Bullying, Sex, Addiction , Redemption: ‘Twinkies & Beefcake’, a novel by first time author T.H. Forest
Twinkies & Beefcake, a novel by first time author T.H. Forest, is a gripping tale of bullying, sex, addiction, redemption, and the longing for true love at any cost.
Told in the first-person narrative, Robby, a sharp-witted and posh London teenager, spends his days with his best friend Dee, sharing secrets and yearning for sex and love, while also dodging the torment of bullies from his elite prep-school. When he meets the man of his dreams, he falls fast.
Maybe too fast.
Hailing from the dregs of Manchester, and twelve years Robby’s senior, Vas is gorgeous and irresistible, and swears he’s equally smitten with Robby.
But during their wild sexual exploration of each other, the cameras come out, as do the drugs, and the booze.
Soon, Robby is in over his head: addicted, porn-famous, and still yearning for love.
Amid family tensions, trips to rehab, and finishing university, Robby’s past finally catches up to him when a bully from secondary re-enters his life and everything is exposed. Robby is forced to contend fully with the trauma of his adolescence so that he can find, and be with, his soulmate.
Striving for happiness, inner-peace, and true love, Robby must decide if his sins can ever be overcome.
EXCERPT
“Where are you prancing off to princess?” Gareth, Marcus’ lead henchman, said in a chiding voice. I looked behind me and saw his large face sneering at me. “I saw you duck behind the building, you’re right to be scared.”
“I’m just off, I don’t want any trouble,” I mumbled, more fearful of Gareth than I was Marcus, who somehow kept his goons in line. I went from wanting to avoid him, to willing him to come back outside and call off his dog. I kept walking and suddenly felt the beanie snatched from my head. “Hey! Give that back,” I cried, smoothing my hair reflexively.
Marcus emerged from the store with a drink in his hand and looked between us. “Hey Gareth,” he smiled and opened his bottle. He took a sip and looked at me. “Where are you off to?” He asked me, his green eyes sweeping over my new outfit, the jeans and an Adidas t-shirt with my Duke + Dexter trainers. I saw him sniff the air. “Are you wearing perfume?”
Shit, why did I put on cologne? “It’s my birthday, I’m going to the mall,” I looked at Gareth. “I just want my beanie back.”
Marcus nodded his head at Gareth and held out his hand. I prayed that Marcus would do the right thing and give it back to me. He was handsome in a straight way, appealing to the masses of girls who followed him around, or he would be if he weren’t such a bully, because when he was being cruel he was not attractive. He put the beanie on his head.
“How’s it look?” He asked Gareth.
“Suits you,” Gareth shrugged. “You of course make it look hetero. This one makes everything look gay,” Gareth nodded at me derisively with his chin.
“Please Marcus,” I pleaded with my eyes, not feeling very hopeful.
“It’s your birthday today?” He asked, ignoring my pleas.
I nodded.
He looked at Gareth. “Why don’t you go inside and get the little princess here some champagne.”
Gareth snickered and went inside.
“Marcus, I’m late, I just want my hat,” I shifted on my feet, uncertain of his mood. “Late for the mall?” Marcus scoffed and shook his head. “I’ve got something for you for your birthday,” he said in a low menacing sounding tone.
“I’m meeting my boyfriend,” I said in a rush, not knowing why I blabbed.
Something passed over Marcus’ features and settled behind his eyes. “You’ve got a boyfriend?” he laughed meanly. “What does your fag-hag think about that?” He stepped closer to me.
He looked angry, not just playfully mean and I turned and fled before he could grab me, running as fast as I could down the stairs and away hurrying through the stiles, my eyes searching for any uniform I could find to hide behind. I shouldn’t have said anything about a boyfriend.
WHAT THE EXPERTS ARE SAYING
“The key psychological dynamic revealed for Robby
is the mistake many make in searching for self-confirmation and acceptance.
Robby suffers from deep seeded issues of insecurity and self-acceptance
caused by his being subjected to consistent bullying by his classmates.
These issues manifest in his near desperate eagerness to please, which ultimately results in his exploitation during his teenage years. The step for procreation is the acceptance and valuing of oneself. Once older and cycled through his past trauma through intensive rehabilitation and therapy, his role of parent, provider and husband brings him balance and self-awareness; the love and acceptance of his spouse, family, and closest friends, in a world which still manifests many reasons for suppression, is how he completes his long journey of self-identity.”
Is This the Dominican Ozama Rum Philly Didn’t Know It Needed? Big Papi Thinks So.
In a region that prides itself on loyalty, grit, and a good pour, Hall-of-Fame baseball legend David Ortiz—yes, “Big Papi” himself—is making a bold new play far from Fenway Park. But this time, it’s not with a bat. It’s with a bottle.
Ortiz has just launched Ozama Rum, a 100% Dominican-made, ultra-premium spirit that’s already raising eyebrows (and glasses) from Swarthmore to Chesterbrook. And while Philadelphia is famously a whiskey-and-beer town at heart, this rum is built to challenge your expectations—and maybe even your liquor shelf.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz says. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
From Santo Domingo to the Schuylkill: Ozama Rum Arrives
Named after the Ozama River in Ortiz’s hometown of Santo Domingo, Ozama Rum is a full-circle project for the former MLB star. Every drop is born, aged, and bottled in the Dominican Republic—from fresh-pressed sugarcane to oak barrel aging (for a minimum of one year), with no shortcuts or outsourcing. It proudly carries the Ron Dominicano denominación de origen, certifying it as a true product of the island.
This isn’t the kind of celebrity-branded spirit you buy once and forget. It’s built for drinkers who care about craftsmanship, story, and serious flavor.
Ozama launches with three distinct expressions, each one capturing a different note in the Dominican rum legacy:
Ozama Blanco: Bright and crisp with citrus and a whisper of white pepper. Ideal for daiquiris, mojitos, or sipping neat in your backyard in Penn Wynne.
Ozama Añejo: A rich, copper-toned rum with hints of chocolate, toffee, and warm spice. Smooth enough to replace your bourbon in an Old Fashioned.
Ozama Gran Añejo: Silky and deep with notes of dates, raisins, honey, and fine wood. The kind of pour that deserves your best glass and a quiet evening.
With prices between $25 and $40 for a 700ml bottle, Ozama is positioned as an accessible indulgence—whether you’re picking it up from a premium bottle shop in Center City or mixing cocktails at a family cookout in Chesterbrook.
Rum’s Renaissance—and Philly’s Perfect Timing
According to Global View Research, the global rum market hit $11.77 billion in 2022 and is projected to grow by over 5.6% annually through 2030. Craft rum, in particular, is rising as consumers turn to artisanal, culturally rooted spirits. That’s good news for Philly, where diverse culinary traditions meet a growing appetite for unique, quality liquor—especially from Black- and Latinx-owned brands.
Ozama Rum fits the moment. And Ortiz isn’t just a face on the label. He worked closely with Dominican distillers and Abbott Wolfe, CEO of Drink2Success, to ensure the product had integrity, vision, and real impact.
“From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” Wolfe said.
A Spirit That Gives Back
Beyond its refined flavor, Ozama carries a mission. Two percent of its profits will be directed to cleanup efforts around the Ozama River and to community-building projects in the Dominican Republic. It’s the kind of built-in social impact that resonates with Philly’s values-driven drinkers—especially younger generations.
Where to Try Ozama Rum in Philadelphia
Ozama is available now at drinkozama.com and is beginning to roll out in select stores and venues in the Northeast—including Pennsylvania. While you may not see it on every bar in Old City just yet, insiders say local mixologists are already experimenting with it behind the scenes.
Expect to see Ozama popping up at Latin-inspired restaurants in South Philly, rooftop lounges in Rittenhouse, and maybe even your next tailgate in FDR Park.
Final Thoughts: Philly’s Rum Moment Starts Here
Ozama Rum isn’t trying to be flashy. It’s not a gimmick. It’s a high-quality, hand-crafted, heritage-driven spirit with a story as deep as its flavor—and Big Papi’s passion is in every bottle.
“They say that perfection doesn’t exist,” Ortiz says. “But you can get close to it.”
In Philly, where we respect heart, hustle, and something with real roots? That might be close enough.
Would you like to add a sidebar with cocktail recipes or recommendations for where Ozama might pair best with Philly cuisine?
WWE and Seagram Escape Spiked Just Tag Teamed on a Boozy Banger—and Philly’s First in Line to Crack It Open
Wrestling and beer. If there’s a better pairing for the City of Brotherly Love, we haven’t found it yet.
In a move that’s got South Philly popping and the Northeast buzzing, WWE has officially entered the beverage ring with its first-ever ready-to-drink alcoholic product, and they’re doing it with flavor-forward heavyweight Seagram’s Escapes Spiked. The two icons just dropped a multi-year partnership, and the new WWE-branded drinks are already hitting shelves all over Philly.
Whether you’re grabbing a cold one for a backyard wrestling watch party in Fishtown, tailgating before a WWE Live event at the Wells Fargo Center, or just stocking the fridge at your neighborhood deli, the new Seagram’s Escapes Spiked WWE Series is made to hit like a chair shot—and go down smoother than a Stone Cold stunner.
Philly’s Wrestling Legacy Meets Its New Favorite Drink
Let’s not forget—Philadelphia is wrestling royalty. This city gave us ECW. We’ve packed the Spectrum, sold out the Wells Fargo Center, and brought serious heat to WWE, AEW, and every indie fed that’s dared to step between the ropes. So it’s only fitting that Philly gets to be one of the first cities to crack open WWE’s newest creation.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO Group Holdings, WWE’s parent company. “Philly fans bring unmatched passion—and we wanted to bring this launch to cities that know how to show up.”
Show up? This is Philly. We throw snowballs at Santa. We boo our own draft picks. And we’ve been showing up loud for wrestling for decades.
The Flavor Card: A Main Event Lineup
Seagram’s Escapes Spiked WWE Series debuts with three bold, bodyslam-worthy flavors that were clearly designed with Philly’s taste buds in mind. This isn’t your average backyard seltzer. These are full-flavored malt beverages, and they’re coming in hot:
Rumble Punch™ – A remix of the classic Jamaican Me Happy, this flavor brings strawberry, watermelon, lemon, and guava together in one tropical haymaker. It’s the kind of drink you’d sip while screaming “E-C-Dub!” in a backyard kiddie pool in Kensington.
Pineapple Powerhouse™ – With juicy pineapple, cherry, and lime, this flavor feels like the afterparty to a surprise cash-in—sweet, citrusy, and absolutely electric. Perfect for rooftop parties in Northern Liberties or tailgates at the Linc.
Slammin’ Blueberry™ – A tag-team blend of blueberry and lemon that hits crisp and clean, made for easy drinking during a hot August night watching SummerSlam.
Each flavor is 8% ABV, unapologetically bold, and available now in Philly-area retailers, from Center City liquor shops to corner delis in South Philly.
Superstars, Stores, and Citywide Showdowns
This isn’t just about cans on shelves. As part of the partnership, Seagram’s Spiked is now an Official Partner of WWE, meaning you’ll see the brand front and center during Premium Live Events like Money in the Bank® (June 7), SummerSlam®, and Survivor Series®.
Expect enhanced match sponsorships, custom digital content featuring your favorite WWE Superstars, and yes—in-person appearances from Superstars right here in Philly.
Imagine bumping into a former champ at your local Acme or grabbing a selfie with a WWE Superstar at your favorite beer distributor in the Northeast. It’s all on the table.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience—and Philly’s local fans who bring energy like nowhere else,” said Jaime Polisoto, brand director of Seagram’s Escapes. “Our sales team is thrilled to bring the excitement of WWE into Philadelphia’s stores and create unforgettable fan experiences.”
It’s Not Just a Drink. It’s a Pop.
Philly doesn’t do subtle. We do flavor. We do passion. And we do loyalty. That’s why this partnership works—it’s for fans who know every chant, who still talk about the time The Rock came through South Street, and who treat every PLE like it’s WrestleMania at the Vet.
So whether you’re cracking open a can after a shift in Brewerytown, posting up with friends in Fairmount, or pregaming in your Rhawnhurst backyard with your Bluetooth speaker on full blast, the WWE x Seagram’s Spiked Series is your new go-to.
Taraji P. Henson’s Seven Daughters Moscato Sets Sail with Princess Cruises — and Philly’s Invited to the Party
Taraji P. Henson is serving up more than fierce roles and red-carpet moments—now she’s pouring the perfect glass of Moscato, and she wants Philly to come sip it at sea.
That’s right, the award-winning actress, entrepreneur, and all-around queen just teamed up with Princess Cruises to bring her Seven Daughters Moscato to their Love Lines Premium Liquors Collection. And while she may be Hollywood royalty, Taraji’s wine is all heart—sweet, vibrant, and a whole lot of fun. Sound familiar, Philly?
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
Let’s be real—after dodging potholes on Broad Street, waiting too long for your Wawa order, and sitting through another frustrating season of Philly sports (we still love you, Birds), you deserve a drink. And not just any drink—a crisp, lightly sweet Moscato with notes of tropical fruit and honeysuckle, made to help you unwind like you actually took a vacation day.
Princess Cruises knows a good thing when they taste it. “Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, VP of Food and Beverage. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”
Translation? This wine’s got the same attitude as a Philly native in line at Reading Terminal: real, bold, and a little bit sweet when it counts.
And don’t worry, Taraji isn’t rolling solo in this celebrity liquor squad. Her Seven Daughters joins a star-studded bar cart featuring Jason Momoa (yes, Aquaman) and Blaine Halvorson’s Meili Vodka, Camila and Matthew McConaughey’s Pantalones Organic Tequila, Blake Lively’s Betty Booze and Buzz, Liev Schreiber’s Sláinte Irish Whiskey, Jason Aldean’s Melarosa wines, Romero Britto’s Love Prosecco, and Kylie Minogue’s No Alcohol Sparkling Rosé.
Still, let’s keep it 100—none of them bring the same heat as Taraji. She’s got grit, glamour, and a wine that says, “let’s dance on the deck and then eat something greasy at midnight.”
And Philly folks? You don’t have to fly across the country to get in on the action. Princess Cruises offers sailings from nearby ports like Brooklyn and Baltimore, so you can trade I-95 traffic for ocean views real quick. Book a weekend cruise and suddenly, you’re sipping Seven Daughters while someone else does the cooking. Imagine that.
So whether you’re a Center City cocktail snob, a Fishtown foodie, or just someone who appreciates a damn good glass of wine, Taraji’s got you. This isn’t just a celebrity brand slapped on a bottle. It’s a whole vibe. A celebration. And a reminder that every Philly girl (and guy) deserves to be treated like royalty—preferably with a Moscato in hand, looking out over the ocean.
Catch you on the ship. And don’t forget to raise a glass to Taraji when you do.
For more on the Love Lines Premium Liquors Collection, head to www.princess.com.
Philly loves cocktails, Bring the magic home? Bark and Barware Shows You How with Cocktail Smoker
Bark and Barware enters the cocktail market with their premium cocktail smoker, including 6 flavors.
Bark and Barware’s Harel Levy
Today, Bark and Barware’s Harel Levy joins us for a conversation about cocktails, creating your long-lasting drinking crew, picking the right flavors, the perfect pairings and more!
The below conversation has been edited for length and clarity. Find the full conversation at our YouTube channel.
Joe Winger: Can you tell us a little bit about your story? And what inspired you to create this cocktail smoker kit?
Harel Levy: I’ve been an entrepreneur for the last seven years. While there are no mistakes, I actually found [the cocktail smoker] by mistake. I was planning to buy something for my Dad. I usually won’t give something if it’s not 100%. So I’d rather not give a gift that I don’t really like. Because I really care about what the recipient is going to feel.
“I really love the idea of cocktail smoking kits. […] It’s another tool to have a great night.
I don’t want to give something cheap, because if you really love someone, you really want to make sure that everything is spot on, right?
Even on yourself, you will be more forgiven in terms of what you buy than someone else.
I really love the idea of cocktail smoking kits. It’s not that it’s only cool and it’s a great addition to having those nights with friends, with family. It’s another tool to have a great night.
I went to Amazon and I saw there is no one who actually sells it in a premium, wooden box. And with many flavors. I talked with [my company’s] CEO about it, what’s missing here.
Bark & Barware’s Smoker Kit
We came up with a wooden box. It came from my passion to give something that looks good.
For almost a year, we went back and forth with factories. The smoke. The flavor. Details with the box.
When we released it, we were very happy. We knew my criteria. If I can give it to my Dad, not being afraid he’s not going to like it. Then I know that other people are also going to enjoy it because I have high standards for giving a gift to someone that I love. That’s how we came up with the product and the product.
The second thing we are planning is to bring a mixologist, make it a more holistic experience.
Extend the journey with our customers, give them cocktails, give them recipes, give them ideas, The journey doesn’t end when the transaction happens for us. We want to continue to build trust and serve our customers.
Joe Winger: You have a very comprehensive website. Can you walk us through your Cocktail Smoker Kit? When we buy it what do we get?
Harel Levy: There are six different chip flavors, the culinary torch, the smoke lid. Ice tongs, whiskey stones. Unfortunately, we don’t include butane [gas for the torch] because shipping is very heavily regulated,
“In every smoker kit you get six different chip flavors, the culinary torch, the smoke lid. Ice tongs, whiskey stones.”
We have six flavors: cherry, oak, pear, maple, hickory and apple. Our plan is to listen to our customers and come up with new flavors based on what they ask for. It’s not a one-time product release. We’re going to offer refills, extensions, more.
Each taste is very delicate. The world of wine, flavor, alcohol is so wide and you can get very specific sometimes. When you do get specific, you get the best results, right?
Joe Winger: Has there been one or two major lessons you’ve learned?
Harel Levy: Initially we had more flavors. After we gave out samples and heard about which flavors were the favorite, we removed some.
Joe Winger: You mentioned flavor pairing. What’s your favorite cocktail pairing?
Harel Levy: It’s a tough question because taste is something that is extremely subjective.
We usually put it with scotch. That’s our personal preference. Our customers get very creative with their ideas. That’s why we initially started with those six flavors. But listening to customer feedback, it’s going to grow and change.
Joe Winger: Over a year of research and development, were there any unexpected surprises?
Harel Levy: A lot of people agreed with me on the wooden box. People started asking for smoke refills. They’re going through the smoke faster than I thought. When we launched, I was expecting this to be used for special occasions. But people are using it every week, all the time.
Joe Winger: In the past few weeks, I’ve been in Los Angeles, Brooklyn, New York, Philadelphia. All those places have bars where they’re serving smoked drinks. Now people want to have that experience at home.
Harel Levy: That’s going to make you the hero of the party. You’re the one who brings the cool stuff. I always like to do that.
We really advise [anyone trying this] to taste all of the flavors. Not just one or two. The spectrum of what flavors someone likes or doesn’t like is very wide. You’re probably going to really like 1-2 [of the flavors], and less like the others.
Those 1-2 that you really like, we’re going to offer you refills.
When I host friends [at my house], I drink scotch and it goes well with cherry.
But it’s like a game. You try a lot of things. You find out something that you’re really going to love.
“That’s going to make you the hero of the party. You’re the one who brings the cool stuff.”
Joe Winger: This first kit is a starter kit or a sampler kit. I get those six flavors and I get to decide, “Oh my gosh, I really like this one. Now I need a refill.”
Harel Levy: Exactly. It’s exciting me on a personal level because I’m curious […]. What’s going to make people upgrade a scotch that costs hundreds of dollars?
I can play with the flavor. That will upgrade an experience for the end customer cost hundreds of dollars. I did my part, right? And for them, they’re going to be over the moon. They’re going to be super happy. It’s just going to become one of their routine.
“What’s going to make people upgrade a scotch that costs hundreds of dollars?”
Joe Winger: There are smoking kits all over the place. Dozens of competitors on Amazon. Why should someone choose Bark and Barware?
Harel Levy:It’s the full experience that we offer. It starts with the package. Then the flavors. Most of our competitors offer four, we offer six. We tasted all of the competitors and our flavor is better. Otherwise I would not have released the product.
Our post-purchase [experience] the recipes. We’re working with a mixologist to just create a mini course to go with the kit, go with specific drinks. Customers are going to have access to all of it. How do I mix it? What should I mix it with?
Joe Winger: What does the future of the brand look like?
Harel Levy: We’re planning to release big packages [re-fills] of each flavor. Second thing is the mini courses. We really want to inspire because that’s fun.
The process of drinking with friends, the process of smoking. It’s a fun process. You sit on your balcony, with friends, you open a bottle of wine as well. That’s a fun process.
Our goal is to inspire. Someone [will realize they] like a specific cocktail. We will give them all of the information on how to make it, how to mix it, then we earn a customer for life.
Joe Winger: You mentioned picking a cocktail is like picking a favorite kid. It’s so hard to do. What is your favorite cocktail to use with your smoker?
Harel Levy: Yeah, so that’s a great question. I like the combination of the apple and scotch.
Joe Winger: Because you’re a foodie, are there any specific cocktail and food pairings that you really enjoy with any of your specific flavors?
Harel Levy: My favorite is having an apple flavored scotch with a ribeye. Someone I work with loves the hickory flavor. That’s the beauty of this world, every person has their unique taste.
Bark and Barware enters the cocktail market with their premium cocktail smoker, including 6 flavors.
Bark and Barware’s Harel Levy
Today, Bark and Barware’s Harel Levy joins us for a conversation about cocktails, creating your long-lasting drinking crew, picking the right flavors, the perfect pairings and more!
The below conversation has been edited for length and clarity. Find the full conversation at our YouTube channel.
Joe Winger: Can you tell us a little bit about your story? And what inspired you to create this cocktail smoker kit?
Harel Levy: I’ve been an entrepreneur for the last seven years. While there are no mistakes, I actually found [the cocktail smoker] by mistake. I was planning to buy something for my Dad. I usually won’t give something if it’s not 100%. So I’d rather not give a gift that I don’t really like. Because I really care about what the recipient is going to feel.
“I really love the idea of cocktail smoking kits. […] It’s another tool to have a great night.
I don’t want to give something cheap, because if you really love someone, you really want to make sure that everything is spot on, right?
Even on yourself, you will be more forgiven in terms of what you buy than someone else.
I really love the idea of cocktail smoking kits. It’s not that it’s only cool and it’s a great addition to having those nights with friends, with family. It’s another tool to have a great night.
I went to Amazon and I saw there is no one who actually sells it in a premium, wooden box. And with many flavors. I talked with [my company’s] CEO about it, what’s missing here.
Bark & Barware’s Smoker Kit
We came up with a wooden box. It came from my passion to give something that looks good.
For almost a year, we went back and forth with factories. The smoke. The flavor. Details with the box.
When we released it, we were very happy. We knew my criteria. If I can give it to my Dad, not being afraid he’s not going to like it. Then I know that other people are also going to enjoy it because I have high standards for giving a gift to someone that I love. That’s how we came up with the product and the product.
The second thing we are planning is to bring a mixologist, make it a more holistic experience.
Extend the journey with our customers, give them cocktails, give them recipes, give them ideas, The journey doesn’t end when the transaction happens for us. We want to continue to build trust and serve our customers.
Joe Winger: You have a very comprehensive website. Can you walk us through your Cocktail Smoker Kit? When we buy it what do we get?
Harel Levy: There are six different chip flavors, the culinary torch, the smoke lid. Ice tongs, whiskey stones. Unfortunately, we don’t include butane [gas for the torch] because shipping is very heavily regulated,
“In every smoker kit you get six different chip flavors, the culinary torch, the smoke lid. Ice tongs, whiskey stones.”
We have six flavors: cherry, oak, pear, maple, hickory and apple. Our plan is to listen to our customers and come up with new flavors based on what they ask for. It’s not a one-time product release. We’re going to offer refills, extensions, more.
Each taste is very delicate. The world of wine, flavor, alcohol is so wide and you can get very specific sometimes. When you do get specific, you get the best results, right?
Joe Winger: Has there been one or two major lessons you’ve learned?
Harel Levy: Initially we had more flavors. After we gave out samples and heard about which flavors were the favorite, we removed some.
Joe Winger: You mentioned flavor pairing. What’s your favorite cocktail pairing?
Harel Levy: It’s a tough question because taste is something that is extremely subjective.
We usually put it with scotch. That’s our personal preference. Our customers get very creative with their ideas. That’s why we initially started with those six flavors. But listening to customer feedback, it’s going to grow and change.
Joe Winger: Over a year of research and development, were there any unexpected surprises?
Harel Levy: A lot of people agreed with me on the wooden box. People started asking for smoke refills. They’re going through the smoke faster than I thought. When we launched, I was expecting this to be used for special occasions. But people are using it every week, all the time.
Joe Winger: In the past few weeks, I’ve been in Los Angeles, Brooklyn, New York, Philadelphia. All those places have bars where they’re serving smoked drinks. Now people want to have that experience at home.
Harel Levy: That’s going to make you the hero of the party. You’re the one who brings the cool stuff. I always like to do that.
We really advise [anyone trying this] to taste all of the flavors. Not just one or two. The spectrum of what flavors someone likes or doesn’t like is very wide. You’re probably going to really like 1-2 [of the flavors], and less like the others.
Those 1-2 that you really like, we’re going to offer you refills.
When I host friends [at my house], I drink scotch and it goes well with cherry.
But it’s like a game. You try a lot of things. You find out something that you’re really going to love.
“That’s going to make you the hero of the party. You’re the one who brings the cool stuff.”
Joe Winger: This first kit is a starter kit or a sampler kit. I get those six flavors and I get to decide, “Oh my gosh, I really like this one. Now I need a refill.”
Harel Levy: Exactly. It’s exciting me on a personal level because I’m curious […]. What’s going to make people upgrade a scotch that costs hundreds of dollars?
I can play with the flavor. That will upgrade an experience for the end customer cost hundreds of dollars. I did my part, right? And for them, they’re going to be over the moon. They’re going to be super happy. It’s just going to become one of their routine.
“What’s going to make people upgrade a scotch that costs hundreds of dollars?”
Joe Winger: There are smoking kits all over the place. Dozens of competitors on Amazon. Why should someone choose Bark and Barware?
Harel Levy:It’s the full experience that we offer. It starts with the package. Then the flavors. Most of our competitors offer four, we offer six. We tasted all of the competitors and our flavor is better. Otherwise I would not have released the product.
Our post-purchase [experience] the recipes. We’re working with a mixologist to just create a mini course to go with the kit, go with specific drinks. Customers are going to have access to all of it. How do I mix it? What should I mix it with?
Joe Winger: What does the future of the brand look like?
Harel Levy: We’re planning to release big packages [re-fills] of each flavor. Second thing is the mini courses. We really want to inspire because that’s fun.
The process of drinking with friends, the process of smoking. It’s a fun process. You sit on your balcony, with friends, you open a bottle of wine as well. That’s a fun process.
Our goal is to inspire. Someone [will realize they] like a specific cocktail. We will give them all of the information on how to make it, how to mix it, then we earn a customer for life.
Joe Winger: You mentioned picking a cocktail is like picking a favorite kid. It’s so hard to do. What is your favorite cocktail to use with your smoker?
Harel Levy: Yeah, so that’s a great question. I like the combination of the apple and scotch.
Joe Winger: Because you’re a foodie, are there any specific cocktail and food pairings that you really enjoy with any of your specific flavors?
Harel Levy: My favorite is having an apple flavored scotch with a ribeye. Someone I work with loves the hickory flavor. That’s the beauty of this world, every person has their unique taste.
Are bees involved? How do they actually make plant-based honey?
Traditionally bees have a massive role in producing honey. So, removing their support seems unrealistic, or does it? And sure, scientists can try to explain it. But can someone explain it in simple terms, in a way that a curious foodie could understand it?
Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.
Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.
Mellody Food’s Darko Mandich
Recently, I had a chance to talk with Darko.
From a science point of view, how are you creating plant-based honey products?
The process has to start with philosophy. When people think about science, engineering and process, what comes to their mind is what’s the science? What’s the engineering behind that? What’s the process of making something?
But I would argue that every process, every science starts with a philosophy in the first place. So for us, our philosophy was there’s honey made by the bees in the market, the real ones, that product quality-wise is amazing, but has negative baggage in terms of how it’s made. Next to that, there’s fake honey. There’s basically adulterated honey that’s made by people taking fraudulent activities and blending a little bit of real honey and a lot of rice syrup.
That’s done outside of the US by people trying not to get caught. The third group are vegan honey alternatives, made out of tapioca, dates, maple, pure sugar. These products are just not honey. Trying to impersonate honey, but it’s not honey. It’s a legit product. It’s in the market. People can buy it.
What was missing is the fourth group, which is the category that we pioneered.
Honey, the product that has the composition of real honey but that doesn’t have any rice syrups, nothing that doesn’t belong to honey. But, it’s not made by the bees and therefore by default is vegan and plant-based. So that was the category that we started, and we didn’t start it only for vegans. Obviously vegans are our early adopters. They love what we’re doing. I’m vegan myself. But I want this to be an inclusive company and brand, and therefore we launched this for everybody. For everybody who likes delicious and nutritious foods. By choosing this you’re basically voting for those little creatures to survive on this planet.
You asked me about the process.
You wanna make honey only from something that in nature that touches bees and honey, it’s very strict. Our team studied a lot of different honeys, the different anatomy of the bees, the science behind honey production. Bees land on a flower, they suck up nectar. And there’s a couple of things in a bee’s anatomy. We came up with this proprietary process where we interact with the plants, we take different parts of the plants.
What’s really exciting and cool is we can take the whole plant, break it into different ingredients, and take parts of the plant that maybe bees don’t have access to, like its roots. So we take different ingredients from different plants. We have more than 30 different plants in our product that we launched and we created this process that is basically mixing all those ingredients in a food facility in a regular culinary approach, and basically create a product that looks, tastes, and behaves like honey.
Is your honey currently available at Eleven Madison Home?
This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.
Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey
Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.
It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now
Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.
Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey
Tell us again what’s available, how to find it; and how to follow you and support you.
Yeah, follow us on Instagram and TikTok at MellodyFoods
In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.
Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.
And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.
We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.
Ordering Chinese food in Philly? Hungry Panda want to Help
Leveraging their industry-leading delivery services, the Hungry Panda app seamlessly connects food, people and culture.
Hungry Panda goes further with Chinese Food in Vegas
The ‘Golden Panda Award’ is a symbol of excellence in the global overseas Chinese food industry, setting the highest standard for culinary achievement.
It stands as the world’s exclusive international honor specifically dedicated to recognizing restaurant businesses in the food delivery sector. This prestigious award embodies commitment to promoting and celebrating outstanding achievements in the realm of international Chinese cuisine.
Kitty Liu from Hungry Panda
Joe Winger:
We are here today with Kitty Liu from HungryPanda.
Help me get to know HungryPanda.com
Kitty Liu:
Hungry Panda serves a niche market for Asian communities. We were established in 2017, founded in the UK when our CEO and the founding team were studying in Nottingham University.
The platform was born from a very simple, but compelling need experienced first hand, by the founders as international students, struggling to find authentic Chinese food in the UK.
From that outset, Hungry Panda started to really focus sharply on that particular niche market, tailoring our user experience with Chinese interfaces to overcome culture and language barriers.
That’s how our app got started. We are very lucky enough to be growing really fast within the past six years.
Now we expanded into 10 different countries, including: US, Canada, UK, France, Italy, Australia, New Zealand, Japan, Korea, and Singapore.
Joe Winger:
Different cultures, maybe different ways people use their phones, different apps.
What challenges has Hungry Panda faced as you enter the very competitive North America market?
Kitty Liu:
Local regulatory requirements that we need to meet. Every country, every region has different regulations, and especially with food delivery.
The U.S. is actually coming out with all the new regulations lately, therefore that’s one of the challenges as well.
Also intense competition from established local and global brands.
When we entered the North American market, Door Dash, Uber, the giants, had already occupied the mass market. In the Asian food delivery market, we also have competitors like, Chow Bus and others.
Obviously we were the new brand going to the market.
Therefore, that’s the main challenge that we faced. But, we were actually quite confident and, lucky enough because we have a very good team structure. All of our team members have experience opening markets in different countries.
So unlike Uber or DoorDash, when they are opening a new market, for example, North American market and Australian market is very different. People have different consumer behavior. But for us the good thing is, although we are in different countries, we are serving the same type of people, which is the overseas Asian customers, therefore the consumer behavior is rather similar.
Although we have the challenge, it’s easier for us to actually dive in and then adapt in a rapid rhythm.
HungryPanda
Joe Winger:
Is North America the toughest audience when it comes to regulations?
Kitty Liu:
With regulations, we’re talking more towards the drivers, how do we protect them?
Obviously there are minimum standards. Because what we call the “gig economy” is still considered a new industry, no matter what part of the world.
North America, Australia, the UK, all the countries are coming out with new regulations to actually protect this particular industry.
We are all at the same stage, growing from a new industry to a more mature industry.
Joe Winger:
Your company released a food trends report from 2023. What’s the biggest takeaway?
When you talk about Chinese food in North America or the UK, the first thing you think of is actually Cantonese food because [it] arrived first.
Now we can see all the hot Sichuan hot pots and malatang, all these are more modern and, trendy or more northern cuisine start to really get in the picture. popularity.
This is something that’s blowing our mind as well.
It’s a strong signal to the food industry to really focus on the authenticity, offering high quality ingredients. This is something I think is actually quite interesting.
Joe Winger:
Talking about trends, anything was surprising?
Kitty Liu:
The most popular category is definitely Boba tea. Now, as.
As we can see the hot pot, stuff actually, coming on top of, all this fried chicken, bubble tea and stuff. That suggests our local consumers start to really adapt into a more authentic flavor Chinese food instead of people always ordering honey chicken, spring side pork.
They learn to really understand, oh, that’s you know, Chinese people eat in China, they really start to learn and understand and admire about the spice actually in the food.
This is something actually I find quite interesting.
Joe Winger:
That’s really a big change.
Based on your 2023 report, any predictions for 2024?
Kitty Liu:
The rise in the family demands, so AOV ( average order value) keeps growing. Food delivery is not growing accommodating only for one person, two person, but it’s starting to expand, for more towards a family’s demands.
We can anticipate the age group that actually accepting or keep using the food delivery services actually start to grow and expand as well.
Also predicting new services for delivery companies. We can actually see the trend that many people start to order.
Pick up orders from the app and you can go straight to the restaurant to pick it up without waiting. It’s helps you jump the queue.
When you order a pickup it’s actually cheaper than ordering at the shop itself.
Therefore, this is actually one of the trends that we can see. It’s actually start to grow.
Joe Winger:
How do your users want the experience to go for them?
Kitty Liu:
During the pandemic, everything had to be contactless. Therefore the pickup feature was actually created during that period and blossomed afterwards.
Joe Winger:
Now you just mentioned the pandemic. Your company learned a lot from that experience, like how much packaging matters.
Can you talk a little bit more about what you learned about packaging?
Kitty Liu:
First thing we need to discuss is the difference between Asian food and Western food.
When it comes to Chinese food, generally it’s very heavy on sauces. Therefore, restaurants have to elevate the packaging standards to ensure the food quality can remain consistent.
When you order Chinese food, you expect it to still be hot, to have the best of flavor. Iit often [comes] with soup and if the packaging is not good, it actually leaks.
That has always been a challenge that Asian food delivery faces.
China created a new trendwith laminate packaging to make sure all the packaging is sealed and kept warm. That helped the whole industry globally to maintain higher standards.
Joe Winger:
There’s nothing worse than when you get the package to your house and it’s broken, ripped, it’s spilled.
The superior packaging isn’t about looking pretty necessarily. It’s about keeping your food secure.
Kitty Liu:
That’s right. Another thing we have to consider is [being] environmental friendly.
The Chinese food industry has been blamed for using too much plastic to begin with. Therefore, the new packaging uses aluminum.
Sorry, this part, you probably need to edit, The metal
Joe Winger:
So your Hungry Panda app itself has a lot of features. Can you let’s talk through some of the most popular features?
Kitty Liu:
Comparing with other apps, one thing we find quite convenient is that on the front page we have a very full restaurant list with tabs: by distance, by popularity, by discounts, by reviews, by delivery times. So it’s very easy for you to access.
Other apps have the categories but limited restaurants.
Joe Winger:
What’s the best way for an Asian restaurant to make the most of this opportunity of this new food trend?
Kitty Liu:
I think In the age of technology leveraging online platforms for visibility, working with a food delivery platform is definitely one of the ways to help them really engage with consumers.
When we talk about foodies, they are young, they’re always on social media. They’re always online. Therefore, promoting yourself in front of them is very important.
We use our channels to really promote different restaurants to help them to expand their reach within their comfort zone.
Joe Winger:
What’s your favorite food? What would you order on your app?
Kitty Liu:
My favorite food is [the same as] the trend report. Sichuan malatang.
So that shows the report’s authenticity. The audience like the food like a real Chinese person.
The reason why I like the malatang is because not only is it delicious, but it’s actually quite healthy as well.
It’s a hot spicy soup, but you put in fresh vegetables, fresh meat, it’s like you’re cooking your own hot pot
And it’s a very balanced and nutritious meal. Flavorful when you put all these different ingredients into one pot of soup. Brings you more flavors and it’s very fast [to make].
Joe Winger:
What is Hungry Panda’s user coverage look like?
Kitty Liu:
We have about 30 cities covered in the U. S. Obviously, New York, L.A., all major cities itself. I would be more than happy to provide you with the full on city list. We’re in Canada as well and just over 80 cities all around the globe.
Joe Winger:
For the audience who’s watching and listening right now, what’s the best next step? How can they enjoy this app?
Kitty Liu:
If they haven’t downloaded it yet,give it a try.
For new users, we actually have new user vouchers available for them to have a few free deliveries.
You can order to deliver, you can order to pick up it’s very convenient to use, very simple. Obviously we have a much wider supply for Asian food.
Therefore, if you are a Asian food lover, you should have Hungry Panda on your phone.
