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Philly BBQ Holiday: Secret to Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.

Secret to BBQing a Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.

Want juicier chicken? Yes.  More flavor?  Yes.  Get it all setup in seconds?  Yes.  Two guys who love good food decided to tackle the problem.

Luckily, a Chef and a Builder were on the team.  And luckily the team has business smarts, creativity and can-do spirit.  Lastly, the team got global attention by winning their way onto hit TV show Shark Tank where Kevin O’Leary got excited by the flavors, the team and their product.

Today Turbo Trusser partners Brian Halasinski and Kirk Hyust stopped by for a conversation about delicious food, creating a great team and the secret to cooking.

The below conversation was edited for length and clarity.  Find the full conversation on our YouTube channel.

 

Can you guys share a memory about how being in the backyard with your family and friends inspired you to create the Turbo Trusser?

Brian Halasinski: Kirk and I have been working together on inventions for the last eight years and oftentimes we’ll have an idea that’ll come up and we’ll text each other and we’ll write it down in a notebook and then we’ll come and visit it later.

It just happened that I was getting ready to make chicken for my family and I was going to do a rotisserie chicken and I was trying to figure out how to tie this bird up with traditional strings. So I got my iPad and I’m watching a video.

I have to pause the video. My hands are covered in chicken juice. And after it was all done, it wasn’t done well. 

I texted Kirk because he’s a trained chef from the culinary Institute. There’s gotta be a better way. We started working on the Turbo Trusser from there. 

After your success on Shark Tank, Turbo Trusser has become a global hit. How have your backgrounds inspired where you are today?

 

Kirk Hyust: I’ve been a building contractor for 25 years.  Before that I was a chef. I got burnt out [being a Chef] and then I started building things and that’s how Brian and I met. I renovated his house for him. 

I was in the middle of inventing a wrench and Brian saw it [and said], ‘I want to start inventing too. You want to be inventing partners.’

We still haven’t quit our day jobs. We work seven days a week. Luckily working for us a lot of the time is cooking. Which is good.

 

You mentioned you are a trained chef. Tell us about your chef side. 

 

Kirk Hyust: I went to the Culinary Institute of America in Hyde Park, New York. Classical French cuisine. We’re from Ohio, so I like meat and potatoes and hearty casseroles. 

Do you have a favorite dish?

Kirk Hyust: Fettuccine Alfredo and Turbo Trusser chicken.

Brian, can we touch on your background and how how you ended up with TurboTruster?

 

Brian Halasinski: I have been in the pharmaceutical sales industry for the last 20 years.   I have a fairly flexible schedule to where I’m on the road and can be on the phone and be multitasking quite a bit when I’m working. 

I’ve had that entrepreneurial spirit in a way. Then when I met Kirk, he had invented this wrench and he was working on my house and he was there for it was a pretty decent sized project.

So over time we became friends. I became interested in the whole process of inventing. 

And then with that, you could actually take your invention and license it to somebody, basically renting out your idea and collecting a royalty. Kirk and I always thought that would be great.

We did a couple of products and we licensed them. Didn’t end up working out […].  We learned a little bit about the failures. And then ultimately that day I texted Kirk and said, listen, we got to come up with a better way to trust a chicken or Turkey. And we looked out there and there was nothing available other than butcher’s twine, which has been the way it’s been done for a hundred years.

 

 

A huge majority of people cook chicken and turkeys the wrong way. That’s my assumption. 

 

When we compare your final chicken to a poorly done chicken what’s the difference? 

 

Kirk Hyust: Trusting actually is a technique that brings all the meat together. If you don’t trust a bird, you’re actually cooking five pieces of meat separately. You got two wings, you got two legs and thighs and a breast. What you do, when you truss a bird, you actually bring all the pieces together and it cooks as one piece of meat, so it’s cooked more evenly and it’s juicier.

If you don’t cook it, if you don’t tie it up, if you just throw it in the oven or on the grill, what happens is all the meat cooks separately.  The breast is gonna be done before the legs. The wings probably are going to dry out and they’re going to be inedible. Because when you use the Turbo Trusser the wings are great.

It makes one ball of meat essentially and cooks it as one piece of meat instead of five. 

Is it the ego of the grill master? Or how do we help people realize they can have a better bird?

Kirk Hyust: That’s a really good question because we get that a lot. People have never even heard the term truss. To truss a bird. 

Your bird’s gonna be a lot better, but it’s gonna take you about five minutes to do it when it takes 20 seconds to use our product. Especially a Thanksgiving Turkey because that will dry out a lot faster than a chicken.

Brian Halasinski: With the Turbo Trusser, the way it’s designed it’s going to hold the stuffing in place too. So the stuffing’s not going to dry out the way it closes the cavity.

If you’re going to do a rotisserie, you absolutely have to tie that bird up or your legs and wings are going to be just flopping around the whole time. 

Can we talk a little bit about the process going from zero to where we are today?

Brian Halasinski: It was when we came up with the concept.

First, we started making prototypes. We made them out of cardboard. Then we made them out of wood. Kirk’s got all these tools so we could easily cut things. Then through trial and error with prototypes that we could make cheaply, we ended up with a very similar design to what we have today.

Then from there, we found a local fabricating shop that was able to laser cut out some samples for us so we could actually cook with them. We did all these things, refining the process and refining the product down to where we wanted to make it. Then we had to make a decision: make this here in the U.S. or go overseas.

Kirk and I made a decision based on our beliefs and our values that we wanted to make it here in the U.S. Being in Ohio, we were close to Cleveland, Ohio. This was the rust belt. There’s still a lot of manufacturing here. 

So within one hour of our headquarters, we were able to source everything we needed to mass produce and launch this product to the world from Canton, Ohio.

Kirk Hyust: We had six prototypes by the time we got to our seventh one. That was the one that we stuck with. We just kept refining the prototypes until we landed on the seventh one, which is that what in the stores or online.

Can you tell us a little bit about from prototype one to seven?  How did we get there?

Kirk Hyust: When you’re doing a prototype, obviously you have to solve a problem.  When you build a product, it has to work correctly or you’re going to get bad reviews. 

But we started out with a couple different designs.  We bought a chicken and a turkey; and we put this contour gauge on the leg, so that made the dips that you see now where the legs go into. Then we were in my shop, cutting it out and it looked like [bird] wings so we ended up putting the heads on it because it already had wings that the legs sat into the cradle.

It’s a lot of detail.

Kirk Hyust: Yes, exactly. We just got our patent […] issued for the very first time.  Even if it’s a piece of stamp metal and 2 wires. How intricate it really is.

Kirk, between your chef skills and your contractor skills. A perfect combination of bringing those two skill sets together. 

Kirk Hyust: It is. We have sales and numbers and Brian’s also creative.  […]The technical stuff, the websites, we develop everything together, but we have our strengths, he has a master’s degree in business.  So he’s trained really well for that.

 So it’s lie our strengths and weaknesses definitely fit together with each other.

Can we just talk through in the most simple, basic steps, how to use the Turbo Trusser?

 

Kirk Hyust: It’s really very simple. I usually buy a five pound bird. [With] smaller birds, it still works. It goes up to a 10 pound chicken. 

Then you take the plastic off, pull the packet of giblets and everything out of the inside.  Rinse it off. Pat it dry with a paper towel and if you have time, put it in the refrigerator and let the skin dry out. Put the Turbo Trusser on it, hook the legs in, hook the wings.  

Use duck fat or some kind of a binder to put your spices on it.  Salt and pepper, your favorite rub, something spicy, something sweet. Coat it with some kind of oil, or ghee or olive oil.

Put it in the oven at 375 for an hour and a half until it hits 165 degrees. That’s pretty much in a nutshell how easy it is.

Brian Halasinski: The Turbo Trusser is just three pieces. You got the main piece.  Then you have two hooks.  The hooks are going to go through the holes on the body of the chicken. You’re going to put the sharp end through the hole. It’s going to lock into place with the other end. 

So it’s simply, put the two hooks into the Turbo Trusser body.  You hook them onto the wings. The legs go into the cradle and in 20 seconds, you’re done. 

 

How do we get that strong-willed Backyard Grillmaster to give the Turbo Trusser a try?

 

Brian Halasinski: Just telling them to keep it simple and go back to what people have been doing for 100 years. And that’s using string to tie it up. Only we came up with a simpler solution. So it’s what everybody’s been people don’t do it because they’re intimidated, but now they don’t have to be. The turbo truss are so easy to use.

Anybody can use it. Even if you have dexterity problems, you’re never going to figure out how to, you’re not going to be able to tie up a bird if you have problems with your fingers, right? older people, maybe they have arthritis and it’s hard for them to tie a knot. Now with the turbo trusser, you can do that without fear and you can, it’s simple and effective.

As we wrap up, tell me about the Shark Tank experience.

Kirk Hyust: It was crazy.

Brian Halasinski: I’ll give you a high level view. We launched our product on November 1st of 2021.

Right away we went online and we applied for Shark Tank. It was 100% online.  Before COVID they would do open casting calls like Like American Idol.  

About 50, 000 people apply.  They narrow that down to about 125 people that tape [a TV segment], and maybe 100 or so will end up airing on television for the season that you’re in. 

So we apply, we have no sales, we don’t hear a word from them for a couple months. So we launched the product. We did pretty well. We sold like $50,000 worth of Turbo Trussers in the first two months of being in business with nobody ever heard of us.

We went back and we re-applied again, we got some sales numbers. Eventually they called. I Six months after we initially applied, they called us.

You basically work down through the process every week. They’re giving you something new to turn in, to make a video. 

Our first video, we came up with the idea to wear the chicken and turkey costumes. We said we wanted to stand out. We know that Shark Tank is television.  If it’s not good TV, people aren’t going to watch it. They loved it.

We made it all the way down through. We went all the way out to California and taped [our episode]. We ended up getting a deal with Kevin O’Leary, which was incredible.

Kirk Hyust: Brian’s a salesman. I’m not used to that. So when I was on Shark Tank, I messed my lines up.  I went blank for a couple seconds. I missed my cue to go over to my spot and I was really flustered, but I recovered, but man, that was the worst part.

Tell us the website, social media, where to find you, where to browse your products, where to learn more about you.

Brian Halasinski: The first thing for our product is TurboTrusser.com

You can make your decision if you want to buy from our website, or you can go to Amazon Prime across the country. 

You can find us on all the regular social media at Turbo Trusser on Facebook, Instagram, TikToK

You can find me, Brian Halasinski on LinkedIn, connect with us and be happy to chat or answer any questions with anybody.

Kirk Hyust: I’m on LinkedIn as well.  

You can reach out if you have any questions. I write a lot of the PPAs (provisional patent applications) and stuff. So any kind of questions, how to cook a good bird we’re accessible. We want to help we want to help anybody out there that we can, because we’ve had a lot of people help us along the way.

 

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Is This the Dominican Ozama Rum Philly Didn’t Know It Needed? Big Papi Thinks So.

Is This the Dominican Ozama Rum Philly Didn’t Know It Needed? Big Papi Thinks So.

In a region that prides itself on loyalty, grit, and a good pour, Hall-of-Fame baseball legend David Ortiz—yes, “Big Papi” himself—is making a bold new play far from Fenway Park. But this time, it’s not with a bat. It’s with a bottle.

Ortiz has just launched Ozama Rum, a 100% Dominican-made, ultra-premium spirit that’s already raising eyebrows (and glasses) from Swarthmore to Chesterbrook. And while Philadelphia is famously a whiskey-and-beer town at heart, this rum is built to challenge your expectations—and maybe even your liquor shelf.

David Ortiz Dominican Ozama Rum

“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz says. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”

From Santo Domingo to the Schuylkill: Ozama Rum Arrives

Named after the Ozama River in Ortiz’s hometown of Santo Domingo, Ozama Rum is a full-circle project for the former MLB star. Every drop is born, aged, and bottled in the Dominican Republic—from fresh-pressed sugarcane to oak barrel aging (for a minimum of one year), with no shortcuts or outsourcing. It proudly carries the Ron Dominicano denominación de origen, certifying it as a true product of the island.

This isn’t the kind of celebrity-branded spirit you buy once and forget. It’s built for drinkers who care about craftsmanship, story, and serious flavor.

Ozama launches with three distinct expressions, each one capturing a different note in the Dominican rum legacy:

  • Ozama Blanco: Bright and crisp with citrus and a whisper of white pepper. Ideal for daiquiris, mojitos, or sipping neat in your backyard in Penn Wynne.

  • Ozama Añejo: A rich, copper-toned rum with hints of chocolate, toffee, and warm spice. Smooth enough to replace your bourbon in an Old Fashioned.

  • Ozama Gran Añejo: Silky and deep with notes of dates, raisins, honey, and fine wood. The kind of pour that deserves your best glass and a quiet evening.

With prices between $25 and $40 for a 700ml bottle, Ozama is positioned as an accessible indulgence—whether you’re picking it up from a premium bottle shop in Center City or mixing cocktails at a family cookout in Chesterbrook.

Rum’s Renaissance—and Philly’s Perfect Timing

According to Global View Research, the global rum market hit $11.77 billion in 2022 and is projected to grow by over 5.6% annually through 2030. Craft rum, in particular, is rising as consumers turn to artisanal, culturally rooted spirits. That’s good news for Philly, where diverse culinary traditions meet a growing appetite for unique, quality liquor—especially from Black- and Latinx-owned brands.

Ozama Rum fits the moment. And Ortiz isn’t just a face on the label. He worked closely with Dominican distillers and Abbott Wolfe, CEO of Drink2Success, to ensure the product had integrity, vision, and real impact.

“From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” Wolfe said.

A Spirit That Gives Back

Beyond its refined flavor, Ozama carries a mission. Two percent of its profits will be directed to cleanup efforts around the Ozama River and to community-building projects in the Dominican Republic. It’s the kind of built-in social impact that resonates with Philly’s values-driven drinkers—especially younger generations.

Where to Try Ozama Rum in Philadelphia

Ozama is available now at drinkozama.com and is beginning to roll out in select stores and venues in the Northeast—including Pennsylvania. While you may not see it on every bar in Old City just yet, insiders say local mixologists are already experimenting with it behind the scenes.

Expect to see Ozama popping up at Latin-inspired restaurants in South Philly, rooftop lounges in Rittenhouse, and maybe even your next tailgate in FDR Park.

Final Thoughts: Philly’s Rum Moment Starts Here

Ozama Rum isn’t trying to be flashy. It’s not a gimmick. It’s a high-quality, hand-crafted, heritage-driven spirit with a story as deep as its flavor—and Big Papi’s passion is in every bottle.

“They say that perfection doesn’t exist,” Ortiz says. “But you can get close to it.”

In Philly, where we respect heart, hustle, and something with real roots? That might be close enough.


Would you like to add a sidebar with cocktail recipes or recommendations for where Ozama might pair best with Philly cuisine?

WWE and Seagram Escape Spiked Just Tag Teamed on a Boozy Banger—and Philly’s First in Line to Crack It Open

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Wrestling and beer. If there’s a better pairing for the City of Brotherly Love, we haven’t found it yet.

In a move that’s got South Philly popping and the Northeast buzzing, WWE has officially entered the beverage ring with its first-ever ready-to-drink alcoholic product, and they’re doing it with flavor-forward heavyweight Seagram’s Escapes Spiked. The two icons just dropped a multi-year partnership, and the new WWE-branded drinks are already hitting shelves all over Philly.

Whether you’re grabbing a cold one for a backyard wrestling watch party in Fishtown, tailgating before a WWE Live event at the Wells Fargo Center, or just stocking the fridge at your neighborhood deli, the new Seagram’s Escapes Spiked WWE Series is made to hit like a chair shot—and go down smoother than a Stone Cold stunner.

Philly’s Wrestling Legacy Meets Its New Favorite Drink

Let’s not forget—Philadelphia is wrestling royalty. This city gave us ECW. We’ve packed the Spectrum, sold out the Wells Fargo Center, and brought serious heat to WWE, AEW, and every indie fed that’s dared to step between the ropes. So it’s only fitting that Philly gets to be one of the first cities to crack open WWE’s newest creation.

Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO Group Holdings, WWE’s parent company. “Philly fans bring unmatched passion—and we wanted to bring this launch to cities that know how to show up.”

Show up? This is Philly. We throw snowballs at Santa. We boo our own draft picks. And we’ve been showing up loud for wrestling for decades.

The Flavor Card: A Main Event Lineup

Seagram’s Escapes Spiked WWE Series debuts with three bold, bodyslam-worthy flavors that were clearly designed with Philly’s taste buds in mind. This isn’t your average backyard seltzer. These are full-flavored malt beverages, and they’re coming in hot:

  • Rumble Punch™ – A remix of the classic Jamaican Me Happy, this flavor brings strawberry, watermelon, lemon, and guava together in one tropical haymaker. It’s the kind of drink you’d sip while screaming “E-C-Dub!” in a backyard kiddie pool in Kensington.

  • Pineapple Powerhouse™ – With juicy pineapple, cherry, and lime, this flavor feels like the afterparty to a surprise cash-in—sweet, citrusy, and absolutely electric. Perfect for rooftop parties in Northern Liberties or tailgates at the Linc.

  • Slammin’ Blueberry™ – A tag-team blend of blueberry and lemon that hits crisp and clean, made for easy drinking during a hot August night watching SummerSlam.

Each flavor is 8% ABV, unapologetically bold, and available now in Philly-area retailers, from Center City liquor shops to corner delis in South Philly.

Superstars, Stores, and Citywide Showdowns

This isn’t just about cans on shelves. As part of the partnership, Seagram’s Spiked is now an Official Partner of WWE, meaning you’ll see the brand front and center during Premium Live Events like Money in the Bank® (June 7), SummerSlam®, and Survivor Series®.

Expect enhanced match sponsorships, custom digital content featuring your favorite WWE Superstars, and yes—in-person appearances from Superstars right here in Philly.

Imagine bumping into a former champ at your local Acme or grabbing a selfie with a WWE Superstar at your favorite beer distributor in the Northeast. It’s all on the table.

“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience—and Philly’s local fans who bring energy like nowhere else,” said Jaime Polisoto, brand director of Seagram’s Escapes. “Our sales team is thrilled to bring the excitement of WWE into Philadelphia’s stores and create unforgettable fan experiences.”

It’s Not Just a Drink. It’s a Pop.

Philly doesn’t do subtle. We do flavor. We do passion. And we do loyalty. That’s why this partnership works—it’s for fans who know every chant, who still talk about the time The Rock came through South Street, and who treat every PLE like it’s WrestleMania at the Vet.

So whether you’re cracking open a can after a shift in Brewerytown, posting up with friends in Fairmount, or pregaming in your Rhawnhurst backyard with your Bluetooth speaker on full blast, the WWE x Seagram’s Spiked Series is your new go-to.

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Taraji P. Henson’s Seven Daughters Moscato Sets Sail with Princess Cruises — and Philly’s Invited to the Party

Taraji P. Henson’s Seven Daughters Moscato Sets Sail with Princess Cruises — and Philly’s Invited to the Party

Taraji P. Henson is serving up more than fierce roles and red-carpet moments—now she’s pouring the perfect glass of Moscato, and she wants Philly to come sip it at sea.

That’s right, the award-winning actress, entrepreneur, and all-around queen just teamed up with Princess Cruises to bring her Seven Daughters Moscato to their Love Lines Premium Liquors Collection. And while she may be Hollywood royalty, Taraji’s wine is all heart—sweet, vibrant, and a whole lot of fun. Sound familiar, Philly?

“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”

Let’s be real—after dodging potholes on Broad Street, waiting too long for your Wawa order, and sitting through another frustrating season of Philly sports (we still love you, Birds), you deserve a drink. And not just any drink—a crisp, lightly sweet Moscato with notes of tropical fruit and honeysuckle, made to help you unwind like you actually took a vacation day.

Princess Cruises knows a good thing when they taste it. “Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, VP of Food and Beverage. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”

Translation? This wine’s got the same attitude as a Philly native in line at Reading Terminal: real, bold, and a little bit sweet when it counts.

And don’t worry, Taraji isn’t rolling solo in this celebrity liquor squad. Her Seven Daughters joins a star-studded bar cart featuring Jason Momoa (yes, Aquaman) and Blaine Halvorson’s Meili Vodka, Camila and Matthew McConaughey’s Pantalones Organic Tequila, Blake Lively’s Betty Booze and Buzz, Liev Schreiber’s Sláinte Irish Whiskey, Jason Aldean’s Melarosa wines, Romero Britto’s Love Prosecco, and Kylie Minogue’s No Alcohol Sparkling Rosé.

Still, let’s keep it 100—none of them bring the same heat as Taraji. She’s got grit, glamour, and a wine that says, “let’s dance on the deck and then eat something greasy at midnight.”

And Philly folks? You don’t have to fly across the country to get in on the action. Princess Cruises offers sailings from nearby ports like Brooklyn and Baltimore, so you can trade I-95 traffic for ocean views real quick. Book a weekend cruise and suddenly, you’re sipping Seven Daughters while someone else does the cooking. Imagine that.

So whether you’re a Center City cocktail snob, a Fishtown foodie, or just someone who appreciates a damn good glass of wine, Taraji’s got you. This isn’t just a celebrity brand slapped on a bottle. It’s a whole vibe. A celebration. And a reminder that every Philly girl (and guy) deserves to be treated like royalty—preferably with a Moscato in hand, looking out over the ocean.

Catch you on the ship. And don’t forget to raise a glass to Taraji when you do.

For more on the Love Lines Premium Liquors Collection, head to www.princess.com.

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