Mixology

Philly Wine: Wine Pro Alan Tardi Returns to NYC for Beyond Bubbles Class December 13

Philly Wine Lovers!  Wine Pro Alan Tardi Returns to NYC for Beyond Bubbles Class December 13

Alan Tardi has worked as a chef, a restaurateur, a sommelier, a consultant to some of New York City’s biggest and best fine dining restaurants.  He’s also written for magazines and publications, such as Wine Spectator, Wine and Spirits, Decanter, of course, the New York Times.

This past fall, Alan Tardi taught his very popular Italian Wine class, The Many Faces of Sangiovese.

Today Wine Expert Alan Tardi returns for a conversation about his new Champagne, Prosecco and Lambrusco sparkling wine class Beyond Bubbles on December 13 at New York Wine Studio.

NYC Wine: Wine Pro Alan Tardi Hosts Popular NYC Wine Classes: Beyond Bubbles on December 13

NYC Wine: Wine Pro Alan Tardi Hosts Popular NYC Wine Classes: Beyond Bubbles on December 13

Alan, thank you so much for coming back. You have a new class called Beyond Bubbles.

Can you just give us an idea of Beyond Bubbles about the class itself?

Alan Tardi:  The class is going to take place on December 13th. That’s a Wednesday from 6 – 7:30pm. And the venue is  the New York Wine Studio located at 126 East 38th Street between Park and Lexington, so a couple blocks away from Grand Central Station in New York City.

It’s going to be called Beyond Bubbles. I’m really focusing on three archetypal sparkling wines. Champagne, Lambrusco, Prosecco.

And I have to say Prosecco from the original growing area, Cornigliano Valdiviadene, not the extended one right now.

These are the sparkling wines that, to me, took their own path and they can, in the case of Lambrusco and Prosecco they’re really ancient grape varieties that have been going on for a very long time. 

Champagne, they’ve been making wine for a very long time. But as we’ll talk about, which is really fascinating, they’re adjacent to Burgundy and they’re both in close proximity to Paris where the King and the royal kingdom was. They were very competitive with their wine.

The counts in Champagne and the Dukes in Burgundy. They were really vying for their wine for the favor of the King. But Champagne, like Burgundy, began making it for a long time, hundreds of years, still wines. And when, and that was what they made for a long time.

 

Pouring sparkling wine

In your class Beyond bubbles, can you give us an idea of how many bottles are going to be tasting from and learning about, and maybe one or two that are extra special to you?

Alan Tardi: We’re going to be tasting 10 wines. Three from Lambrusco, a very misunderstood wine.  The grapes for Lambrusco are wild. Prosecco and Champagne.

The class is Beyond Bubbles. Wednesday, December 13th, tickets are on sale. Now it’s coming up very quickly. 

Let’s really dive deep for a second and just get to know champagne’s history.  The whole idea of sparkling wine was an accident.

 

Alan Tardi: Yes. It was originally considered a flub because they were trying to make still wines to be in competition with Burgundy and they were very good at it. The still wines of Champagne were highly regarded.

So it did happen by accident.  What happened is that Champagne is much further North than Burgundy. It’s at the breaking point beyond 45 degrees North where grapes can’t grow anymore. So they had a hard time making wine.  it got very cold after harvest. One of the big customers for champagne was England and they shipped a lot of wine in barrel to England.

They were put into barrels once the fermentation stopped, because it got very cold and then they would ship them to England eventually in the springtime..

Because they finished their fermentation too early because it got cold, the fermentation stopped. Once it got warm again, the ferment: the remaining sugar went to work on the remaining yeast and it created bubbles in a closed container. 

So when people opened up the barrel, it was fizzy.

When that happened in France, people did not like it because it was considered a flaw. England didn’t have a problem with that. 

Eventually the producers said, wow, these people really want to have the bubbly wine. The King of France became very fond of this wine.  So it really took off from there, but it happened in England first. 

 

Talk a little bit about who “The Father of Champagne” was and how he tried to prevent this from happening.

 

Alan Tardi: It’s a really great story. Dom Perignon is considered to be the father of champagne. He was a chef and while he was a monk, he took over as the steward.

The convent had a lot of land given to them as dues to the church. He was managing the winery there in order to sell wine to support the monastery. 

He would select different grapes from different places. He created fractional blending and fractional pressing of the grape so it’s very gentle and soft, which is very important for the development of champagne. But this was a still wine.

He was trying to make a still wine. When it spontaneously started sparkling, he considered it a flaw.  He tried to avoid it with everything that he could possibly do. 

It became extremely popular.

Dom Perignon champagne

He said, “Brothers, I see stars in my glass.” And he was supposed to be blind by that point. 

This whole thing of Don Perignon being the the father of champagne and seeing stars was made up as a marketing ploy by Robert de la Vogue, who was the head of a major champagne house.  So they created this story around it.  It’s a great story. I love it.

I wonder if that’s one of the reasons why champagne does swell during the holidays. When there’s decorations out and it really is a celebration.

Alan Tardi: I think it is. Sparkling wines bring something with them. There’s this effervescence, It’s like shooting stars. When they’re in the glass and you’re, you put them in your palate and they’re tingling and that’s all good.

Once the sparkling version was approved around 1725 by the King, it expanded throughout the world, it was a worldwide phenomenon.

 

You’ve mentioned the words method and process, share more about traditional champagne method?

Alan Tardi:  It is a very stable process. You have to make a base wine. So you ferment grapes. They started sourcing different grape varieties from different areas throughout the extensive Champagne area. They would blend them together to make a decent wine.  That’s the first fermentation.  

Then they add a liqueur, called the tirage in French, it consists of primarily sugar, could be beet sugar or cane sugar; and yeast. 

They’re put in individual bottles and then the bottle is sealed with a crown cap to keep the wine in the bottle.  They would sit in a cellar for a period of time to create the secondary fermentation in a closed container. Like the initial fermentation process where the sugar goes to the yeast that is added to it. That creates a combination of sugar and yeast creates alcohol and carbon dioxide.

The carbon dioxide goes up, the alcohol stays in, and that’s how wine is made. But because [in still wine] it’s in an open container, the carbon dioxide goes out. 

In a closed container [like in sparkling wine], in this case, a bottle, the carbon dioxide that was given off from the second fermentation was trapped inside the bottle. So once you open the bottle, the carbon dioxide would come up and out. And that’s where it comes from. That is what gives it the sparkle. 

In Champagne, their method is known as the Method Champenoise

Pouring sparkling wine at Popular NYC Wine Classes Beyond Bubbles

They carry out the secondary fermentation in a closed bottle. Then, in the third part, they make the method Champenoise. It’s removing the sediment from the wine.  There are many different ways to do it. 

The most important common grapes for sparkling wine are Pinot Noir, Pinot Meurnier, Chardonnay.  But your class reveals “lost grape varieties”.  Tell me more about that.  

Alan Tardi: These were grape varieties, typical of the area, that were used initially, but then people just put them by the side. The most important grape varieties were Chardonnay and Pinot Noir.  Meunier was used as a workhorse, a filler, but it didn’t have the same identity that that Chardonnay and Pinot Noir had.  Those are the three principal ones. Then [there was] these other varieties.

There’ve been major changes in the past 10 – 15 years in Champagne.  It was driven by the Maison.  Thousands of growers who supplied grapes to the Maison.  Many times they would actually press the grapes, vinify the wine and then send the wine to the Maison.

They produced it for the houses. They didn’t have their own labels.  That changed. A lot of the grower producers started labeling and selling their wine on their own. They got a lot of attention.

Some of these people were very loyal to the old grape varieties that were left on the side – they like Pinot Blanc, Pinot Gris – not very rare grape varieties, but people are not aware they are part of the grape varieties of Champagne.

Some people are really trying to promote those because it’s part of their culture. It’s part of their history. 

There’s two others, Petit Mellier and Arban. It brings a whole new aspect to Champagne.

So we’re talking with Alan Tardi. On Wednesday, December 13th he hosts his new class Beyond Bubbles.  One of those bubbles we’re going to be talking about is Prosecco. Frizzanti, Spumanti. Help us understand what these words mean, the region, how it all relates 

Alan Tardi: Prosecco is one of the most misunderstood wines out there. There’s a lot more to it than most people are aware of. It’s not just a base for a Bellini or a cocktail, or just a cheap fix. There’s a lot more going on there than often meets the eye.

It’s a very old wine growing area.  The original area is Conigliano Valdobbiadene. Fifiteen towns that make up the area in the hills just at the foot of the Dolomites in Veneto. They’ve been making wine there for a long time.

I have a feeling that the people who originally planted grape vines there were members of this  Celtic Ligurian tribe that were up in Northern Italy, like in the Botellina and over in Liguria. They have this amazing capacity to plant vines in places where it’s very difficult.

Prosecco is very different from Champagne.  I was living in Italy. I was going to Prosecco a lot because I did a story for Wine and Spirits Magazine about the Cartice area in Val di Biadena.

It blew my mind away. At the same time, I was starting to go to Champagne to research my book and I spent a lot of time there. I was finding a lot of similarities between these two very different wines.

Champagne began as a still wine called Coteaux Champenois.  It had another wine in between. A sparkling wine, but a softer, lower amount of pressure called Cremant de Champagne. 

In Prosecco, the traditional way of making wine was fermenting the wine.  Then, they would put it in a container, either a barrel or a cement tank or in a bottle. The same thing happened. The fermentation would stop prematurely because it got too cold. Then, in the spring, when the temperature rose, the wine would wake up and the sugar would go back to work on whatever yeast was left.

Being in a closed container it would be fizzy. Now, in the bottle. The Italians had no problem with the sediment in the bottle. 

I remember going there in 2013, I heard about this kind of Prosecco where the sediment was left in the bottle and people were a little bit embarrassed to show it. 

This is actually called the Method Ancestral like they did in Limu. 

They left the sediment in the bottle. It was just part of the wine. m In 1895, someone at Vinicultural Research Research Center in Asti named Martinotti, figured out they had a lot of sparkling wines in that area like Moscato.

Martinotti invented a system instead of having to do this process in the bottle, he created a large container with a top under pressure where the second fermentation could take place under pressure and then bottle it from there. It’s called the Martinotti Method that he created and patented in 1895. 

Then 15 years later, in France he applied a sterilizing system.  It’s referred to as the Sharma Method. That is the typical Way to make Prosecco not the traditional way.

Most producers in the area did not advance their methods until after World War II happened.

Mionetto, a very big Prosecco producer, only started using autoclaves in 1987. 

At my tasting in New York on December 13, we’re going to taste three Prosecco’s. One is a still version from a winery called Bortolomeo, one of the most significant wineries of the area

After World War Two, he was very instrumental in creating a small group of producers and protecting their tradition of making wine in the area. 

Now their daughters are running the winery. They’re still making a Prosecco. It’s part of the disciplinary of the rules for Prosecco Cornigliano Valdobbiadene

That used to be the same with Coteau Champenois, the still wine of Champagne. You would not find those around. 

While we’re talking about Prosecco, tell us about their growth —  between the DOCG and the DOC?

Alan Tardi: One thing I want to say is that in the very small area of Corneliano, Corneliano about to be out in a Prosecco, DOCG.  In about 2009, because of the large demand for Prosecco, and because of the fact that people were growing grapes and making wine outside 

That appellation covers the entire region of Friuli and three quarters of the region of Veneto. So it’s a huge area, mostly flat. Higher yields, most of the vineyards can be worked, can be harvested mechanically. It’s a very different wine and that accounts for the vast majority of the 500 million bottles that are being produced.

The little area up in the hills has a much more complex growing area, soil to topography. 

It hasn’t really been touched since the earth rose when that, when the sea and the sea receded on the other side of Cornigliano, there was a glacier that happened up in the north and it came down and just took all the land with it.

If you look at the map, the part is very narrow and the Cornelia part spreads down and is very wide and lower altitudes.  So you have two very different soil makeups and different sections within the area.  So it’s much more complex. 

In 2009, they created the DOC and that’s when the original area, called Prosecco, changed its name to Corneliano Valdobbiadene and they were elevated to a higher level, a DOCG category.

They created subzones within this very small area. 43 different areas within the overall territory. If grapes come from one of those areas, they can have the name of that on the label. 

At Beyond Bubbles on December 13, we’re going to be tasting the Tranquilo Prosecco from Botolomeo.  We’ll taste a Colfondo from a young guy who’s been carrying on his family’s winery.

He always made wine in the cofondo method, and he just also started using the method traditionnel as well.

We’re going to taste his Cofondo, and then we’re going to taste Prosecco, Brut Nature, no sugar added, from the Cornigliano side, different softer, denser soil, lower altitude.

You can taste the difference.

That sounds incredible. We’re celebrating Beyond Bubbles, Alan Tardi’s new class coming up December 13th. One of the bottles, the Lambrusco. Can you talk a little bit about its reputation? 

 

Alan Tardi: I think we should feel very excited.  In the United States people still think about Lambrusco as a sweet, red, bubbly wine.

Lambrusco has really changed and it’s very complex.  Usually wines don’t do well in flat areas, but in the Po Valley, that’s where they come from, they started out as wild vines.

They were cultivated by this old ancient tribe who lived in the area from about 12 to 6  BC, and then they just disappeared  There are 12 different Lambrusco grapes. Three of them are really the most important because they have their own distinct identity and growing area. 

Sorbara comes from the town of Sorbara, takes its name after it, and it has its own appellation. 

Grasparosa di Casavetro, down in the south, it’s flat, but it starts to go up a little bit into the hills. 

And then Salomino, in the north, which is the powerhouse of the three.

It’s really fascinating.  They’re considered to be the most elegant because they’re all red grapes. In Champagne, it’s mostly white grapes.  in Prosecco, the grapes are also predominantly white. There’s Pinot Noir that was one of these international grapes. It was permitted but only as a 

The Sorbara is very light, transparent, elegant.  There’s a lot of finesse to it.

The Graspa Rosa is dark red, juicy, fruity, floral, intense, foamy.

The Salomino is the workhorse, Sorbata is not self pollinating. And Solomino is often the pollinator for Sorbata.

At Beyond Bubbles on December 13, we’re going to be talking about unusual bottles.  Tasting a Salomino wine from a winery called Lini 910,  a wine is made using the method Traditionnelle.  This wine is going to be 2006 vintage, and it’s spent nearly 14 years on the lees.

At our Beyond Bubbles class, I’m going to start with the Lambrusco, the oldest of the wines. Then the Prosecco.  Then the Champagne. So there’s a buildup to that. 

After the champagne, there’ll be a still champagne from the Valley de la Marne from the Mounier grape, and the Philipponat Champagne vintage.

After that, I thought it would be really interesting to look at two wines from made by people who went to the champagne area in the turn of the 20th century and they fell in love with champagne and they were compelled to go back to where they came from and make a wine using the champagne style method in their own way.

A wine from Trentino, Giulio Ferrari.  And the other one is RTOs in in Catalonia in Spain, compare.

Alan Tardi’s class Beyond Bubbles will take place December 13, 2023 at New York Wine Studio.  126 East 38th Street New York, NY 1001. Readily accessible between Park and Lexington Avenue, just minutes from  Grand Central Station.

For tix and more information visit NewYorkWineStudio.com

 

Zayn Malik launches a custom Lychee Martini flavor, joins Mixoloshe as Chief Creative Officer and Co-Owner

Zayn Malik joins Mixoloshe as Chief Creative Officer and Co-Owner

The global superstar launches a custom Lychee Martini flavor, with a unique can design inspired by his own tattoos.

The fast-rising, award winning non alcoholic beverage brand, made with clean ingredients and nothing artificial will make its retail debut at Walmart, launching across the US with the retailer by end of October

Mixoloshe, a female founded and award winning non-alcoholic beverage brand, announces its partnership with celebrated award-winning artist and entrepreneur Zayn Malik, who has joined the company as the Chief Creative Officer (CCO) and Co-Owner. 

The partnership will center around reshaping the narrative of the non-alcoholic beverage industry, as well as deep creative collaboration on marketing initiatives and upcoming flavor launches. 

Additionally, Mixoloshe will launch in 500 Walmart stores across the country, marking the brand’s anticipated retail debut. 

Zayn’s first flavor launch is a non-alcoholic Lychee Martini, a refreshing and exotic drink, that is sweet, floral, and slightly tropical. The can design is also captivating and unique, featuring replica illustrations of his own most beloved tattoos.

Mixoloshe was founded in 2022 to redefine the booming non-alcoholic drink category with a clean, alcohol-free take on cocktails and premium spirits that taste like the real thing. 

Their collection offers a non-alcoholic range of popular cocktails, such as a Mojito, Old Fashioned, Gin & Tonic, and Margarita, as well as non-alcoholic Tequila, Whisky, and Gin, all made with real ingredients, and low in sugar, calories. 

 

Mixoloshe’s soft seltzers and non-alcoholic spirits have been recognized globally as best in class, and in 2023 they were honored with the Bartenders Spirits Gold Award, Ascot Award Gold for Taste, and the SIP Awards in Gold, Silver, and Bronze, to name a few. Their collection includes 8 canned non-alcoholic cocktail varieties, including the newly launched Lychee Martini flavor, and three bottled non alcoholic premium spirits.

 

“The non-alcoholic beverage market is ready for disruption, which can create immense growth potential. We see consumers already shifting preferences towards healthier and alcohol-free alternatives, which provides an opportunity for a brand like MIXOLOSHE to redefine this industry. I could not be more excited about the chance to make some noise in the category of non-alcoholic beverages and build one of the most talked about drinks in the world.” – Zayn Malik

 

“Zayn is a creative visionary both in music and beyond. His passion for innovation and his ability to captivate audiences will undoubtedly help us redefine the narrative around the non alcoholic beverage category, with a fresh perspective on making healthy lifestyle choices and living well, irrespective of your beverage preferences,” said Kristina Roth, MIXOLOSHE Founder and CEO. “I’m looking forward to working alongside him and shaping a future for this category where the glass is always half full of possibilities.”

Soft seltzers are available in a 12 pack, and retail for $29.99. Non-alcoholic spirits are available in a 750 ml bottle and retail for $29.99.

 For more information, please visit: mixoloshe.com.

Mixoloshe is a female-founded line of non-alcoholic seltzers and spirits that are formulated to taste and smell boozy without the booze. Whether you’re booze-free forever or just for the night, these drinks are the perfect inclusive answer to an age old question—what are we drinking? High in flavor and low in calories, MIXOLOSHE packs a party into every can of soft seltzer and bottle of non-alcoholic spirits. With a mission and ingredients that are anything but fake, the brand offers booze-free cocktail alternatives that taste like the real thing. Party tonight with no regrets tomorrow.

 

 

Philly Halloween Cocktails: Spooktacular Black Salt garnish for monster-inspired crafty cocktails

Halloween Cocktails: Spooktacular Black Salt garnish for monster-inspired crafty cocktails

Just in time for your spooky get-togethers and Día de los Muertos celebrations Twang, a purveyor of Mexican-inspired food- and beverage-enhancing products, has released their brand new Twang-A-Rita Black Salt!

Perfectly curated for the season of shadows, it’s an enchanting black-colored salt that’ll cast a spell on your tastebuds. And as Dia De Los Muertos approaches, let our Black Salt pay tribute to the elegance of the holiday, garnishing your celebratory drinks and dishes with a touch as beautiful as marigolds on a moonlit altar. 

Cheers to spirited sips and otherworldly adventures!

You can buy the Twang-A-Rita Black Salt here, each 4-ounce bag of Twang-A-Rita Black Salt is $4.00. Twang has shared the following fiendish cocktail recipe that is perfect for all you goblins and ghouls.

 

Monster Margarita Recipe

Serving: 1 cocktail

Ingredients

Twang-A-Rita Black Salt

2 ounces of tequila

1 ounce melon liqueur

1 ounce lime juice

½ ounce agave syrup

Honeydew melon

Blueberries

Preparation

  1. Rim your glass with Twang-A-Rita Black Salt
  2. Fill serving glass with ice
  3. In a cocktail shaker add tequila, melon liquor, lime juice and agave syrup. Shake for 10-15 seconds
  4. To garnish, scoop small balls out of honeydew melon
  5. Place a blueberry in the center of each melon ball to resemble an eyeball
  6. Skewer the melon eyeballs onto a cocktail stick and enjoy!

To learn more about Twang Beer Salts, visit twang.com. Stay up to date with Twang’s new releases by following along on Instagram and Facebook.

Philly Foodies! Invite your friends over for a delicious dinner with Horror Movie Night Cookbook

Philly Foodies! Invite your friends over for a delicious dinner with Horror Movie Night Cookbook written by Richard S. Sargent and Nevyana Dimitrova (Photographer).

Sixty deliciously deadly recipes inspired by iconic slashers, zombie films, psychological thrillers, sci fi spooks, and more. 

The Horror Movie Night Cookbook

The Horror Movie Night Cookbook on sale now

Horror Movie Night Cookbook can be found at any local bookstore or online Barnes Noble, Amazon. Follow the Horror Movie Night Cookbook Instagram.

Horror Movie Night Cookbook written by Richard S. Sargent

Horror Movie Night Cookbook written by Richard S. Sargent

Author Richard S. Sargent joined me for a conversation about food, cooking, horror movies and Halloween.  The below conversation has been edited for length and clarity.  Find the full, un-edited conversation at our YouTube channel.

 

What inspired you as far as horror movies go? What’s your all time favorite horror?

 

Richard Sargent: Wow, that’s a tough one. Yeah, so I would say my all time favorite horror movie is Scream. It’s what got me into diving deeper into horror. My mother actually got me into horror when I was a kid, we would watch a bunch of the old ones after school and that sort of thing, but as I started to discover the newer ones on my own, Scream was the first one that really showed me that there’s more to horror than just blood and boobs.

 

You’re a filmmaker, an artist, an author, many things. Tell us a little bit about your journey

 

Richard Sargent: I went to school for theater and film and acting.  As most people do New York or LA, I chose New York. I did that for a while. I did a couple of my own indie horror films as well. And then as I was trying to figure out what I wanted to do. 

As a side project, because you have to have a side project when you’re trying to break into that field. I thought I love cooking. I love experimenting. I love being creative. Let’s take some culinary classes. So I was gifted some culinary classes and it was really great. And I thought, okay, great. Now I’m going to go work in a kitchen. But the more I thought about that, I realized I would hate it if I had to do it as a day job.  I would hate cooking. I put that on the back burner and focus more on the theater and film and all that. 

And just kept plugging away at that. When I moved to the West Coast, I became artistic director of a couple of theater companies and had some plays published, that sort of thing.

So my writing and my directing was starting to take off a little bit. I had a little more free time to go back to the cooking thing that I was looking forward to doing. And the way this came together is that I was doing a play with some friends and we were chatting we actually were doing the play, The Woman in Black, and we were chatting about horror and horror films and they felt the way I felt about them initially, that they’re all just and I just couldn’t have that.

I’d seen so many great ones that have changed my life and had so many positive messages. Because horror movies are basically about the outcasts winning. I felt like I’ve been an outcast my whole life, so I could really connect to them. So I started showing them the ones that I thought were important.

I started with my favorites and then dug deeper into the ones that I felt. Told really great stories and had really great messages through these horror movie nights where I would pair an appetizer, a dinner and a dessert, each with its own movie and we would do three movies a night and we would do this every couple of weeks.

 

Can you talk a little bit about this book’s undertaking and 1-2 lessons that you learned from that process?

 

Richard Sargent: Absolutely. Yeah, it really was an undertaking. When I started these nights, these horror movie nights myself I just thought they were going to be fun. I just thought we were all going to have a good time.

Then about halfway through, maybe about five or six nights in, my friends were all like, what are you going to do with this? I’m like, what do you mean? We’re just having a good time. And they’re like, no, other people are going to want to do this. I’m thinking about what can I do with this?

Maybe I can start an event service and cater these nights myself? But ultimately I chose to do a book because it’s more accessible and it’s more fun. You get to do it in your own home and invite your friends over and it makes for a much more fun evening. Once I decided that it was going to be a book, it took about two years to compile it all into book format. Retake some pictures, that sort of thing, get it all ready for my copy. So I self published it two years ago and then it got picked up. 

So the version that you have and that we’re talking about today is the version that Ulysses Press put out about another year or so later.

So it was about a five year process from the first horror movie night, all the way to the book that, that we’re talking about today. 

If I have any tips for people, find what makes your idea stick out.  What about your idea do people want to know, be authentic about it and just keep plugging away at it.

You’re going to get frustrated. Move on to another project, take a walk, do something else. And come back when the inspiration strikes, but never force anything. That’s my big thing. You can’t force inspiration or you’re not going to end up with the best product that you could possibly have.

From the five years ago first draft to Ulysses Press version now, how close is the finished product compared to your original vision?

Richard Sargent: It’s very close actually. A lot of things that were changed were just improvements on the pictures. Things are worded differently, more clear, more consistency throughout the book.

Ulysses was really great with the editing process. They kept a lot of what I wanted to do with the book and the whole spirit of the book. 

 

There’s millions of horror movies out there. How did you go from a million down to 60?

 

Richard Sargent: It really had to just speak to me. It had to be bigger and better than the average horror film. Or at least I had to view it that way.

I studied horror and I studied film throughout my life. I can grasp the difference between your average horror film and something that’s trying to influence the viewer in some way. And those are the ones that I tried to put into the book. I know that 60 is not a lot and that’s why there will be more books hopefully.

I thought it would be a fun start to break newbies in. So rather than just hitting every classic that you can think of: Exorcist, Jaws, I picked a lot of classics and mixed them in with some newer things that had more up to date themes and up to date comments on society, like The Conjuring and The Descent, movies like that.

Not everyone seeing this is a huge horror movie fan.  Can you give us any tips or ideas about what makes a really great horror movie?

 

Richard Sargent: I think it all starts with the characters which then reflects on the script.  So if it’s a really well written script,  it has characters that A) you care about and B) are telling a story within a story, basically, by living through their story, they’re telling us how we should be living our lives. Of course, we know that because of Scream and movies like that, we know the rules of horror.

Don’t don’t say “I’ll be right back” and all that kind of stuff. 

But beyond that, there are things that make a horror film great. It’s a lot of really great being on the side of the outcasts. So if you think of movies like Frankenstein a lot of people will say that the monster is the monster, but the monster is not the monster.  The society not accepting the monster Is the real monster. 

That’s a film that tries to show us how to accept people who are not like us. Some people may say that science is the monster. I am not that kind of person. But, there’s the commentary in that film too, that maybe we shouldn’t do everything that we are able to do with science.

For queer culture and women’s rights we have films like Hereditary that  dive into dealing with grief. 

As long as your characters are doing something important, they’re not just playing with a Ouija board, or running into a shed full of chainsaws.  As long as they’re making smart decisions,, I think it elevates it to the next level, movies like The Exorcist, obviously, more recently, I thought Barbarian just from last year was outstanding, just in that way of telling the story, that was creative to me. 

Ones that stick with you forever. Jaws, a lot of people didn’t want to go in the water after that.

 

We have a very dinner party kind of an audience. Do you have a favorite kitchen gadget?

Richard Sargent: Yeah, so I had to cook these meals. There were actually some other recipes that I worked on too, for these films that I didn’t put in the book.  Everything is trial and error in the kitchen. So I cooked several of these many times until I found the right measurements of everything.

It was a long process in the kitchen, but a fun one, of course. 

Maybe it makes me basic, but my favorite kitchen gadget is the slow cooker because you can do so much with it and you can step away from it and work on other things while your main meal is sitting there for hours.

 

Are there 1-2  recipes in the cookbook that you want to point out?

 

Richard Sargent: As I like to start any meal, let’s start with dessert. I would say I’m super proud of the pavlova from Cabin Fever, if you’re familiar with the movie. The dish is called The Close Shave, and it is a pavlova with Chantilly cream inside and berries on top, berry compote on top, and it just drips through a bloody wound.

I’m pretty proud of that one, and I got a lot of great feedback. I still have my friends from that horror movie night talking about it all the time. 

Another one I’m super proud of is the paella from Broken Lizard’s Club Dread, which is an overlooked horror comedy. Basically, Coconut Pete runs this party island and he has his own special paella, Coconut Pete’s paella, which I tried to recreate with his secret ingredients and I thought it came out pretty well, so I’m pretty pleased with that one as well. 

Let me see, appetizers. One that was fun was just coming up with the popcorn for Scream. I tried a bunch of different flavors and a bunch of different ways of doing it and it’s one of the ones that I feel is a recipe, but also a hack.  An easy way to pop bagged popcorn and put flavoring on it.  

It’s a good one to show that anybody can do what’s in this book. You don’t have to be Martha Stewart to be able to create what’s in this book, recreate it. 

When the book first arrived, I was sitting in a room with teenagers and as old as people in their 70s, so it’s quite a range and we were all having fun with it.

As an author, as a creator, how does that make you feel?  Was it designed to be a communal experience?

Richard Sargent: Putting things out there always makes me nervous.  The feedback that I’ve been getting, hearing people, seeing pictures from people doing their own horror movie nights or just recreating the recipes or just on podcasts and things talking about the clever titles and all that kind of stuff it just makes me feel so good because I was worried that maybe this is just a “me” thing, like I’m just this weirdo super into horror and food.  It’s good to know that I’m not.  The whole horror community, the whole film community is into something like this.

 

They they can entertain, they can bring their own friends over. They can be the star of their own show. It speaks to everybody. 

 

Since you are the Horror Movie Night Cookbook expert, can you give us some tips and advice for our next movie night?

 

Richard Sargent: I’ve done horror film nights where we just all get together and we eat the food and we watch the movies. 

I’ve done one’s where we play extra games other than the drinking games. We have costume contests. It’s really how far you want to go into it. 

But I would say start early if you’re going to use some of the recipes in this book, start early because there are many things that could go wrong especially if you’re not used to cooking and there are things that could go wrong, things that could burn things that might not set the way you want them to.

Have extra ingredients on hand. 

If you don’t like a movie that the recipe is paired with, think about how that recipe could go with another more you like more?

Have fun with it and try it all.

How can we elevate the experience to a Superbowl Sunday level?

Richard Sargent: Definitely add costumes. Decorate. Fog machines are always fun. Pick the ones that pick the recipes that can make it a more social evening. Maybe ones where you add your own stuff to them. Like the one for Cujo is like a burrito bowl, essentially, so that people can add their own ingredients to it.  That gets people up and mingling and having a good time, definitely play the drinking games, but be careful because the drinks are strong.

It’s Halloween season right now.  When is the best time of year for the Horror Movie Night Cookbook?

Richard Sargent: All year. There’s no set time. Horror has so many stories to tell. A lot of them are very important that you can watch them all year round.

Get in that spirit all year round. I think that people don’t give horror the credit that it deserves. There are a lot of great films out there that even people that don’t love horror will like. Those are the ones I think we should be talking about. Horror should always be part of the conversation.

A lot of horror films are set throughout the year, so if you wanted to do a horror movie night for Valentine’s Day, you’ve got plenty to choose from, It’s not just for those of us that like to get dressed up one day a year.  It’s all year round.

 

As we wrap up, any final message you want foodies or movie lovers to know about you or this book?

Richard Sargent: I would just want them to know that I really did put a lot of thought and heart into everything that they see in this book. I really didn’t just say, Oh, wow, let’s come up with some gimmicky-looking cookie or something. These aren’t decorations. This is real food and real thoughtful recipes that are inspired by things that happen in the film, things that they eat, things that they do, places they go. For example, in The Descent, they are supposed to be spelunking in the Appalachian mountains. So I used a local dish from the Appalachias as that recipe. These are not just Halloween decorations. These are actual recipes that you can enjoy any time of year. But watch the movie too. So yeah, I would just want people to know that don’t expect cutesy little Pinterest ghost cookies. That’s not what you’re going to get. You’re going to get real recipes like you would in any cookbook. This just has the horror edge to it as well.

Where can we learn more about you? Tell us the website, the social media

Richard Sargent: The book can be found at any local bookstore or online Barnes Noble, Amazon

If you want to learn more about me, or just maybe get bonus recipes every now and then on my Instagram you can follow the Horror Movie Night Cookbook Instagram, or my own personal one, @rsargent83.

Tell me what you like. And if you host your own, tag me in that sort of stuff. I’d love to see how your recipes come out, what you would change. I’d love feedback. If you do try any of this, please contact me online and let me know what you liked and what you didn’t.

With Flavor and Acclaim, Jøyus Non-Alcoholic Wines Proves it’s an All Year Drink

With Flavor and Acclaim, Jøyus Non-Alcoholic Wines Proves it’s an All Year Drink. Not just for #SoberOctober, but its award-winning tastes help you celebrate all year-long.

Jøyus non-alcoholic wines not only taste like wine, but great wine. With the industry awards to prove it. 

Recently I sat down with Jøyus leader Jessica Selander.

This conversation has been edited for length and clarity.  You can find the full, un-edited conversation on our YouTube page.

 

 

Can you give us a personal story, maybe that includes the celebration of wine, if you have one?

Jessica Selander: The story is very personal and the funny thing is I get so nervous before talking about things because when I started Joyus, I did not originally [think about] doing things like this, being so face forward. 

I thought I would create a product that I was really excited about.  Eventually I came to realize, how do I do that without telling the “why did I do it?”

The whole reason that Joyus exists and it influences everything I do is because I’m sober.  I quit drinking alcohol 17 years ago now, which just feels like a fantastical amount of time.

For me, it’s been very rewarding. I’m very glad about it. But it was definitely something that was really hard and very personal. It wasn’t something I shared about publicly. So that’s also why this is a journey of getting comfortable talking about my sobriety, my recovery.

I like the taste of wine. I like beautiful glasses. I like the smell of wine.  I love the community and people; and hanging out and celebrating.  It literally says ’let’s celebrate’ on our bottles.  How great sparkling is for summer, but sparkling is such a happy thing.

You know what I mean? Something good happens in your life and people are like, let’s celebrate. Let’s pop some bottles. New Year’s Eve is such a beautiful idea of let’s start over. Whatever happened last year, whatever terrible things went down, there’s a brand new year.

It’s a new idea that we can celebrate either that past year that was good or celebrate the potential of a new year. That’s going to be better and that’s sparkling. 

And for me, I didn’t have any options. 

I started Joyus nine years ago. People ask me how long the company’s been around and we launched about two years ago. So it took me a very long time to figure it out, to save up the money to do it because as you can imagine, nine years ago, people thought it was crazy.

They’re like, ‘That’s a terrible idea. Nobody wants that’. And I’m like ’I want it’.

Having quit drinking, I had a lot of friends that also didn’t drink. I had a lot of people in my life too, who were just light drinkers – could give or take alcohol.  Then I have two kids and there’s a huge percent of the population that quits drinking for nine months [because they’re pregnant], sometimes even longer.

You can get into medications, you’re not supposed to drink on it. Anxiety medication, not supposed to drink on it. Heart medication, cancer treatments. There’s a lot of medical stuff too, that you could go down the list.

So I get a lot of people now who are like, ‘Oh, it’s not alcoholic. It’s trending.’ And that’s a thing now. 

Early on in my sobriety, I actually used to drink a lot of soda pop out of glass bottles, and then eventually discovered non alcoholic beer.

Non alcoholic beer is definitely having a really cool movement right now. There’s so many different options for non alcoholic beer, but the beer has always been around. 

I was like, this exists and it tastes like beer. What’s up with non-alcoholic wine?

There was one sparkling [non-alcoholic wine] in the entire country and that’s all you could find. There was one white and there was one red and that was it.

For me these options were really sweet. They were very affordable, which is nice, but they didn’t have the complete experience that I was going for. I wanted non alcoholic wine that tastes like wine. 

I wanted something that I could bring to a gathering and bring to a get together and have it feel appropriate and look appropriate and just look like everybody else’s [alcoholic] bottles.  Smell like everyone else’s bottles that you just wouldn’t even know that it was non alcoholic until you saw it on the label. And that’s what I did.

So after trying to find it for forever, eventually I was like, I’m going to do it myself. And I had no idea that this whole sober curious, non alcoholic world would take off like it has at exactly the right time.

So part of me is very frustrated that it took so long. But part of that too, it was like saving up the money to start the company.

This is a bootstrap company.  I like making my own decisions. A side effect after getting to this point is I’m 100% in control of all the decisions, which also means that I can control the quality because [it] is incredibly expensive to make.

 

Let’s talk about your sober story.  What it means to you, how you got there, what your mission is, how that helps others.

 

Jessica Selander: So for me, I can’t drink alcohol. What happens when I put alcohol in my body is that I make decisions I don’t want to be making.  

I tried a lot of things. I tried cutting back and it didn’t work. I tried replacing [the drinks and that didn’t work].

My life became pretty chaotic. 

I stopped drinking and once I get my life in order, then everything will be fine. I can drink again. 

Then after not drinking for a period of time, I was like, Oh, you know what?  There’s actually something to this and it’s something deeper and it’s probably the best thing I ever did, honestly, in my life. 

I would not be the person I am today on the inside if I had kept drinking.

I have a wonderful spouse and I’ve got amazing kids and I’m able to be a parent and be a person and do that clear eyed and there’s a lot of my upbringing was not the most positive. 

Sober curious, it’s a hashtag now. 

I’m not saying alcohol shouldn’t exist. I’m not that kind of person whatsoever. 

On a personal level it is so exciting to see other brands pop up. The first time I tried non-alcoholic tequila, it blew my mind. It was amazing. The spirits are interesting because some people build it up from science and some people are de-alkalizing; taking the alcohol out.

So that’s the really interesting thing about this. Normally spirits are completely separate from wine, which are very separate from beer, but in non-alcoholic, we’re all in the same swimming pool and everybody’s doing it differently and everybody’s got their own take and you can try one non-alcoholic whiskey and it’s incredibly different from another one.

Community not competition is one of our core values.  Normalizing non drinking is a big one. It’s not necessarily replacing alcohol either. I’ve talked to people in the wine industry who are very offended by the idea of non alcoholic wine.  I’m like no, it’s backwards. You’ve got it backwards. Non-alcoholic wine is a love letter to wine. You love wine so much that you still want to have it. You just can’t have this one piece that’s in it [the alcohol], but I want everything else. 

I want to cheers that glass with other people. I want to drink that red with a really strong stinky cheese. I want to pop that celebratory cork. I want to Rose all day. I just can’t.

I think that wine is very important culturally. It’s so interesting historically. The process is this fascinating mix of art and science.  I love everything about it. Getting deeper and deeper into it too, because I want Joyus to be around for forever and I want to make the best possible non-alcoholic wine.

There’s so much stuff to perfect that I could spend the next 50 years just working on non-alcoholic red – period.

 

You mentioned you’re seeing other competitors in the marketplace. How many different ways are there to make non-alcoholic wine?  Are some ways higher quality than others?

 

Jessica Selander: I can give tips. Our wine is a dealcoholized or alcohol removed wine, which means it’s gone through the whole winemaking process.

It’s aged, it’s fermented, and then we have removed the alcohol from it. Our bottles also say it’s non alcoholic. Sometimes you’ll see a bottle in the store and it just says non alcoholic on it. It doesn’t say dealcoholized or alcohol removed. They’re interchangeable. That means it wasn’t fermented.

So if you’re looking for a wine that is really going to taste like wine or have that fermented taste, look for dealcoholized or alcohol removed.

[Look at the label on the bottle] look for dealcoholized or alcohol removed, because it could say that it’s a non alcoholic red or a non-alcoholic grape [varietal] and it might just be a juice, that hasn’t been fermented or ages but comes in a wine bottle.

 

What are your goals in the present moment and in the near future to help your company continue to be a leader in the industry?

 

Jessica Selander: I think goals are accessibility. Normalizing sober drinking.  Making [non-alcoholic bottles] easy to find.  We do ship off our website, which is great. We’re shipping from Seattle. We ship everything ourselves.  If you’re out East, it’s going to take four or five days to get to you. 

Also starting to talk to restaurants, getting into more restaurants is a big one.  I’ve had anniversary dinners with my spouse and I’m drinking an Arnold Palmer.

I’m calling restaurants and I’m calling grocery stores and they’re still really skeptical that it can be good and that people want it.

 

Do you think it’s just audience reaching out? Is there a tipping point?

 

Jessica Selander: Yes, that really helps having people being in a restaurant and saying, “Hey, what do you have that’s an alcoholic?” Because restaurants are saying nobody’s asking for it. 

Here I am double digit sober and I had never gone into a restaurant and asked for it.

I would look at the [menu’s] non alcoholic section, which is always juice, soda pop, iced tea and stuff. If it’s not on the menu, I would never ask them for anything. Here I am for over a decade, not telling them that I want this thing. So we started doing more education on social media and online.

If you walk into a restaurant, ask them “What do you have that’s not alcoholic?”

Just pregnant people alone. There’s a large percentage of the population.

Is there science that says a pregnant woman can drink this and have zero concerns?

 

Jessica Selander: Yes. So this is super interesting. In the United States we’re the most strict in terms of alcohol. If you go to the UK, they have different, actually higher limits for how much alcohol can be in something. The US’s rules come from prohibition when you can’t sell, make, transport alcohol.

The government said once it gets under 0.5%, it’s not alcohol anymore. So that’s where that number comes from and sometimes people see it and say, “Oh, there’s a little bit of alcohol in this.” 

There was a study done in Germany where they tested a lot of grocery store items.  What they found was there’s a lot of stuff in our grocery stores that had a little bit of alcohol in it. Very ripe bananas, which we feed to toddlers have some alcohol in them. Orange juice is another one.

American hamburger buns. But it also makes sense, bread, yeast and we have more sugar in our products, right? Bread actually has more alcohol than people realize. 

Let’s talk about your wine’s flavors and aromas and the winemaking process to get there.

Jessica Selander: I knew what I wanted and I was incredibly picky about it. 

We launched with the sparkling white and the sparkling Rose’ and people were asking for a Rose’ with no bubbles.

I thought it would be easy.  It was not easy. 

Stills are very different from sparkling. I’m a balance of “I know what I want. I’m going for this thing and very focused”, but then I’m also balanced with listening. So we do a lot of focus groups. I do want feedback.  I do want opinions. 

We were working on it.  Everyone’s saying it’s good, it’s great.  But I didn’t think it was good enough. We were supposed to launch it in summer and I pushed everything back.  Back to the drawing board. 

What if we did this? What if that?  Talking to people, reading science and chemistry books

Was it like working for the right blend?

Jessica Selander: It’s tweaking so many different things and pieces in the blend. But it doesn’t always work out.  If you tweak a blend, sometimes other notes will come forward that you’re not expecting, or sometimes you’ve diminished things that you didn’t intend to diminish.

The still Rose is a great example, it didn’t have that click and so I just kept working on it. And that’s the one that won Double Gold and Best in Class in the San Francisco International Wine Competition, which is one of the biggest and oldest blind tastings in the world and the biggest and oldest blind tasting in the U.S.

 

Can you share any details and lessons you learned taking on the world of winemaking?

 

Jessica Selander: There’s so many things.  We’re not just making wine.  We’re wholesale, we’re distributing, we’re direct to consumer. We have so many different facets. 

I could talk for hours about how our wines are very low in sugar and they don’t have the alcohol in them. So our [bottles] probably freeze easier than anything else on the market. So shipping during the winter.

I’ve had conversations with other non alcoholic people too.  Everybody’s doing it differently and that’s the hard part too, where I feel like there’s a solution for every problem.

We’ve gotten better and better at winter shipping, but it’s not quite there yet.  Figuring out what can we ship in that’s going to have thermal protection, but isn’t going to contribute a ton of garbage. We’ve got the most eco-friendly, innovative winter shippers.  They’re made of corn. 

They’re expensive as hell, but it’s better than styrofoam. We have to keep everything under 50 pounds for UPS and 12 bottles of sparkling is 51 pounds in these corn shippers.

That thermal protection is still not enough, so we added heat packs. 

Let’s talk about your wines.

 

Jessica Selander: We have four varietals.  We’ve got our sparkling white, a sparkling Rosé. Still Rosé, a Cabernet Sauvignon. I love our red a lot. The reds are hard. They’re the most complicated; red wine has the highest alcohol content to begin with.

What flavor notes should we be looking for?

 

Jessica Selander: It’s definitely an American Cab. More fruit forward. It’s not grape juice. It’s fermented, it’s aged in American oak so you’ll get some green-ness to, like forest floor.  The longer it’s been open the more tasting notes you’ll get. I like it more and more throughout the week because the fruit notes settle down. Black currant, cherry, some leather 

The still rosé, watermelon, a nice floral to it. 

Sparkling rosé. Slightly floral.  Some orange blossom to it.  Blackberry, but some people say raspberry. Some people say strawberry.  They’re very summery

I think sometimes tasting notes feel in excess because we all taste things very differently. 

Our audience is foodies. Let’s talk a little bit about some of your favorite meals that you think would pair that your favorite pairings with your wines

 

Jessica Selander: I bake. I come from a big family, so I can pretty much cook anything. 

I heard someone say one time that baking was more science. And cooking was more art and I do agree with that. 

Let’s talk about the wine competitions. How you see them, what the experience has been like, and of course, what their results have been.

Jessica Selander: I did not know that competition was as big of a deal as it is [which was a blessing].  So what happened was I was beating my head against the wall being like, “They taste like wine!”  And my brother said, nobody believes you. You have to enter them into wine competitions. You need to prove to them in their own landscape that you belong there. 

So, here’s this competition. The first one, the sparkling rosé won gold and sparkling white won bronze.

Then I looked deeper into what the competition was [and realized it was the acclaimed San Francisco International Wine Competition & World Spirits Competition ]. It was a blessing because I think I would have been scared to do it. Then [next year] I do it with the Still Rose and the Cab.  Then hearing back, you’ve got the highest a non-alcoholic has ever gotten and you’re Still Rose is the best non-alcoholic wine of any varietal entered from all over the world. 

I was only wondering if it was even going to place, and here it ends up winning the best.

I was at a grocery store [today] I’ve been trying to get into for two years where the head buyer won’t even try it. So it’s [frustrating] but the more of these awards that we stack up, at some point in time they have to not ignore it. They’ll be like, Oh, this is a real thing.

We haven’t [hit that goal], it’s not normalized yet. We’re in over 300 stores and in almost in every state.

 

If you want more non-alcoholic near you at a restaurant and grocery store, what are the step-by-step, simple direction

Jessica Selander: This is super easy for people.

So if there’s a grocery store or a local market that you shop at already, you just go into the wine department and say, “Hey, what non-alcoholic wine do you have?”  And let them know you want it.  Verbally say it

It’s the same thing in restaurants. I do it myself now too, where I get the menu and I’m not seeing what the stuff on it. And I just ask and say, Hey, what non alcoholic stuff do you have?” 

 

Tell us how we can learn more about Joyus.  Shopping and following on social media.

 

Jessica Selander: So all of our social media stuff, our website is DrinkJoyus.com. Our Facebook, our Instagram, our TikTok are all DrinkJoyus

And on the website, there is this Find Joyus store finder map. So you can look on there and find us closest to you and working hard to add new stores pretty much weekly and email, email us. There’s a contact form on the website. Email. If you’re like, Hey, there’s a store by me. I want them to carry you. Email us. And we will call them and we will try, we’ll do our best and we’ll call them again three months later and we’ll call them again.

 

Philly Fans: Better Flavor, Healthier Ingredients, – KLYR Rum Poured throughout Pennsylvania, Exclusive interview with Adam Lehrhaupt

Local Spirit KLYR Rum gets poured throughout Pennsylvania with better flavor, healthier Ingredients.

Adam Lehrhaupt, Amish Patel, and Neil Kahrim started a Pennsylvania-based spirits company with the simple goal of creating a better-tasting American rum.

As they started adjusting their recipe for flavor, they soon found health benefits and great cocktail and food pairings.  The result? A purer, cleaner rum, with a flavor they claim creates its own genre. 

One thing’s for sure, Pennsylvania cocktail lovers are ordering more and more.

The following is a conversation (via zoom) with Adam Lehrhaupt.  The conversation has been edited for length and clarity.  Find the full, un-edited talk at our Youtube channel.

 

Let’s start by saying you’re in a car right now and can you tell us why you’re in a car right now?

 

Adam: Yeah, so I’m in a car right now because today’s a big day for any sports people, but especially in the Philadelphia area. 

KLYR Rum being poured at a Phillies game

We’ve got a 1 o’clock Phillies game. And as a rum company, we like to go down to those games when we can and just hang out at the ballpark and buy rum for people. Introduce them [to our KLYR Rum brand]. Either something they’ve never had before or if they are already a fan, getting them another one. So I’m heading down to the ballpark today to catch a ballgame and hang out with some Phillies fans. And then tonight, we’ve got the draft, so the ballgame will roll over into some fun at Xfinity Live. So we’ve got our products in Xfinity Live now.

So we’ll pop over there and roll into a little bit of draft night. See who everybody’s favorite football teams draft. 

I love your guerrilla marketing style.  You’re out there meeting the people.

 

Adam: [Points to his shirt] This is my Phillies KLYR shirt.  It’s our KLYR K, but it’s in the Phillies pin stripes. I don’t know if you can see it’s got the Philly pin stripes on it. 

Tell us about the KLYR brand itself and what you’re trying to accomplish.

 

Adam: Basically the idea for creating KLYR rum and I’ll start back at the beginning. One of my two main business partners, his name’s Amish Patel. He is a dentist. He grew up as a dentist. His dad is a dentist. His brother’s a dentist. Thirteen cousins are dentists. There’s nine more in dental school. He has another group of cousins who all work in dental laboratories.

So they make dentures and things like that. So he comes from a dental family in Pennsylvania. I think they’re around 93 offices now in Pennsylvania, New Jersey, the mid-Atlantic region.

He came to me over Covid and said he was done being a dentist and he wanted to do something different. And he had a friend who had been in the spirits industry, somebody he went to high school with, who created Whistle Pig and he said, I wanna create spirits. 

And I said, first of all I’m in for anything spirits related,  I’m a big fan and I went back and did a little bit of research to see what the market needed. So everything that we do is market driven, so we do research and figure out not what we think it needs.

What the market did have was a big kind of opening a gap in the Silver Rum area for something that was just very well made, but had flexibility. So a really good clean tasting silver rum didn’t really exist. So we set about trying to create it and that’s where KLYR Rum came from.

 

Now tell me a little bit about your background and the team itself. How the three of you got together.

 

Adam: So my current day job, when I’m not helping run this run business, is I write children’s books. So I’m a children’s book author.

Before that I was a senior art director for a company called Siemens Healthcare. Before that I was a roadie, but currently I’m a children’s book author and in my spare time I play hockey. That’s my little outlet for my extra energy. It’s my cardio when I’m working out.

And that’s where I met Amish. We all played against each other for years. And then finally a couple years ago, we ended up getting him onto my hockey team and we became pretty good friends. And when he presented this idea, I came back to him with rum as an idea.

He said, I have this guy I went to high school with. His name is Neil Kareem who’s from Trinidad. Let me get him on the phone. So we’re at lunch and he calls Neil and gets Neil on the phone and he goes, Neil, what do you think about, rum?

And Neil goes yeah, I like rum. Rum’s great. He goes, what about making rum? And Neil’s okay let’s figure it out. So really Neil and I were the ones who kinda went away for about five or six months and figured out how the whole distilling process worked, figured out how to build a distillery, put together all the numbers, and then Neil went out to try to find us a master distiller.

KLYR Rum Distiller Lexi Close

KLYR Rum Distiller Lexi Close

And he found somebody that we both really liked. And she agreed to meet us and we did this meeting and we just clicked right away. As it turned out, she was working for her family’s distillery, so we couldn’t hire her away at that time. But we did start working with her –  her name’s Lexi Close and Lexi took my ideas and the flavor profiles I was talking about and the way that I described it to her, because it didn’t exist.

So I described it through other spirits.  I wanted something with the clean taste of vodka or tequila, right? So I needed to keep that body that you get, but with the sugar of rum. You needed to have the mouthfeel of rum. What I wanted to lose was that harshness. There’s a harshness to rum that most people hide behind sugar.

It used to happen a lot with tequila as well.  Luckily, Lexi’s a big tequila person, so she saw the change in tequila [from years ago, it’s much better now]. 

But she understood when I was talking about harsh tequila and she went about trying to [fix it]. She and I worked together. My work was just tasting it and making suggestions. She worked really hard.

She managed to create this whole new category of product that we are calling American Rum. To differentiate it from Caribbean style rum.  We wanted to really delineate that this was something unique and different and it wasn’t like something you’d had before.

 

So let’s talk a little bit about flavors and the cans themselves, the process of making them?

 

Adam: Let’s start with how we got there first. Because when I started thinking of what drinks I would make with this great rum I was thinking summertime. A little sugar-free lemonade.

Then I came up with this idea for a drink at the ballpark.  I called it “Clear sky”, so it had a little blue curacao in the lemonade, it was like a light blue kind of color. 

We had that all last summer (2022) at Citizens Bank Park. Then we’re also up at the Iron Pigs Coca-Cola park where the Iron Pigs play in Bethlehem. 

It was really light for a lemonade. It didn’t have a lot of sugar in it. I wanted to create that as one of our first cans. Then we were gonna do the traditional Orange Crush.  Orange Crush is the big flavor down at the Jersey Shore towards the middle of last summer.

I expect it to be even bigger this year with all the peach crushes and everything that is happening. There’s a whole crush bar live now that’s how popular these are. 

So we go in and we’ve got our flavor guy, Mike.  He was concocting the mixes for us, and I wanted to keep them below 99 calories. That was very important to me, to go after the seltzer market, ready to drink’s or the White Claws. They’re basically made with cheap alcohol, hidden behind bubbles.

So we sat down and we started trying these lemonades, [testing for the] right amount of flavor. I tried the low flavor lemonade and I went, hold on, can you do this, but  20% less flavor?

I’m thinking we can get it to taste like water and it will be KLYR water. With the partnership with the Phillies, we’ve got Clearwater in Clearwater, right? Because that’s where they hold spring training. 

He really took a lot of the flavoring out and basically something that tastes like ice cold water with a twist of lemon in it.  So that was how we came up with that first flavor. 

Then we had to create Crush. We did; and I thought it was good, but it was 99 calories. It had a lot of flavor to it, like an orange crush.  As we’re going through and I’m drinking them, I’m [always] throwing in another shot of KLYR. 

So when we decided to expand the water line to four flavors: the original OG water that has light, lemon flavor.

We have a tangerine water, which is really subtle, but it’s got sweeter, tangerine flavor to it. Still less than 99 calories. 

Passion fruit which has got a little bit of that sour pop that passion fruit has.

Then the last one I really wanted to do a spa water, so we did cucumber mint.  Which  is my new go-to. I drink it all the time. 

I knew that we wanted the flavors to be unique and different. 

I didn’t want it to be sweet. When you get more full flavored, it ends up being more than 99 calories.

So the crush line became 6.5% [alcohol]. Because as I said, I kept adding an extra shot of KLYR to it. We could lower the sugar that we put in to give the flavor body so that we would get that kind of Crush body when you’re drinking it.

So they’re 6.5 %, they’re only 190 calories. We’ve got Orange Crush, Pineapple Smash Berry Lemonade Blast and Fruit Punch, which is like a tropical fruit punch. This is the juice bag of my youth. So I created those for people who like a little more pop, a little more flavor, and for anybody who goes into a bar and orders that double or triple IPA.

 

Is that why you didn’t want it sweet,  for the calories?

 

Adam: No, I didn’t want it sweet because I don’t wanna hide the rum.  I want you to be able to taste the rum. The flavorings might be great, but the rum is what we’re showcasing. So whatever we made, I wanted you to be able to still get those hints of the rum and enjoy that flavor as you’re drinking it.

 

For foodies, food pairing wise, what have been some great food combinations?

 

Adam: Let me go through the flavors of the crush line, because it splits, I think about them as like red wine and white wine. 

So the water line is like a white wine. So you can have the waters with pizza, pasta, fish.

The Orange Crush and even the Pineapple Smash with Indian food or Mexican food where you have that spice but a little of that sweetness cuts through it and you have the body of the rum on the finish. Those things come out really well together.

[Now Adam has parked and is walking through their KLYR Rum office]

How much of your office is Pennsylvania based? Where’s your distiller?

Adam: Our distillery is in Lewisberry, so that’s in Pennsylvania out by Harrisburg.

Our headquarters is in Westchester.  I am here in Bluebell. Keith is based in Quakertown.

 

Where can we find you? Where can we buy, where can we shop? Where can we follow?

 

Adam: In Pennsylvania we’re available through the PLCB (Pennsylvania Liquor Control Board).

We’re in 30 different stores right now, but we’re in the distribution centers, so anybody who doesn’t have it in their PLCB store order it to have it delivered to them. 

If you are in the greater Philadelphia, Eastern PA area, as far as Bethlehem and out towards Harrisburg we do home delivery.

We have a whole thing on our website everywhere that you can find it. So you can put in your zip code and it’ll tell you where you can get it near you.

In Eastern and Central Pennsylvania use the code: Adam2023 at checkout and get up to 35% off you order.

Tell us which social media channels you’re on and how to find you on there?

 

Adam: It’s KLYRRum on Instagram, Facebook, Twitter and find us at KLYRRum.com

We support local first. So we’re a Pennsylvania company. That includes South Jersey.

Philly Foodies want to know, what food and drinks does Plant-based Honey Pair Well With?

Philly Foodies want to know, what does Plant-based Honey Pair Well With?

You keep reading about plant-based honey. The environmental story, the nutrition.  But how does it taste?  What can you pair it with?  Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko.

 

You said you are a foodie. What are some incredible food pairings that you recommend with this honey?

 

When I like to talk about food, I always like to join food and beverage.

What does Plant-based Honey Pair Well With?

What does Plant-based Honey Pair Well With?

 

I’ll start with beverages first. I think this honey is perfect for mocktails and cocktails. It gives just enough of sweetness that someone is looking for in their alcoholic cocktail or non-alcoholic cocktail.

 

Will Plant-based Honey pair well With baklava

Will Plant-based Honey pair well With baklava

 

In terms of food, I would split it into savory and sweet. Sweet applications are my favorite, I just have a sweet tooth. My favorite dessert is Baklava because it comes from the part of the world where I come from. My wife, who’s a home chef, [used our honey to make] baklava and it was amazing.

 

We did an amazing collaboration with an upscale Italian plant-based restaurant in San Francisco Baia. They created this amazing, vegan panna cotta with our honey on top. It was culinary mastery developed by Chef Joshua Yap, who started working with Chef Matthew Kenny, who is also a well-known, plant-based chef.

 

Will plant-based honey pair well with a burger

Will plant-based honey pair well with a burger

In terms of savory applications, that opens a whole new world of opportunities. How we interact with stuff like pizza and honey, burgers and honey. Obviously honey and vinaigrette and olive oil, used as a dressing for salads, honey mustard, just name it.

 

What’s next for Mellody? What are the next steps out there for you?

 

Getting into as many restaurants as possible in this country. People are inquiring about the standalone product [separate from the speciality box] get it very soon at Eleven Madison Home.

Working on getting this product to as many people as possible, and just to invite everybody to participate in this mission of creating the sustainable future of honey.

I’m just excited about every tiny step in this journey until melody becomes the word for honey.

 

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Is the honey currently available at Eleven Madison Home?

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

Head to The City: Manhattan NYC’s La Grande Boucherie Chef Maxime Kien Reveals inspiration from Past Generations of Chefs

Head to The City: Manhattan NYC’s La Grande Boucherie Chef Maxime Kien Reveals inspiration from Past Generations of Chefs

 

Chef Maxime Kien is the new Executive Chef of NYC’s The Group, responsible for La Grande Boucherie, Boucherie Union Square, Boucherie West Village, Petite Boucherie and more.  And by the end of 2023, they’re launching even more restaurants throughout the United States..  

 

But today’s conversation is about how the past has inspired Chef Maxime Kien’s work.

 

Chef Maxime Kien has over twenty years of fine dining experience but it all started as a young boy growing up in his family’s kitchens.

 

 

You grew up in kitchens.  Your grandparents loved to cook and your father was a chef.  How did these experiences inspire you?

 

Well, my Dad was a professional Chef in the South of France.  In Monaco, all my grandparents, both my grandmothers and my grandfathers were great cooks. One of my great-grandfathers was a professional cook in Paris at an open air market that was very famous in the early 1900s. There was a very famous French brasserie opened over there and the story behind that is that the gentleman that opened that place wanted to have a place where all the chefs [that worked there] could meet because there was the open air market that was right next to it. 

 

So you had a mix of late night partiers that would go out and party and wanted a place to be able to go eat and drink all night long.  Now you had a place for that.

 

All the people that worked until late at night wanted a place where they could go and eat something before they went home. And Chefs that had to go to the market very early, at four o’clock in the morning to pick up that day’s poultry, rabbits, quails and all the fresh fish coming from Britain on a daily routine. They would do that at four o’clock in the morning and afterwards they needed a place to go for breakfast. 

 

It was open 24 hours a day. It was always a mix of people from show business, like singers and actors.

 

You would have Mick Jagger sitting at the bar. Next to him would be a Chef.  Next to the Chef would be a 14 year old boy having an omelet for breakfast with a glass of red wine at six o’clock in the morning. So it’s always been a mix of everything. 

 

Unfortunately, my Dad passed away when I was really young. I was six. But I guess I was drawn to cooking and that lifestyle.  It’s chaotic. When you’re working in a kitchen, you never know what time you’ll get done. It might be quiet and you get home at night by 10 o’clock. 

 

If you start to get busy, you might not be done until two o’clock in the morning. So it’s a mix of adrenaline and being busy and it’s tough and it’s grueling and it’s rewarding and it’s a mix of everything

 

How did growing up in kitchens with your family inspire you to run your own kitchen?

 

Every chef is different. The way I run my kitchen is different from the way that other chefs I’ve worked with run theirs. It’s like a recipe. Everyone can interpret it differently.  You take bits and pieces from a recipe to take the same dish and make it your own. 

 

Someone’s management style is the same way. I’ve worked for some chefs who were very good at managing people, but in the kitchen they were not as great. And some of them were geniuses at creating dishes, but they were not the best at managing people. So you have to create your own style.

 

 

 

You graduated culinary school when you were very young.  Would you still recommend school or encourage new chefs to learn hands-on in a kitchen?

 

The hard part about school versus hands-on is being able to understand exactly what [a new chef] is trying to achieve. Meaning that when I went to culinary school back in the 1980s, you wanted to graduate and get a diploma. After that, you wanted to be able to get your foot inside the door of a three Michelin star restaurant, a very famous place because you knew the chef was someone you were gonna be able to learn from. 

 

And that [experience] was gonna take you to the next chef, that was gonna take you to the next chef, and so on.  Because it’s a close-knit community, like a family. All the big chefs know each other. So when you’re ready to make your next move, the Chef [at your current kitchen] would come and ask, ‘Where do you want to go next?’  He’ll make a call and help you get that next job.

 

Now, unfortunately, the way some TV cooking shows happen, they give a vision of what it is to be a chef that is completely different from the truth. 

 

So now you have cooks that go to very famous, very expensive culinary schools and they spend a huge amount of money to graduate. Then after two years of education, they expect to find a position of Executive Chef, making six figures and wearing Egyptian cotton jackets with their name on them.

 

But they don’t have the basics.  They’re trying to run before they can walk. The biggest difference with my generation is, we went through all the processes, we didn’t try to rush the steps before you actually tried to be a chef. 

 

You had to be a good line cook before you tried to become Chef de Partie and then [become] a good Chef de Partie before you become a Sous Chef, and then [become] a good Sous Chef, before you become an executive chef. So that’s the main difference.

 

Almost like an army style, you have to graduate through the ranks.

 

New chefs try to go too fast. Take your time. Find a chef you can learn from.  New York is very lucky for that because you’ve got so many great chefs. 

 

Daniel Boulud and all these great chefs brought the New York Culinary to the next level.  Daniel Boulud has been here for 30 years now. 

 

So go work for them, write everything down, taste everything, take pictures!

 

When I started, we didn’t have cell phones to take pictures, so it was whatever you could remember and whatever you could write down. Now we’ve reached a point where you can take a video of a chef doing a dish and afterwards you can write down notes. 

 

I would say the biggest advice to the cooks right now: find a chef, find your niche, go work for him for two years, three years, four years. Write everything down, taste everything, ask questions, and then learn as much as you can. 

 

Don’t think about being called “Chef” right away. Don’t think about making a ton of money. Learn as much as you can then, then after that, start to think about your next step.  But take your time.

 

If you have the financial ability to be able to afford culinary school, do it, but it can be pricey. You don’t need to go to a very expensive, very famous one; but go to get some good basic training in a culinary school. 

 

Then after that, go see a chef and say, “I just want to learn. I want to work for you. You’re the best in the business in your town.” It can be in New York.  It can also be in Chicago or anywhere else. Just say, “I want to learn. I want to work for you.”

 

Philly Wine-Lovers: The New Orleans Wine & Food Experience 2023 runs June 7 – 11

The New Orleans Wine & Food Experience 2023 runs June 7 – 11 Uncorks Grand Plan and New Venue

The New Orleans Wine & Food Experience announces that a limited number of exclusive ticket packages and all individual event tickets are now on sale for the five-day event set for June 7 – 11.

 

 

“This year, we have enhanced our three big events—

Vinola, Tournament of Rosés, and our Grand Tasting…

making them bigger and better than ever before and moving them to new venues,” said Aimee Brown, NOWFE Executive Director.

“In response to high demand, we have added special ticket packages for those attendees looking to spend a few days with us.

And, for the many locals that love to attend our events, we offer the individual ticket option to fit personal schedules and lifestyles.”


Vinola at the The New Orleans Wine & Food Experience


Vinola, the highest-level tasting event NOWFE offers, kicks off at the historic Orpheum Theater on Thursday, June 8, at 6 pm.

Foodies and oenophiles of all experience levels will sample rare and highly valued wines expertly paired with delectable foods crafted by local chefs. Winemakers will present elite wines from around the world, and award-winning chefs will serve and talk about their food and what inspires them in its creation. Guests will have the chance to have one-on-one conversations with winemakers and chefs. Tickets are $215 each. VIP tickets are $280 and include 30-minute early entry and VIP lounge access.

 

Tournament of Rosés

Back for the fifth year, the Tournament of Rosés is moving to The Fillmore on Friday, June 9th, at 7:00 PM. Tickets to this special event are $129 per person.

The Tournament of Rosés offers guests a unique opportunity to taste premier rosés, both still and sparkling, from France, Spain, Italy, the United States, and the Southern Hemisphere, and then cast a vote for a favorite.

Best of Show, Gold, Silver, Bronze and the People’s Choice Award will be announced.

New this year, a specialty sparkling sector featuring bubbles beyond the Rosé realm and a spirited cocktail garden. Tasty bites will accompany each wine served. Guests are encouraged to come “dressed to impress” with a touch of pink. VIPs gain 30 minutes of early access to this event.

 

Grand Tasting at the The New Orleans Wine & Food Experience

Also, new this year, NOWFE will host one Grand Tasting on Saturday, June 10, from 3 – 6 pm at Generations Hall. General Admission tickets are $149 before event week when they increase to $169. The Grand Tasting VIP a la carte price is $215 per person and includes early admission at 2:30 pm and access to a VIP lounge. The Grand Tasting at NOWFE showcases wines from around the world and food served by New Orleans’ finest chefs.

NOWFE once again closes its 5-day event with Burlesque, Bubbly & Brunch on Sunday, June 11, from 11 am – 1 pm at the Omni Royal Orleans. Tickets to this titillating event are $95 each.

New Orleans Wine and Food Experience 2016. ©Brandt Images – All Rights Reserved.

 

Join Trixie Minx and her Burlesque Beauties for a one-of-a-kind NOWFE experience with a plated brunch prepared by the chefs at the Omni Royal Orleans, bottomless sparkling wine by Luc Belair, and a burlesque performance you are sure to remember.

In addition to the special events, NOWFE presents its Labs and Experiences on Friday and Saturday. Five Labs will occur each day at the New Orleans Culinary & Hospitality Institute at various times, while five boutique Experiences will occur over the two days throughout the city. Ticket prices vary for the Labs and Experiences.

The three levels of event ticket packages available this year are:

The Tasting Package — $258 per person

This package gives a “taste” of the main events this season. It includes entrance to:
·       Tournament of Rosés
·       The Grand Tasting

            

The Connoisseur Package — $793 per person

This package is for the wine and food enthusiast looking to be a part of the entire NOWFE experience. It includes 30 minutes of early entry and the following:

·       Vinola 

·       Tournament of Rosés

·       The Grand Tasting

·       Choice of four (4) Labs

·       10% Discount on Additional Labs 

·       $20 Voucher to Use at NOWFE Merchandise Store


The VIP Package — $1000 per person

Upgrade to the VIP Package! This ticket allows you to experience the event at the highest level. It includes 30 minutes of early entry, access to VIP areas, and the following:

·       Vinola 

·       Tournament of Rosés (early entry)

·       The Grand Tasting (VIP)

·       Choice of five (5) Labs (with priority seating)

·       10% Discount on Additional Labs 

·       $20 Voucher to Use at NOWFE Merchandise Store

 

For more information or to purchase additional tickets, visit nowfe.com.

Nicki Minaj brings ‘One in a Melon’ Flavor to your Holiday

Looking for a tasty new holiday treat? Nicki Minaj’s MYX Fusion’s answer is ‘One in a Melon’

Peach, Mango, Coconut, and now Watermelon!

Nicki Minaj's Watermelon Moscato for the Holidays

Nicki Minaj’s Watermelon Moscato for the Holidays

Just in time for the upcoming holiday season, MYX Beverages presents the latest variety of fruit-infused winesMYX Fusions Watermelon Moscato.

Flavor is full of holiday fun

This latest flavor is full of holiday fun and makes a delicious addition to your go-to lineup of refreshments.

Nicki Minaj's Watermelon Moscato for the Holidays

Nicki Minaj’s Watermelon Moscato for the Holidays

This clean and crisp infusion offers a perfectly balanced blend of premium Moscato wine with natural juices from fresh, ripe watermelons. Bursting with flavor, this refreshing Moscato tastes like summer in a glass.

MYX Watermelon Moscato wine is everything you want

MYX Watermelon Moscato wine is everything you want in a light-bodied, thirst-quenching summer beverage. It’s smooth, slightly effervescent, and easy to drink.

The signature fruit-forward notes of Moscato shine through, while the delightful watermelon flavor provides a crisp, clean finish.

MYX Watermelon Moscato is very versatile

MYX Watermelon Moscato is very versatile, with a sweetness and lower alcohol level that pairs well with most foods. Serve it with fish, chicken, seafood, duck, and vegetables. It’s also a wonderful companion for your favorite ice cream, cookies, and cakes. Keep it on ice at your outdoor barbecue or beach party for easy summer refreshment.

Find MYX Fusions Watermelon Moscato at wine retailers, supermarkets, and convenience stores.

Find MYX Fusions Watermelon Moscato at wine retailers, supermarkets, and convenience stores. It comes in 4-packs of 187ml single-serve bottles (MSRP $9.99 to $10.99) and 750ML bottles (distributed by Royal Wine Corp; MSRP of $8.99-$9.99).

  • 5.5% alcohol by volume
  • Sold in 187ml 4-packs and 750ml bottles
  • Crafted from Gordo Australian Moscato Grapes
  • Gluten-free, OU Kosher certified

MYX Beverage LLC

Refreshing and bursting with big, bold flavors, MYX Fusions offers a full range of fruit-infused Moscato wines (Peach, Mango, Coconut, and Watermelon), Sangrias (Classic and Tropical), Concord Wine, and Light Wine (Rose and Chardonnay). All wines are created from top-quality imported wines from Australia, Spain, Italy, and Argentina. Get in the Myx and follow MYX everywhere at @MYXFusions.

Myx Fusions beverage company was started by Nicki Minaj.

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