Part of the “America the Beautiful” initiative, 30×30 is a national goal to conserve and restore at least 30% of U.S. lands, waters, and ocean by 2030.
An estimated one million species are now on the path to extinction, but it isn’t too late to reverse the harmful trends that are leading to habitat destruction around the world. 30×30 and the larger “America the Beautiful” initiative aim to provide equitable access to nature for all, calling on industries and cultural and special interest groups to help with its execution.
Leading the Charge
Since early 2021, the Zoo’s Director of Mission Integration, Dani Hogan, has participated in a working group for zoos, aquariums, and museums with staff from The Ocean Project at Frost Science, National Aquarium, New England Aquarium, San Diego Zoo Wildlife Alliance, Seattle Aquarium, AZA, Aquarium Conservation Partnership, and the National Ocean Protection Coalition to outline plans to support conservation efforts and create solutions for the environment. The group created resources for AZA networks to help with introducing the program.
As a forerunner in implementing 30×30, Philadelphia Zoo was the first partner to incorporate its messaging over an entire season. At BIG TIME, guests took a pledge and signed a petition advocating for wildlife.
Related:
Philadelphia Zoo is thrilled to announce the arrival of three Ankole-Watusi cattle, now on exhibit on African Plains.
Zoo staff collected over 10,000 postcards from April to October 31 to send to policy makers to influence change.
How to Get Involved
Make your voice heard! Zoos, aquariums, and museums, together with people from across the country, are applauding the vision of the “America the Beautiful” initiative—but we need your help!
Related:
Flor de Caña Rum launches #TogetherForAGreenerFuture to Honor Earth Month
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Thanksgiving in Philly: perfect stuffing bread DOES exist – and it’s… [Find Recipe Inside]
This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
Southern sophistication in the City of Brotherly Love: Jack Daniel’s Country Cocktails RTD Hard Tea Pours Nationwide
Jack Daniel’s Country Cocktails Hard Tea Launches Nationwide
Jack Daniel’s Country Cocktails Hard Tea – a canned ready-to-drink that launched earlier this spring in 13 test markets – is rolling out nationwide this fall.
The RTD embodies Southern sophistication with a twist.
Jack Daniel’s Country Cocktails Hard Tea combines black tea, ripe, true-to-fruit flavor resulting in a balanced and sweet finish. With four classic flavors carefully selected, each can was crafted to please the palates of today’s modern drinker.
Country Cocktails can be found in select retail and convenience stores across the country in a 12oz. can (ABV 5%), 12-can variety pack containing four classic flavors: Original, Peach, Raspberry, and Blackberry; with the Original & Peach offered in 16oz. and 23.5oz. single serve cans that deliver consumers a refreshing and high-quality beverage experience for those who appreciate a good tea.
- Original: Known for its full-bodied refreshing take on a Southern classic. Combining the rich taste of black tea with a sweet, true-to-fruit finish, captures the essence of Southern sweet tea. It’s the perfect drink for relaxing on the porch and enjoying good conversation.
- Peach: A floral flavor that brings the juicy, sun-ripened sweetness to life. This option offers a crisp and refreshing experience, where the delicate honeyed taste comes to the forefront of the palate making it a delightful choice for any day of the year.
- Raspberry: Delivering a vibrant tartness, yet balanced with a subtle sweetness; this flavor presents a bold and smooth drink that’s as satiating as it is refreshing.
- Blackberry: Capturing the rich and juicy essence of blackberries, it offers a slightly tangy and flavorsome experience, making it a perfect choice for consumers who enjoy the bold taste of berries with a hint of Southern charm.
Coinciding with Country Cocktails Hard Tea launch is the RTD’s partnership with ACM and two-time CMT Music Award winner, Lauren Alaina, who has accomplished one of country music’s crowning achievements – becoming the youngest member of the Grand Ole Opry.
Lauren Alaina’s small town Georgia roots, love for comfort and authenticity make her the perfect ambassador for a beverage that prides itself on delivering a taste of the South in every sip. Both Alaina and Jack Daniel’s Country Cocktails symbolize Southern charm, together producing a match made partnership.
To celebrate the collaboration, Country Cocktails has partnered with Southern Living to offer fans across the country a chance to enter their sweepstakes and win a pair of tickets and flights to meet Lauren Alaina at her concert in Las Vegas at the Green Valley Ranch Backyard Amphitheater on October 25, 2024.
The sweepstakes will run from September 13 until October 11, 2024 and contestants can enter for a chance to win by visiting the link.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places.
Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select, and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About Jack Daniel’s Country Cocktails
Jack Daniel’s Country Cocktails are premium malt beverages from the Jack Daniel’s Family of Brands. Jack Daniel’s Country Cocktails was introduced in May 1992.
Jack Daniel’s Country Cocktails and their respective flavor names are registered trademarks. © 2024 Jack Daniel’s. Jack Daniel Beverage Co., Louisville, Ky. Flavored Malt Beverage.
For more information, please visit www.countrycocktails.com.
Philly Food: “The Bear” Star Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries
Pacific Foods, a brand known for its organic and high-quality ingredients, has launched its #TGISunday content series to help people overcome the widespread phenomenon known as the “Sunday Scaries.”
Developed in partnership with chef and television star Matty Matheson, the series is designed to transform Sunday anxiety into a time for culinary joy and inspiration.
A recent survey by Pacific Foods* revealed the deep impact of the Sunday Scaries, with the average American experiencing this pre-Monday apprehension 36 times a year. Typically, the unsettling feelings begin around 3:54 p.m. on Sundays, leading to an average of six hours and six minutes** spent in dread each week—totaling a staggering 219 hours annually.
Recognizing that cooking serves as a soothing activity for many with 31% of people finding joy in preparing meals on Sundays, Pacific Foods is addressing these anxieties by offering easy, comforting recipes through the #TGISunday content series on its website.
Matty Matheson and a group of wellness and food aficionados will share curated recipes designed to combat the Sunday Scaries and embrace the calming, restorative power of cooking to unwind and reclaim their Sundays.
Chef Matty Matheson brings his trademark enthusiasm to the kitchen, making his stance on Sundays clear by turning them into a day of culinary excitement. “Look, I know Sundays can be a drag for a lot of folks, so let’s flip that script. Let’s rock the kitchen with some serious cooking that’s all about fun and flavor without it being a chore or another worry. Cooking isn’t just about eating; it’s about chilling out and making something awesome that feeds your soul,” explains Matheson.
Matty’s unique recipe—the Spicy Shrimp Pasta Bake—will be a highlight of the series, which will also feature content from various figures known for their culinary expertise. All recipes and tips will be available through social where viewers of the #TGISunday series are encouraged to share their own meal-hacking tips using Pacific Foods products. Fans can also enter to win a custom illustrated soup mug, designed by Pacific and Matheson, to add to their Sunday rituals.
“Matty Matheson’s vibrant personality and the joy he brings to food make him a natural fit to join us in our mission to take back Sundays,” said Erika Jubinville, head of Pacific Foods marketing. “He inspires all of us to bring more fun and creativity to our cooking routine, and sparks excitement for new ways to use Pacific products.”
For more insights into the #TGISunday series, please visit pacificfoods.com/TGISunday.
About Pacific Foods
Pacific Foods was founded in 1987 in Tualatin, Ore. and was acquired by Campbell Soup Company in 2017. For more than 150 years, Campbell (NASDAQ:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2023 net sales of $9.4 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Michael Angelo’s, noosa, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com.
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Italy’s Incredible Trentodoc Sparkling Wines, Giacomo Malfer reveals their tasty secret
Italy’s Trentodoc has a history of producing incredible sparkling wine, Giacomo Malfer reveals their tasty secret.
We had the chance to sit down with Revi Trentodoc’s Giacomo Malfer to talk about the Italian Trentino region, their multi-generational family business, favorite foods, and of course their legendary sparking wines.
Listen to the podcast here:
Giacomo, Can you share some of your favorite memories that include a wonderful sparkling wine celebration?
I’m very happy to talk about Revi and my family and my world. One of the best memories that I remember with sparkling wine Trentodoc was my 30th party. I invited a lot of friends. The bottles, one by one [were poured and put] on the floor [lined up] around the house. But, the most important thing was the joy, the happiness, to enjoy that party.
In history, Trentodoc sparkling wine is the best product for celebrations. So celebrating my birthday or other important things in life is one of the best things that we produce of that kind of product can make because We work our life to produce something people enjoy the best highlights of the life. So what’s better? And one of my best memories is my 30th birthday party.
You mentioned celebrating with your family. Tell me what it’s like growing up in a winemaking family.
Paolo, my father, for me is a common star because when I was young, I never wanted to go on with the winery. It’s funny to know because today it’s my life. Sometimes [I feel like] it is my girlfriend. Francesca is my real girlfriend. So it’s matches perfectly now with my life and with my private life.
Someone said that if you love your work, you’ll never work a day in your life. I think that idea is very important. As I said earlier, there is something very beautiful about making something that people used to celebrate.
I remember when my father Paolo would talk about wine and producing wine, his eyes would shine. That shine was one of the first things that was useful for me to start and work in the wine industry. I remember that Paolo said to us to do what we wanna do, not follow the winery. Because it was his passion, not his first job. He said, ‘this is my passion. I want to work with Revi as a passion.’ In fact for 30 years that was not his job. He started when he was 13 years old.
He was in a classroom with only females. He found a book with an article on Dom Perignon. He came home and asked my grandfather [for] some white wines because we were an agriculture family. And he said, I wanna make champagne now. And my grandfather laughed, because my Dad was just a young boy. But you know what? He said, okay, you can try a very small batch.
My grandmother made bread each week, so Paulo asked my grandmother for some yeast, and put it inside with the sugar.
And on Christmas of 1963, my family enjoyed the holiday with methodic champagne noir. Because in Italy at that time we could name the methodic champagne, the classic method with the second fermentation in the bottle. And so after that, he studied at school, and then he started with Revi in 1982. And for 30 years it was his hobby.
I believe it was one of the most important things, to grow up with passion, in my father, in my brother Stefano and in me, because he’s never forced us to follow that.
We both studied economics. But I remember many memories about when my grandmother would take the broth to the people who helped my father in the winery. I have some memories that is between the brain and the heart. I believe that premise was the first seed to grow the passion. After that, my brother Stefano, the producer and manager; we followed because we were tasting all the time with my family together. We are looking for a very clean, very fresh identity wine of our region.
The best thing that I believe our father gave us is a way to read the wine world. This is the identity. We always want to find in Revi our territory. He was one of the first to produce the zero dosage. We have been producing zero dosage or pas dose, you know, that is the same since 1983. The first harvest of the first vintage of pas dose Revi was 1981. It was very, very uncommon for that period, even just five years ago it was uncommon. But 40 years ago.
I believe inside that particular label is the philosophy of our winery, and we want go on with that. So the second generation, me and my brother Stefano, for sure, we wanna follow that.
There’s a lot less magic in economics than there is in sparkling wine. Was there a moment when you realized, ‘I need more magic?’
Yes, I remember. When I was 13 or 14 years old, and I was helping my father in the vineyard, I didn’t like it because it was very warm and some activities were very slow. My friends would go to the swimming pool, and I was with my father. So I said, I want my office, with my shirt and air conditioning and not be here.
But at the end, I really love the people and finding magic. Because it all starts from a piece of wood and arrives at the end in a bubble, in the most beautiful moment that you put that wine in a glass and enjoy with your friends and your family.
There was not a very clear moment when I changed my mind and said no economics, but wine making for sure.
I made the commercial part of the winery. So economics is important and now it’s the economics of a winery. I found a very good way to have a little bit economics and stay in the best [wine] world.
I always tell my friends and my girlfriend, we are working for something that others work for the Saturday night or the Friday night. That is super beautiful, because celebrating is the best thing. To enjoy life is to celebrate the big things and the small things. The small things could be simpler, pizza with friends.
I think the theme that I’m learning is the magic of celebration. Let’s seque to the magic of your region.
Yes, for sure. The [Dolomite] mountains area is one of the important things. And thanks to the mountain region, we can have the freshness, the aromas that come up from the difference in temperature between day and night.
At the same time, we have a region that goes from 200 meters in altitude over to 700 meters. More than 70% is over 1,000 meters in altitude. So it’s a very mountain region. And the valley also is a mountain valley, because the fresh air comes down from the mountains and goes through our vineyards. That’s increases the performance and the structure we find in our glass of trentodoc.
Wine Enthusiast awarded us as one of the best wine areas for Trentodoc because we can have the maturity of the grapes, and at the same time we defend the freshness. So we have a balance between the complexity, the perfumes, the aromas thanks to the mature grapes. We don’t forget and lose the freshness, the acidity freshness, very important to enjoy, because at the end, one bottle, one glass, you have to drink to enjoy it.
Another thing that is important here is the soil, limestone, there are different soils. And that gives us some different shades about Trentodoc. This is one of the most important things not only here in Trentodoc, but in the wine world.Drinking is a way to take a trip in your life. It’s very nice to drink the same wine, the same grapes in the same area, but at the same time, find something different. Not only because its comes from different wine growers, but because the soil, the terroir.
For example, Albano, the small village where I come from, where Revi was born.
Re Vino [translates to] “king wine”, because it was one of the best areas in Albano, my village, to produce grapes for wine. Albano was named from Veronelli, one of the best and most important, wine journalists in Italy.Why? Because many private people in the area made their own classic method, sparkling wine. It was an agricultural village, but they didn’t make only still wine. They made sparkling wine. So that is the terroir. That is the the know-how, the idea of one place, not only the type of soil or the wind.
Here in Trentino, in our vineyard we have some of the best soil, Cavaliere Nero.
Cavaliere Nero is 100% Pinot Noir, it’s clay and red marble. Now red marble was the motherstone. And we have clay. It is a very important Pinot Noir. It is a very important red pinot noir dressed by the bubbles.Sticking with the region for a moment, tell us about what’s it like living in that area today?
It’s a mountain region so we have ski slopes we can enjoy in the winter season. But the mountains are really magic during the summer. On my summer holidays, I want to go to the sea. We have one of the best lakes in Italy, Llago di Garda.
A few weeks ago there was the Gambero Rosso event, where I tasted your sparklers for the first time. Let’s talk about the bottles.
You tasted the classic one, Revi Brut Trentodoc, the Revi Reserve 2012.
Revi Brut Trentodoc has 40 months on lees. Both are Chardonnay and Pinot Noir.
The Chardonnay grown here in Trentodoc gives very good aromas, good acidity, good freshness. Pinot Noir in more in altitude, gives us the body.In the Pinot Noir of the brut, it’s only for the body. Not for the structure.
With aging, the wine comes out with notes of Pinot Noir. In fact, in the Reserva 2012 or other Revi, when it stays many months on the yeast, you find the perfumes of the Pinot Noir, we have the classic line: Revi Brut, Revi Rose, Revi Dosaggio Fero. They are all made with a cuvee of Chardonnay and Pinot Noir. 20% white and more in the rose, because we have 70%, helps us to give a lot of structure and body.
Chardonnay is a major part of it and that is very important for the Brut as for the Reserva, because it gives us the freshness in the Reserva.
People always ask me which is my favorite, the Brut or the Reserva?
It really depends. It depends on the time of day and my mood. In the summer when it is warm, I like really a glass of fresh Brut classic, because it’s simple. I want to chill out a little.
Then on the same day at dinner we drink a glass or a bottle of Reserva tasting and pairing with some foods.
With the Brut, the tasting notes are apples. One of the classic notes. Toasted nuts. All very light and delicate.
If you ask me what to expect if you taste a glass of Revi Brut, you have to expect some fresh apples, some flowers, a little toast, and freshness and joy on the palate.
For the food pairing, some salami or fromage, very simple aperitivo that you can have in your house.One of the best pairings that I really love is with pappardelle or a pasta with white ragu and parmesano, because it’s delicate and a little bit salty. Parmesano’s taste is not so aggressive, it’s also delicate. And with the Brut I love a lot.
I love pappardelle, I love pasta for sure. I’m Italian, you know, so… I’m a pasta lover.
Thinking about Reserva, you can really go all over the world with the taste. You can also pair with fusion cuisine, you can have some more taste.In our Reserva, we have the structure, the body, the complexity at the same time, the very freshness. So you can enjoy that glass with some fatty foods, because it’ll clean up your mouth and have structure. Carpaccio, branzino, fresh fish.
Is there a unique or surprising food that you wouldn’t traditionally think pairs well with your wines and yet it did?
I love surprising myself with pairing foods. As you were talking, I was thinking of risotto with porcini, with gouda.
During the [pandemic] lockdown I stayed with my family and during our Sunday meals, we had a violet rosemary [herb sprig] inside a glass was amazing.
I believe, one of the best important things, if you are in a winery, in a restaurant, you have to taste and try. Be curious.
Something we really aim for with our audience is helping someone who’s curious and eager, helping them understand what they’re trying so they can have more appreciation for the taste and the flavor.
Can you walk us through the process of the classic method?
The first part, it’s common, like still wine. You grow the grapes. It’s very important to have high quality raw materials at the start. Then you have harvest after one year. Then you press, you have the first fermentation, that is the vinification.
The very important different thing about sparkling wine and a classic method, for example, in 100% Chardonnay is when you want to have a chardonnay for a base of sparkling wine, you have to have more acidity. So your harvest is a couple of weeks [earlier]. It depends on the velocity of the maturation.
But we can say between one and two weeks before, because you have to preserve the freshness, the acidity.
Then after harvest, you have a different vinification. It depends if you want to, to make a rose or a white wine. In that case, you have a maceration on the skin of the grapes of Pinot Noir. If you want a Blanc de Noir, a white wine from Pinot Noir, you have to separate the skin of the grapes, from the juice.
After the first fermentation we make the cuvee. We sit with my family and taste, and discuss which kind of chardonnay goes inside with some percentage of Pinot Noir.
For example, we talked about the Revi Brut and 80% of Chardonnay, and 20% Pinot Noir. So [a blend of] Chardonnay 1-2, and 7 with 20% of Pinot Noir or a [blend of a] couple of Pinot Noirs, it depends on the vintage of the year.After that, we put inside the Liqueur de tirage, so yeast and sugar, like [if you] make bread. You put all inside a bottle and you cork. So, the yeast starts eating the sugar and give us the bubbles.
That activity let’s the yeast work.
One important thing for Trentodoc it it’s made with only grapes of the Trento area: Chardonnay, Pinot Noir, Pinot Meunier and Pinot Blanc.
First of all, we use Chardonnay and Pinot Noir. In Revi we use only Chardonnay and Pinot Noir.
To be Trentodoc, it has to stay on the lees, for a minimum 15 months. To be Vintage Trentodoc, it has to stay for two years, 24 months. We have two years on the grapes of just one harvest.
For example, the 2018, to be Reserva Trentodoc has to stay minimum three years on lees, so 36 months with just one harvest.
After that, we have the bubbles inside the bottle, also the yeast. So we have to make the. [Years ago] we made it all by hand, today is automatic. It’s useful to clean up the wine from the yeast to have at the end of this activity a brilliant sparkling wine. Then we have the disgorgement. The isgorgement is made with glass, so we freeze that part of the yeast.
And with the pressure between six and seven bar with the disgorge. So we open the bottle, the pressure pulls out that cork freeze of yeast, and we have a very brilliant, sparkling wine.If we don’t add [anything] because, sparkling wine is special wine, because we can add sugar, and with the sugar, we can define the type of Trentodoc sparkling wines who had, for example, de Natura, de Dossagio Ferro, after we have the extra Brut Brut, and go on with more sugar wine.
We can add something to create a very secret recipe of each winery. At the end, a couple of month minimum to recalibrate the sparkling wine, with this liquor disposition. We have the magic done. From some grapes to a glass full of emotional, nice moments and full of bubbles.
Outstanding. The magic and the science involved,.
Our payoff is when magic and technique meet, because that is sparkling wine.
As we wrap up, where can we find Revi, browse and shop?
I wanna ask your audience to be our ambassador. You have to go and ask [restaurants and shops] about Revi. When you find Revi, you have to try Revi.
When you don’t find Revi, you have to ask for it.
You can find us on Instagram and on our website Revi.com.
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Philly BBQ Holiday: Secret to Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.
Secret to BBQing a Juicier Chicken? Shark Tank’s Turbo Trusser revealed by Brian Halasinski and Kirk Hyust.
Want juicier chicken? Yes. More flavor? Yes. Get it all setup in seconds? Yes. Two guys who love good food decided to tackle the problem.
Luckily, a Chef and a Builder were on the team. And luckily the team has business smarts, creativity and can-do spirit. Lastly, the team got global attention by winning their way onto hit TV show Shark Tank where Kevin O’Leary got excited by the flavors, the team and their product.
Today Turbo Trusser partners Brian Halasinski and Kirk Hyust stopped by for a conversation about delicious food, creating a great team and the secret to cooking.
The below conversation was edited for length and clarity. Find the full conversation on our YouTube channel.
Can you guys share a memory about how being in the backyard with your family and friends inspired you to create the Turbo Trusser?
Brian Halasinski: Kirk and I have been working together on inventions for the last eight years and oftentimes we’ll have an idea that’ll come up and we’ll text each other and we’ll write it down in a notebook and then we’ll come and visit it later.
It just happened that I was getting ready to make chicken for my family and I was going to do a rotisserie chicken and I was trying to figure out how to tie this bird up with traditional strings. So I got my iPad and I’m watching a video.
I have to pause the video. My hands are covered in chicken juice. And after it was all done, it wasn’t done well.
I texted Kirk because he’s a trained chef from the culinary Institute. There’s gotta be a better way. We started working on the Turbo Trusser from there.
After your success on Shark Tank, Turbo Trusser has become a global hit. How have your backgrounds inspired where you are today?
Kirk Hyust: I’ve been a building contractor for 25 years. Before that I was a chef. I got burnt out [being a Chef] and then I started building things and that’s how Brian and I met. I renovated his house for him.
I was in the middle of inventing a wrench and Brian saw it [and said], ‘I want to start inventing too. You want to be inventing partners.’
We still haven’t quit our day jobs. We work seven days a week. Luckily working for us a lot of the time is cooking. Which is good.
You mentioned you are a trained chef. Tell us about your chef side.
Kirk Hyust: I went to the Culinary Institute of America in Hyde Park, New York. Classical French cuisine. We’re from Ohio, so I like meat and potatoes and hearty casseroles.
Do you have a favorite dish?
Kirk Hyust: Fettuccine Alfredo and Turbo Trusser chicken.
Brian, can we touch on your background and how how you ended up with TurboTruster?
Brian Halasinski: I have been in the pharmaceutical sales industry for the last 20 years. I have a fairly flexible schedule to where I’m on the road and can be on the phone and be multitasking quite a bit when I’m working.
I’ve had that entrepreneurial spirit in a way. Then when I met Kirk, he had invented this wrench and he was working on my house and he was there for it was a pretty decent sized project.
So over time we became friends. I became interested in the whole process of inventing.
And then with that, you could actually take your invention and license it to somebody, basically renting out your idea and collecting a royalty. Kirk and I always thought that would be great.
We did a couple of products and we licensed them. Didn’t end up working out […]. We learned a little bit about the failures. And then ultimately that day I texted Kirk and said, listen, we got to come up with a better way to trust a chicken or Turkey. And we looked out there and there was nothing available other than butcher’s twine, which has been the way it’s been done for a hundred years.
A huge majority of people cook chicken and turkeys the wrong way. That’s my assumption.
When we compare your final chicken to a poorly done chicken what’s the difference?
Kirk Hyust: Trusting actually is a technique that brings all the meat together. If you don’t trust a bird, you’re actually cooking five pieces of meat separately. You got two wings, you got two legs and thighs and a breast. What you do, when you truss a bird, you actually bring all the pieces together and it cooks as one piece of meat, so it’s cooked more evenly and it’s juicier.
If you don’t cook it, if you don’t tie it up, if you just throw it in the oven or on the grill, what happens is all the meat cooks separately. The breast is gonna be done before the legs. The wings probably are going to dry out and they’re going to be inedible. Because when you use the Turbo Trusser the wings are great.
It makes one ball of meat essentially and cooks it as one piece of meat instead of five.
Is it the ego of the grill master? Or how do we help people realize they can have a better bird?
Kirk Hyust: That’s a really good question because we get that a lot. People have never even heard the term truss. To truss a bird.
Your bird’s gonna be a lot better, but it’s gonna take you about five minutes to do it when it takes 20 seconds to use our product. Especially a Thanksgiving Turkey because that will dry out a lot faster than a chicken.
Brian Halasinski: With the Turbo Trusser, the way it’s designed it’s going to hold the stuffing in place too. So the stuffing’s not going to dry out the way it closes the cavity.
If you’re going to do a rotisserie, you absolutely have to tie that bird up or your legs and wings are going to be just flopping around the whole time.
Can we talk a little bit about the process going from zero to where we are today?
Brian Halasinski: It was when we came up with the concept.
First, we started making prototypes. We made them out of cardboard. Then we made them out of wood. Kirk’s got all these tools so we could easily cut things. Then through trial and error with prototypes that we could make cheaply, we ended up with a very similar design to what we have today.
Then from there, we found a local fabricating shop that was able to laser cut out some samples for us so we could actually cook with them. We did all these things, refining the process and refining the product down to where we wanted to make it. Then we had to make a decision: make this here in the U.S. or go overseas.
Kirk and I made a decision based on our beliefs and our values that we wanted to make it here in the U.S. Being in Ohio, we were close to Cleveland, Ohio. This was the rust belt. There’s still a lot of manufacturing here.
So within one hour of our headquarters, we were able to source everything we needed to mass produce and launch this product to the world from Canton, Ohio.
Kirk Hyust: We had six prototypes by the time we got to our seventh one. That was the one that we stuck with. We just kept refining the prototypes until we landed on the seventh one, which is that what in the stores or online.
Can you tell us a little bit about from prototype one to seven? How did we get there?
Kirk Hyust: When you’re doing a prototype, obviously you have to solve a problem. When you build a product, it has to work correctly or you’re going to get bad reviews.
But we started out with a couple different designs. We bought a chicken and a turkey; and we put this contour gauge on the leg, so that made the dips that you see now where the legs go into. Then we were in my shop, cutting it out and it looked like [bird] wings so we ended up putting the heads on it because it already had wings that the legs sat into the cradle.
It’s a lot of detail.
Kirk Hyust: Yes, exactly. We just got our patent […] issued for the very first time. Even if it’s a piece of stamp metal and 2 wires. How intricate it really is.
Kirk, between your chef skills and your contractor skills. A perfect combination of bringing those two skill sets together.
Kirk Hyust: It is. We have sales and numbers and Brian’s also creative. […]The technical stuff, the websites, we develop everything together, but we have our strengths, he has a master’s degree in business. So he’s trained really well for that.
So it’s lie our strengths and weaknesses definitely fit together with each other.
Can we just talk through in the most simple, basic steps, how to use the Turbo Trusser?
Kirk Hyust: It’s really very simple. I usually buy a five pound bird. [With] smaller birds, it still works. It goes up to a 10 pound chicken.
Then you take the plastic off, pull the packet of giblets and everything out of the inside. Rinse it off. Pat it dry with a paper towel and if you have time, put it in the refrigerator and let the skin dry out. Put the Turbo Trusser on it, hook the legs in, hook the wings.
Use duck fat or some kind of a binder to put your spices on it. Salt and pepper, your favorite rub, something spicy, something sweet. Coat it with some kind of oil, or ghee or olive oil.
Put it in the oven at 375 for an hour and a half until it hits 165 degrees. That’s pretty much in a nutshell how easy it is.
Brian Halasinski: The Turbo Trusser is just three pieces. You got the main piece. Then you have two hooks. The hooks are going to go through the holes on the body of the chicken. You’re going to put the sharp end through the hole. It’s going to lock into place with the other end.
So it’s simply, put the two hooks into the Turbo Trusser body. You hook them onto the wings. The legs go into the cradle and in 20 seconds, you’re done.
How do we get that strong-willed Backyard Grillmaster to give the Turbo Trusser a try?
Brian Halasinski: Just telling them to keep it simple and go back to what people have been doing for 100 years. And that’s using string to tie it up. Only we came up with a simpler solution. So it’s what everybody’s been people don’t do it because they’re intimidated, but now they don’t have to be. The turbo truss are so easy to use.
Anybody can use it. Even if you have dexterity problems, you’re never going to figure out how to, you’re not going to be able to tie up a bird if you have problems with your fingers, right? older people, maybe they have arthritis and it’s hard for them to tie a knot. Now with the turbo trusser, you can do that without fear and you can, it’s simple and effective.
As we wrap up, tell me about the Shark Tank experience.
Kirk Hyust: It was crazy.
Brian Halasinski: I’ll give you a high level view. We launched our product on November 1st of 2021.
Right away we went online and we applied for Shark Tank. It was 100% online. Before COVID they would do open casting calls like Like American Idol.
About 50, 000 people apply. They narrow that down to about 125 people that tape [a TV segment], and maybe 100 or so will end up airing on television for the season that you’re in.
So we apply, we have no sales, we don’t hear a word from them for a couple months. So we launched the product. We did pretty well. We sold like $50,000 worth of Turbo Trussers in the first two months of being in business with nobody ever heard of us.
We went back and we re-applied again, we got some sales numbers. Eventually they called. I Six months after we initially applied, they called us.
You basically work down through the process every week. They’re giving you something new to turn in, to make a video.
Our first video, we came up with the idea to wear the chicken and turkey costumes. We said we wanted to stand out. We know that Shark Tank is television. If it’s not good TV, people aren’t going to watch it. They loved it.
We made it all the way down through. We went all the way out to California and taped [our episode]. We ended up getting a deal with Kevin O’Leary, which was incredible.
Kirk Hyust: Brian’s a salesman. I’m not used to that. So when I was on Shark Tank, I messed my lines up. I went blank for a couple seconds. I missed my cue to go over to my spot and I was really flustered, but I recovered, but man, that was the worst part.
Tell us the website, social media, where to find you, where to browse your products, where to learn more about you.
Brian Halasinski: The first thing for our product is TurboTrusser.com.
You can make your decision if you want to buy from our website, or you can go to Amazon Prime across the country.
You can find us on all the regular social media at Turbo Trusser on Facebook, Instagram, TikToK
You can find me, Brian Halasinski on LinkedIn, connect with us and be happy to chat or answer any questions with anybody.
Kirk Hyust: I’m on LinkedIn as well.
You can reach out if you have any questions. I write a lot of the PPAs (provisional patent applications) and stuff. So any kind of questions, how to cook a good bird we’re accessible. We want to help we want to help anybody out there that we can, because we’ve had a lot of people help us along the way.
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Pasta Sauce Gets Sensitive: All-natural, Best-selling Yo Mama’s Foods Launches Sensitive Marinara
All-natural, Best-selling Handcrafted pasta sauce: Yo Mama’s Foods Launches Sensitive Marinara
Yo Mama’s Foods, the all-natural, best-selling handcrafted pasta sauce company, is adding Sensitive Marinara to their collection of fresh tomato sauces.
This Mama-approved recipe is specially designed for those following low-FODMAP diets or sensitive to alliums and is low-sodium, preservative-free, Paleo-friendly, low-glycemic, and without added sugar.
Pure Tomato Sauce Perfect for Sensitive Systems
Amazon’s Favorite Sauce Brand Delivers
a low-FODMAP Marinara packed with Fresh FlavorCrafted without onions, garlic, and oil yet with all of the fresh flavor Yo Mama’s Marinara is known for, the Sensitive Marinara is a delicious and considerate choice for individuals with dietary sensitivities.
“So many of our customers have requested an onion and garlic-free marinara that we knew he had to develop a fantastic one…”
David Habib
Yo Mama’s Founder.
“…Crafted from fresh tomatoes, fresh carrots, white wine and fresh spices, this allium-free sauce is bright in flavor and a great swap in your favorite recipes,” said David Habib, Yo Mama’s Founder.
Yo Mama’s Foods crafts sauces that recreate the homemade, authentic tastes that would typically take hours over a stove to prepare, making it easy for home cooks to enjoy healthy, quick-to-prepare dishes for their loved ones every night of the week.
In 26-ounce jars with a suggested retail price of $9, Yo Mama’s Sensitive Marinara is available at H-E-B and Amazon, with additional retailers to be announced soon.
Yo Mama’s Foods is on a mission
Yo Mama’s Foods is on a mission to bring the world back to the table through healthy and delicious foods. Yo Mama’s Foods proudly crafts all pasta sauces, salad dressings, and condiments using only ingredients that Mom has in her kitchen. Since our launch on Mother’s Day 2017, Yo Mama’s distribution has grown to more than 24,000 retail stores nationwide.You can find more information at www.yomamafoods.com and follow them on Instagram @yomamasfoods.
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