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Flor de Caña Rum launches #TogetherForAGreenerFuture to Honor Earth Month
Sustainably Crafted Flor de Caña Rum launches #TogetherForAGreenerFuture to Honor Earth Month a global campaign to plant 70,000 trees in 2022.
To celebrate Earth Month, Flor de Caña, a Carbon Neutral and Fair Trade Certified ultra-premium rum, is joining forces with retailers, bars, restaurants and consumers around the world to launch a year-long, global reforestation campaign that aims to ensure a greener future for generations to come.
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The sustainably crafted rum brand has already planted over 800,000 trees since 2005 and is well on its way to fulfill its pledge of planting one million trees by 2025.
The campaign titled “Together for a Greener Future“, supported by environmental charity One Tree Planted, includes a series of activations in points of sale and initiatives on social media (#TogetherForAGreenerFuture) to raise awareness on the importance of reforestation, as well as tree planting events in various countries throughout the year.
Related: Wanna Fall in Love With a New Bourbon? Here are 6 Reasons to Taste Ben Holladay Missouri Straight Bourbon Whiskey
Individuals will also be able to support reforestation efforts by donating through Flor de Caña’s fundraising page with One Tree Planted, which guarantees that for every dollar donated, one tree will be planted.
In turn, Flor de Caña will match all individual donations received during the campaign.
“One Tree Planted is proud to continue our partnership with Flor de Caña,
who have supported reforestation projects through unique fundraising campaigns over the years.”
says Matt Hill,
Founder & Chief Environmental Evangelist at One Tree Planted.
“As the trees grow, they’ll restore soil stability and health, improve water filtration and absorption, mitigate the effects of climate change, improve biodiversity and provide a host of benefits to the local communities”.
“As a global leader of sustainability practices within the spirits industry, we are deeply committed to the protection and preservation of the environment,” said Mauricio Solórzano, Global Ambassador for Flor de Caña.
Related: Old Bay Vodka Wins Double Gold at prestigious 2022 San Francisco World Spirits Competition with Gold Medal Ratings from all Members
“Through our partnership with One Tree Planted we’re taking our commitment to the environment to the next level and working together to inspire people around the world to get involved in our effort to restore forests and ensure a greener future for generations to come.”
The story of Flor de Caña dates back to 1890, when a young Italian adventurer decided to establish a distillery at the base of Nicaragua’s tallest and most active volcano, the San Cristóbal.
130 years and five family generations later, the entire production process continues under the supervision of the same family.
Related:
Love a Quality Martini? Whiskey Old Fashioned? Knox & Dobson Introduces Superior Ready-To-Drink Bottled Cocktails
Flor de Caña rums are distilled with 100% renewable energy and naturally aged for up to 30 years in bourbon barrels without artificial ingredients or added sugar.
The brand was awarded “Best Rum Producer of the Year” by the International Wine and Spirit Competition (IWSC) in 2017 due to the quality of its liquid.
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Drink like a Movie Star: Clarendelle, Domaine Clarence Dillon Return as Official Wine Partner of 97th Oscars
Drink like a Movie Star: Clarendelle & Domaine Clarence Dillon Return as Official Wine Partner of 97th Oscars
Clarendelle & Domaine Clarence Dillon Return as Official Wine Partner of the Academy of Motion Picture Arts and Sciences, Academy Museum of Motion Pictures and Exclusive Wines Poured at the 97th Oscars Ceremony
Clarendelle and the family company Domaine Clarence Dillon announce the brand’s return as the official wine partner of the Academy of Motion Picture Arts and Sciences and the Academy Museum of Motion Pictures.
Wine for the Academy
The Academy Awards, renowned for their glamour and celebration of cinematic excellence, also feature a notable emphasis on fine wines during their events. A substantial amount of wine is served to accommodate the numerous attendees. For instance, during the 90th Academy Awards, over 2,400 bottles of wine were provided, equating to approximately 14,000 glasses.
Annually, the Academy hosts several official events where wine is prominently featured. The most notable of these is the Governors Ball, the official post-ceremony celebration, where distinguished wines and champagnes are served to winners, nominees, and guests. In addition to the main ceremony and the Governors Ball, there are various pre-show receptions and ancillary gatherings throughout the awards season, each offering curated wine selections to complement the festivities.
These events underscore the Academy’s commitment to providing a luxurious and celebratory atmosphere, with fine wines playing a central role in the experience.
For the third consecutive year, the prestigious family-owned wine company will exclusively pour exceptional red and white wines at the 97th Oscars® ceremony.
This partnership bridges the world of fine wine and film, elevating the Oscars experience for Hollywood’s biggest stars.
In addition to delighting guests at the Dolby® Theatre at Ovation Hollywood, Clarendelle and Domaine Clarence Dillon wines will be served at the iconic Governors Ball after the Oscars ceremony and the Official Oscars® Watch Party at the Academy Museum of Motion Pictures. This year, Governors Ball attendees can enjoy a glass of our elegant and contemporary wines while winners have their Oscar® statuettes engraved. The wines will also be perfectly complemented with a legendary gastronomic menu crafted by Wolfgang Puck Catering for an unforgettable evening.
“Before joining the family business, I began my career as a screenwriter, so to have the opportunity to partner with the Oscars for the third consecutive year is truly an honor,” said President and CEO of Domaine Clarence Dillon, Prince Robert of Luxembourg. “This collaboration is a natural extension of my family’s longstanding commitment and deep connection to film and the arts.”
Domaine Clarence Dillon will introduce two new wines for the star-studded events:
- La Clarté de Haut-Brion 2021: A sought-after white wine of rare delicacy with only 1,000 cases produced annually, La Clarté brings together the qualities of a fine white Bordeaux wine with fresh citrus and white flower aromas, followed by a crisp and refreshing finish of lemony brightness.
- Le Clarence de Haut-Brion 2015: Château Haut-Brion became the first Bordeaux vineyard to be named after its terroir, making the estate the first luxury brand in the world. The exquisite red Le Clarence de Haut-Brion 2015 is similar in style and elegance to its elder and encompasses all unique attributes of a fine wine with an attractive profile – smooth yet powerful, tasty and full-bodied, with notes of ripe fruit leaving an impression of freshness and volume, without heaviness.
Among the returning wine favorites are:
- Clarendelle Bordeaux White 2023: A refined and elegant wine, offering bright citrus notes of lemon and grapefruit, balanced by the smooth sweetness of pear and lychee.
- Clarendelle Bordeaux Red 2016: A wine with fruity aromas of red fruit and blackcurrant alongside floral overtones balanced by great tannic power and delicious velvety texture.
- Clarendelle Amberwine 2021: A complex, well-concentrated and modern sweet wine distinguished by its freshness and harmonious balance of floral fruit and acidity with a smooth finish.
Founded in 1935, Domaine Clarence Dillon is a family-owned group renowned for its prestigious Bordeaux estates, including Château Haut-Brion, Château La Mission Haut-Brion, and Château Quintus. Under the leadership of Prince Robert of Luxembourg, the company has earned a global reputation for excellence in winemaking, joining Primum Familiae Vini, an international association of some of the world’s finest wine producing families. Domaine Clarence Dillon has long been a supporter of the arts, with Prince Robert’s background and screenwriting playing an essential role in merging the worlds of wine and cinema by bringing Clarendelle and Domaine Clarence Dillon to the biggest night in Hollywood.
For more information, follow on Instagram @clarendelle @chateauhautbrion_ @chateaulamissionhautbrion @chateauquintus @leclarenceparis.
Philly Orders The White Lotus Season 3 with Patrick Schwarzenegger Sipping Ketel One Family Made Vodka and Tanqueray Gin
‘Sip into The White Lotus’ with Patrick Schwarzenegger for Season 3 with Ketel One Family Made Vodka and Tanqueray Gin
Ketel One Family Made Vodka, one of the bestselling and top trending vodkas (Drinks International, 2025), and Tanqueray Gin, the seven-time winner of the bartenders’ choice of gin (Drinks International, 2023), have long been at the forefront of cocktail culture, consistently shaping and elevating the craft with their unwavering dedication to quality and innovation.
The Cocktail Culture of The White Lotus: Sipping in Style
HBO’s The White Lotus isn’t just known for its biting satire and stunning backdrops—it’s also quietly shaped the world of cocktail culture. Set against the luxurious resorts of Hawaii and Sicily, the show’s characters are often seen clutching artfully crafted drinks, turning simple sips into statements about wealth, indulgence, and escapism. In Season 1, tropical classics like the Mai Tai and Pineapple Daiquiri make frequent appearances, aligning with the show’s Hawaiian setting and nodding to the tiki cocktail revival. These vibrant, rum-based drinks not only complement the scenery but also subtly underscore themes of paradise lost.
Season 2 shifts to Sicily, and with it comes a more European drinking aesthetic. Think Aperol Spritzes, Negronis, and chilled white wines, evoking la dolce vita while masking the tension simmering beneath the surface. The show’s cocktail choices aren’t just background props—they reflect character dynamics and mood. For example, Tanya’s over-the-top drink orders often mirror her chaotic, lavish lifestyle.
Since its debut, The White Lotus has inspired bartenders and fans alike to recreate its signature drinks, blending TV-inspired nostalgia with real-world cocktail trends. Whether it’s a Mai Tai or a Spritz, every glass tells a story.
In an exciting collaboration with Max and HBO, the two iconic brands invite fans of The White Lotus to experience the timeless elegance and charm that define both the series and their curated cocktail creations.
In anticipation of the series returning on February 16, on Max and HBO, Ketel One Vodka and Tanqueray Gin introduce, ‘Sip into The White Lotus,’ a dynamic, multifaceted collaboration which includes series-inspired cocktails, Thailand destination giveaway, immersive events and engaging content.
“Our partnership with Max and HBO’s hit series The White Lotus is a perfect blend of luxury and sophistication. The show’s exploration of timeless hospitality aligns perfectly with the craftsmanship behind Ketel One Vodka and Tanqueray Gin, both of which are synonymous with the highest standards of quality,” said Julie Yufe, Senior Vice President of Vodka, Gin and Rum at DIAGEO North America. “The show is a cultural phenomenon, creating its own universe of intrigue and vibrancy. As consumers increasingly value experiences, we’ve been intentional about crafting fan-centric moments where our brands can create memorable occasions with every sip.”
Inspired by the show’s luxurious destinations, the partnership with Max and HBO kicks off with an original short film starring actor and entrepreneur Patrick Schwarzenegger, who whisks viewers away to a dreamy Thai escape. As Patrick mixes The White Lotus Vesper Martini—crafted with Ketel One Vodka and Tanqueray Gin to embody the captivating elegance fans expect from the show—he invites viewers to immerse themselves in the world of The White Lotus, exploring its story, characters, and the lavish setting of the highly anticipated new season.
“Being part of the cast of The White Lotus has been an incredible journey, and I’m excited to partner with Ketel One Vodka and Tanqueray gin to bring fans closer to the unforgettable moments of season three,” said Schwarzenegger. “Just like these iconic spirits, The White Lotus is all about storytelling and savoring every experience. I can’t wait to watch the new season unfold while toasting The White Lotus Vesper Martini with friends and family.”
To toast to season three of HBO’s The White Lotus, Ketel One Vodka and Tanqueray Gin have crafted exclusive cocktails inspired by the season’s stunning Thailand setting: The White Lotus Vesper Martini and The White Lotus Punch.
The White Lotus Vesper Martini is an elegant twist on the traditional cocktail, featuring Ketel One Vodka and Tanqueray London Dry Gin as its smooth, classic base. It delivers a refined, refreshing tasting sip with a sophisticated balance of dry and fruity notes. A French white wine aperitif adds crispness, while lychee liqueur imparts a delicate floral sweetness. The White Lotus Punch strikes a perfect balance between tart and tropical, making it the ideal cocktail for any getaway. With a vibrant blend of Ketel One Vodka and Tanqueray London Dry Gin, it showcases tropical flavors of pineapple, mango, and lime. The gin lends a hint of herbal complexity, while the tropical fruits provide sweet, juicy depth.
The unique creations tap into a feeling of luxury familiar to a White Lotus guest while reimagining how fans can enjoy cocktails with a modern twist. Featured in The White Lotus limited-edition cocktail kits, these perfect accessories for viewing parties include everything needed to craft season three-inspired drinks at home. Fans 21+ can purchase the kits at https://www.cocktailcourier.com/pages/the-white-lotus-cocktails.
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The White Lotus Punch ¾ oz. Ketel One Vodka ½ oz. Tanqueray London Dry Gin 1 oz. lime juice ¾ oz. mango syrup 2 oz. pineapple juice
Combine all ingredients into a highball glass filled with crushed ice and stir. Garnish with a pineapple wedge and serve. |
The White Lotus Vesper Martini ¾ oz. Ketel One Vodka ½ oz. Tanqueray London Dry Gin ¼ oz. French white wine aperitif 1 bar spoon or teaspoon lychee liqueur 1 bar spoon or teaspoon butterfly pea tea
Combine all ingredients into a cocktail shaker filled with ice. Shake and strain into a chilled martini glass and garnish with a lychee. |
Thanksgiving in Philly: perfect stuffing bread DOES exist – and it’s… [Find Recipe Inside]
This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
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The Holidays Just got Tastier! Fresh Victor Organic and Full Flavor Mixers for your Cocktails and Mocktails
Holidays 2023: Fresh Victor Puts the the drinker in charge with Fresh, Organic and Full Flavor Mixers.
Fresh Victor is how you make fast, delicious craft cocktails and amazing mocktails — Every. Single. Time.
Fresh Victor is a line of premium mixers for consistently delicious and efficient cocktails (and mocktails too.)
H. Ehrmann knows his cocktails
H. Ehrmann is a bartender and drinks industry consultant who runs Elixir, one of the most influential bars in San Francisco. In the industry for 35 years, owned a bar for 20 years.
Recently he hosted a virtual mixer walking us through several cocktails using Fresh Victor as the mixer: from non-alcoholic, to low alc, to full alcoholic.
Cold-pressed juice-based cocktail mixers. They have added sugar, either organic cane sugar or agave nectar used to balance out citrus levels to hit the intended brix level for most cocktails.
For example, with the Lemon Sour, the base is known as a pretty simple flavor profile. You can add another layer of flavor complexity (like a liqueur). But the Fresh Victor mixer was designed to have more depth, a bit more bitterness to handle any additional sweetness added.
Fresh Victor +1 or +2
All of the Fresh Victor bottles are designed to make delicious cocktails, but simply and easier. How? The amount of cocktails that can be made by adding just 1 or 2 ingredients plus the Fresh Victor mixer.
+1 is agave and tequila. Lemon Sour and whiskey.
+2 might be carbonation, frothing, aromatics, like: tonic, soda water, champagne, egg white, bitters.
“2-3 pours and a lot of flavor”
– H. Ehrmann
With those 3 elements and Fresh Victor’s 9 flavors, you can end up with dozens of drinks. From classics, to a spin-off of a classics (including mocktails).
Mixing ratios: 1: 1 and 2: 1.
1 1 / 2 oz of spirit to 2 ounces of mixer
2 oz of spirit to 2 ounces of mixer
If the drinker likes the taste of the alcohol, they want that taste to “punch” through, then then 2:2 is better for them. If they want the flavor sweeter, iding behind the mixer, 2:1 is the answer for them.
Fresh Victor is a mixer, not a juice. So it’s meant to take on dilution as you build your cocktail. Right out of the bottle, it’s a bit more concentrated, more dense. Meant to be stirred, shaken, reduced down without watering down the flavor. It can dilute 15-20% without losing quality.
Using Fresh Victor, you can create a 32 oz, 64 oz or a gallon punch bowl for a holiday party in less than 5 minutes. And it’s not a simple, lame flavor. It’s complex.
Orchard Bliss Royale
Non-alcoholic. When you add Champagne or Sparkling, it’s called “Royale” and today’s drink is adding Sparkling Cider.
4 oz sparkling cider
2 oz Fresh Victor (Three Citrus and Mint Leaf)
Garnish with dehydrated apple slices
The nose is refreshing. Vibrant apple. Effervescent on the palate, from the Sparkling. A balance of lemon, lime, orange. Plump, but not overwhelming. Mint notes that bring a tertiary element.
Suggestions include playing with adding a shot of vodka, rum or tequila, any of which would work well.
Fresh Victor mixers give a fruit-forward base that makes it easy to play and experiment with.
Winter Spice Tonic
“When mixed well, Gin impacts the overall character of your drink, but doesn’t get in your face”.
1 oz Tanqueray london dry gin
1 Oz Fresh Victor (Cactus Pomegranate)
4 oz Fever Tree Tonic
Aromatic bitters
Garnish with vanilla bean, All-spice berries, Dehydrated Lemon
The nose is immediately the charming, floral aromatics you’d expect from the gin. Then slowly the baking spices express themselves. Deep character layers and complexity. A gush of tonic, then lingering vanilla and lemon.
Definitely a gin drink for someone who’s not a gin fan as it showcases the best of gin without being overwhelming.
H. Ehrmann with the Fresh Victor Winter Spice Tonic
Love a standard gin drink? Try Gin and Tonic with Fresh Victor’s Cucumber and Lime!
“I’ve taught cocktail classes for over ten years. As much as students love it and geek out over cocktail details at the bar. When they get home to their kitchen, they still prefer to have something easy. That’s a huge part of when Fresh Victor is.”
“The 2 things that show us down when drinking cocktails, alcoholic strength and bitterness. Those are things that help us drag a cocktail out 10-20 minutes. Like, intentional speed bumps to keep you from drinking too fast. So removing the alcohol from a recipe, removes that speed bump. Adding more bitters, adds it back. It helps a non-alco drink feel more like a cocktail.”
“Just before Covid, we decided to focus Fresh Victor on bars and restaurants. So Covid hits. We decided to re-package into a 16 oz bottle. Within 6 weeks we had these bottles available in 7 states direct to consumer. Within 2 months, we had 48 states direct to consumer. I shifted to selling cocktail kits from home and Fresh Victor was the perfect partner for me.”
“Take a liter of tequila and a 64 oz bottle of Mexican lime and agave, you can make 32 margaritas. I was selling those kits like crazy. People were re-ordering every other day.”
“All the ways you can use Fresh Vector. I went through the lexicon of cocktails. What can I make with lemon sour? What can I make with Mexican Agave? Then I’d look at more unique flavor profile and ask myself what can I make with that?”
Figtorious Celebrations
2 oz of Fresh Victor (grapefruit and sea salt)
2 oz VSOP brandy
1 / 2 oz fig syrup
Try thinking of Fresh Victor less as a mixer or a juice and more as an ingredient. Think of it as an ingredient where you can use as much or as little as you want to make a more complex drink.
Explore from a culinary point of view. What other flavors mix?
H. Ehrmann with the Fresh Victor Figtorious Celebrations
Fresh Victor Holidays Flavors
H. Ehrmann suggests a twist this cold, holiday season. Think like a Hot Toddy. Simply warm up your Whiskey Sour, Lemon Drop, even your sangria. Anything that would normally go with ice, this time heat it up warm and toasty.
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Philly Demands Caffeine: Nitro Black, Double Espresso, Flat White! Chameleon Organic Coffee Introduces Ready-to-Drink Cold-Brew Cans
Philly Demands Caffeine: Nitro Black, Double Espresso, Flat White! Chameleon Organic Coffee Introduces Ready-to-Drink Cold-Brew Cans
Chameleon Organic Coffee®, the original purveyors of handcrafted bottled cold-brew coffee, today announced the expansion of its ready-to-drink category with the debut of four ultra-convenient 8 oz. cold-brew cans.
Handcrafted with 100% organic beans, Chameleon’s new ready-to-enjoy canned cold-brew line features four distinct flavors with sweetened and unsweetened options.
Each delivers unparalleled convenience by offering sustainably sourced coffee in a shelf-stable format, providing optionality for retailers and customers alike.
“We recognized the growing demand for variety and ease of convenience in the RTD coffee segment without compromising on quality and flavor,”
Andy Fathollahi
CEO of SYSTM Foods
“Our new canned cold-brew line provides our loyal customers with another delicious, no-prep option to enjoy their daily coffee ritual on-the-go, anytime.”
Each 8 oz. can contains approximately 130mg of naturally occurring caffeine, providing the perfect boost on the move or at home.
Flavors include:
Nitro Black: Chameleon’s first nitro cold-brew offers a smooth, creamy experience in every sip.
Double Espresso: Bold and smooth organic cold-brew made with dark roast espresso beans delivers a flavorful kick.
Sweetened Black: Black cold-brew lightly sweetened with just the right amount of organic cane sugar.
Flat White: Black cold-brew blended with whole milk creates a traditional flat white experience with a creamy, velvety finish.
The upcoming line complements Chameleon’s existing portfolio of award-winning products, including a variety of organic ready-to-drink 10 oz. cold-brews and 32 oz. multi-serve concentrate cold-brews; each handcrafted to match every mood.
Launching just in time for summer, Chameleon’s Nitro Black, Double Espresso and Sweetened Black 8 oz. canned cold-brews will be available for purchase online at ChameleonCoffee.com and Amazon, as well as at select retailers nationwide starting June 2024 with Flat White availability to follow.
For launch updates, please visit ChameleonCoffee.com.
About Chameleon Organic Coffee®
Founded in 2010, Chameleon Cold-Brew is Austin’s original purveyor of bottled cold-brew coffee. Providing a one-of-a-kind, completely customizable coffee experience, Chameleon uses certified organic, responsibly sourced coffee. Chameleon’s proprietary brewing process produces a super smooth, less acidic, highly caffeinated coffee that can be enjoyed hot or cold. The brand’s portfolio of organic coffee offerings includes ready-to-drink cold-brew varieties, cold-brew concentrates, and now whole bean and ground coffee.For more information, please visit ChameleonCoffee.com.
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Philly Zoo & 30×30: The Plan to Protect Nature
Part of the “America the Beautiful” initiative, 30×30 is a national goal to conserve and restore at least 30% of U.S. lands, waters, and ocean by 2030.
An estimated one million species are now on the path to extinction, but it isn’t too late to reverse the harmful trends that are leading to habitat destruction around the world. 30×30 and the larger “America the Beautiful” initiative aim to provide equitable access to nature for all, calling on industries and cultural and special interest groups to help with its execution.
Leading the Charge
Since early 2021, the Zoo’s Director of Mission Integration, Dani Hogan, has participated in a working group for zoos, aquariums, and museums with staff from The Ocean Project at Frost Science, National Aquarium, New England Aquarium, San Diego Zoo Wildlife Alliance, Seattle Aquarium, AZA, Aquarium Conservation Partnership, and the National Ocean Protection Coalition to outline plans to support conservation efforts and create solutions for the environment. The group created resources for AZA networks to help with introducing the program.
As a forerunner in implementing 30×30, Philadelphia Zoo was the first partner to incorporate its messaging over an entire season. At BIG TIME, guests took a pledge and signed a petition advocating for wildlife.
Related:
Philadelphia Zoo is thrilled to announce the arrival of three Ankole-Watusi cattle, now on exhibit on African Plains.
Zoo staff collected over 10,000 postcards from April to October 31 to send to policy makers to influence change.
