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Philly Wine: Wine Pro Alan Tardi Returns to NYC for Beyond Bubbles Class December 13

Philly Wine Lovers!  Wine Pro Alan Tardi Returns to NYC for Beyond Bubbles Class December 13

Alan Tardi has worked as a chef, a restaurateur, a sommelier, a consultant to some of New York City’s biggest and best fine dining restaurants.  He’s also written for magazines and publications, such as Wine Spectator, Wine and Spirits, Decanter, of course, the New York Times.

This past fall, Alan Tardi taught his very popular Italian Wine class, The Many Faces of Sangiovese.

Today Wine Expert Alan Tardi returns for a conversation about his new Champagne, Prosecco and Lambrusco sparkling wine class Beyond Bubbles on December 13 at New York Wine Studio.

NYC Wine: Wine Pro Alan Tardi Hosts Popular NYC Wine Classes: Beyond Bubbles on December 13

NYC Wine: Wine Pro Alan Tardi Hosts Popular NYC Wine Classes: Beyond Bubbles on December 13

Alan, thank you so much for coming back. You have a new class called Beyond Bubbles.

Can you just give us an idea of Beyond Bubbles about the class itself?

Alan Tardi:  The class is going to take place on December 13th. That’s a Wednesday from 6 – 7:30pm. And the venue is  the New York Wine Studio located at 126 East 38th Street between Park and Lexington, so a couple blocks away from Grand Central Station in New York City.

It’s going to be called Beyond Bubbles. I’m really focusing on three archetypal sparkling wines. Champagne, Lambrusco, Prosecco.

And I have to say Prosecco from the original growing area, Cornigliano Valdiviadene, not the extended one right now.

These are the sparkling wines that, to me, took their own path and they can, in the case of Lambrusco and Prosecco they’re really ancient grape varieties that have been going on for a very long time. 

Champagne, they’ve been making wine for a very long time. But as we’ll talk about, which is really fascinating, they’re adjacent to Burgundy and they’re both in close proximity to Paris where the King and the royal kingdom was. They were very competitive with their wine.

The counts in Champagne and the Dukes in Burgundy. They were really vying for their wine for the favor of the King. But Champagne, like Burgundy, began making it for a long time, hundreds of years, still wines. And when, and that was what they made for a long time.

 

Pouring sparkling wine

In your class Beyond bubbles, can you give us an idea of how many bottles are going to be tasting from and learning about, and maybe one or two that are extra special to you?

Alan Tardi: We’re going to be tasting 10 wines. Three from Lambrusco, a very misunderstood wine.  The grapes for Lambrusco are wild. Prosecco and Champagne.

The class is Beyond Bubbles. Wednesday, December 13th, tickets are on sale. Now it’s coming up very quickly. 

Let’s really dive deep for a second and just get to know champagne’s history.  The whole idea of sparkling wine was an accident.

 

Alan Tardi: Yes. It was originally considered a flub because they were trying to make still wines to be in competition with Burgundy and they were very good at it. The still wines of Champagne were highly regarded.

So it did happen by accident.  What happened is that Champagne is much further North than Burgundy. It’s at the breaking point beyond 45 degrees North where grapes can’t grow anymore. So they had a hard time making wine.  it got very cold after harvest. One of the big customers for champagne was England and they shipped a lot of wine in barrel to England.

They were put into barrels once the fermentation stopped, because it got very cold and then they would ship them to England eventually in the springtime..

Because they finished their fermentation too early because it got cold, the fermentation stopped. Once it got warm again, the ferment: the remaining sugar went to work on the remaining yeast and it created bubbles in a closed container. 

So when people opened up the barrel, it was fizzy.

When that happened in France, people did not like it because it was considered a flaw. England didn’t have a problem with that. 

Eventually the producers said, wow, these people really want to have the bubbly wine. The King of France became very fond of this wine.  So it really took off from there, but it happened in England first. 

 

Talk a little bit about who “The Father of Champagne” was and how he tried to prevent this from happening.

 

Alan Tardi: It’s a really great story. Dom Perignon is considered to be the father of champagne. He was a chef and while he was a monk, he took over as the steward.

The convent had a lot of land given to them as dues to the church. He was managing the winery there in order to sell wine to support the monastery. 

He would select different grapes from different places. He created fractional blending and fractional pressing of the grape so it’s very gentle and soft, which is very important for the development of champagne. But this was a still wine.

He was trying to make a still wine. When it spontaneously started sparkling, he considered it a flaw.  He tried to avoid it with everything that he could possibly do. 

It became extremely popular.

Dom Perignon champagne

He said, “Brothers, I see stars in my glass.” And he was supposed to be blind by that point. 

This whole thing of Don Perignon being the the father of champagne and seeing stars was made up as a marketing ploy by Robert de la Vogue, who was the head of a major champagne house.  So they created this story around it.  It’s a great story. I love it.

I wonder if that’s one of the reasons why champagne does swell during the holidays. When there’s decorations out and it really is a celebration.

Alan Tardi: I think it is. Sparkling wines bring something with them. There’s this effervescence, It’s like shooting stars. When they’re in the glass and you’re, you put them in your palate and they’re tingling and that’s all good.

Once the sparkling version was approved around 1725 by the King, it expanded throughout the world, it was a worldwide phenomenon.

 

You’ve mentioned the words method and process, share more about traditional champagne method?

Alan Tardi:  It is a very stable process. You have to make a base wine. So you ferment grapes. They started sourcing different grape varieties from different areas throughout the extensive Champagne area. They would blend them together to make a decent wine.  That’s the first fermentation.  

Then they add a liqueur, called the tirage in French, it consists of primarily sugar, could be beet sugar or cane sugar; and yeast. 

They’re put in individual bottles and then the bottle is sealed with a crown cap to keep the wine in the bottle.  They would sit in a cellar for a period of time to create the secondary fermentation in a closed container. Like the initial fermentation process where the sugar goes to the yeast that is added to it. That creates a combination of sugar and yeast creates alcohol and carbon dioxide.

The carbon dioxide goes up, the alcohol stays in, and that’s how wine is made. But because [in still wine] it’s in an open container, the carbon dioxide goes out. 

In a closed container [like in sparkling wine], in this case, a bottle, the carbon dioxide that was given off from the second fermentation was trapped inside the bottle. So once you open the bottle, the carbon dioxide would come up and out. And that’s where it comes from. That is what gives it the sparkle. 

In Champagne, their method is known as the Method Champenoise

Pouring sparkling wine at Popular NYC Wine Classes Beyond Bubbles

They carry out the secondary fermentation in a closed bottle. Then, in the third part, they make the method Champenoise. It’s removing the sediment from the wine.  There are many different ways to do it. 

The most important common grapes for sparkling wine are Pinot Noir, Pinot Meurnier, Chardonnay.  But your class reveals “lost grape varieties”.  Tell me more about that.  

Alan Tardi: These were grape varieties, typical of the area, that were used initially, but then people just put them by the side. The most important grape varieties were Chardonnay and Pinot Noir.  Meunier was used as a workhorse, a filler, but it didn’t have the same identity that that Chardonnay and Pinot Noir had.  Those are the three principal ones. Then [there was] these other varieties.

There’ve been major changes in the past 10 – 15 years in Champagne.  It was driven by the Maison.  Thousands of growers who supplied grapes to the Maison.  Many times they would actually press the grapes, vinify the wine and then send the wine to the Maison.

They produced it for the houses. They didn’t have their own labels.  That changed. A lot of the grower producers started labeling and selling their wine on their own. They got a lot of attention.

Some of these people were very loyal to the old grape varieties that were left on the side – they like Pinot Blanc, Pinot Gris – not very rare grape varieties, but people are not aware they are part of the grape varieties of Champagne.

Some people are really trying to promote those because it’s part of their culture. It’s part of their history. 

There’s two others, Petit Mellier and Arban. It brings a whole new aspect to Champagne.

So we’re talking with Alan Tardi. On Wednesday, December 13th he hosts his new class Beyond Bubbles.  One of those bubbles we’re going to be talking about is Prosecco. Frizzanti, Spumanti. Help us understand what these words mean, the region, how it all relates 

Alan Tardi: Prosecco is one of the most misunderstood wines out there. There’s a lot more to it than most people are aware of. It’s not just a base for a Bellini or a cocktail, or just a cheap fix. There’s a lot more going on there than often meets the eye.

It’s a very old wine growing area.  The original area is Conigliano Valdobbiadene. Fifiteen towns that make up the area in the hills just at the foot of the Dolomites in Veneto. They’ve been making wine there for a long time.

I have a feeling that the people who originally planted grape vines there were members of this  Celtic Ligurian tribe that were up in Northern Italy, like in the Botellina and over in Liguria. They have this amazing capacity to plant vines in places where it’s very difficult.

Prosecco is very different from Champagne.  I was living in Italy. I was going to Prosecco a lot because I did a story for Wine and Spirits Magazine about the Cartice area in Val di Biadena.

It blew my mind away. At the same time, I was starting to go to Champagne to research my book and I spent a lot of time there. I was finding a lot of similarities between these two very different wines.

Champagne began as a still wine called Coteaux Champenois.  It had another wine in between. A sparkling wine, but a softer, lower amount of pressure called Cremant de Champagne. 

In Prosecco, the traditional way of making wine was fermenting the wine.  Then, they would put it in a container, either a barrel or a cement tank or in a bottle. The same thing happened. The fermentation would stop prematurely because it got too cold. Then, in the spring, when the temperature rose, the wine would wake up and the sugar would go back to work on whatever yeast was left.

Being in a closed container it would be fizzy. Now, in the bottle. The Italians had no problem with the sediment in the bottle. 

I remember going there in 2013, I heard about this kind of Prosecco where the sediment was left in the bottle and people were a little bit embarrassed to show it. 

This is actually called the Method Ancestral like they did in Limu. 

They left the sediment in the bottle. It was just part of the wine. m In 1895, someone at Vinicultural Research Research Center in Asti named Martinotti, figured out they had a lot of sparkling wines in that area like Moscato.

Martinotti invented a system instead of having to do this process in the bottle, he created a large container with a top under pressure where the second fermentation could take place under pressure and then bottle it from there. It’s called the Martinotti Method that he created and patented in 1895. 

Then 15 years later, in France he applied a sterilizing system.  It’s referred to as the Sharma Method. That is the typical Way to make Prosecco not the traditional way.

Most producers in the area did not advance their methods until after World War II happened.

Mionetto, a very big Prosecco producer, only started using autoclaves in 1987. 

At my tasting in New York on December 13, we’re going to taste three Prosecco’s. One is a still version from a winery called Bortolomeo, one of the most significant wineries of the area

After World War Two, he was very instrumental in creating a small group of producers and protecting their tradition of making wine in the area. 

Now their daughters are running the winery. They’re still making a Prosecco. It’s part of the disciplinary of the rules for Prosecco Cornigliano Valdobbiadene

That used to be the same with Coteau Champenois, the still wine of Champagne. You would not find those around. 

While we’re talking about Prosecco, tell us about their growth —  between the DOCG and the DOC?

Alan Tardi: One thing I want to say is that in the very small area of Corneliano, Corneliano about to be out in a Prosecco, DOCG.  In about 2009, because of the large demand for Prosecco, and because of the fact that people were growing grapes and making wine outside 

That appellation covers the entire region of Friuli and three quarters of the region of Veneto. So it’s a huge area, mostly flat. Higher yields, most of the vineyards can be worked, can be harvested mechanically. It’s a very different wine and that accounts for the vast majority of the 500 million bottles that are being produced.

The little area up in the hills has a much more complex growing area, soil to topography. 

It hasn’t really been touched since the earth rose when that, when the sea and the sea receded on the other side of Cornigliano, there was a glacier that happened up in the north and it came down and just took all the land with it.

If you look at the map, the part is very narrow and the Cornelia part spreads down and is very wide and lower altitudes.  So you have two very different soil makeups and different sections within the area.  So it’s much more complex. 

In 2009, they created the DOC and that’s when the original area, called Prosecco, changed its name to Corneliano Valdobbiadene and they were elevated to a higher level, a DOCG category.

They created subzones within this very small area. 43 different areas within the overall territory. If grapes come from one of those areas, they can have the name of that on the label. 

At Beyond Bubbles on December 13, we’re going to be tasting the Tranquilo Prosecco from Botolomeo.  We’ll taste a Colfondo from a young guy who’s been carrying on his family’s winery.

He always made wine in the cofondo method, and he just also started using the method traditionnel as well.

We’re going to taste his Cofondo, and then we’re going to taste Prosecco, Brut Nature, no sugar added, from the Cornigliano side, different softer, denser soil, lower altitude.

You can taste the difference.

That sounds incredible. We’re celebrating Beyond Bubbles, Alan Tardi’s new class coming up December 13th. One of the bottles, the Lambrusco. Can you talk a little bit about its reputation? 

 

Alan Tardi: I think we should feel very excited.  In the United States people still think about Lambrusco as a sweet, red, bubbly wine.

Lambrusco has really changed and it’s very complex.  Usually wines don’t do well in flat areas, but in the Po Valley, that’s where they come from, they started out as wild vines.

They were cultivated by this old ancient tribe who lived in the area from about 12 to 6  BC, and then they just disappeared  There are 12 different Lambrusco grapes. Three of them are really the most important because they have their own distinct identity and growing area. 

Sorbara comes from the town of Sorbara, takes its name after it, and it has its own appellation. 

Grasparosa di Casavetro, down in the south, it’s flat, but it starts to go up a little bit into the hills. 

And then Salomino, in the north, which is the powerhouse of the three.

It’s really fascinating.  They’re considered to be the most elegant because they’re all red grapes. In Champagne, it’s mostly white grapes.  in Prosecco, the grapes are also predominantly white. There’s Pinot Noir that was one of these international grapes. It was permitted but only as a 

The Sorbara is very light, transparent, elegant.  There’s a lot of finesse to it.

The Graspa Rosa is dark red, juicy, fruity, floral, intense, foamy.

The Salomino is the workhorse, Sorbata is not self pollinating. And Solomino is often the pollinator for Sorbata.

At Beyond Bubbles on December 13, we’re going to be talking about unusual bottles.  Tasting a Salomino wine from a winery called Lini 910,  a wine is made using the method Traditionnelle.  This wine is going to be 2006 vintage, and it’s spent nearly 14 years on the lees.

At our Beyond Bubbles class, I’m going to start with the Lambrusco, the oldest of the wines. Then the Prosecco.  Then the Champagne. So there’s a buildup to that. 

After the champagne, there’ll be a still champagne from the Valley de la Marne from the Mounier grape, and the Philipponat Champagne vintage.

After that, I thought it would be really interesting to look at two wines from made by people who went to the champagne area in the turn of the 20th century and they fell in love with champagne and they were compelled to go back to where they came from and make a wine using the champagne style method in their own way.

A wine from Trentino, Giulio Ferrari.  And the other one is RTOs in in Catalonia in Spain, compare.

Alan Tardi’s class Beyond Bubbles will take place December 13, 2023 at New York Wine Studio.  126 East 38th Street New York, NY 1001. Readily accessible between Park and Lexington Avenue, just minutes from  Grand Central Station.

For tix and more information visit NewYorkWineStudio.com

 

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Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Joe Winger: 

Heather Holmes from PublicityForGood.com.  I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about. 

What’s the most important thing that you want to share with the audience today?

Heather Holmes: 

I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people. 

So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.

Joe Winger: 

Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.

So what should I be thinking about?  What do I present to you as a step one?

Heather Holmes: 

Step one is really the intentionality of why you want to get in the media.  What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?

Are you wanting more sales and more people to buy your product? 

You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you. 

But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.

The PublicityForGood Team

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Joe Winger: 

Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?

Heather Holmes: 

After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”

Why does your product matter? 

If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.

I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.

I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?

Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.

Now I have almost two under two with a third on the way. 

So you need to have your key pivotal moments because those are things you can talk about in the media.

Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.

Joe Winger: 

People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?

Heather Holmes: 

It’s really all about your platform and reaching new audiences. 

When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world. 

It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy. 

So that was why I did the pageants. 

I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.

So it gave me that relevancy. So you have to be relevant. 

You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution. 

[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right?  It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.

Joe Winger: 

You’re growing a 7- figure business.   What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream

Heather Holmes: 

We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us. 

The year the pandemic [hit] was our first million dollar year.

I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one. 

Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone. 

When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.

So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in. 

Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.

I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right?  I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one. 

So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.

And this is my legacy.

I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously. 

So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.

We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health. 

Joe Winger: 

What an incredible story to share.

Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.

It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality.  I have the journal and we mapped everything out. 

This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.

We’ve had a kid every year. Rose will be two in June.

We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.

This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level. 

I was talking to [a business owner client] and her business grew by 40% from getting in the media. 

One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.

On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that.  Our kids will see the good work we’re doing. 

Joe Winger: 

You’re talking to an audience of foodies. What is your favorite meal? 

Heather Holmes: 

We just had Indian food last night that my husband made and it was so good. 

We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte.  So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be. 

[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.

And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.

Joe Winger: 

Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?

Heather Holmes: 

You can go to PublicityForGood.com You can find me on social media as well. 

https://www.linkedin.com/in/heatherdesantis

https://www.instagram.com/heatherdesantis

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Crown Royal and FORVR Mood Co-Founder, Jackie Aina, Partner to Release Limited-Edition Candle Inspired by Popular New Flavor Crown Royal Blackberry Flavored Whisky

Jackie Aina, from FORVR Mood, Partners with Crown Royal Blackberry Flavored Whisky

With bottles flying off the shelves nationwide, Crown Royal Blackberry Flavored Whisky has proven to be one of the brand’s most popular flavor offerings.


 

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This is an innovative whisky blend deserving of a partner just as creative to kick off the summer. Jackie Aina, a well-respected creator and entrepreneur, whose brand, FORVR Mood, garnered a wait list of over 45,000 customers prior to its launch in 2020, was a natural choice for the brand.

Aina’s love for the new flavor inspired her curation of the limited-edition Crown Royal Blackberry x FORVR Mood candle.

Appropriately titled, Berry On Top, this delicious scent is crafted with notes of blackberry, complemented with whisky accord and vanilla.


 


Limited quantities of the candle will be available online at Forvrmood.com *while supplies last

This exclusive new scent will be unveiled at the Crown Royal Blackberry Stand!

The Crown Royal Blackberry Stand is an adult twist on your traditional lemonade stand , where creativity meets cocktails and spotlights business owners, via the collaboration with Jackie Aina and FORVR Mood.

With the entrepreneurial spirit of a traditional lemonade stand at its core, the Crown Royal Blackberry Stand will provide a platform for rising founders via the brand’s partnership with 501(c)(3) organization, Black Girl Ventures Foundation.

Attendees that visit the stand are invited to sip signature cocktails and shop the exclusive Berry on Top candle as they learn more about Crown Royal charity partner Black Girl Ventures Foundation.

Black Girl Ventures Foundation is an IRS § 501(c)(3) organization dedicated to providing underrepresented founders with access to community, capital, and capacity building to meet business milestones that lead to economic advancement through entrepreneurship.

Crown Royal’s partnership with FORVR Mood and Jackie Aina is rooted in the support of Black Girl Ventures Foundation.

To further their efforts, Crown Royal will be donating $50,000 to Black Girl Ventures Foundation from the Crown Royal Generosity Fund*, where half of the donation will support the BGV Pitch Program.

More information on the organization’s mission, programming, and ways to support the Black Girl Ventures community will be found at The Crown Royal Blackberry Stand.

“Our new Blackberry Flavored Whisky is one of our most flavorful yet!”

Hadley Schafer

VP of Crown Royal

“…It was important that we found the perfect partner to not only celebrate this exciting new release but also one whose passion for creativity and entrepreneurship aligned with our vision for The Crown Royal Blackberry Stand,” said Hadley Schafer, VP of Crown Royal. “This collaboration with Jackie Aina and FORVR Mood not only highlights this flavor profile in such a fun and unexpected way but also makes a meaningful impact by supporting the next generation of 21+ business owners.”

For more information about The Crown Royal Blackberry Stand featuring Crown Blackberry x FORVR Mood By Jackie Aina in Los Angeles on June 14th and 15th, and more juicy Crown Royal news visit @crownroyal on Instagram to sign up for the Crown Royal newsletter.

“Finding new ways to flex my creativity to craft something that I know my supporters will love is exciting for me,”

Jackie Aina

“So, when I was approached by Crown Royal for this partnership it was a no-brainer for me, especially after seeing all the hype for their new Blackberry Flavored Whisky and learning they’re supporting a cause close to my heart with Black Girl Ventures. I’m excited to partner with a brand that shares my values!”

Crown Royal Blackberry Whisky has an ABV of 35% and is available nationwide for a limited time at a suggested retail price of $26.99 for a 750mL bottle.

*Crown Royal Generosity Fund is a donor-advised fund, administered by Fairfield County’s Community Foundation, a nonprofit entity organized under IRC §501c3.

About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

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