a completely different product from your fall [honey] and your winter honey.
The amount of moisture that’s in the air, that can even be from location to location. April showers bring May flowers. Those April showers are happening, there’s a ton of moisture in the air. And then when you’re getting into the fall, you’re having the bees that are pollinated when you’re getting into the fall, there’s a variance in that same region.
That same area has shifted the temperature. You’re just coming out of 90 degree weather. There’s still flowers out. But the pollination process that’s happening, the bees are what they’re collecting now, it can be different.
In the U. S. alone, there’s over 300 different types of honey. Over the world, there are thousands.
The interesting thing is when we’re bringing those varietals together in one place, you actually taste them side by side, [you can taste and notice] there are definite differences that you may never [have noticed otherwise] .
Someone says, “I don’t like honey. I say, “Well you haven’t tasted my honey.”
They find out, they dont like wildflower from North Carolina, but they love sage from California or macadamia nut from Hawaii – it’s amazing.
You’ve both mentioned farmer’s market experiences, sampling and buying. Let’s talk a little bit about those experiences.
Alexander Howell: As far as farmers markets goes, we’ve gotten the entire spectrum of reactions – ‘Oh, this is some of the best I‘ve ever had in my life’, or ‘This is nasty’
I appreciate either side of the spectrum, it’s just very honest and blunt. In person, you get to actually see that emotion, you get to see that interaction, you get to not only see what they think but maybe they brought a friend or a family member of theirs – their husband, their wife, their kids, their dog.
We get to see what your dietary needs are, your favorite flavors, your favorite vegetables. If you have a health issue, what type of things we have that could possibly help.
It’s even as simple as someone getting a gift for somebody who’s a pescatarian who likes to cook so, ‘What do you have for this?’
And I can then give them a whole range of stuff [to browse].
Monica Howell: We’ve been selling at farmer’s markets for 2.5 years. By far, it is my favorite. People who grew up going to farmer’s markets. Beekeepers that have grown up in their Grandma’s backyard.
We always get somebody that says, ‘Oh, my grandma had honey. And I’m already familiar.’ I always challenge them to taste something that’s a little different,
We get people who are extremely health conscious. They are looking for natural options.
On your website, there’s a lot of products What are the major categories and what are one or two or three that you really want to highlight that are currently available?
Monica Howell: We do some switching out from season to season, but for the most part, 25 items. A combination of the varietals and the infusions.
We’ve got an amazing macadamia nut honey that comes from Hawaii. You get a honey that has a certain butteriness to it, a nice weight to it. A little nuttiness at the end. It’s amazing in coffee. It’s amazing on top of a banana bread, really good in yogurt. Also good to cook with.
Our blueberry is from Maine. A little bit of a nuance of that blueberry flavor. It’s a little sweeter than some of the other honeys. It’s amazing on bakery goods and breakfast. So instead of using traditional maple syrup, we’re using the blueberry honey on a Belgian waffle on a pancake. Amazing on yogurt and things like that.
Then we’ve got our infusions. So the infusions essentially are different botanicals using a particular honey.
I’m using an extra white honey from Iowa. If you’re looking on the spectrum of honey, not only does honey change area to area, there’s water white honey, all the way down to your dark amber honeys. So there’s an entire rainbow of different types of honey, based on what’s being pollinated and what’s growing.
Your darker honeys have more of a molasses flavor, probably 10 – 20 x the antioxidants that you’re getting then like a water white honey. But when we’re considering what to use to infuse, I’m usually going with that lighter honey.
Our elderberry honey is super important. We’re taking a ground elderberry from the actual berry, not the elderberry flower. And we’re grinding that up and then infusing that into honey over a period of time. That allows you to then take that elderberry on a regular basis, either in as a sweetener for your tea or actually adding it into a yogurt.
Alexander Howell: Some of the things that I like to highlight, because I’m a foodie, I’m always trying to find honey that would elevate the taste.
One of those is Hot Honey. Anything from chicken, to beef, to pork, to seafood, to shellfish. I love it all. One specific thing is strawberries. It sounds a little out there, but it’s amazing.
And also the vanilla. I love it on my baked goods, banana breads, cornbread, really good on cinnamon rolls. Instead of the sheet icing I’ll put the honey. Even simpler like a latte or a cup of tea. Put some of your pancakes or crepes.
It’s the two different honeys on two different ends of the spectrum, but at the end of the day they both serve their purposes
Monica Howell: We are working with a few bartenders and mixologists that have taken our honeys and creating mocktails. Super fun.
One thing to acknowledge, the audience is a large majority of our conversations are wine based. So it’s with winemakers and chefs.
Do any of these honeys pair better with any specific kinds of varietals of wine?
Alexander Howell: One of the best ways I do like to enjoy wine with honey is charcuterie.
Monica Howell: Charcuterie and honey go hand in hand. It’s like a whole little puzzle of delicious-ness.
I like Merlot. Something becoming more popular are meads. So mead is wine essentially made with the foundation of honey versus grapes. There are a lot of brewers that are starting to play with mead. So you’ll find mead in all different varietals, some that very much tastes like wine and some that tastes closer to beer.
We’re not necessarily pairing the wine so much with the honey as helping the person that’s hosting the event, creating that perfect board, that perfect accompaniment to it.
What’s the best way to learn more about you? Website, social media? How can we follow you more?
Monica Howell: Definitely the website is the easiest way. You can also find us on Facebook and Instagram. The unique feature of what we do in-person. That’s the benefit of coming to see us at a farmer’s market. We also are actually on a couple of stores in the local area, local by design, which is an Annapolis mall in Annapolis, Maryland, where our product is available on their shelves.
Below, Alexander and Monica Howell visited for a conversation about family, flavor, health benefits and the magic of honey.
This conversation has been edited for length and clarity. Find the full, unedited conversation on the FlavRReport YouTube channel.
My understanding going back to the beginning is, this whole company was a COVID baby, meaning the idea of it launched during the pandemic. Is that accurate?
Alexander Howell: So I’ll give you a bit of a backstory. We had, like you said, started around the boom of COVID. During that time with all the sickness going around, one of the things we decided to do was to figure out how we can stay healthier and keep the entire family more healthy during that entire time.
One of the things we decided to do was to cut out a lot of white and processed sugars because it’s the cause of a lot of health issues, cancers, things of that nature. After that we [realized] we can’t just not have any type of sweetener at all. We’re not that strong.
We went across a couple of different sweeteners. We tried agave, we tried monk fruit. We tried all those, [but] they didn’t hit the spot for us.
Then we were at a farmer’s market [and] tried some raw honey. Once we had tried that, it’s like the entire world just opened up for us because.
We started researching it more and found out there were tons of health benefits tied into raw honey itself.
Once we started consuming it ourselves, we felt the changes. A lot more energy naturally, our skin started looking a lot better, our hair started looking better. Then we decided instead of keeping this a family secret, we can share it with the world.
Monica Howell: So I’ve got a slightly different angle on it. Everything Alex said is definitely true. Pre COVID, I had always been an entrepreneur at heart, always dabbling in something, always doing a little side things. They say you have to have multiple streams of income.
So I was always looking for the next best option. Prior to COVID, I was creating body butters and detox masks and sugar scrubs; and just looking for things that were positive for your skin in a natural manner. Honey was one of the ingredients that was always on my shelf.
[Honey] is one of those ingredients. It’s a wonderful connector. I had really only ever thought of honey as this thing that was on aisle number eight of the grocery store always next to the maple syrup. A condiment to get with your fried chicken.
But once I started having success with personal skin care, the products that were most sought after, that had the best outcomes for my skin all had honey in them.
During COVID, we just really started to come together more, having more conversations. Bringing together the things that we were doing individually as a group and kind of figuring out
We started minimizing ingredients. Looking at that 20 line ingredient list on the back of everything and saying what can [remove]?
Something you both touched on was the zero to one aspect. Talk a little bit about the process from idea to reality.
Monica Howell: So for me, it was checking boxes. Throwing something on the wall and seeing what sticks, that old spaghetti adage.
There’s so many layers, so many things that I wasn’t aware of honey as a whole.
Figuring out how we could integrate this into our lives, and then how we then convert that and transition that into something that was revenue generating, seeing there was a niche.
We started with friends and family. Letting people that would trust us, try things out.
A lot of the response was ‘I don’t like honey’ or ‘I already have sugar. I don’t need to do this.’
But we said, it’s open your mind, let’s look into something a little different. Let’s consider it in a different way and move forward from there.
One thing that I think stands out for us is the fact that everything that we do, all the honey options that we have available are all beneficial in some way, shape or form. You get the benefit of those things that are being infused into the honey. So everything is purposeful.
Everything added is to expand the benefits of the honey into something beyond.
Each honey is different, with different infusions. We call them varietals. Essentially a varietal is a honey that the beekeeper and the farmer have integrated hives into that particular crop. The honey has a flavor and nuance. Then we have our infusions.
Local honey is where I go. That’s all I want. Our local [honey] in Maryland is not the same local that’s in Texas. What’s local to California is not what’s local to Utah. What’s local to Utah is not local to Maine. But when you look at it, all those honeys have a slight variance and nuance in flavor because of what’s being pollinated.
Our plants aren’t the same here as in Hawaii. So when you say I enjoy wildflower, the enjoyment of your wildflower might taste completely different than what I’m used to because of the plants that are growing. It doesn’t necessarily all taste the same.
When you started with this idea, were you aware of the different varietals, the regions and how that affected honey?
Alexander Howell: We definitely didn’t know how intricate and how deep this kind of rabbit hole of honey goes. It’s a very nice and very informative learning experience for two reasons. One, just so we are aware of the benefits and can tell our family, but also so we can now have those kinds of conversations with our customers.
Monica Howell: Even something as a variance from season to season. Literally your spring honey can be a completely different product from your fall [honey] and your winter honey.
The amount of moisture that’s in the air, that can even be from location to location. April showers bring May flowers. Those April showers are happening, there’s a ton of moisture in the air. And then when you’re getting into the fall, you’re having the bees that are pollinated when you’re getting into the fall, there’s a variance in that same region.
That same area has shifted the temperature. You’re just coming out of 90 degree weather. There’s still flowers out. But the pollination process that’s happening, the bees are what they’re collecting now, it can be different.
In the U. S. alone, there’s over 300 different types of honey. Over the world, there are thousands.
The interesting thing is when we’re bringing those varietals together in one place, you actually taste them side by side, [you can taste and notice] there are definite differences that you may never [have noticed otherwise] .
Someone says, “I don’t like honey. I say, “Well you haven’t tasted my honey.”
They find out, they dont like wildflower from North Carolina, but they love sage from California or macadamia nut from Hawaii – it’s amazing.
You’ve both mentioned farmer’s market experiences, sampling and buying. Let’s talk a little bit about those experiences.
Alexander Howell: As far as farmers markets goes, we’ve gotten the entire spectrum of reactions – ‘Oh, this is some of the best I‘ve ever had in my life’, or ‘This is nasty’
I appreciate either side of the spectrum, it’s just very honest and blunt. In person, you get to actually see that emotion, you get to see that interaction, you get to not only see what they think but maybe they brought a friend or a family member of theirs – their husband, their wife, their kids, their dog.
We get to see what your dietary needs are, your favorite flavors, your favorite vegetables. If you have a health issue, what type of things we have that could possibly help.
It’s even as simple as someone getting a gift for somebody who’s a pescatarian who likes to cook so, ‘What do you have for this?’
And I can then give them a whole range of stuff [to browse].
Monica Howell: We’ve been selling at farmer’s markets for 2.5 years. By far, it is my favorite. People who grew up going to farmer’s markets. Beekeepers that have grown up in their Grandma’s backyard.
We always get somebody that says, ‘Oh, my grandma had honey. And I’m already familiar.’ I always challenge them to taste something that’s a little different,
We get people who are extremely health conscious. They are looking for natural options.
On your website, there’s a lot of products What are the major categories and what are one or two or three that you really want to highlight that are currently available?
Monica Howell: We do some switching out from season to season, but for the most part, 25 items. A combination of the varietals and the infusions.
We’ve got an amazing macadamia nut honey that comes from Hawaii. You get a honey that has a certain butteriness to it, a nice weight to it. A little nuttiness at the end. It’s amazing in coffee. It’s amazing on top of a banana bread, really good in yogurt. Also good to cook with.
Our blueberry is from Maine. A little bit of a nuance of that blueberry flavor. It’s a little sweeter than some of the other honeys. It’s amazing on bakery goods and breakfast. So instead of using traditional maple syrup, we’re using the blueberry honey on a Belgian waffle on a pancake. Amazing on yogurt and things like that.
Then we’ve got our infusions. So the infusions essentially are different botanicals using a particular honey.
I’m using an extra white honey from Iowa. If you’re looking on the spectrum of honey, not only does honey change area to area, there’s water white honey, all the way down to your dark amber honeys. So there’s an entire rainbow of different types of honey, based on what’s being pollinated and what’s growing.
Your darker honeys have more of a molasses flavor, probably 10 – 20 x the antioxidants that you’re getting then like a water white honey. But when we’re considering what to use to infuse, I’m usually going with that lighter honey.
Our elderberry honey is super important. We’re taking a ground elderberry from the actual berry, not the elderberry flower. And we’re grinding that up and then infusing that into honey over a period of time. That allows you to then take that elderberry on a regular basis, either in as a sweetener for your tea or actually adding it into a yogurt.
Alexander Howell: Some of the things that I like to highlight, because I’m a foodie, I’m always trying to find honey that would elevate the taste.
One of those is Hot Honey. Anything from chicken, to beef, to pork, to seafood, to shellfish. I love it all. One specific thing is strawberries. It sounds a little out there, but it’s amazing.
And also the vanilla. I love it on my baked goods, banana breads, cornbread, really good on cinnamon rolls. Instead of the sheet icing I’ll put the honey. Even simpler like a latte or a cup of tea. Put some of your pancakes or crepes.
It’s the two different honeys on two different ends of the spectrum, but at the end of the day they both serve their purposes
Monica Howell: We are working with a few bartenders and mixologists that have taken our honeys and creating mocktails. Super fun.
One thing to acknowledge, the audience is a large majority of our conversations are wine based. So it’s with winemakers and chefs.
Do any of these honeys pair better with any specific kinds of varietals of wine?
Alexander Howell: One of the best ways I do like to enjoy wine with honey is charcuterie.
Monica Howell: Charcuterie and honey go hand in hand. It’s like a whole little puzzle of delicious-ness.
I like Merlot. Something becoming more popular are meads. So mead is wine essentially made with the foundation of honey versus grapes. There are a lot of brewers that are starting to play with mead. So you’ll find mead in all different varietals, some that very much tastes like wine and some that tastes closer to beer.
We’re not necessarily pairing the wine so much with the honey as helping the person that’s hosting the event, creating that perfect board, that perfect accompaniment to it.
What’s the best way to learn more about you? Website, social media? How can we follow you more?
Monica Howell: Definitely the website is the easiest way. You can also find us on Facebook and Instagram. The unique feature of what we do in-person. That’s the benefit of coming to see us at a farmer’s market. We also are actually on a couple of stores in the local area, local by design, which is an Annapolis mall in Annapolis, Maryland, where our product is available on their shelves.
Dating Expert Andrea McGinty makes it easy with 33000Dates.com
Today we’re going to get to the source of what those date’s are actually about. So with us is a dating expert, Andrea McGinty from 33000dates.com.
Joe Winger:
So just to start things off, what inspired you to become a dating coach?
Andrea McGinty:
You mean what inspired an accounting / finance major to become a dating coach?
I started this when I was in my 20s. So this is the 1990s.
There’s no Google yet. There’s no online dating. It’s going to happen in the late 90s, but it hasn’t happened yet. At that point I was living in Chicago and I was getting married and five weeks before the wedding, he called it off and it was like – boom!
What do you do? First I cried, of course…
Anyway my friends started fixing me up on dates, still in your 20sand you know how those dates go,
They know someone that’s single, so they think you should like them, blah, blah, blah…
After some of those dates I was really thinking about it and I thought, it’d be great if there was a place you could go, like an executive recruiter for your professional life.
The same thing for your personal life.
And of course, there was nothing like that at the time. Even in high school and in college I fixed up two of my suitemates. They’re still with their husbands that I fixed them up with.
I was already good at this and I thought I could start this.
Anyway, fast forward.
I started a company in Chicago called It’s Just Lunch. Where people meet for lunch. We do all the work.
Fast forward, 15 years later, it’s still the same.
[At my first dating company, It’s Just Lunch] we had 110 locations globally and then I sold. Timing was perfect because online dating was coming out of its infancy and it was a mess it at first, just the scammers, the crazies, the horrible stories,
I thought, “Oh, wow, there’s a need. People have no idea what to do online and how to date.”
Dating Expert Andrea McGinty makes it easy with 33000Dates.com
Joe Winger:
Is there one big lesson to learn how to be more successful with dating in today’s world?
Andrea McGinty:
I think there’s a couple, there’s probably two lessons to learn.
#1 is you need to understand how to navigate online dating because there’s over 1400 sites out there.
#2 you’ve got to be really careful that you don’t give up too quickly.
Most people give up in the first 2-3 weeks because they go online, see a bunch of people, they probably went on the wrong site by the way too, like not the right site for them at all. Then they see these people who like them and they’re like, “Oh my gosh, this is online dating, forget it, I’m done, gone.”
And it goes back to they didn’t do it right, they had no idea what they were doing.
Joe Winger:
Can you bring some clarity to that and help somebody understand what are the first few steps are and how to do them correctly?
Andrea McGinty:
Absolutely. With online dating you need…
#1 you need to be really careful that you’re choosing the right site.
When we’re talking about 1,400 sites out there, I tend to work with the top 25 sites. When I’m working with a client I start initially with a zoom call with a client and get to know them what they’re looking for.
I work primarily with the 40 – something 50- something, through the 60s age group. Second time around, second acts in life type of thing.
Back to the right site…
When I’m choosing a site for a client after the zoom call, I’m thinking about. “Okay, what sites do I think they belong at?” And it’s very different if you’re in Los Angeles versus Houston versus Washington versus New York City or Orlando, Florida.
[The sites are] so different, how the sites function and the type of people that are even on the site.
I’m strategic too. I use three different large companies for research. I use Gallup, Pew and Statista. I pay to get research on a monthly basis and it really tells me the percentage of men to women on a site.
Some sites that are 80% men. Some sites are 80% women
You might be having an awful time on a site because you’re a woman and you’re at a site that’s 80% women. You’re in the wrong place.
So I do the homework with the research. Geographically where you live, level of education, income. Is that site’s membership increasing, decreasing?
#2 Your pictures.
Oh my gosh. I’m like a crazy person with photos because you have to have really great photos. I don’t mean LinkedIn photos, I don’t mean glamour shots, and not selfies.
The candids are nice because it’ll show you and your friends. Out playing pickleball, out playing tennis, out having drinks with your girlfriends. The professional shots. Depending on where you live, you’re just gonna get some great shots up against a graffiti wall in Brooklyn or a nice shot by the beach that are just a little more.
You want a couple full body shots.
You want the photos to be current, within the last year. Just like you don’t want to be surprised when you show up on the date and there she is. She has a few more wrinkles and a few more pounds than what I saw online.
It’s like you’re not being truthful about the whole thing.
Online dating is a visual medium. You’ve got to be presenting yourself. My LA and Orange County market, Dallas market, they get that. But there’s other parts of the country. I’m like no, we are not putting that picture of you online. There is absolutely no way.
#3 Your profile
Once they look at your photos online, if they like what they’re seeing, they’re going to read about you. It can’t be the same old stuff. Like I like to walk on the beach and I look as good in a tux as I do…. it puts me to sleep.
So a short, sweet, interesting, quirky profile sells.
A lot of times it’s hard to write about yourself. That’s why it’s nice to have somebody like me, write about you.
[Summarizing] You’re on the right site. The right photos. Your profile. Now it’s looking through high potential dates for you….
#4 Looking for High Potential Dates
Putting in algorithms, putting in search filters. That’s something I teach people how to do because otherwise it’s like you’re looking for a needle in a haystack and you want it like a needle in a little Easter basket.
Once we throw those filters and algorithms on, it gets rid of 80% of the people. Now we’re down to some of these people that look like high potential people for you.
#5 Send messages
We found 10 “someone” ‘s and now we send messages.
We don’t send them a weak heart or any of that kind of junk because men get so irritated. Because half my clients are men, they get so irritated with this.
Why are these women sending likes and hearts and no message?
That’s my constant battle with women.
Hey, you’re in your 40s, you’re not 90 when women had to wait to be pursued. We’re not living in our grandparents era, right? We’re equals. We can reach out to the men too.
The men totally appreciate when a woman sends a well crafted, interesting, short three sentence message.
The messaging is super important because you don’t want the: “Hi, how are you?” – or this is horrible. “Hi, you’re so good looking.” “Hi, you’re so beautiful.”
It was like, copy paste, they threw that out to the world, they sent that to everybody.
So now you’ve sent a message, hopefully he / she messages back.
#6 Schedule a date
The next thing is let’s get that date scheduled. This can all be done with just a couple texts on both people’s part:
“Okay, yeah, I’m totally interested. How’s Friday, at 5:30p at Bistro 110. Let’s meet for a glass of wine?
Because chemistry only takes place in real life.
Joe Winger:
In reality, do most dates get set up that quickly? It seems like there’s more delays and game-playing?
Andrea McGinty:
From the time you first send a message to someone, if the date has not been scheduled within five days of that initial text. There’s a 90% chance the date will never occur.
I’ll say to my client, “We’re going to go right for it right now.”
Write a couple of cute lines that are just for that person and then be like:
“You know what? I don’t really need to text you anymore or talk to you anymore because I’m ready to meet you. I’m super interested. How’s Friday night…?”
Sometimes you’ll get back a reply, what’s the rush?
I think to myself, what isn’t the rush here?
What do you want to talk about? Can’t you just get dressed?
We both live in Beverly Hills for goodness sakes. How long would it take us to get together and meet, right? We’re both in New York City. C’mon. Let’s do this in person.
If you’re getting those people that are drawing out the process, you either just cut bait. Just block them, goodbye, gone.
Or you say, you know what, if you don’t reply, you’re going to end up on my waiting list.
And you do it with a little humor, add an “LOL”
That can work too, where people crack up and they’re like, yes, I would love to meet you Saturday. Let’s grab lunch.
Joe Winger:
In today’s world of different levels of politically correct, cancel culture, different levels of sensitivity, regardless of whether you’re in a very conservative culture, progressive culture, etc.
How do we deal with any level of uncomfort when it comes to online dating?
Andrea McGinty:
First of all, you’re not in the workplace dating right now. Cause that’s where a lot of that happens, right?
This is where I say “Women, you’ve got a big advantage right now because you can feel very comfortable and free reaching out to men and get over that whole thing”.
Women wait to be pursued. There was this book that came out in the 90s: “The Rules.”
Wait to be pursued by the man and then don’t respond to him for three days. What the heck is that about?
No. Reach out to men.
Now for men, you’re not going to send stupid messages like, “Oh, you’re so gorgeous and sexy and blah, blah, blah”
Nobody wants that message.
You would find that offensive too.
As far as men reaching out to women, just do it in good taste.
Women are there to meet men. Creepy doesn’t happen very much online anymore. We’re out of that 2000 – 2010 era where more of that stuff happened.
There’s so many more hoops. Both parties jump through [hoops] on top notch dating sites now and dating apps now that verify that you are who you say you are and verify some information about you.
Joe Winger:
Most of the people watching this, they’re into food. That means fine dining. They’re into wine and cocktails and collecting wine.
What kind of a goal can they look for if they come to 33000Dates.com?
When they approach and connect with you, what should they be thinking about and preparing so they know how to best represent themselves in that first conversation with you?
Andrea McGinty:
Just be real with me and, people that are foodies and wine collectors, there’s a lot of us out there. There’s a lot of people out there that will find that very attractive.
There’s a lot of people that like to try different wine bars, they like to go up to Napa. Maybe that’s your third or fourth or eighth date,
Be real with what your interests are and… talking about food.
This goes back to when I’m writing your profile, when people just say, “Oh, I like Italian food.” I’m like no. Give me something here.
“I like carbonara with peppers and from Trattoria is amazing.”
It doesn’t have to be written in a snobby or snooty way, but it’s just like fun. Like you’re describing what you like to eat or your favorite foods or it could be talking about, you like this vintage of wine.
Be very specific with me because that’s how I can help you the most and be really upfront no, no PC woke stuff with me because this is your personal life.
Joe Winger
What are some realistic goals for your online dating experience?
Andrea McGinty:
We’ve got to make sure that we’re not listening to all the noise out there. We’re not listening to our negative friends about dating and friends and family can be two really negative forces because you get one of one of two things.
If it’s family, maybe a lot of them are married and they’re like, Oh, you’re good looking. You’re so awesome. You don’t need to do online dating. That is like for losers.
That is so not the story anymore.
You’ve got friends that are like, “Oh, I just tried Bumble. It was horrible”. “I did hinge. It was horrible.”
A lot of dating is going in with a good attitude. I’m not talking about rainbows and unicorns; and everything’s perfect or anything like that.
We spend a lot of our 20s and 30s becoming successful and working on our careers.
By the time we’re 40s, even 50s we’re there career-wise. So now, it’s time to focus on our love life.
That could be two very different pictures: it could be a second act because you’re divorced.
Or it could be you’ve been single and just all your efforts have been going into career and friends and travel and all this other stuff, good stuff you’ve got going on.
But you wake up one day and you’re like:
“Hey, I’m 45 and I’m single. What’s up with this?”
Go into online dating, approaching it the way you did your career. Strategically. It’s no fun to think about your love life, like strategically, hire somebody, think about how you play golf.
You didn’t just go out on the golf course. You took a bunch of lessons.
Everybody’s playing pickleball now. But you didn’t just go out on the court, even if you played tennis before. You took a couple clinics, right?
That very quickly threw you into the intermediate range all of a sudden because you put some effort into it.
Same with dating.
But if you want to do it effectively and pretty effortlessly, just like you did with golf, hire the pro to do this stuff for you.
My typical male client tells me I take 80% of the workload off him because he doesn’t have to think about it anymore.
I’m coming up and presenting ideas to him, presenting women to him and just getting them through. All of the hoops and the messaging and all that stuff. Getting them to the good dates because they’re out there.
There’s some markets, like Los Angeles and New York, that can be big complainers about dating. I think because they’re trying to do it on their own.
When I get online and go on the good sites in those two markets, there are so many good people on there.
It’s just a matter of having somebody doing a good portion of the work and pushing you.
And oh, here’s the other thing, accountability.
When you’re working with me, you have accountability because you’re going to talk to me next week. And I’m going to say:
“Okay, Tell me what happened to you last week.”
“How’d that date go?”
“Did you call back that other one that we talked about?“
I did text her after the date you said you were going to, what happened?
So that little push along the way and keeping you on track too.
Because we’re in a culture where, we’re educated, we’re taking great trips, we’re dining out. We’ve got a nice group of friends that we love to hang out with.
It can be really easy to sweep this all, to the wayside. There’s no reason because there’s a loneliness epidemic in the U.S. and we all know if you’re with somebody, that you really enjoy hanging out with you’re going to live longer and you’re gonna live happier too.
Right.
Joe Winger:
You’re offering great dating tips. Thank you.
Let’s say you’re someone who’s done the work on your protile, messaged all those people, asked for a date, and they’ve all disappeared.
What’s that person doing wrong?
Andrea McGinty:
You kinda gotta take responsibility for it. You’re doing something wrong.
Here’s the deal. You don’t know what you’re doing wrong.
But that’s stuff I can fix.
That’s another thing. You have to stay away from those free sites or sites that have free people on it because there’s no skin in the game there. They’re just dilly-dallying around, playing around on there and not really serious.
Part of it is recognizing the statistics that you’re going into up-front that for every 5 texts you send, 1 person is going to respond back.
I give my clients homework on a weekly basis, two sessions. That’s all I ask of them.
During those two 30 hour sessions they have to send out 8 messages. So I know by the time I’ve talked to them, they’re going to at least have gotten back 3 responses.
If their photos are really good, they might have 8 responses back.
If they haven’t already booked the date, craft the email, craft the text, craft the message that’s going to get that date in person. And get us there. Get us there.
Joe Winger:
Andrea McGinty from 33000Dates.com dating expert.
Any requests from the audience watching and listening?
Andrea McGinty:
I would just say, take a look around my site, maybe take the dating quiz that I have on the site. It’s fun. And it’s really fast. It’s 10 questions, and it goes right to me. It doesn’t go to any of my people. And. I can rate you and what you’re doing and tell you whether or not I can help you too.
So if you do take that quiz, give me as much info as you can. I don’t mean personal info, but like where you live, your age, but that’s all going to be on there. But take that quiz because that’s a good way to contact me and see if we might be a good fit and maybe I can help you if you really want to meet somebody.
