Flor de Caña Rum launches #TogetherForAGreenerFuture to Honor Earth Month
Sustainably Crafted Flor de Caña Rum launches #TogetherForAGreenerFuture to Honor Earth Month a global campaign to plant 70,000 trees in 2022.
To celebrate Earth Month, Flor de Caña, a Carbon Neutral and Fair Trade Certified ultra-premium rum, is joining forces with retailers, bars, restaurants and consumers around the world to launch a year-long, global reforestation campaign that aims to ensure a greener future for generations to come.
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The sustainably crafted rum brand has already planted over 800,000 trees since 2005 and is well on its way to fulfill its pledge of planting one million trees by 2025.
The campaign titled “Together for a Greener Future“, supported by environmental charity One Tree Planted, includes a series of activations in points of sale and initiatives on social media (#TogetherForAGreenerFuture) to raise awareness on the importance of reforestation, as well as tree planting events in various countries throughout the year.
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Individuals will also be able to support reforestation efforts by donating through Flor de Caña’s fundraising page with One Tree Planted, which guarantees that for every dollar donated, one tree will be planted.
In turn, Flor de Caña will match all individual donations received during the campaign.
“One Tree Planted is proud to continue our partnership with Flor de Caña,
who have supported reforestation projects through unique fundraising campaigns over the years.”
says Matt Hill,
Founder & Chief Environmental Evangelist at One Tree Planted.
“As the trees grow, they’ll restore soil stability and health, improve water filtration and absorption, mitigate the effects of climate change, improve biodiversity and provide a host of benefits to the local communities”.
“As a global leader of sustainability practices within the spirits industry, we are deeply committed to the protection and preservation of the environment,” said Mauricio Solórzano, Global Ambassador for Flor de Caña.
Related: Old Bay Vodka Wins Double Gold at prestigious 2022 San Francisco World Spirits Competition with Gold Medal Ratings from all Members
“Through our partnership with One Tree Planted we’re taking our commitment to the environment to the next level and working together to inspire people around the world to get involved in our effort to restore forests and ensure a greener future for generations to come.”
The story of Flor de Caña dates back to 1890, when a young Italian adventurer decided to establish a distillery at the base of Nicaragua’s tallest and most active volcano, the San Cristóbal.
130 years and five family generations later, the entire production process continues under the supervision of the same family.
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Flor de Caña rums are distilled with 100% renewable energy and naturally aged for up to 30 years in bourbon barrels without artificial ingredients or added sugar.
The brand was awarded “Best Rum Producer of the Year” by the International Wine and Spirit Competition (IWSC) in 2017 due to the quality of its liquid.
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Southern sophistication in the City of Brotherly Love: Jack Daniel’s Country Cocktails RTD Hard Tea Pours Nationwide
Jack Daniel’s Country Cocktails Hard Tea Launches Nationwide
Jack Daniel’s Country Cocktails Hard Tea – a canned ready-to-drink that launched earlier this spring in 13 test markets – is rolling out nationwide this fall.
The RTD embodies Southern sophistication with a twist.
Jack Daniel’s Country Cocktails Hard Tea combines black tea, ripe, true-to-fruit flavor resulting in a balanced and sweet finish. With four classic flavors carefully selected, each can was crafted to please the palates of today’s modern drinker.
Country Cocktails can be found in select retail and convenience stores across the country in a 12oz. can (ABV 5%), 12-can variety pack containing four classic flavors: Original, Peach, Raspberry, and Blackberry; with the Original & Peach offered in 16oz. and 23.5oz. single serve cans that deliver consumers a refreshing and high-quality beverage experience for those who appreciate a good tea.
- Original: Known for its full-bodied refreshing take on a Southern classic. Combining the rich taste of black tea with a sweet, true-to-fruit finish, captures the essence of Southern sweet tea. It’s the perfect drink for relaxing on the porch and enjoying good conversation.
- Peach: A floral flavor that brings the juicy, sun-ripened sweetness to life. This option offers a crisp and refreshing experience, where the delicate honeyed taste comes to the forefront of the palate making it a delightful choice for any day of the year.
- Raspberry: Delivering a vibrant tartness, yet balanced with a subtle sweetness; this flavor presents a bold and smooth drink that’s as satiating as it is refreshing.
- Blackberry: Capturing the rich and juicy essence of blackberries, it offers a slightly tangy and flavorsome experience, making it a perfect choice for consumers who enjoy the bold taste of berries with a hint of Southern charm.
Coinciding with Country Cocktails Hard Tea launch is the RTD’s partnership with ACM and two-time CMT Music Award winner, Lauren Alaina, who has accomplished one of country music’s crowning achievements – becoming the youngest member of the Grand Ole Opry.
Lauren Alaina’s small town Georgia roots, love for comfort and authenticity make her the perfect ambassador for a beverage that prides itself on delivering a taste of the South in every sip. Both Alaina and Jack Daniel’s Country Cocktails symbolize Southern charm, together producing a match made partnership.
To celebrate the collaboration, Country Cocktails has partnered with Southern Living to offer fans across the country a chance to enter their sweepstakes and win a pair of tickets and flights to meet Lauren Alaina at her concert in Las Vegas at the Green Valley Ranch Backyard Amphitheater on October 25, 2024.
The sweepstakes will run from September 13 until October 11, 2024 and contestants can enter for a chance to win by visiting the link.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places.
Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select, and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About Jack Daniel’s Country Cocktails
Jack Daniel’s Country Cocktails are premium malt beverages from the Jack Daniel’s Family of Brands. Jack Daniel’s Country Cocktails was introduced in May 1992.
Jack Daniel’s Country Cocktails and their respective flavor names are registered trademarks. © 2024 Jack Daniel’s. Jack Daniel Beverage Co., Louisville, Ky. Flavored Malt Beverage.
For more information, please visit www.countrycocktails.com.
Philly Food: “The Bear” Star Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries
Pacific Foods, a brand known for its organic and high-quality ingredients, has launched its #TGISunday content series to help people overcome the widespread phenomenon known as the “Sunday Scaries.”
Developed in partnership with chef and television star Matty Matheson, the series is designed to transform Sunday anxiety into a time for culinary joy and inspiration.
A recent survey by Pacific Foods* revealed the deep impact of the Sunday Scaries, with the average American experiencing this pre-Monday apprehension 36 times a year. Typically, the unsettling feelings begin around 3:54 p.m. on Sundays, leading to an average of six hours and six minutes** spent in dread each week—totaling a staggering 219 hours annually.
The Bear Star Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries
Recognizing that cooking serves as a soothing activity for many with 31% of people finding joy in preparing meals on Sundays, Pacific Foods is addressing these anxieties by offering easy, comforting recipes through the #TGISunday content series on its website.
Matty Matheson and a group of wellness and food aficionados will share curated recipes designed to combat the Sunday Scaries and embrace the calming, restorative power of cooking to unwind and reclaim their Sundays.
Chef Matty Matheson brings his trademark enthusiasm to the kitchen, making his stance on Sundays clear by turning them into a day of culinary excitement. “Look, I know Sundays can be a drag for a lot of folks, so let’s flip that script. Let’s rock the kitchen with some serious cooking that’s all about fun and flavor without it being a chore or another worry. Cooking isn’t just about eating; it’s about chilling out and making something awesome that feeds your soul,” explains Matheson.
Matty’s unique recipe—the Spicy Shrimp Pasta Bake—will be a highlight of the series, which will also feature content from various figures known for their culinary expertise. All recipes and tips will be available through social where viewers of the #TGISunday series are encouraged to share their own meal-hacking tips using Pacific Foods products. Fans can also enter to win a custom illustrated soup mug, designed by Pacific and Matheson, to add to their Sunday rituals.
“Matty Matheson’s vibrant personality and the joy he brings to food make him a natural fit to join us in our mission to take back Sundays,” said Erika Jubinville, head of Pacific Foods marketing. “He inspires all of us to bring more fun and creativity to our cooking routine, and sparks excitement for new ways to use Pacific products.”
For more insights into the #TGISunday series, please visit pacificfoods.com/TGISunday.
About Pacific Foods
Pacific Foods was founded in 1987 in Tualatin, Ore. and was acquired by Campbell Soup Company in 2017. For more than 150 years, Campbell (NASDAQ:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2023 net sales of $9.4 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Michael Angelo’s, noosa, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com.
NBA legend Brings Flavor to Philly with Hennessy Limited Edition by LeBron James
Basketball legend Introduces Hennessy, the world’s leading cognac, and basketball legend LeBron James are proud to unveil ‘Hennessy Limited Edition by LeBron James’ – a V.S bottle collaboration available globally starting on September 30, 2024.
This first-time collaboration between Hennessy and LeBron James unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,”
lebron James
“I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”
Hennessy Limited Edition by LeBron James
Hennessy Limited Edition by LeBron James
The limited-edition bottle features fresh, vibrant and distinctive designs which nod to James’ impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.
Hennessy Limited Edition by LeBron James
“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, Senior Vice President, Hennessy U.S. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.”
Hennessy Limited Edition by LeBron James
To highlight the cognac’s versatility, James put a fresh twist on the Hennessy Margarita cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup. The addition of orange juice comes directly from James, inspired by a recent tasting experience in Cognac where he experienced the different possibilities of the spirit and discovered that Hennessy is enjoyed more than just neat, complementing a wide range of serves. This follows the release of Hennessy’s “Made for more” campaign, which shows how any drink or occasion can be made ‘more’ when you add Hennessy. Find the full recipe on hennessy.com.
The ‘Hennessy Limited Edition by LeBron James’ V.S will be available for purchase starting September 30, 2024.
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Old Bay Vodka Wins Double Gold at prestigious 2022 San Francisco World Spirits Competition
Old Bay Vodka Wins Double Gold at prestigious 2022 San Francisco World Spirits Competition with Gold Medal Ratings from all Members of the Judging Panel Recognizes the Finest Spirits in the World.
GEORGE’S BEVERAGE COMPANY announces OLD BAY VODKA was awarded the Double Gold Medal in the 2022 San Francisco World Spirits Competition.
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The Double Gold Medal is awarded to entries that receive Gold Medal ratings from all 34 members of the judging panel who are well-established spirits industry experts.
“We launched OLD BAY VODKA last month after working for three years to create a great tasting spirit with the quintessential yet subtle flavors of OLD BAY,”
said Greg David
co-owner, GEORGE’S BEVERAGE COMPANY.
“The goal was to make a great tasting and balanced flavored vodka that is both drink and food recipe driven. Now, less than one month later, to receive the highest award in the most prestigious competition on an international level, is validation of the teams’ hard work and passion to bring a great spirit to life to share with the public. The perfect partnership between GEORGE’S BEVERAGE COMPANY™️, OLD BAY®, a brand of McCormick & Company, Inc., and McClintock Distilling – all MD based, paved the way to this success.”
The San Francisco World Spirits Competition Judging Process
OLD BAY® VODKA went through four days of highly controlled blind tastings by an experienced panel of judges that taste each spirit to decide if its medal worthy. The judges do not receive any information on the producers or price points to ensure each spirit is judged fairly, equally and without bias.
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The second round of judging, called the Medal Round allows for judging each entry on its own merit. While tasting, judges evaluate each product on an individual basis – not compared to other entries in the flight. During this stage, judges determine which entries are worthy of a Gold, Silver or Bronze medal. Entries that receive a gold medal from all the judges on the panel earn a Double Gold Medal.
Old Bay Vodka’s Story
Crafted at McClintock Distilling in Frederick, Md., OLD BAY® VODKA is all natural, made from corn and six times distilled for maximum purity and smoothness. The vodka perfectly highlights the quintessential flavor of the iconic OLD BAY® spice blend.
“The idea to collaborate to craft OLD BAY® VODKA made perfect sense from the start,” said Greg David, co-owner, GEORGE’S BEVERAGE COMPANY™️.
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“We already had national distribution with top liquor distributors and a sustainable supply chain. The next step was identifying a local craft distillery that we could trust and that shared the same commitment to quality, craftmanship and sustainability, we found all this in McClintock Distilling.”
“OLD BAY® has been a fan-favorite for over 75 years in the Chesapeake Bay region and beyond,” said Jill Pratt, Chief Marketing Excellence Officer, McCormick. “Our fans are loyal and passionate when it comes to all things OLD BAY®. We’re thrilled to work with George’s to bring the one-of-a-kind flavor of OLD BAY® to fans in entirely new, exciting, and innovative ways.”
McClintock Distilling, named best craft vodka distillery in the country by USA Today, is a craft distillery located in Frederick, Md. The company mirrors the GEORGE’S BEVERAGE COMPANY™️ values as a locally sourced business with a focus on product quality, environmental impact, and community betterment. When approached about the opportunity to craft the first OLD BAY® VODKA, the McClintock team said, “absolutely” and built out a dedicated state of the art facility for production.
Bringing together expertise in flavor, spirits, and craft distilling – OLD BAY® VODKA combines the taste of the region with the smooth finish that’s easy to drink on or off the rocks or as a unique ingredient upgrade for classic cocktails and alcohol-infused recipes alike.
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OLD BAY® VODKA is seventy proof or 35% ABV. It is distributed by Breakthru Beverage MD and Breakthru Beverage DE.
For more information and recipes, visit OLDBAYVODKA.COM. Share your love of OLD BAY® by following the brand on Twitter, Facebook, and Instagram.
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Philly’s Old City Eats Returns with Cuba Libre Restaurant & Rum Bar
After a two-year hiatus, Old City Eats is returning to the neighborhood with food and drink deals at Cuba Libre and 20+ other restaurants! Bonus:To kick off the weekly summer special, Old City is having a Block Party on May 26.Old City Eats (OCE) will run every Thursday night from 4-7 p.m. from May 26 until Aug. 25.
On OCE Thursdays at Cuba Libre, enjoy their full Happy Hour menu (available until 7pm instead of 6:30) plus a weekly featured mojito for $6! And don’t miss the kickoff Block Party on Thursday, May 26!
The outdoor Block Party on 2nd Street will run between Market and Chestnut Streets from 4-9 p.m.
Come out and see!
During the May 26 Block Party, stop by the Cuba Libre tent to get chicken empanadas (2 for $10), our signature Classic Mojito ($12), our Bacardi Coconut Rum Punch in a real coconut ($14; $8 refill with coconut), or a Santilli American IPA from Nightshift Brewing ($6).
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Philly’s Mystical Genie’s Secret Bazaar is coming!
Refreshing coconut water and homemade limonada rosa for sale, along with their famous Mango Cinnamon butter ($5 – 4oz jar).
While you’re sipping and snacking, enjoy music from their DJ and catch professional Latin dance performances at 6:30 and 7:30 p.m. Don’t forget to also get your turn spinning their prize wheel!
Prizes include a free mojito, sangria, and various bar bites during your next Happy Hour visit at Cuba Libre plus mystery prizes from other Old City businesses!
To get your spin, join e-mail list, or show them you’re already on it!
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See the full list of participating restaurants for OCE. Cuba Libre is located at 10 S. 2nd St. in Old City (at the corner of 2nd & Market Streets).
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Post Malone Returns to Philly Area July 12, 25 with ‘If Y’all Weren’t Here, I’d Be Crying’ Tour
Post Malone Returns to Pennsylvania with the ‘If Y’all Weren’t Here, I’d Be Crying’ Tour
GRAMMY® Award-nominated 8x diamond-certified global superstar Post Malone unveiled his anxiously awaited fifth full-length offering and one of the most anticipated albums of 2023, Austin, will arrive on July 28th, 2023. You can pre-order/pre-save—HERE.
Additionally, Post will release his next single entitled “Mourning” this coming Friday May 19, 2023 via Mercury Records/Republic Records.
Post also announced his return to North America with the ‘If Y’all Weren’t Here, I’d Be Crying’ Tour following his highly successful trek across the US and Canada last year and Europe this year for his long awaited ‘Twelve Carat Tour’.
The 2023 North America run will give fans his signature exhilarating performance with music from his upcoming album as well as fan-favorites in a completely reimagined show. Produced by Live Nation, the 24-date run kicks off on July 8 at Nobelsville’s Ruoff Music Center, making stops in Detroit, Toronto, Charlotte, Tampa, Atlanta, Dallas and more before wrapping up at San Bernardino’s Glen Helen Amphitheater on August 19.
“I love y’all so very much and I’m so excited to get out and do some more shows for y’all. Help me put a baby through college and come on out. Some cool new production, new songs, and a very very handsome man up on stage. Sending love to you and yours.” Says Post
TICKETS: Tickets will be available starting with a Citi presale (details below) beginning Wednesday, May 17 at 10am local time. Additional presales will run throughout the week ahead of the general onsale beginning Friday, May 19 at 10am local time on livenation.com
PRESALE: Citi is the official card of the Post Malone tour. Citi cardmembers will have access to presale tickets beginning Wednesday, May 17 at 10am local time until Thursday, May 18 at 11:59pm local time through the Citi Entertainment program. For complete presale details visit www.citientertainment.com.
VIP: The tour will also offer a variety of different VIP packages and experiences for fans to take their concert experience to the next level. Packages vary but include premium tickets, access to the World Pong League VIP Lounge, exclusive VIP gift items and more. For more information, visit vipnation.com.
IF Y’ALL WEREN’T HERE, I’D BE CRYING 2023 TOUR DATES:
Sat Jul 08 – Noblesville, IN – Ruoff Music Center
Sun Jul 09 – Cincinnati, OH – Riverbend Music Center
Tue Jul 11 – Detroit, MI – Pine Knob Music Theatre
Wed Jul 12 – Burgettstown, PA – The Pavilion at Star Lake
Fri Jul 14 – St. Louis, MO – Hollywood Casino Amphitheatre
Sat Jul 15 – East Troy, WI – Alpine Valley Music Theatre
Mon Jul 17 – Buffalo, NY – Darien Lake Amphitheater
Wed Jul 19 – Toronto, ON – Budweiser Stage
Sat Jul 22 – Mansfield, MA – Xfinity Center
Sun Jul 23 – Hartford, CT– XFINITY Theatre
Tue Jul 25 – Camden, NJ – Freedom Mortgage Pavilion
Wed Jul 26 – Bristow, VA – Jiffy Lube Live
Sat Jul 29 – Charlotte, NC – PNC Music Pavilion
Mon Jul 31 – West Palm Beach, FL – iTHINK Financial Amphitheatre
Tue Aug 01 – Tampa, FL – MIDFLORIDA Credit Union Amphitheatre
Thu Aug 03 – Atlanta, GA – Lakewood Amphitheatre
Sat Aug 05 – Dallas, TX – Dos Equis Pavilion
Tue Aug 08 – Houston, TX – The Cynthia Woods Mitchell Pavilion
Thu Aug 10 – Albuquerque, NM – Isleta Amphitheater
Sat Aug 12 – Phoenix, AZ – Talking Stick Resort Amphitheatre
Sun Aug 13 – San Diego, CA – North Island Credit Union Amphitheatre
Tue Aug 15 – Wheatland, CA – Toyota Amphitheatre
Wed Aug 16 – Mountain View, CA – Shoreline Amphitheatre
Sat Aug 19 – San Bernardino, CA – Glen Helen Amphitheater
GRAMMY Award-nominated phenomenon Post Malone
A 8x diamond-certified GRAMMY® Award-nominated phenomenon, Dallas, TX artist Post Malone regularly rewrites history, blurs boundaries, and incites internet-breaking conversation with every move.
Emerging in 2015 with a genre-less brew that inspired a movement, he delivered the diamond-selling “Congratulations” [feat. Quavo], achieved back-to-back #1 debuts on the Billboard Top 200, received countless multi-Platinum certifications around the world, and smashed one record after another with his Hot 100-topping hits. In 2022, he pushed boundaries again with his fourth full-length offering, Twelve Carat Toothache, which marked his fourth consecutive Top 5 bow on the Top 200.
It also paved the way for his biggest headliner to date, The Twelve Carat Toothache Tour, taking over arenas for multiple dates in major cities throughout the year. He even scored “the highest-certified single in RIAA history” with the 17x-platinum “Sunflower (Spider-Man: Into The Spider-Verse)” [feat. Swae Lee], netting the biggest single of his generation.
In 2023, he garnered a GRAMMY® Award nod in the category of “Best Pop Duo/Group Performance” for “I Like You (A Happier Song)” [with Doja Cat], marking his tenth career nomination in six years.
Three years prior, his 2019 third full-length, Hollywood’s Bleeding [Republic Records], represented an audience and critical high watermark.
Not only did it arrive at platinum status and eventually go triple-platinum, but it also reigned at #1 on the Billboard Top 200 for four weeks and returned to the chart for a fifth week, making for the longest run atop the chart of 2019 and the first release to do so in over a year.
The quadruple-platinum lead single “Circles” seized #1 on the Billboard Hot 100 for three weeks. It notably occupied a spot on the chart for a record 39 weeks in total. Speaking of making history, he performed a massively popular Nirvana tribute concert on YouTube, raising over $10,000,000 for the World Health Organization in the fight against COVID-19. Hollywood’s Bleeding followed the immense success of the triple-Platinum beerbongs & Bentleys, which also landed at #1 a year prior.
In the wake of beerbongs & bentleys, Post crushed a record in place for 54 years. He charted nine songs in the Top 20 of the Hot 100, notching “the most songs in the Top 20 of the Hot 100 ever.” Moreover, he also trounced the record for most simultaneous Top 40 Hot 100 hits with 14.
As of 2023, his catalog comprises the GRAMMY® Award-nominated “rockstar” [feat. 21 Savage” (Diamond), “Sunflower (Spider-Man: Into The Spider-Verse)” [feat. Swae Lee] (Diamond), “I Fall Apart” (5x-platinum), “Psycho” [feat. Ty Dolla $ign] (5x-platinum), “White Iverson” (5x-platinum), “Better Now” (4x-platinum), and more. Not to mention, he sold out numerous arena tours and hosted and curated his own mega-popular Posty Fest in 2018 and 2019. It all started with his quintuple-platinum influential 2016 debut, Stoney. With records under his belt that will likely never be surpassed and a generation of artists and audiences worldwide under his spell, Post Malone simply doesn’t stop.
