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Philly wants BIG Flavor and Jordan delivers! Yum!  Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive ExpoWest 2023

Yum!  Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive Interview for ExpoWest 2023

 

Say yes if you love coffee.  Say yes again if you love cocktails.  Say yes a third time if you love ‘em, but wanna be healthier and save some money.  

 

If you said yes to *any* of the above, you’re going to want to listen, because we just had twenty minutes with the woman who makes all those things happen for you.

 

This week at ExpoWest 2023 Jordan’s Skinny Mixes has a lot to share!

Jordan’s Skinny Mixes Margaritas

Jordan’s Skinny Mixes Margaritas

 

Their Naturally Sweetened line of margarita mixes is made with real lime juice and sweetened with agave and contains 75 % less sugar and calories than other leading brands. The four margarita mixes flavors are Classic, Peach, Spicy, and Strawberry Key Lime, and they do not contain any artificial sweeteners, flavors, or colors. 

Jordan’s Skinny Mixes natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha

Jordan’s Skinny Mixes natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha

 

Their natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha, for your coffee, tea, protein shakes, baking, or just about anything. 

 

Jordan’s Skinny Mixes was founded in 2009 by female entrepreneur Jordan Engelhardt. The beverage brand was created with the simple desire to enjoy a margarita that wasn’t loaded with sugar and empty calories. Now with over 100 products, this female-led team is on a mission to craft beverages that cut the sugar and keep the fun from coffee ‘til cocktails. 

 

Skinny Mixes can now be found in over 13,000 specialty retail locations across the United States, Canada, Australia, and Europe, including Target stores, Skinnymixes.com, and Amazon.

 

 

Jordan Engelhardt is an impressive person, so when I had the chance to meet up and have a conversation, it was an easy yes.

 

 

Just to give us some background, what were you up to before launching back in 2009?

 

Back in 2009 I was a recent college graduate working in real estate as an appraiser. I launched this product [Jordan’s Skinny Mixes] right when the recession was basically at its peak. It had just started and the market crashed pretty heavily in Florida where I was living at the time.

 

So I found myself without work, and this idea that I felt pretty strongly about. 

 

What are some of the biggest changes you’ve navigated in the industry over those 10 years?

 

Oh, there’s been a lot.  The world has evolved much more to natural products, which is why we’re here at Expo West as we just have launched our new natural line so this is pretty big for us. 

 

Also,  the customization of flavors over the years have just gotten more and more prevalent. 

 

Millennials, and the population in general, really like the variety of flavors, and being able to customize everything. And then Covid really drove at-home consumption of coffee. So I think all of those trends over the last 10 years have really helped drive this company’s growth.

 

 

When Covid forced everyone to stay home, did that become a “lucky opportunity” for the business and boost at-home coffee drinking?

 

It was certainly fortunate in some ways, but in many other ways  [not as much].  We were selling to many grocery accounts. We’re selling to a lot of specialty stores which had no choice but to close their doors. So we lost quite a bit of distribution during that time, but were able to make up for it online [with website e-commerce].  So [with market] penetration and trying to drive consumer growth, in that capacity, yes, it was fortunate.   But it was also a little bit scary [for us], like many other businesses at the same time.

 

What is the biggest misconception in general about skinny mixes?

 

People don’t necessarily understand the versatility of our syrup and how you can not only use it for coffee, but you can use it for baking and protein shakes, and just anything. 

Flavored syrups are great for iced teas.  You can simply just add a dash to water and transform your water.  

 

Once we got the samples this week, the amount of random things we’ve tried [the skinny mixes] with just to see how it’d go.

 

I love it!  It’s part of the fun and part of the great relationship we have with our consumers.  They

have so much fun experimenting and making these recipes, and then including us on that.

 

So [experimenting with the syrups on different foods]  just became a benefit over the years. It’s certainly something we think about now.

 

We have this really amazing closed Facebook group that has really active members. It’s called “Skinny mixes. Share your recipe”.  You can see the amount of creativity that our users come up with and then they share their recipes.

 

One person put it with sweet potatoes, they used it on egg sandwiches. Interesting wild things that you would never think about.

 

 

Can you share a little bit about the inspiration behind the line and how you develop the flavors?

 

Yes, of course. We have a great relationship with our consumers, and they asked for it.   When they ask, we listen.  We do a lot of innovation. We launch a lot of flavors.

 

So that’s where it came from and it’s really done. We’ve gotten into Target with this line.  We take a lot of pride in listening to what our customers want, and this is what they wanted

 

What’s the development process like for these flavors?

 

We have several partnerships with different food labs and beverage labs.   We start by verbally explaining to them what we’re looking for. We have a big panel at our company and we just do a lot of tasting. It often takes quite a bit of time because we take a lot of pride in making sure it tastes exactly what we were visualizing. 

 

We can come up with anything from “Mermaid” to “Unicorn”.   The different food labs across the country are amazing and they make it happen. 

 

It’s a slow, methodical approach.  Then we have a larger tasting panel and we keep going until we find just the right mix.

 

That’s incredible.  What’s the timeline from concept to finished product? 

 

It varies widely.  It could take a couple of months or it could take over a year. Probably on average, about 4 to 6 months.

 

Do you ever try to create flavors and they don’t end up working out?

 

Oh, it happens all the time, especially in the beginning.  We’re innovating constantly.  Trends change fairly quickly.   We’ve been fortunate with a robust website where we can test things quite easily and pivot. 

 

Are there any teases as to what flavors might be next? 

 

Well at the show we’re launching our naturally sweetened flavors. French vanilla, caramel, peppermint, mocha and pumpkin spice. Maybe some new seasonal offerings after that. We’re constantly innovating, constantly looking at new categories. 

 

Switching over to coffee, what inspired you to launch coffee syrups?

 

12 years ago the company started with cocktail mixes.  With the popularity of Starbucks and people going through the drive through and having what they thought was guilt-free drinks but was not necessarily guilt free. 

 

They didn’t realize how many calories they are consuming with their Frappuccino or their latte.

 

It immediately seemed like another way to really help people not have such a sugar laden beverage every single day.

 

That’s why the coffee syrup was developed.  Since cocktail mixes are so seasonal, coffee syrup is something that consumers consume daily. So it was a natural extension for the product line with the coffee syrup

 

You have some new coffee flavors launching as well 

 

Listening to the trends and looking at the popularity of the most popular flavors just through our [tasting] panel. and you know, just having a great team that’s out and about, and looking at menus, and using some common sense, if you will, and reading up on trends, it’s then a 3 prong process.

 

You’re getting a lot of positive attention at ExpoWest. What in your opinion, makes for a successful trade show?

 

Taking the step to take the risk to be there and have your branding there; and be open to meeting consumers and buyers in the trade. We try to make it fun. So we serve cocktails, and we’re going to be serving espresso Martinis today. Yesterday we served Margaritas, and we had a speakeasy happy hour.  It helps people really understand the brand, and come by and see us.  I think that’s most important, really put your brand out there and your brand’s personality and just have fun with it.

 

 

Can you talk a little bit about the mission behind Jordan’s Skinny Mixes?

 

Our mission summarized is crafting beverages that cut the sugar and keep the fun for a healthier, more flavorful lifestyle and to make everyday moments simply sweeter.

 

What is your biggest call to action for the audience? 

 

I’d love the consumers to experiment at home. I’d love for them to make their latte at home.  Make that morning coffee at home. So many people will say it’s going to be a better experience.

 

Try our products.  You’re going to save calories. You’re going to save time. You’re going to save money.

 

Shop Jordan’s Skinny Mixes products online and view recipes at https://www.skinnymixes.com/ 

 

Check out Jordan’s Skinny Mixes latest and greatest recipes by following on Instagram – @skinnymixes, Facebook- @skinnymixes, TikTok – TikTok , and Pinterest – @skinnymixes 

 

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Taste at this NYC Prosecco Adventure! Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio

Take the Train to NYC for a Prosecco Adventure! Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio

Prosecco has gone from a little known mountain fizz to a vinous superhero, overtaking Champagne (and every other sparkling wine out there) and enjoyed by wine drinkers throughout the world, as the base of a cocktail or an everyday quaff. 

But despite its huge popularity, most people don’t know much about it. 

And there is much more to Prosecco than many people are aware.

”My objective is to

clarify the critical differences

between the original ancient Conegliano Valdobbiadene Prosecco and

the DOC Prosecco that was enacted in 2010.” 

Alan Tardi

New York Wine Studio

 

Prosecco is produced only in Italy, in the Northern regions of Veneto and Friuli, and there are three official Prosecco appellations. 

Prosecco DOC

One of them, Prosecco DOC, was created in 2010. It occupies a huge, mostly flat area encompassing almost two entire regions and accounts for most of the 700+ million bottles of Prosecco produced each year.

Conegliano Valdobbiadene Prosecco DOCG

Conegliano Valdobbiadene Prosecco DOCG is a tiny area in the foothills of the Dolomites consisting of 15 small municipalities in the province of Treviso. This is the ancient winegrowing area where Prosecco was born and made a miraculous comeback in the aftermath of World War II.

New York Wine Studio's Alan Tardi

New York Wine Studio’s Alan Tardi

Besides its pedigree, there are numerous factors of the Conegliano Valdobbiadene enclave that distinguish it from any other winegrowing area in the world: complex and diverse topography, variety of soils, native grape varieties, distinct sub-areas, ancient history, and varied typology—bubbly, fizzy, and still; secondary fermentation in tank or in bottle, leaving sediment in the bottle (known as Ancestral Method) or removing it (Traditional Method).

In this class—which takes place right in the middle of National Prosecco DOC week—we will discuss the origin and evolution of Prosecco in the Conegliano Valdobbiadene area. We will also examine the two additional Prosecco appellations created in 2010. 

But most of the time will be devoted to exploring and tasting Conegliano Valdobbiadene Prosecco through a lineup of 8 exceptional terroir-driven wines, in a variety of styles, that demonstrate the unique characteristics, complexity, and diversity of the original Prosecco.

Participants will also learn how to say “CONEGLIANO VALDOBBIADENE” like an Italian!

Alan Tardi has arranged a fantastic lineup of unusual and exceptional wines (half of them are coming directly from Italy) which demonstrate the various factors that characterize the complexity and uniqueness of Conegliano Valdobbiadene: Different production methods (“Tranquillo” i.e. still, Martinotti, Classico/Traditional, Ancestral); frizzante, spumante; single vineyards, Rive, native grape varieties; diverse, soils, terroirs and topographies.

List of Wines

  1. Prosecco Tranquillo DOCG “Il Canto Antico” — BORTOLOMIOL*
  2. Colli Trevigiani IGT Verdiso Frizzante Sui Lieviti — GREGOLETTO
  3. Progetto 5 Varietà Conegliano Valdobbiadene DOCG Brut — MARCHIORI* 
  4. Conegliano Prosecco Superiore DOCG Rive di Ogliano Extra-Brut — BIANCAVIGNA
  5. Superiore di Cartizze Brut DOCG — RUGGERI* 
  6. Superiore di Cartizze DOCG “Private” Rifermentato in Bottiglia 2014 — BISOL
  7. Conegliano Valdobbiadene Prosecco Superiore DOCG Rive di Carpesica “S.C. 1931” Metodo Classico — BELLENDA*
  8. Valdobbiadene Prosecco Superiore DOCG Asciutto, Rive di Colbertarldo, Vigneto Giardino — ADAMI
  9. Torchiato di Fregona Colli di Conegliano DOCG “Ciàcoe” 2016 — CA’ DI RAJO*

*Shipped directly from the winery in Italy

Find more information and buy tickets at New York Wine Studio or at the link below.

https://www.newyorkwinestudio.com/original-prosecco

 

Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee

Bob Dylan’s Bourbon Feud: Heaven’s Door Kentucky vs Tennessee

Heaven’s Door Spirits, Bob Dylan’s highly awarded collection of super-premium American whiskeys, is turning up the heat on the age-old debate of which state, Tennessee or Kentucky, makes the best bourbon.

For as long as corn’s been cracked and stills have bubbled, Kentucky and Tennessee have been turning pristine limestone water and grains into a coveted amber elixir.

Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud

Heaven’s Door’s Great State Bourbon Debate rekindles the friendly feud between these two bourbon powerhouses, inviting whiskey lovers everywhere to put their palates to the test and voice their opinion.

Heaven’s Door sets itself apart as the first brand to offer both a Kentucky and Tennessee bourbon, giving fans a unique chance to compare.

The brand’s Kentucky Straight Bourbon, Ascension, and Tennessee Straight Bourbon, Revival, are made from high rye mash bills with grains largely sourced local to the distillery, and barreled at the same proof, yet yield vastly different taste profiles. Heaven’s Door invites you to level set, savor and decide which bourbon pleases your palate and wins your heart.

A Tale of Two Bourbons

Many folks mistakenly believe that bourbon can only be made in Kentucky, but the truth is, bourbon can be crafted anywhere in the U.S.

What makes an American whiskey a true bourbon is a special set of rules: it has to be made with at least 51% corn, distilled at a certain proof, and aged in new oak barrels.

Kentucky and Tennessee both have storied histories of producing excellent bourbon, with differences in water and climate producing distinct flavors.

Kentucky’s limestone water and Tennessee’s pure spring water are both famous for helping yeast thrive during fermentation.v

Differences in flavor profile come from the type and provenance of the grains used, the type of yeast used, water quality, the proof at distillation and the particular wood used to make oak barrel.

Even the location of the barrel warehouse, the circulation of air between the barrels being stored and where the barrels are within the warehouse (high up or near the bottom) all conspire to give impart flavor differences.

Heaven’s Door Kentucky Straight Bourbon, Ascension

Heaven’s Door Kentucky Straight Bourbon, Ascension, is a unique blend of two premium Kentucky straight bourbons aged for over five years and non-chill filtered, boasts warm and slightly sweeter notes of vanilla and baking spices. The limestone-filtered water of Kentucky, renowned for its purity, plays a key role in developing these rich flavors.

Heaven’s Door Tennessee Straight Bourbon, Revival

Heaven’s Door Tennessee Straight Bourbon, Revival, also aged for over five years and non-chill filtered, offers a drier profile with complex and sharp flavors. Unlike many Tennessee bourbons, Revival skips the “Lincoln County Process” – a charcoal filtering step – allowing the natural flavors of the local non-GMO grains to shine through, resulting in a lingering finish with hints of caramel, cinnamon, and nutmeg.

“We wanted to fan the flames of this old debate

between Kentucky and Tennessee bourbon

and showcase

our outstanding expressions of both styles.

We’re excited to hear what consumers think and how they experience these two classic bourbons.”

Alex Moore

Master Blender and COO

Heaven’s Door Spirit

Heaven’s Door marries art and craft in every bottle, drawing inspiration from Bob Dylan’s restless spirit to continually innovate. By sourcing non-GMO grains and honoring each state’s natural elements, the distinct character of each bourbon is evident in every sip.

Hey Philly! Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains

Hey Philly!  Following your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains

Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food, beverage and beauty industry.

In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.

Publicity For Food CEO Heather Holmes

Publicity For Food CEO Heather Holmes

Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Joe Winger: 

Heather Holmes from PublicityForGood.com.  I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about. 

What’s the most important thing that you want to share with the audience today?

Heather Holmes: 

I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people. 

So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.

Joe Winger: 

Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.

So what should I be thinking about?  What do I present to you as a step one?

Heather Holmes: 

Step one is really the intentionality of why you want to get in the media.  What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?

Are you wanting more sales and more people to buy your product? 

You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you. 

But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.

The PublicityForGood Team

The PublicityForGood Team

 


FlavRReport.com on YouTube

FlavRReport.com on YouTube

 


Joe Winger: 

Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?

Heather Holmes: 

After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”

Why does your product matter? 

If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.

I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.

I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?

Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.

Now I have almost two under two with a third on the way. 

So you need to have your key pivotal moments because those are things you can talk about in the media.

Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.

Joe Winger: 

People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?

Heather Holmes: 

It’s really all about your platform and reaching new audiences. 

When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world. 

It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy. 

So that was why I did the pageants. 

I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.

So it gave me that relevancy. So you have to be relevant. 

You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution. 

[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right?  It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.

Joe Winger: 

You’re growing a 7- figure business.   What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream

Heather Holmes: 

We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us. 

The year the pandemic [hit] was our first million dollar year.

I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one. 

Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone. 

When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.

So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in. 

Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.

I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right?  I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one. 

So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.

And this is my legacy.

I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously. 

So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.

We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health. 

Joe Winger: 

What an incredible story to share.

Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.

It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality.  I have the journal and we mapped everything out. 

This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.

We’ve had a kid every year. Rose will be two in June.

We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.

This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level. 

I was talking to [a business owner client] and her business grew by 40% from getting in the media. 

One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.

On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that.  Our kids will see the good work we’re doing. 

Joe Winger: 

You’re talking to an audience of foodies. What is your favorite meal? 

Heather Holmes: 

We just had Indian food last night that my husband made and it was so good. 

We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte.  So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be. 

[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.

And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.

Joe Winger: 

Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?

Heather Holmes: 

You can go to PublicityForGood.com You can find me on social media as well. 

https://www.linkedin.com/in/heatherdesantis

https://www.instagram.com/heatherdesantis

https://www.instagram.com/publicity.for.good

https://www.facebook.com/heatherdesantis

About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

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