Best-selling band Train announces new album ‘AM Gold’ with Concert Tour heading to Pitt’s The Pavilion at Star Lake June 17
Known for their countless chart-topping hits spanning nearly three decades, multi-GRAMMY Award-winning band TRAIN has announced their highly anticipated 11th studio album, AM Gold, is set for release on May 20, 2022 via Columbia Records.
AM Gold marks the group’s first release of all-new original music in five years. Giving fans the first taste of what they can expect from the forthcoming studio album, Train today debuted the title track “AM Gold” – available everywhere now – and its accompanying lyric video – watch here.
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“Writing songs is hard. Not compared to so many things I suppose, but it’s difficult to create something that you love and then other people love as well.
“…Writing songs for two and a half years in front of video screens
instead of being in the presence of other humans
has been a long, strange trip.
And now here we are,”
frontman Pat Monahan shares.
“It has to start with love. Love that goes into work comes out of work. We love this song, this album, and our fans. Thank you for waiting so long for us. I think it was worth it. AM Gold! Here we go!“
The diamond-selling band has additionally announced today that they will be hitting the road this summer on their upcoming Save Me San Francisco Wine Co Presents: Train – AM Gold Tour.
Produced by Live Nation, the North American Summer 2022 tour will kick off June 8th in Mansfield, MA, making 35+ stops in New York, Nashville, Dallas, San Diego, and more before concluding on August 6th at Colorado’s iconic Red Rocks Amphitheatre.
Joining Train on the road is Grammy-nominated singer-songwriter Jewel as direct support on all dates and multi-platinum rock band Blues Traveler as direct support on all dates except Red Rocks.
Thunderstorm Artis and Will Anderson will also join as opening acts on select dates. Full tour routing can be found below. To celebrate the touring announcement, comedian, actor, and producer Ken Jeong recorded a special video message – watch here.
Of the upcoming tour, Monahan says, “2022 is the year of the Tiger. It has begun in a strong, beautiful, and encouraging way and it’s only the beginning. The 2022 Summer AM Gold tour will be all those things and more, as we are joined by our dear friends Jewel and Blues Traveler! What a ride! We can’t wait to see you all out there, dancing and singing along to their amazing music as well as our new album AM Gold. Is it June yet? See you then! Love and miss you all!”
Citi is the official card of Train – AM Gold Tour. Citi cardmembers will have access to presale tickets beginning Tuesday, February 22nd at 10AM local time until Thursday, February 24th at 10PM local time through the Citi Entertainment program. For complete presale details visit www.citientertainment.com.
Fans can gain first access to the artist presale beginning Wednesday, February 23rd at 10AM local through Thursday, February 24th at 10PM local. To sign up and for more information, visit savemesanfrancisco.com. Tickets go on sale to the general public starting Friday, February 25th at 10AM local time on ticketmaster.com.
Since their formation in 1994, Train has had 14 songs on Billboard’s Hot 100, 12 albums on the Billboard 200 albums chart, and has sold more than 10 million albums and 30 million tracks worldwide.
In March 2021, the band celebrated the 20th anniversary of their iconic, career-defining album Drops of Jupiter, and the following month, their global hit “Hey, Soul Sister” was certified Diamond by the RIAA, one of just 58 songs in history to reach Diamond status. The band is comprised of frontman Pat Monahan (lead vocals), Hector Maldonado (bass, vocals), Jerry Becker (keyboards, vocals), Taylor Locke (guitar, vocals), Matt Musty (drums), Sakai Smith (backup vocals), and Nikita Houston (backup vocals).
SAVE ME SAN FRANCISCO WINE CO PRESENTS: TRAIN – AM GOLD TOUR
*Jewel (direct support across all dates), Blues Traveler (all dates except Red Rocks)
DATE
CITY
VENUE
Wed, Jun 08
Mansfield, MA
Xfinity Center*
Fri, Jun 10
Wantagh, NY
Northwell Health at Jones Beach Theater*
Sat, Jun 11
Saratoga Springs, NY
Saratoga Performing Arts Center*
Sun, Jun 12
Holmdel, NJ
P.N.C. Bank Arts Center*
Tue, Jun 14
Camden, NJ
Waterfront Music Pavilion*
Wed, Jun 15
Bristow, VA
Jiffy Lube Live*
Fri, Jun 17
Burgettstown, PA
The Pavilion at Star Lake^
Sat, Jun 18
Cuyahoga Falls, OH
Blossom Music Center^
Sun, Jun 19
Cincinnati, OH
Riverbend Music Center^
Tue, Jun 21
Nashville, TN
Venue TBC^
Fri, Jun 24
West Palm Beach, FL
iTHINK Financial Amphitheatre^
Sat, Jun 25
Tampa, FL
MIDFLORIDA Credit Union Amphitheatre^
Sun, Jun 26
Jacksonville, FL
Daily’s Place^
Tue, Jun 28
Atlanta, GA
Cellairis Amphitheatre at Lakewood^
Thu, Jun 30
Charlotte, NC
PNC Music Pavilion^
Fri, Jul 1
Raleigh, NC
Coastal Credit Union Music Park at Walnut Creek^
Sat, Jul 2
Virginia Beach, VA
Veterans United Home Loans Amphitheater^
Thu, Jul 07
Gilford, NH
Bank of New Hampshire Pavilion^
Fri, Jul 08
Bethel, NY
Bethel Woods Center for the Arts^
Sat, Jul 09
Darien Center, NY
Darien Lake Amphitheater^
Sun, Jul 10
Toronto, ON
Budweiser Stage^
Tue, Jul 12
Clarkston, MI
Pine Knob Music Theatre*
Wed, Jul 13
Noblesville, IN
Ruoff Music Center*
Fri, Jul 15
Tinley Park, IL
Hollywood Casino Amphitheatre Chicago*
Sat, Jul 16
St. Louis, MO
Hollywood Casino Amphitheatre St. Louis*
Sun, Jul 17
Rogers, AR
Walmart Amp*
Tue, Jul 19
Austin, TX
Germania Insurance Amphitheater*
Wed, Jul 20
Dallas, TX
Dos Equis Pavilion*
Thu, Jul 21
The Woodlands, TX
Cynthia Woods Mitchell Pavilion presented by Huntsman*
Is This the Dominican Ozama Rum Philly Didn’t Know It Needed? Big Papi Thinks So.
In a region that prides itself on loyalty, grit, and a good pour, Hall-of-Fame baseball legend David Ortiz—yes, “Big Papi” himself—is making a bold new play far from Fenway Park. But this time, it’s not with a bat. It’s with a bottle.
Ortiz has just launched Ozama Rum, a 100% Dominican-made, ultra-premium spirit that’s already raising eyebrows (and glasses) from Swarthmore to Chesterbrook. And while Philadelphia is famously a whiskey-and-beer town at heart, this rum is built to challenge your expectations—and maybe even your liquor shelf.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” Ortiz says. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
From Santo Domingo to the Schuylkill: Ozama Rum Arrives
Named after the Ozama River in Ortiz’s hometown of Santo Domingo, Ozama Rum is a full-circle project for the former MLB star. Every drop is born, aged, and bottled in the Dominican Republic—from fresh-pressed sugarcane to oak barrel aging (for a minimum of one year), with no shortcuts or outsourcing. It proudly carries the Ron Dominicano denominación de origen, certifying it as a true product of the island.
This isn’t the kind of celebrity-branded spirit you buy once and forget. It’s built for drinkers who care about craftsmanship, story, and serious flavor.
Ozama launches with three distinct expressions, each one capturing a different note in the Dominican rum legacy:
Ozama Blanco: Bright and crisp with citrus and a whisper of white pepper. Ideal for daiquiris, mojitos, or sipping neat in your backyard in Penn Wynne.
Ozama Añejo: A rich, copper-toned rum with hints of chocolate, toffee, and warm spice. Smooth enough to replace your bourbon in an Old Fashioned.
Ozama Gran Añejo: Silky and deep with notes of dates, raisins, honey, and fine wood. The kind of pour that deserves your best glass and a quiet evening.
With prices between $25 and $40 for a 700ml bottle, Ozama is positioned as an accessible indulgence—whether you’re picking it up from a premium bottle shop in Center City or mixing cocktails at a family cookout in Chesterbrook.
Rum’s Renaissance—and Philly’s Perfect Timing
According to Global View Research, the global rum market hit $11.77 billion in 2022 and is projected to grow by over 5.6% annually through 2030. Craft rum, in particular, is rising as consumers turn to artisanal, culturally rooted spirits. That’s good news for Philly, where diverse culinary traditions meet a growing appetite for unique, quality liquor—especially from Black- and Latinx-owned brands.
Ozama Rum fits the moment. And Ortiz isn’t just a face on the label. He worked closely with Dominican distillers and Abbott Wolfe, CEO of Drink2Success, to ensure the product had integrity, vision, and real impact.
“From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” Wolfe said.
A Spirit That Gives Back
Beyond its refined flavor, Ozama carries a mission. Two percent of its profits will be directed to cleanup efforts around the Ozama River and to community-building projects in the Dominican Republic. It’s the kind of built-in social impact that resonates with Philly’s values-driven drinkers—especially younger generations.
Where to Try Ozama Rum in Philadelphia
Ozama is available now at drinkozama.com and is beginning to roll out in select stores and venues in the Northeast—including Pennsylvania. While you may not see it on every bar in Old City just yet, insiders say local mixologists are already experimenting with it behind the scenes.
Expect to see Ozama popping up at Latin-inspired restaurants in South Philly, rooftop lounges in Rittenhouse, and maybe even your next tailgate in FDR Park.
Final Thoughts: Philly’s Rum Moment Starts Here
Ozama Rum isn’t trying to be flashy. It’s not a gimmick. It’s a high-quality, hand-crafted, heritage-driven spirit with a story as deep as its flavor—and Big Papi’s passion is in every bottle.
“They say that perfection doesn’t exist,” Ortiz says. “But you can get close to it.”
In Philly, where we respect heart, hustle, and something with real roots? That might be close enough.
Would you like to add a sidebar with cocktail recipes or recommendations for where Ozama might pair best with Philly cuisine?
WWE and Seagram Escape Spiked Just Tag Teamed on a Boozy Banger—and Philly’s First in Line to Crack It Open
Wrestling and beer. If there’s a better pairing for the City of Brotherly Love, we haven’t found it yet.
In a move that’s got South Philly popping and the Northeast buzzing, WWE has officially entered the beverage ring with its first-ever ready-to-drink alcoholic product, and they’re doing it with flavor-forward heavyweight Seagram’s Escapes Spiked. The two icons just dropped a multi-year partnership, and the new WWE-branded drinks are already hitting shelves all over Philly.
Whether you’re grabbing a cold one for a backyard wrestling watch party in Fishtown, tailgating before a WWE Live event at the Wells Fargo Center, or just stocking the fridge at your neighborhood deli, the new Seagram’s Escapes Spiked WWE Series is made to hit like a chair shot—and go down smoother than a Stone Cold stunner.
Philly’s Wrestling Legacy Meets Its New Favorite Drink
Let’s not forget—Philadelphia is wrestling royalty. This city gave us ECW. We’ve packed the Spectrum, sold out the Wells Fargo Center, and brought serious heat to WWE, AEW, and every indie fed that’s dared to step between the ropes. So it’s only fitting that Philly gets to be one of the first cities to crack open WWE’s newest creation.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO Group Holdings, WWE’s parent company. “Philly fans bring unmatched passion—and we wanted to bring this launch to cities that know how to show up.”
Show up? This is Philly. We throw snowballs at Santa. We boo our own draft picks. And we’ve been showing up loud for wrestling for decades.
The Flavor Card: A Main Event Lineup
Seagram’s Escapes Spiked WWE Series debuts with three bold, bodyslam-worthy flavors that were clearly designed with Philly’s taste buds in mind. This isn’t your average backyard seltzer. These are full-flavored malt beverages, and they’re coming in hot:
Rumble Punch™ – A remix of the classic Jamaican Me Happy, this flavor brings strawberry, watermelon, lemon, and guava together in one tropical haymaker. It’s the kind of drink you’d sip while screaming “E-C-Dub!” in a backyard kiddie pool in Kensington.
Pineapple Powerhouse™ – With juicy pineapple, cherry, and lime, this flavor feels like the afterparty to a surprise cash-in—sweet, citrusy, and absolutely electric. Perfect for rooftop parties in Northern Liberties or tailgates at the Linc.
Slammin’ Blueberry™ – A tag-team blend of blueberry and lemon that hits crisp and clean, made for easy drinking during a hot August night watching SummerSlam.
Each flavor is 8% ABV, unapologetically bold, and available now in Philly-area retailers, from Center City liquor shops to corner delis in South Philly.
Superstars, Stores, and Citywide Showdowns
This isn’t just about cans on shelves. As part of the partnership, Seagram’s Spiked is now an Official Partner of WWE, meaning you’ll see the brand front and center during Premium Live Events like Money in the Bank® (June 7), SummerSlam®, and Survivor Series®.
Expect enhanced match sponsorships, custom digital content featuring your favorite WWE Superstars, and yes—in-person appearances from Superstars right here in Philly.
Imagine bumping into a former champ at your local Acme or grabbing a selfie with a WWE Superstar at your favorite beer distributor in the Northeast. It’s all on the table.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience—and Philly’s local fans who bring energy like nowhere else,” said Jaime Polisoto, brand director of Seagram’s Escapes. “Our sales team is thrilled to bring the excitement of WWE into Philadelphia’s stores and create unforgettable fan experiences.”
It’s Not Just a Drink. It’s a Pop.
Philly doesn’t do subtle. We do flavor. We do passion. And we do loyalty. That’s why this partnership works—it’s for fans who know every chant, who still talk about the time The Rock came through South Street, and who treat every PLE like it’s WrestleMania at the Vet.
So whether you’re cracking open a can after a shift in Brewerytown, posting up with friends in Fairmount, or pregaming in your Rhawnhurst backyard with your Bluetooth speaker on full blast, the WWE x Seagram’s Spiked Series is your new go-to.
Taraji P. Henson’s Seven Daughters Moscato Sets Sail with Princess Cruises — and Philly’s Invited to the Party
Taraji P. Henson is serving up more than fierce roles and red-carpet moments—now she’s pouring the perfect glass of Moscato, and she wants Philly to come sip it at sea.
That’s right, the award-winning actress, entrepreneur, and all-around queen just teamed up with Princess Cruises to bring her Seven Daughters Moscato to their Love Lines Premium Liquors Collection. And while she may be Hollywood royalty, Taraji’s wine is all heart—sweet, vibrant, and a whole lot of fun. Sound familiar, Philly?
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
Let’s be real—after dodging potholes on Broad Street, waiting too long for your Wawa order, and sitting through another frustrating season of Philly sports (we still love you, Birds), you deserve a drink. And not just any drink—a crisp, lightly sweet Moscato with notes of tropical fruit and honeysuckle, made to help you unwind like you actually took a vacation day.
Princess Cruises knows a good thing when they taste it. “Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, VP of Food and Beverage. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”
Translation? This wine’s got the same attitude as a Philly native in line at Reading Terminal: real, bold, and a little bit sweet when it counts.
And don’t worry, Taraji isn’t rolling solo in this celebrity liquor squad. Her Seven Daughters joins a star-studded bar cart featuring Jason Momoa (yes, Aquaman) and Blaine Halvorson’s Meili Vodka, Camila and Matthew McConaughey’s Pantalones Organic Tequila, Blake Lively’s Betty Booze and Buzz, Liev Schreiber’s Sláinte Irish Whiskey, Jason Aldean’s Melarosa wines, Romero Britto’s Love Prosecco, and Kylie Minogue’s No Alcohol Sparkling Rosé.
Still, let’s keep it 100—none of them bring the same heat as Taraji. She’s got grit, glamour, and a wine that says, “let’s dance on the deck and then eat something greasy at midnight.”
And Philly folks? You don’t have to fly across the country to get in on the action. Princess Cruises offers sailings from nearby ports like Brooklyn and Baltimore, so you can trade I-95 traffic for ocean views real quick. Book a weekend cruise and suddenly, you’re sipping Seven Daughters while someone else does the cooking. Imagine that.
So whether you’re a Center City cocktail snob, a Fishtown foodie, or just someone who appreciates a damn good glass of wine, Taraji’s got you. This isn’t just a celebrity brand slapped on a bottle. It’s a whole vibe. A celebration. And a reminder that every Philly girl (and guy) deserves to be treated like royalty—preferably with a Moscato in hand, looking out over the ocean.
Catch you on the ship. And don’t forget to raise a glass to Taraji when you do.
For more on the Love Lines Premium Liquors Collection, head to www.princess.com.
The Lumineers, ODESZA, Alanis Morissette and The 1975 (Weekend Two only)
along with Hozier, Kali Uchis, Yeah Yeah Yeahs, Maggie Rogers, Labrinth, Cigarettes After Sex, Niall Horan, Tove Lo, Thirty Seconds to Mars and many more.
The nine-stage, two-weekend extravaganza will take place October 6-8 and October 13-15, 2023, at Zilker Park.
3-Day Tickets for both weekends will go on sale today at 12pm CT at www.aclfestival.com.
New in 2023: No surprises at checkout – all fees and shipping costs are included upfront. Layaway Plans are available starting at only $25 down.
Kendrick Lamar, Foo Fighters, The Lumineers, ODESZA and more! Headline Austin City Limits Music Festival 2023
nine-stage, two-weekend extravaganza
Austin City Limits Music Festival’s stages are where the next generation of headliners are born, and where music fans can experience an abundance of artist discovery across the diverse and inclusive bill. 2023’s roster features 45% female performers, LGBTQ+ artists, allies and icons, multiple Latin stars including Ivan Cornejo, Kevin Kaarl, Eddie Zuko, and much more.
At the heart of Austin City Limits Fest is its Texas pride
At the heart of ACL Fest is its Texas pride, and this year the festival is proud to showcase a long list of amazing homegrown artists including Cigarettes After Sex, The Mars Volta, Tanya Tucker, Ben Kweller, d4dv, Jimmy Vaughn, Asleep At The Wheel, Penny & Sparrow, Randall King, Abraham Alexander, Angel White, BigXThaPlug, Katy Kirby and Goodnight, Texas, Calder Allen, Kathryn Legendre, Arya, Grace Sorenson, Sunrose, Blackchyl, We Don’t Ride Llamas, Jane Leo, Ellis Bullard, Rattlesnake Milk, Shooks, QUIN NFN, Caramelo Haze, Die Spitz, Nemegata, Huston-Tillotson Jazz Collective, The Moriah Sisters and The Disciples of Joy.
While taking in all that ACL Fest has to offer, be sure to slip into the shady grove and enter the world of Bonus Tracks, the biggest party on the smallest stage at Zilker Park. Programming at Bonus Tracks creates a hub of culture, connection, and positive vibes between music performances. Past appearances include beloved local Austin favorites Kate Waitzkin, dance parties with Outdoor Voices and DJ Mel, drag shows curated by Extragrams!, and a hilarious and lively swearing session with legends Brett Goldstein and Brené Brown. Stay tuned for the 2023 programming announcing later this summer.
3-Day General Admission Tickets, 3-Day GA+ Tickets, 3-Day VIP and Platinum Tickets and Hotel Packages will go on sale today at 12pm CT at www.aclfestival.com, with all fees and shipping costs included upfront. Layaway Plans are available starting at only $25 down. 1-Day General Admission Tickets, 1-Day GA+ Tickets, 1-Day Tickets will be available at a later date. Music fans ages 8 and under will be admitted free of charge. Austin Kiddie Limits programming information will be announced soon.
GA Ticket Holders will experience a new amenity this year! For the first time, premium cocktails will be available on bar menus throughout ACL Festival, not just in select areas. GA+ will include a full-service bar with preferred pricing for all beer, seltzers, wine and cocktails. VIP guests will enjoy complimentary beer, seltzers, wine and cocktails in two private lounges, which also feature viewing decks offering elevated sightlines of the two main stages. Platinum guests will receive complimentary beer, seltzers, wine and cocktails, as well as the best seats in the house with exclusive viewing at six stages. A full list of GA, GA+, VIP and Platinum amenities can be found at www.aclfestival.com/tickets.
Hulu returns as the Official Streaming Destination of ACL Festival! Catch three days of select live performances, interviews and much more during Weekend One, October 6-8! Full broadcast lineup and schedule to be announced later this summer.
Austin City Limits Music Festival is proud to call Zilker Park home. Since 2006, ACL Festival, in partnership with Austin Parks Foundation, has generated nearly $55 million towards improvements to Zilker Park and parks across Austin. In 2022, through a percentage of ticket sales, fans of ACL Fest contributed $7.2 million to improving Austin’s public parks, trails, and green spaces. In the coming year, APF will utilize ACL Fest funds to help design and complete park improvement projects across Austin including projects at Earl J. Pomerleau Pocket Park, Rosewood Neighborhood Park, Onion Creek Metropolitan Park, and McBeth Recreation Center. For more information about Austin Parks Foundation’s work in the Austin community and how fans have contributed to Austin’s parks, please visit https://austinparks.org/acl-music-festival/.
Fans can sign up for the ACL Fest SMS and Email Lists to be the first to get new information at www.aclfestival.com and follow social media to stay in the loop on all festival announcements. Instagram || Facebook || Twitter.
Austin City Limits Music Festival 2023 thanks American Express, Honda, T-Mobile, Miller Lite, Tito’s Handmade Vodka, BMI, Karbach Brewing Co., and Hulu for their generous support.
This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
With Flavor and Acclaim, Jøyus Non-Alcoholic Wines Proves it’s an All Year Drink. Not just for #SoberOctober, but its award-winning tastes help you celebrate all year-long.
Jøyus non-alcoholic wines not only taste like wine, but great wine. With the industry awards to prove it.
Recently I sat down with Jøyus leader Jessica Selander.
This conversation has been edited for length and clarity. You can find the full, un-edited conversation on our YouTube page.
Can you give us a personal story, maybe that includes the celebration of wine, if you have one?
Jessica Selander: The story is very personal and the funny thing is I get so nervous before talking about things because when I started Joyus, I did not originally [think about] doing things like this, being so face forward.
I thought I would create a product that I was really excited about. Eventually I came to realize, how do I do that without telling the “why did I do it?”
The whole reason that Joyus exists and it influences everything I do is because I’m sober. I quit drinking alcohol 17 years ago now, which just feels like a fantastical amount of time.
For me, it’s been very rewarding. I’m very glad about it. But it was definitely something that was really hard and very personal. It wasn’t something I shared about publicly. So that’s also why this is a journey of getting comfortable talking about my sobriety, my recovery.
I like the taste of wine. I like beautiful glasses. I like the smell of wine. I love the community and people; and hanging out and celebrating. It literally says ’let’s celebrate’ on our bottles. How great sparkling is for summer, but sparkling is such a happy thing.
You know what I mean? Something good happens in your life and people are like, let’s celebrate. Let’s pop some bottles. New Year’s Eve is such a beautiful idea of let’s start over. Whatever happened last year, whatever terrible things went down, there’s a brand new year.
It’s a new idea that we can celebrate either that past year that was good or celebrate the potential of a new year. That’s going to be better and that’s sparkling.
And for me, I didn’t have any options.
I started Joyus nine years ago. People ask me how long the company’s been around and we launched about two years ago. So it took me a very long time to figure it out, to save up the money to do it because as you can imagine, nine years ago, people thought it was crazy.
They’re like, ‘That’s a terrible idea. Nobody wants that’. And I’m like ’I want it’.
Having quit drinking, I had a lot of friends that also didn’t drink. I had a lot of people in my life too, who were just light drinkers – could give or take alcohol. Then I have two kids and there’s a huge percent of the population that quits drinking for nine months [because they’re pregnant], sometimes even longer.
You can get into medications, you’re not supposed to drink on it. Anxiety medication, not supposed to drink on it. Heart medication, cancer treatments. There’s a lot of medical stuff too, that you could go down the list.
So I get a lot of people now who are like, ‘Oh, it’s not alcoholic. It’s trending.’ And that’s a thing now.
Early on in my sobriety, I actually used to drink a lot of soda pop out of glass bottles, and then eventually discovered non alcoholic beer.
Non alcoholic beer is definitely having a really cool movement right now. There’s so many different options for non alcoholic beer, but the beer has always been around.
I was like, this exists and it tastes like beer. What’s up with non-alcoholic wine?
There was one sparkling [non-alcoholic wine] in the entire country and that’s all you could find. There was one white and there was one red and that was it.
For me these options were really sweet. They were very affordable, which is nice, but they didn’t have the complete experience that I was going for. I wanted non alcoholic wine that tastes like wine.
I wanted something that I could bring to a gathering and bring to a get together and have it feel appropriate and look appropriate and just look like everybody else’s [alcoholic] bottles. Smell like everyone else’s bottles that you just wouldn’t even know that it was non alcoholic until you saw it on the label. And that’s what I did.
So after trying to find it for forever, eventually I was like, I’m going to do it myself. And I had no idea that this whole sober curious, non alcoholic world would take off like it has at exactly the right time.
So part of me is very frustrated that it took so long. But part of that too, it was like saving up the money to start the company.
This is a bootstrap company. I like making my own decisions. A side effect after getting to this point is I’m 100% in control of all the decisions, which also means that I can control the quality because [it] is incredibly expensive to make.
Let’s talk about your sober story. What it means to you, how you got there, what your mission is, how that helps others.
Jessica Selander: So for me, I can’t drink alcohol. What happens when I put alcohol in my body is that I make decisions I don’t want to be making.
I tried a lot of things. I tried cutting back and it didn’t work. I tried replacing [the drinks and that didn’t work].
My life became pretty chaotic.
I stopped drinking and once I get my life in order, then everything will be fine. I can drink again.
Then after not drinking for a period of time, I was like, Oh, you know what? There’s actually something to this and it’s something deeper and it’s probably the best thing I ever did, honestly, in my life.
I would not be the person I am today on the inside if I had kept drinking.
I have a wonderful spouse and I’ve got amazing kids and I’m able to be a parent and be a person and do that clear eyed and there’s a lot of my upbringing was not the most positive.
Sober curious, it’s a hashtag now.
I’m not saying alcohol shouldn’t exist. I’m not that kind of person whatsoever.
On a personal level it is so exciting to see other brands pop up. The first time I tried non-alcoholic tequila, it blew my mind. It was amazing. The spirits are interesting because some people build it up from science and some people are de-alkalizing; taking the alcohol out.
So that’s the really interesting thing about this. Normally spirits are completely separate from wine, which are very separate from beer, but in non-alcoholic, we’re all in the same swimming pool and everybody’s doing it differently and everybody’s got their own take and you can try one non-alcoholic whiskey and it’s incredibly different from another one.
Community not competition is one of our core values. Normalizing non drinking is a big one. It’s not necessarily replacing alcohol either. I’ve talked to people in the wine industry who are very offended by the idea of non alcoholic wine. I’m like no, it’s backwards. You’ve got it backwards. Non-alcoholic wine is a love letter to wine. You love wine so much that you still want to have it. You just can’t have this one piece that’s in it [the alcohol], but I want everything else.
I want to cheers that glass with other people. I want to drink that red with a really strong stinky cheese. I want to pop that celebratory cork. I want to Rose all day. I just can’t.
I think that wine is very important culturally. It’s so interesting historically. The process is this fascinating mix of art and science. I love everything about it. Getting deeper and deeper into it too, because I want Joyus to be around for forever and I want to make the best possible non-alcoholic wine.
There’s so much stuff to perfect that I could spend the next 50 years just working on non-alcoholic red – period.
You mentioned you’re seeing other competitors in the marketplace. How many different ways are there to make non-alcoholic wine? Are some ways higher quality than others?
Jessica Selander: I can give tips. Our wine is a dealcoholized or alcohol removed wine, which means it’s gone through the whole winemaking process.
It’s aged, it’s fermented, and then we have removed the alcohol from it. Our bottles also say it’s non alcoholic. Sometimes you’ll see a bottle in the store and it just says non alcoholic on it. It doesn’t say dealcoholized or alcohol removed. They’re interchangeable. That means it wasn’t fermented.
So if you’re looking for a wine that is really going to taste like wine or have that fermented taste, look for dealcoholized or alcohol removed.
[Look at the label on the bottle] look for dealcoholized or alcohol removed, because it could say that it’s a non alcoholic red or a non-alcoholic grape [varietal] and it might just be a juice, that hasn’t been fermented or ages but comes in a wine bottle.
What are your goals in the present moment and in the near future to help your company continue to be a leader in the industry?
Jessica Selander: I think goals are accessibility. Normalizing sober drinking. Making [non-alcoholic bottles] easy to find. We do ship off our website, which is great. We’re shipping from Seattle. We ship everything ourselves. If you’re out East, it’s going to take four or five days to get to you.
Also starting to talk to restaurants, getting into more restaurants is a big one. I’ve had anniversary dinners with my spouse and I’m drinking an Arnold Palmer.
I’m calling restaurants and I’m calling grocery stores and they’re still really skeptical that it can be good and that people want it.
Do you think it’s just audience reaching out? Is there a tipping point?
Jessica Selander: Yes, that really helps having people being in a restaurant and saying, “Hey, what do you have that’s an alcoholic?” Because restaurants are saying nobody’s asking for it.
Here I am double digit sober and I had never gone into a restaurant and asked for it.
I would look at the [menu’s] non alcoholic section, which is always juice, soda pop, iced tea and stuff. If it’s not on the menu, I would never ask them for anything. Here I am for over a decade, not telling them that I want this thing. So we started doing more education on social media and online.
If you walk into a restaurant, ask them “What do you have that’s not alcoholic?”
Just pregnant people alone. There’s a large percentage of the population.
Is there science that says a pregnant woman can drink this and have zero concerns?
Jessica Selander: Yes. So this is super interesting. In the United States we’re the most strict in terms of alcohol. If you go to the UK, they have different, actually higher limits for how much alcohol can be in something. The US’s rules come from prohibition when you can’t sell, make, transport alcohol.
The government said once it gets under 0.5%, it’s not alcohol anymore. So that’s where that number comes from and sometimes people see it and say, “Oh, there’s a little bit of alcohol in this.”
There was a study done in Germany where they tested a lot of grocery store items. What they found was there’s a lot of stuff in our grocery stores that had a little bit of alcohol in it. Very ripe bananas, which we feed to toddlers have some alcohol in them. Orange juice is another one.
American hamburger buns. But it also makes sense, bread, yeast and we have more sugar in our products, right? Bread actually has more alcohol than people realize.
Let’s talk about your wine’s flavors and aromas and the winemaking process to get there.
Jessica Selander: I knew what I wanted and I was incredibly picky about it.
We launched with the sparkling white and the sparkling Rose’ and people were asking for a Rose’ with no bubbles.
I thought it would be easy. It was not easy.
Stills are very different from sparkling. I’m a balance of “I know what I want. I’m going for this thing and very focused”, but then I’m also balanced with listening. So we do a lot of focus groups. I do want feedback. I do want opinions.
We were working on it. Everyone’s saying it’s good, it’s great. But I didn’t think it was good enough. We were supposed to launch it in summer and I pushed everything back. Back to the drawing board.
What if we did this? What if that? Talking to people, reading science and chemistry books
Was it like working for the right blend?
Jessica Selander: It’s tweaking so many different things and pieces in the blend. But it doesn’t always work out. If you tweak a blend, sometimes other notes will come forward that you’re not expecting, or sometimes you’ve diminished things that you didn’t intend to diminish.
The still Rose is a great example, it didn’t have that click and so I just kept working on it. And that’s the one that won Double Gold and Best in Class in the San Francisco International Wine Competition, which is one of the biggest and oldest blind tastings in the world and the biggest and oldest blind tasting in the U.S.
Can you share any details and lessons you learned taking on the world of winemaking?
Jessica Selander: There’s so many things. We’re not just making wine. We’re wholesale, we’re distributing, we’re direct to consumer. We have so many different facets.
I could talk for hours about how our wines are very low in sugar and they don’t have the alcohol in them. So our [bottles] probably freeze easier than anything else on the market. So shipping during the winter.
I’ve had conversations with other non alcoholic people too. Everybody’s doing it differently and that’s the hard part too, where I feel like there’s a solution for every problem.
We’ve gotten better and better at winter shipping, but it’s not quite there yet. Figuring out what can we ship in that’s going to have thermal protection, but isn’t going to contribute a ton of garbage. We’ve got the most eco-friendly, innovative winter shippers. They’re made of corn.
They’re expensive as hell, but it’s better than styrofoam. We have to keep everything under 50 pounds for UPS and 12 bottles of sparkling is 51 pounds in these corn shippers.
That thermal protection is still not enough, so we added heat packs.
Let’s talk about your wines.
Jessica Selander: We have four varietals. We’ve got our sparkling white, a sparkling Rosé. Still Rosé, a Cabernet Sauvignon. I love our red a lot. The reds are hard. They’re the most complicated; red wine has the highest alcohol content to begin with.
What flavor notes should we be looking for?
Jessica Selander: It’s definitely an American Cab. More fruit forward. It’s not grape juice. It’s fermented, it’s aged in American oak so you’ll get some green-ness to, like forest floor. The longer it’s been open the more tasting notes you’ll get. I like it more and more throughout the week because the fruit notes settle down. Black currant, cherry, some leather
The still rosé, watermelon, a nice floral to it.
Sparkling rosé. Slightly floral. Some orange blossom to it. Blackberry, but some people say raspberry. Some people say strawberry. They’re very summery
I think sometimes tasting notes feel in excess because we all taste things very differently.
Our audience is foodies. Let’s talk a little bit about some of your favorite meals that you think would pair that your favorite pairings with your wines
Jessica Selander: I bake. I come from a big family, so I can pretty much cook anything.
I heard someone say one time that baking was more science. And cooking was more art and I do agree with that.
Let’s talk about the wine competitions. How you see them, what the experience has been like, and of course, what their results have been.
Jessica Selander: I did not know that competition was as big of a deal as it is [which was a blessing]. So what happened was I was beating my head against the wall being like, “They taste like wine!” And my brother said, nobody believes you. You have to enter them into wine competitions. You need to prove to them in their own landscape that you belong there.
So, here’s this competition. The first one, the sparkling rosé won gold and sparkling white won bronze.
Then I looked deeper into what the competition was [and realized it was the acclaimed San Francisco International Wine Competition & World Spirits Competition ]. It was a blessing because I think I would have been scared to do it. Then [next year] I do it with the Still Rose and the Cab. Then hearing back, you’ve got the highest a non-alcoholic has ever gotten and you’re Still Rose is the best non-alcoholic wine of any varietal entered from all over the world.
I was only wondering if it was even going to place, and here it ends up winning the best.
I was at a grocery store [today] I’ve been trying to get into for two years where the head buyer won’t even try it. So it’s [frustrating] but the more of these awards that we stack up, at some point in time they have to not ignore it. They’ll be like, Oh, this is a real thing.
We haven’t [hit that goal], it’s not normalized yet. We’re in over 300 stores and in almost in every state.
If you want more non-alcoholic near you at a restaurant and grocery store, what are the step-by-step, simple direction
Jessica Selander: This is super easy for people.
So if there’s a grocery store or a local market that you shop at already, you just go into the wine department and say, “Hey, what non-alcoholic wine do you have?” And let them know you want it. Verbally say it
It’s the same thing in restaurants. I do it myself now too, where I get the menu and I’m not seeing what the stuff on it. And I just ask and say, Hey, what non alcoholic stuff do you have?”
Tell us how we can learn more about Joyus. Shopping and following on social media.
And on the website, there is this Find Joyus store finder map. So you can look on there and find us closest to you and working hard to add new stores pretty much weekly and email, email us. There’s a contact form on the website. Email. If you’re like, Hey, there’s a store by me. I want them to carry you. Email us. And we will call them and we will try, we’ll do our best and we’ll call them again three months later and we’ll call them again.