Philly is Falling in Love: Dating Expert Andrea McGinty makes it easy with 33000Dates.com
We’re with Andrea McGinty, dating expert from 33000Dates.com
Dating Expert Andrea McGinty makes it easy with 33000Dates.com
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
So often we talk about food and wine and it’s usually for dates, romantic nights out, date night, anniversaries, vacations.
Dating Expert Andrea McGinty makes it easy with 33000Dates.com
Today we’re going to get to the source of what those date’s are actually about. So with us is a dating expert, Andrea McGinty from 33000dates.com.
Joe Winger:
So just to start things off, what inspired you to become a dating coach?
Andrea McGinty:
You mean what inspired an accounting / finance major to become a dating coach?
I started this when I was in my 20s. So this is the 1990s.
There’s no Google yet. There’s no online dating. It’s going to happen in the late 90s, but it hasn’t happened yet. At that point I was living in Chicago and I was getting married and five weeks before the wedding, he called it off and it was like – boom!
What do you do? First I cried, of course…
Anyway my friends started fixing me up on dates, still in your 20s and you know how those dates go,
They know someone that’s single, so they think you should like them, blah, blah, blah…
After some of those dates I was really thinking about it and I thought, it’d be great if there was a place you could go, like an executive recruiter for your professional life.
The same thing for your personal life.
And of course, there was nothing like that at the time. Even in high school and in college I fixed up two of my suitemates. They’re still with their husbands that I fixed them up with.
I was already good at this and I thought I could start this.
Anyway, fast forward.
I started a company in Chicago called It’s Just Lunch. Where people meet for lunch. We do all the work.
Fast forward, 15 years later, it’s still the same.
[At my first dating company, It’s Just Lunch] we had 110 locations globally and then I sold. Timing was perfect because online dating was coming out of its infancy and it was a mess it at first, just the scammers, the crazies, the horrible stories,
I thought, “Oh, wow, there’s a need. People have no idea what to do online and how to date.”
Dating Expert Andrea McGinty makes it easy with 33000Dates.com
Joe Winger:
Is there one big lesson to learn how to be more successful with dating in today’s world?
Andrea McGinty:
I think there’s a couple, there’s probably two lessons to learn.
#1 is you need to understand how to navigate online dating because there’s over 1400 sites out there.
#2 you’ve got to be really careful that you don’t give up too quickly.
Most people give up in the first 2-3 weeks because they go online, see a bunch of people, they probably went on the wrong site by the way too, like not the right site for them at all. Then they see these people who like them and they’re like, “Oh my gosh, this is online dating, forget it, I’m done, gone.”
And it goes back to they didn’t do it right, they had no idea what they were doing.
Joe Winger:
Can you bring some clarity to that and help somebody understand what are the first few steps are and how to do them correctly?
Andrea McGinty:
Absolutely. With online dating you need…
#1 you need to be really careful that you’re choosing the right site.
When we’re talking about 1,400 sites out there, I tend to work with the top 25 sites. When I’m working with a client I start initially with a zoom call with a client and get to know them what they’re looking for.
I work primarily with the 40 – something 50- something, through the 60s age group. Second time around, second acts in life type of thing.
Back to the right site…
When I’m choosing a site for a client after the zoom call, I’m thinking about. “Okay, what sites do I think they belong at?” And it’s very different if you’re in Los Angeles versus Houston versus Washington versus New York City or Orlando, Florida.
[The sites are] so different, how the sites function and the type of people that are even on the site.
I’m strategic too. I use three different large companies for research. I use Gallup, Pew and Statista. I pay to get research on a monthly basis and it really tells me the percentage of men to women on a site.
Some sites that are 80% men. Some sites are 80% women
You might be having an awful time on a site because you’re a woman and you’re at a site that’s 80% women. You’re in the wrong place.
So I do the homework with the research. Geographically where you live, level of education, income. Is that site’s membership increasing, decreasing?
#2 Your pictures.
Oh my gosh. I’m like a crazy person with photos because you have to have really great photos. I don’t mean LinkedIn photos, I don’t mean glamour shots, and not selfies.
The candids are nice because it’ll show you and your friends. Out playing pickleball, out playing tennis, out having drinks with your girlfriends. The professional shots. Depending on where you live, you’re just gonna get some great shots up against a graffiti wall in Brooklyn or a nice shot by the beach that are just a little more.
You want a couple full body shots.
You want the photos to be current, within the last year. Just like you don’t want to be surprised when you show up on the date and there she is. She has a few more wrinkles and a few more pounds than what I saw online.
It’s like you’re not being truthful about the whole thing.
Online dating is a visual medium. You’ve got to be presenting yourself. My LA and Orange County market, Dallas market, they get that. But there’s other parts of the country. I’m like no, we are not putting that picture of you online. There is absolutely no way.
#3 Your profile
Once they look at your photos online, if they like what they’re seeing, they’re going to read about you. It can’t be the same old stuff. Like I like to walk on the beach and I look as good in a tux as I do…. it puts me to sleep.
So a short, sweet, interesting, quirky profile sells.
A lot of times it’s hard to write about yourself. That’s why it’s nice to have somebody like me, write about you.
[Summarizing] You’re on the right site. The right photos. Your profile. Now it’s looking through high potential dates for you….
#4 Looking for High Potential Dates
Putting in algorithms, putting in search filters. That’s something I teach people how to do because otherwise it’s like you’re looking for a needle in a haystack and you want it like a needle in a little Easter basket.
Once we throw those filters and algorithms on, it gets rid of 80% of the people. Now we’re down to some of these people that look like high potential people for you.
#5 Send messages
We found 10 “someone” ‘s and now we send messages.
We don’t send them a weak heart or any of that kind of junk because men get so irritated. Because half my clients are men, they get so irritated with this.
Why are these women sending likes and hearts and no message?
That’s my constant battle with women.
Hey, you’re in your 40s, you’re not 90 when women had to wait to be pursued. We’re not living in our grandparents era, right? We’re equals. We can reach out to the men too.
The men totally appreciate when a woman sends a well crafted, interesting, short three sentence message.
The messaging is super important because you don’t want the: “Hi, how are you?” – or this is horrible. “Hi, you’re so good looking.” “Hi, you’re so beautiful.”
It was like, copy paste, they threw that out to the world, they sent that to everybody.
So now you’ve sent a message, hopefully he / she messages back.
#6 Schedule a date
The next thing is let’s get that date scheduled. This can all be done with just a couple texts on both people’s part:
“Okay, yeah, I’m totally interested. How’s Friday, at 5:30p at Bistro 110. Let’s meet for a glass of wine?
Because chemistry only takes place in real life.
Joe Winger:
In reality, do most dates get set up that quickly? It seems like there’s more delays and game-playing?
Andrea McGinty:
From the time you first send a message to someone, if the date has not been scheduled within five days of that initial text. There’s a 90% chance the date will never occur.
I’ll say to my client, “We’re going to go right for it right now.”
Write a couple of cute lines that are just for that person and then be like:
“You know what? I don’t really need to text you anymore or talk to you anymore because I’m ready to meet you. I’m super interested. How’s Friday night…?”
Sometimes you’ll get back a reply, what’s the rush?
I think to myself, what isn’t the rush here?
What do you want to talk about? Can’t you just get dressed?
We both live in Beverly Hills for goodness sakes. How long would it take us to get together and meet, right? We’re both in New York City. C’mon. Let’s do this in person.
If you’re getting those people that are drawing out the process, you either just cut bait. Just block them, goodbye, gone.
Or you say, you know what, if you don’t reply, you’re going to end up on my waiting list.
And you do it with a little humor, add an “LOL”
That can work too, where people crack up and they’re like, yes, I would love to meet you Saturday. Let’s grab lunch.
Joe Winger:
In today’s world of different levels of politically correct, cancel culture, different levels of sensitivity, regardless of whether you’re in a very conservative culture, progressive culture, etc.
How do we deal with any level of uncomfort when it comes to online dating?
Andrea McGinty:
First of all, you’re not in the workplace dating right now. Cause that’s where a lot of that happens, right?
This is where I say “Women, you’ve got a big advantage right now because you can feel very comfortable and free reaching out to men and get over that whole thing”.
Women wait to be pursued. There was this book that came out in the 90s: “The Rules.”
Wait to be pursued by the man and then don’t respond to him for three days. What the heck is that about?
No. Reach out to men.
Now for men, you’re not going to send stupid messages like, “Oh, you’re so gorgeous and sexy and blah, blah, blah”
Nobody wants that message.
You would find that offensive too.
As far as men reaching out to women, just do it in good taste.
Women are there to meet men. Creepy doesn’t happen very much online anymore. We’re out of that 2000 – 2010 era where more of that stuff happened.
There’s so many more hoops. Both parties jump through [hoops] on top notch dating sites now and dating apps now that verify that you are who you say you are and verify some information about you.
Joe Winger:
Most of the people watching this, they’re into food. That means fine dining. They’re into wine and cocktails and collecting wine.
What kind of a goal can they look for if they come to 33000Dates.com?
When they approach and connect with you, what should they be thinking about and preparing so they know how to best represent themselves in that first conversation with you?
Andrea McGinty:
Just be real with me and, people that are foodies and wine collectors, there’s a lot of us out there. There’s a lot of people out there that will find that very attractive.
There’s a lot of people that like to try different wine bars, they like to go up to Napa. Maybe that’s your third or fourth or eighth date,
Be real with what your interests are and… talking about food.
This goes back to when I’m writing your profile, when people just say, “Oh, I like Italian food.” I’m like no. Give me something here.
“I like carbonara with peppers and from Trattoria is amazing.”
It doesn’t have to be written in a snobby or snooty way, but it’s just like fun. Like you’re describing what you like to eat or your favorite foods or it could be talking about, you like this vintage of wine.
Be very specific with me because that’s how I can help you the most and be really upfront no, no PC woke stuff with me because this is your personal life.
Joe Winger
What are some realistic goals for your online dating experience?
Andrea McGinty:
We’ve got to make sure that we’re not listening to all the noise out there. We’re not listening to our negative friends about dating and friends and family can be two really negative forces because you get one of one of two things.
If it’s family, maybe a lot of them are married and they’re like, Oh, you’re good looking. You’re so awesome. You don’t need to do online dating. That is like for losers.
That is so not the story anymore.
You’ve got friends that are like, “Oh, I just tried Bumble. It was horrible”. “I did hinge. It was horrible.”
A lot of dating is going in with a good attitude. I’m not talking about rainbows and unicorns; and everything’s perfect or anything like that.
We spend a lot of our 20s and 30s becoming successful and working on our careers.
By the time we’re 40s, even 50s we’re there career-wise. So now, it’s time to focus on our love life.
That could be two very different pictures: it could be a second act because you’re divorced.
Or it could be you’ve been single and just all your efforts have been going into career and friends and travel and all this other stuff, good stuff you’ve got going on.
But you wake up one day and you’re like:
“Hey, I’m 45 and I’m single. What’s up with this?”
Go into online dating, approaching it the way you did your career. Strategically. It’s no fun to think about your love life, like strategically, hire somebody, think about how you play golf.
You didn’t just go out on the golf course. You took a bunch of lessons.
Everybody’s playing pickleball now. But you didn’t just go out on the court, even if you played tennis before. You took a couple clinics, right?
That very quickly threw you into the intermediate range all of a sudden because you put some effort into it.
Same with dating.
But if you want to do it effectively and pretty effortlessly, just like you did with golf, hire the pro to do this stuff for you.
My typical male client tells me I take 80% of the workload off him because he doesn’t have to think about it anymore.
I’m coming up and presenting ideas to him, presenting women to him and just getting them through. All of the hoops and the messaging and all that stuff. Getting them to the good dates because they’re out there.
There’s some markets, like Los Angeles and New York, that can be big complainers about dating. I think because they’re trying to do it on their own.
When I get online and go on the good sites in those two markets, there are so many good people on there.
It’s just a matter of having somebody doing a good portion of the work and pushing you.
And oh, here’s the other thing, accountability.
When you’re working with me, you have accountability because you’re going to talk to me next week. And I’m going to say:
“Okay, Tell me what happened to you last week.”
“How’d that date go?”
“Did you call back that other one that we talked about?“
I did text her after the date you said you were going to, what happened?
So that little push along the way and keeping you on track too.
Because we’re in a culture where, we’re educated, we’re taking great trips, we’re dining out. We’ve got a nice group of friends that we love to hang out with.
It can be really easy to sweep this all, to the wayside. There’s no reason because there’s a loneliness epidemic in the U.S. and we all know if you’re with somebody, that you really enjoy hanging out with you’re going to live longer and you’re gonna live happier too.
Right.
Joe Winger:
You’re offering great dating tips. Thank you.
Let’s say you’re someone who’s done the work on your protile, messaged all those people, asked for a date, and they’ve all disappeared.
What’s that person doing wrong?
Andrea McGinty:
You kinda gotta take responsibility for it. You’re doing something wrong.
Here’s the deal. You don’t know what you’re doing wrong.
But that’s stuff I can fix.
That’s another thing. You have to stay away from those free sites or sites that have free people on it because there’s no skin in the game there. They’re just dilly-dallying around, playing around on there and not really serious.
Part of it is recognizing the statistics that you’re going into up-front that for every 5 texts you send, 1 person is going to respond back.
I give my clients homework on a weekly basis, two sessions. That’s all I ask of them.
During those two 30 hour sessions they have to send out 8 messages. So I know by the time I’ve talked to them, they’re going to at least have gotten back 3 responses.
If their photos are really good, they might have 8 responses back.
If they haven’t already booked the date, craft the email, craft the text, craft the message that’s going to get that date in person. And get us there. Get us there.
Joe Winger:
Andrea McGinty from 33000Dates.com dating expert.
Any requests from the audience watching and listening?
Andrea McGinty:
I would just say, take a look around my site, maybe take the dating quiz that I have on the site. It’s fun. And it’s really fast. It’s 10 questions, and it goes right to me. It doesn’t go to any of my people. And. I can rate you and what you’re doing and tell you whether or not I can help you too.
So if you do take that quiz, give me as much info as you can. I don’t mean personal info, but like where you live, your age, but that’s all going to be on there. But take that quiz because that’s a good way to contact me and see if we might be a good fit and maybe I can help you if you really want to meet somebody.
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Take the Train to NYC for a Prosecco Adventure! Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio
Prosecco has gone from a little known mountain fizz to a vinous superhero, overtaking Champagne (and every other sparkling wine out there) and enjoyed by wine drinkers throughout the world, as the base of a cocktail or an everyday quaff.
But despite its huge popularity, most people don’t know much about it.
And there is much more to Prosecco than many people are aware.
”My objective is to
clarify the critical differences
between the original ancient Conegliano Valdobbiadene Prosecco and
the DOC Prosecco that was enacted in 2010.”
Alan Tardi
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Prosecco is produced only in Italy, in the Northern regions of Veneto and Friuli, and there are three official Prosecco appellations.
Prosecco DOC
One of them, Prosecco DOC, was created in 2010. It occupies a huge, mostly flat area encompassing almost two entire regions and accounts for most of the 700+ million bottles of Prosecco produced each year.
Conegliano Valdobbiadene Prosecco DOCG
Conegliano Valdobbiadene Prosecco DOCG is a tiny area in the foothills of the Dolomites consisting of 15 small municipalities in the province of Treviso. This is the ancient winegrowing area where Prosecco was born and made a miraculous comeback in the aftermath of World War II.
New York Wine Studio’s Alan Tardi
Besides its pedigree, there are numerous factors of the Conegliano Valdobbiadene enclave that distinguish it from any other winegrowing area in the world: complex and diverse topography, variety of soils, native grape varieties, distinct sub-areas, ancient history, and varied typology—bubbly, fizzy, and still; secondary fermentation in tank or in bottle, leaving sediment in the bottle (known as Ancestral Method) or removing it (Traditional Method).
In this class—which takes place right in the middle of National Prosecco DOC week—we will discuss the origin and evolution of Prosecco in the Conegliano Valdobbiadene area. We will also examine the two additional Prosecco appellations created in 2010.
But most of the time will be devoted to exploring and tasting Conegliano Valdobbiadene Prosecco through a lineup of 8 exceptional terroir-driven wines, in a variety of styles, that demonstrate the unique characteristics, complexity, and diversity of the original Prosecco.
Participants will also learn how to say “CONEGLIANO VALDOBBIADENE” like an Italian!
Alan Tardi has arranged a fantastic lineup of unusual and exceptional wines (half of them are coming directly from Italy) which demonstrate the various factors that characterize the complexity and uniqueness of Conegliano Valdobbiadene: Different production methods (“Tranquillo” i.e. still, Martinotti, Classico/Traditional, Ancestral); frizzante, spumante; single vineyards, Rive, native grape varieties; diverse, soils, terroirs and topographies.
List of Wines
- Prosecco Tranquillo DOCG “Il Canto Antico” — BORTOLOMIOL*
- Colli Trevigiani IGT Verdiso Frizzante Sui Lieviti — GREGOLETTO
- Progetto 5 Varietà Conegliano Valdobbiadene DOCG Brut — MARCHIORI*
- Conegliano Prosecco Superiore DOCG Rive di Ogliano Extra-Brut — BIANCAVIGNA
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- Superiore di Cartizze DOCG “Private” Rifermentato in Bottiglia 2014 — BISOL
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- Torchiato di Fregona Colli di Conegliano DOCG “Ciàcoe” 2016 — CA’ DI RAJO*
*Shipped directly from the winery in Italy
Find more information and buy tickets at New York Wine Studio or at the link below.
https://www.newyorkwinestudio.com/original-prosecco
Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee
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Many folks mistakenly believe that bourbon can only be made in Kentucky, but the truth is, bourbon can be crafted anywhere in the U.S.
What makes an American whiskey a true bourbon is a special set of rules: it has to be made with at least 51% corn, distilled at a certain proof, and aged in new oak barrels.
Kentucky and Tennessee both have storied histories of producing excellent bourbon, with differences in water and climate producing distinct flavors.
Kentucky’s limestone water and Tennessee’s pure spring water are both famous for helping yeast thrive during fermentation.v
Differences in flavor profile come from the type and provenance of the grains used, the type of yeast used, water quality, the proof at distillation and the particular wood used to make oak barrel.
Even the location of the barrel warehouse, the circulation of air between the barrels being stored and where the barrels are within the warehouse (high up or near the bottom) all conspire to give impart flavor differences.
Heaven’s Door Kentucky Straight Bourbon, Ascension
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Heaven’s Door Tennessee Straight Bourbon, Revival
Heaven’s Door Tennessee Straight Bourbon, Revival, also aged for over five years and non-chill filtered, offers a drier profile with complex and sharp flavors. Unlike many Tennessee bourbons, Revival skips the “Lincoln County Process” – a charcoal filtering step – allowing the natural flavors of the local non-GMO grains to shine through, resulting in a lingering finish with hints of caramel, cinnamon, and nutmeg.
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Hey Philly! Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains
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Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food, beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Publicity For Food CEO Heather Holmes
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
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Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
Heather Holmes:
You can go to PublicityForGood.com You can find me on social media as well.
https://www.linkedin.com/in/heatherdesantis
https://www.instagram.com/heatherdesantis
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Philly Celebrating with Sparkling: French Bloom Delivers Flavor finally without Boozy Battles – Wine review
Philly Celebrating with Sparkling: French Bloom Delivers Flavor finally without Boozy Battles
You want to celebrate. You want to “pop the cork”, enjoy the flavor, but you don’t want the after-effects. The drunkenness. Certainly not the hangover. And women? Of course there needs to be ways to elegantly celebrate even (and especially) during pregnancy. Imagine a pregnant-friendly wine?
It’s a situation that should have been solved already. But now it has and with style. It’s a subtle, elegant, flavorful answer.
French Bloom Re-Invents the Game
Now everyone can share “moments of pleasure” as their website mentions. French Bloom’s organic de-alcoholized chardonnay and pinot noir, alcohol-free French sparkling cuvées combine French tradition with innovation.
French Bloom Co-Founders Maggie Frerejean – Taittinger and Constance Jablonski
The Team Behind French Bloom
Maggie Frerejean – Taittinger and Constance Jablonski bring different and complementary skill sets. Equally important, they bring the desire for the vision and the motivation for innovation.
Through their innovative and female-founded brand, French Bloom gives an alternative and inviting drink to those wanting to celebrate elegantly and differently, making the most of the precious moments shared with friends and family.
If the names sound familiar, Constance is a globally-working fashion model you’ve seen representing Estée Lauder and countless luxury brands.
Maggie is director of the Michelin Guide and married to Rodolphe Frerejean-Taittinger, chief executive of Champagne Frerejean Freres.
Carl Héline, the former head of Champagne Krug, joined French Bloom.
Let’s Taste French Bloom
Le Rosé
Pale pink in the glass. Rose petals, freshly picked red currant, raspberry aromas on the nose. Indulgent white peach notes on the palate. Elegant. The organic French grapes give a nice acidity. Well-balanced complexity of minerality and freshness. Tartness and a rounded balance on the finish.
Certified Vegan- Organic- Halal
0.0% Alcohol
Pregnant-friendly
Low Calorie
Sulfite-Free
No preservatives
No sugar added, 4,2g/ 100mlA blend of de-alcoholized organic French Chardonnay and Pinot Noir wines, organic grape juice, Gensac spring water and natural organic flavors such as lemon.
Le Blanc
Organic French Bubbly, 0.0% Alcohol
Medium golden amber in the glass. Minerality and pear aromas on the nose, that just keep opening and opening. Pear, banana, melon, white flowers. An explosion of complexity on the palate. As the flavors open, Granny Smith apple, spicy citrus. A full-bodied mouth with a luxurious, zesty finish that keeps going.
De-alcoholized organic wine, organic grape juice, French sparkling Gensac spring water, organic lemon juice, organic natural flavors.
Certified Vegan- Organic- Halal
0.0% Alcohol
Pregnant-friendly
Low Calorie
Sulfite-Free
No preservatives
No sugar added, 5,9g/ 100ml
Learn more: FrenchBloom.com
https://www.facebook.com/frenchbloomsparkling
https://www.instagram.com/french.bloom
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Philly is Falling in Love! New Restaurant Indigo 52 offers Flavor with a Twist
Philly is Falling in Love! New Restaurant Indigo 52 offers flavor with a twist
Indigo 52 is a Nazareth restaurant gaining big buzz both in the Lehigh Valley and throughout the East Coast.
It’s not your average restaurant. There’s a twist.
The menu, the owner, the ingredients. Everything is special and there’s a reason why.
Lehigh Valley is falling in love with the flavors of Nazareth restaurant Indigo 52
It’s special enough to inspire families to drive hours just to enjoy a meal there. More about that in a minute, let’s get to the food.
Nazareth restaurant Indigo 52 Menu
Restaurant Owner Felicia Rocchino has a “Food Vision” for the items they serve and if you’re a foodie, you’re gonna love this:
All their dishes are:
- Unique – things you can’t find everywhere
- Better than what someone can cook at home
- Plated amazingly – be instagrammable!
Here’s what I sampled on my visit:
Indigo 52’s Cauliflower wings
Cauliflower wings
Grain-free battered cauliflower with maple garlic (you could also choose hot buffalo or mild sauce).
These were delicious and better than what I expected. The flavor, the breading; and each piece held together well, even after dipping.
Indigo 52’s Vegan “Crab” Cake Bites
Vegan “Crab” Cake Bites
Mini heart of palm bites, seasoned, and served with a house made cocktail dipping sauce
Great flavor, very moist. The same tender and moist notes (like most vegan “crab” cakes) also made them fall apart easily. Delicious, but delicate.
Indigo 52’s Hand-cut Sweet Potato Fries
Hand-cut Sweet Potato Fries
Served with house-made maple garlic dipping sauce
I wanted these to be great and they were. Big flavor, excellent snacky side dish and the maple garlic is a winner.
Indigo 52’s Chicken Marsala Rotini
Chicken Marsala Rotini
Anti-biotic free chicken breast, over pasta with julienne onions, mushrooms, organic spinach, fresh herbs, with marsala sauce.
This was the highlight. A very well-balanced dish. On different bites, the onion stood out, then the mushroom, then the marsala. There’s a lot of nuance here and the sauce pulls it together. Also, it’s a big portion. Take the remainder home and give yourself a present for lunch tomorrow.
Indigo 52’s Apple Pie stuffed French Toast
Apple Pie stuffed French Toast
3 slices topped with a house-made fresh apple cinnamon “filling”, house-made cashew cream, and 100% pure grade A maple syrup.
The brunch favorite brings a big bold flavor. And, again, a lot of food. Each bite makes you smile. If you’re into boozy brunches, this plate deserves a glass of bubbly.
Felicia’s Passion for Nazareth restaurant Indigo 52
Felicia is a triple-threat. She has a creative eye, a global expertise in restaurants and retail and she has a personal passion creating this concept to help others.
Creative in the way the restaurant looks and feels. It’s funky. It’s whimsical. It’s playful. As you walk in, the decor gives your eyes flavors to enjoy, while the menu handles your taste buds.
Indigo 52’s Felicia Rocchino and Chef Kadel Woody
Expertise from years at her previous corporate work helping successful restaurants launch and grow into hugely popular brands.
And personal passion. Yes, it’s very personal.
Recently, Felicia was living the life of a big city retail and hospitality professional based out of Philadelphia, helping restaurants grow and fulfill their professional dreams.
Indigo 52’s funky, whimsical, playful decor gives your eyes flavors to enjoy
Problem is, she was always feeling sick; and in and out of dozens of doctors offices trying to understand why. Year after year, test after test, with no answers.
One day, she met the right doctor who decided to give her a different test and there she learned the truth – Felicia has Celiac Disease.
Celiac Disease is sensitivity to gluten, which is a protein found in wheat, barley and rye, which is in… a lot of food.
Indigo 52 is gluten free and dairy free
Truthfully, many of us suffer from different nutrition allergies, with different levels of sensitivity in reaction. The statistic is 1-10 people.
A strong majority of people are un-diagnosed. Some people react with a stomach ache, others are rushed to the hospital for a few days of care.
Those who end up with stronger reactions (like needing a hospital visit) tend to never eat out or get take-out, because the risk isn’t worth it.
Even “gluten-friendly” food tends to not be so friendly. The restaurant and its kitchen needs to enforce incredibly disciplined action and even then, it’s still a risk.
But Felicia Rocchino’s Indigo 52 practices incredibly disciplined kitchen practices to make it safe for immune-compromised people.
And around the country, people are taking notice.
“That’s Just The Way Life Is.” Nah, it doesn’t have to be.
A local family always stops by the Nazareth eatery when they’re picking up their college-aged daughter because their family is immune sensitive and Indigo 52 is one of the only restaurants on the East Coast that truly offers safe food. So they’re willing to drive hours for a meal there.
Indigo 52’s seating and decor
Same thing for a Lehigh Valley couple who became used to not eating out because of the risk. Then they tried Indigo 52 and to their relief, it was perfect. As a result, they even had their anniversary dinner there and Chef Kadel catered the menu toward romance.
Because of the growing unique demand, Indigo 52 has become reservation-only with diners driving from hours away to have a very specific and risk-free meal.
This Lehigh Valley restaurant has become one of the very few healthy (and delicious) stops on the East Coast to offer a consistently safe (risk-free) experience to immune-compromised diner. And word is spreading quickly.
Chef Kadel’s work is Art, Magic and Flavor
Chef Kadel Woody has been working in Lehigh Valley restaurants since he was in high school. Learning his kitchen secrets from time at Widow’s Tavern and Grille, Two Rivers Brewing, Anthony’s Coal Fired Pizza.
Felicia and Kadel connected when she knew she needed someone magical to create these unique and challenging dishes and her first several chefs couldn’t give her the results she envisioned.
Chef Kadel’s plating is art.
Chef Kadel’s ingredients are magic.
And the flavor is in every bite.
The kitchen is open so that diners can watch him create magic from their seat or even step over and get a closer glimpse.
Local Food Brings Big Flavor
Most of Indigo 52’s ingredients are local. Some come from Nazareth farms literally down the street from the restaurant and their delivery is walked over. That’s very local. That’s fresh.
Felicia and Kadel are big supporters of the local community handing out snacks at nearby businesses and contributing delicious bites at neighborhood events.
Indigo 52 Review
Cuisine: Very strong. From their locally sourced ingredients and an inventive menu, to Chef Kadel who’s able to create custom experiences for even the most sensitive diners.
Ambience: Fun, playful. Small town quaint with ambitious creativity
Service: Now that they’ve switched to reservation only, once you’ve been seated you get plenty of friendly and knowledgeable support. The kitchen proudly goes out of their way to service your specific needs.
Hospitality: Because Indigo 52 is such a unique experience, if you visit knowing how special your experience can be, the kitchen and staff go out of their way to surprise and delight you
Indigo 52 is located at:
52 S Main St
Nazareth, PA 18064Indigo 52 is open Thursday – Saturday, 10a- 8pm, reservation only
Make a reservation here.
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Broadway Shakeup! Emmy nominee Lea Michele takes over Funny Girl from Beanie Feldstein.
Broadway Shakeup! Emmy nominee Lea Michele takes over Funny Girl from Beanie Feldstein.
The producers today announce that Emmy Award nominee Lea Michele (Spring Awakening, “Glee”) will star as “Fanny Brice” for Broadway’s Funny Girl starting Sept 6 at August Wilson Theatre (245 West 52nd Street).
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Also four-time Tony Award nominee Tovah Feldshuh (Yentl, “Crazy Ex-Girlfriend”) will star as “Mrs. Brice,” alongside Tony & Olivier Award nominee Ramin Karimloo (Anastasia, Les Misérables) as “Nick Arnstein” and 2022 Tony & Drama Desk Award nominee & Chita Rivera Award winner Jared Grimes (A Soldier’s Play, “Manifest”) as “Eddie Ryan,” in FUNNY GIRL beginning Tuesday, September 6, 2022 at Broadway’s August Wilson Theatre (245 West 52nd Street).
“Fanny Brice” standby Julie Benko will perform the title role from Tuesday, August 2 – Sunday, September 4, 2022 and on Thursdays beginning Thursday, September 8, 2022.
Tickets for FUNNY GIRL are now on sale through Sunday, March 26, 2023 at https://seatgeek.com/funny-girl-tickets.
FUNNY GIRL currently stars Beanie Feldstein as “Fanny Brice” through Sunday, July 31, 2022 and five-time Emmy Award winner Jane Lynch as “Mrs. Brice” through Sunday, September 4, 2022, alongside Ramin Karimloo as “Nick Arnstein” and Jared Grimes as “Eddie Ryan.” They are joined by Peter Francis James as “Florenz Ziegfeld,” Ephie Aardema as “Emma/Mrs. Nadler,” Debra Cardona as “Mrs. Meeker,” Toni DiBuono as “Mrs. Strakosh,” Martin Moran as “Tom Keeney,” and an acting company that includes Miriam Ali, Amber Ardolino, Daniel Beeman, Colin Bradbury, Kurt Csolak, John Michael Fiumara, Leslie Donna Flesner, Afra Hines, Masumi Iwai, Aliah James, Jeremiah James, Danielle Kelsey, Stephen Mark Lukas, Alicia Lundgren, John Manzari, Liz McCartney, Connor McRory, Katie Mitchell, Justin Prescott, Mariah Reives, Leslie Blake Walker and Julie Benko.
Tony Award winner Michael Mayer directs this brand-new FUNNY GIRL, featuring the classic score by Tony, Grammy and Academy Award winner Jule Styne and lyrics by Tony Award nominee and Grammy Award winner Bob Merrill, (comprising additional songs from Styne & Merrill). The original book by Isobel Lennart, from an original story by Miss Lennart, is revised by Tony Award winner Harvey Fierstein.
FUNNY GIRL features choreography by Ellenore Scott, tap choreography by 2022 Drama Desk Award nominee Ayodele Casel, scenic design by Tony Award winner David Zinn, costume design by Tony Award winner Susan Hilferty, lighting design by Tony Award winner Kevin Adams, sound design by Tony Award winner Brian Ronan, hair & wig design by Campbell Young Associates, music direction and supervision by Emmy Award winner Michael Rafter, casting by Jim Carnahan, CSA and Jason Thinger, CSA, orchestrations by Chris Walker, dance, vocal and incidental music arrangements by Alan Williams, additional arrangements by David Dabbon and Carmel Dean and vocal supervision by Liz Caplan.
This bittersweet comedy is the story of the indomitable Fanny Brice, a girl from the Lower East Side who dreamed of a life on the stage. Everyone told her she’d never be a star, but then something funny happened—she became one of the most beloved performers in history, shining brighter than the brightest lights of Broadway. Featuring some of the most iconic songs in theatre history including “Don’t Rain On My Parade,” “I’m the Greatest Star,” and “People,” Michael Mayer’s bold new production marks the first time FUNNY GIRL has returned to Broadway since its debut 58 years ago.
Tickets to FUNNY GIRL are available at https://seatgeek.com/funny-girl-tickets. Prices start at $69.00.
Powered by Lucky Seat, a limited number of tickets will be available for every performance of FUNNY GIRL for $47.50 per ticket. Digital lotteries will begin each Monday at 10AM ET and close the day prior to the performance at 10:30 AM ET. Winners will be notified at approximately 11 AM ET the day prior to the performance via email and SMS. Once notified, winners will have a limited time to claim and pay for their ticket(s). Lottery entrants must be 18 years or older. Tickets are non-transferable. All sales final. No exchange, no refunds. Ticket limits and prices are at the sole discretion of the show and are subject to change. For additional rules, and information on how to enter, visit” https://www.luckyseat.com/shows/funnygirl-newyork.
FUNNY GIRL is produced by Sonia Friedman Productions, Scott Landis, David Babani, Roy Furman, No Guarantees, Adam Blanshay Productions, Daryl Roth, Stephanie P. McClelland, Lang Entertainment Group, Playing Field, Gavin Kalin, Charles & Nicolas Talar, Fakston Productions, Sanford Robertson, Craig Balsam, Cue to Cue Productions, LenoffFedermanWolofsky Productions, Judith Ann Abrams / Peter May, Hunter Arnold, Creative Partners Productions, Elizabeth Armstrong, Jane Bergère, Jean Doumanian, Larry Magid, Rosalind Productions, Iris Smith, Kevin & Trudy Sullivan, Julie Boardman / Kate Cannova, Heni Koenigsberg / Michelle Riley, Mira Road Productions / Seaview, In Fine Company, Elie Landau, Brian Moreland, Henry R. Muñoz III & Kyle Ferari Muñoz, MaggioAbrams / Brian & Dayna Lee.
Follow FUNNY GIRL on Facebook, Twitter & Instagram @FunnyGirlBway. www.FunnyGirlOnBroadway.com
OMG. Another dating app? No thanks